Griffin Marketing

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Exploor Peru

Describe what your company does in a single sentence.

Creating customized tours for Peru, Bolivia and Galapagos Island. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Griffin Marketing to accomplish?

• Google Ads
• Set-Up Tracking
• Improve Leads

SOLUTION

How did you find Griffin Marketing?

Online Search

Why did you select Griffin Marketing over others?

High ratings

How many teammates from Griffin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve been working with Matt Griffin Marketing as our Google Ads partner, and the experience has been excellent from start to finish. Their team provided a complete and data-driven setup that truly improved our online performance.

The collaboration included:

• A detailed setup of all tracking systems, ensuring accurate conversion data and smooth integration with our analytics tools.
• Creation and management of multiple Google Ads campaigns, tailored to our main destinations and tour products.
• In-depth keyword research to target high-intent travelers and optimize ad relevance.
• Ongoing ad optimization, testing different creatives, bidding strategies, and audiences to continuously improve results.
• Regular performance reports with actionable insights and clear next steps.
• Support in optimizing our landing pages, helping align content and design with ad messaging.
• CRM connection setup, allowing better tracking of leads from first click to booking.

Their proactive communication, transparency, and focus on ROI make them a valuable partner for our digital marketing efforts. We’ve seen measurable improvements in qualified leads and overall campaign efficiency since working with them.

We’d highly recommend Matt Griffin Marketing to any company looking for a strategic and hands-on Google Ads partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration delivered several measurable outcomes that demonstrated strong progress and success:

• We saw a significant increase in qualified leads that our team could directly contact and nurture through our CRM.
• Google Ads conversions improved noticeably, both in volume and efficiency, thanks to optimized campaigns and keyword targeting.
• With the detailed tracking setup, we gained accurate visibility into customer behavior, allowing us to make data-driven adjustments to our website, ad creatives, and landing pages.

Overall, the project gave us a more reliable performance tracking system and a clear improvement in lead quality and conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management from Matt Griffin Marketing was excellent. They worked very accurately and precisely, always explaining in detail the reasoning behind their recommendations and actions. Every step felt transparent and well thought out.

All deliverables were completed on time, and the team maintained clear communication throughout the entire process. Their reports were easy to understand and included not only performance insights but also a clear overview of the next steps.

They’re extremely responsive and proactive when it comes to our needs, it’s been a pleasure working with such a reliable and detail-oriented team.

What was your primary form of communication with Griffin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Matt Griffin Marketing was their attention to detail and the transparency in their approach. They take the time to explain every step, ensuring we understand not just what they’re doing but why. Their deep knowledge of Google Ads and digital strategy really stands out, and we were amazed at how quickly their optimizations led to tangible results.

Are there any areas for improvement or something Griffin Marketing could have done differently?

Honestly, there’s nothing we would have wanted them to do differently. The only thing we wish is that we had found Griffin Marketing earlier, it would have saved us a lot of time and effort!

BACKGROUND

Please describe your company and position.

I am the President of Corvette Warehouse

Describe what your company does in a single sentence.

We are Corvette Warehouse, the world's largest supplier of aftermarket Chevrolet Corvettes serving the great state of Texas and beyond since 1996.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Griffin Marketing to accomplish?

• Help us optimize our Google Ads and drive store traffic though online channels.

SOLUTION

How did you find Griffin Marketing?

Referral

Why did you select Griffin Marketing over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Griffin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Griffin Marketing to take over our Google Ads account and do for us what we could not do. Initially, we had an idea of how we wanted to go about driving more traffic, specific keywords, budget and minor tweaks like Geo-location, etc. From the very beginning, Matt the CEO let us know how the pros do it and that is to understand and start with strategy. We learned that in order to maximize budget, you must first dial in the desired metrics, optimize your bid, and then and only then can you expand the budget. Griffin taught us that you need to set a foundation of your capabilities for performance before you throw more money into the machine. This was understood immediately and, personally, changed my entire perspective. Actually, it blew my mind and made me wonder how long I would've continued doing Ads the way that I was. It's been a few months since then and I can say with confidence that Griffin is the best marketing company that we have had the pleasure of hiring. The company we hired previously talked a good game but failed to deliver on their proposed "milestones". Our campaigns are optimized and efficient for the first time. We started with a cost per click that was through the roof and that has come down drastically to about 40 cents. Our CTR has improved over 40%... Recently, under all conversions, we've had an 8% increase with 0% increase in budget, which shows exactly what Griffin is doing for our business. They never promised a certain number of sales or traffic, they promised to get surgical and with their expertise, they promised an efficient Google ads account that grows in successful campaigns, month over month and that is exactly what they did. Griffin has been there the entire time keeping us informed and educated on wins and losses, failed experiments and ultra-successful wins. We don't just run Google ads now, we understand where we are and where we've come from and the trends are moving in a positive direction, not to mention an influx of store calls, form fills and sweet, sweet foot traffic. They've made Google Ads Great Again, GAGA! Not only are we pleased with Griffin and their performance, their communication and presentation of information is second to none, and we are extremely satisfied with their stellar work and professionalism. They are experts at one thing and one thing only. They live and breathe Google Ads and all of the science behind efficiently making the needle move.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our CPC was lowered almost instantly. 
Our CTR improved over 40%. 
Our form conversions, call conversions and foot traffic increased. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Griffin not only delivered objectives timely, they kept us informed even when there were times that something would take a little bit longer which is what I would expect my team to do. All of our expectations, requests, gripes etc. were met with understanding, clear and informative guidance, and swift execution. They stressed from the beginning we are the experts in what our business needs and they are the experts at getting google to respond favorably to our requests but only if we respect what it takes for them to uncover howexactly to make the two cohesive. Sometimes this takes more time, sometimes it is adjustments with specific things and sometimes it is experimenting with a new campaign. Trust was necessssary in this and I am glad that I trusted Griffin to get the job done the way that they know how. 

What was your primary form of communication with Griffin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Griffin has dialed in how to present their information to their customer in beautiful, easy-to-read, digestible dashboards. They are on time with their reports, which are very detailed and offer us complete insights on what is going on behind the curtain. 

Are there any areas for improvement or something Griffin Marketing could have done differently?

Griffin has been a complete pleasure to work with and a breath of fresh air compared to all companies we have worked with in the past. I asked my team to find me the absolute best in Google ads and I feel that Griffin has lived up to this request. The bar has now been set. 

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Wolf & Heron

Describe what your company does in a single sentence.

We empower leaders to engage others and inspire action with communication techniques that actually work.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Griffin Marketing to accomplish?

• Drive website traffic
• Increase inbound sales leads

SOLUTION

How did you find Griffin Marketing?

Online Search

Why did you select Griffin Marketing over others?

• Pricing fit our budget
• clear expertise during sales conversations

How many teammates from Griffin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Matt + team have been managing our Google AdWords spend for several years now. They focus primarily on driving traffic from Bottom-of-the-Funnel leads. Our key KPI is the number of form-fills that we get on our landing page that are marketing and sales qualified.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have had a clear increase in the quality of the leads coming in. Even though we don't win every project that we bid, we're at least bidding real projects that we're a good fit for with a lot more regularity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is highly proactive and communicative. We get a mid-month report and an end-of-month call during which we talk about strategy and future goals. Because the project is one of ongoing maintenance, I always feel like they're paying attention and moving the needle a little bit left or right each time.

What was your primary form of communication with Griffin Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Griffin Marketing is very knowledgeable about maximizing SEO and ad spend.

Are there any areas for improvement or something Griffin Marketing could have done differently?

We've had several account managers in the time we've worked togehter. The inconsistency can sometimes be a bit frustrating, but Matt has always stayed connected to the project in some capacity, which provides some stability and maintains the institutional knowledge.

BACKGROUND

Please describe your company and position.

I am the Operations Manager of Clove & Twine

Describe what your company does in a single sentence.

Elevated Corporate Gifting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Griffin Marketing to accomplish?

• Decrease Customer Acquisition Cost with Same Spend
• Run the Day-to-Day Operations in Google Ads
• Digital Strategy

SOLUTION

How did you find Griffin Marketing?

Online Search

Why did you select Griffin Marketing over others?

• High ratings
• Great culture fit
• Company values aligned
• Tailored Strategy

Describe the scope of work in detail. Please include a summary of key deliverables.

Griffin Marketing was hired to improve lead quality and return on investment from Google Ads. They tailored a B2B Google Ads strategy and have executed that daily. 

In total, sales from ads have increased 18%, ROAs have increased 200% and lead quality has markedly improved.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In total it has been an overwhelming success, sales from ads have increased 18%, ROAs have increased 200% and lead quality has markedly improved, all without increasing our ad spend. We see a positive return on the investment of the fee that we pay them to manage our campaigns; it easily pays for itself.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything has been delivered in a timely fashion. They have taken a level of ownership of our digital strategy that has allowed us to focus on our strengths instead of worrying about getting customers in the door. We can rest easy knowing that our Google Ads campaigns are in good hands

What was your primary form of communication with Griffin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Griffin Marketing Group have proven themselves to be B2B Google Ads experts. In our search to find a partnership, we found that most digital ad agencies can't wrap their minds around how to run a B2B ad campaign. As soon as we met with Griffin Marketing there was an immediate understanding of our strategy and target market.

Are there any areas for improvement or something Griffin Marketing could have done differently?

The actual execution of the campaigns has been flawless, but there have been a few times when we have to pare down the list of recommendations that they suggest that aren't a perfect fit. The recommendations include some really insightful items, but also some that we have to nix. I'm sure that the longer this partnership goes on, the more they will continue to learn the nuances of our niche business. 

BACKGROUND

Please describe your company and position.

I am the Principal of Kate Harris Group

Describe what your company does in a single sentence.

We facilitate nonprofit mergers and collaboration.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Griffin Marketing to accomplish?

• Generate qualified leads

SOLUTION

How did you find Griffin Marketing?

Referral

Why did you select Griffin Marketing over others?

• Pricing fit our budget
• Referred to me

How many teammates from Griffin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Matt and his team helped me develop a Google Ads strategy to drive web traffic and increase lead flow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Matt and his team did an excellent job leaning on the data to inform next steps. They provided regular updates and helped me interpret and make sense of what we were seeing in ways that were actionable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was highly satisfied with the serves provided. Communication was easy and they were very honest about what we could reasonably expect and how to move forward given the data we had within the first couple of months.

What was your primary form of communication with Griffin Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They genuinely wanted to help me. I never felt like they were selling me services just to get my business. They were very thoughtful and honest about what this strategy could yield and also willing to take feedback and listen to my needs and questions.

Are there any areas for improvement or something Griffin Marketing could have done differently?

I just wish I had a bigger budget! :) I think they did a lot with the budget I had to work with and I can see how with more resources they may have been even more impactful. But that's true of many things!

BACKGROUND

Please describe your company and position.

 I am the CEO of an education company 

Describe what your company does in a single sentence.

We run educational programs for high school students.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Griffin Marketing to accomplish?

• Manage and scale our google advertising spending efficiently

SOLUTION

How did you find Griffin Marketing?

Online Search

Why did you select Griffin Marketing over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Griffin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Griffin to manage our Google ad spend. They took over the entire account and managed all the KWs and strategy. We're very happy with their work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We hit our customer acquisition goals and were on budget. Griffin did a great job managing our ad spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Griffin was very responsive and delivered results on time.

What was your primary form of communication with Griffin Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The value they provided for the price point was fantastic.

Are there any areas for improvement or something Griffin Marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Bold Music LLC

Describe what your company does in a single sentence.

Private in-home and virtual music lessons

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Griffin Marketing to accomplish?

• Google Ads strategy and implementation to drive leads

SOLUTION

How did you find Griffin Marketing?

Referral

Why did you select Griffin Marketing over others?

• Great culture fit
• Referred to me

How many teammates from Griffin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Implement and manage our entire Google Ads account. Strategy, campaign management and continual optimization based on our budgets and goals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

conversions.

cost per click, enrollments from our google ads campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, always highly professionaly. This is a great partner to work with!

What was your primary form of communication with Griffin Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Narrow focus (Google ads) so they are tunnel vision on this to make sure they excel vs trying to do too many things

Are there any areas for improvement or something Griffin Marketing could have done differently?

nothing comes to mind - they are great

BACKGROUND

Please describe your company and position.

I am the Manager of x

Describe what your company does in a single sentence.

We sell educational related services online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Griffin Marketing to accomplish?

• Google Ad management

SOLUTION

How did you find Griffin Marketing?

Online Search

Why did you select Griffin Marketing over others?

High ratings

How many teammates from Griffin Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Griffin assisted in running our google ads and bring 8x ROI 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We kept track of ROI and conversion rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with Griffin Marketing?

• Virtual Meeting
• Email or Messaging App

Are there any areas for improvement or something Griffin Marketing could have done differently?