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Where Strategy Becomes Scalable Growth

The Gridwell Group is a growth strategy and execution firm that helps companies scale with clarity. We align brand, revenue, and systems to design growth that’s repeatable, profitable, and built to last.

Gridwell was created when three growth-minded leaders—Tray Lovvorn, Brad Greene, and Amanda Abbott—came together to solve a common problem: Too many companies were chasing growth without systems to support it. They didn’t just want to create another agency. They wanted to build a growth infrastructure company—where brand, marketing, and ops work in harmony to support long-term scale.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Franklin, TN
  • Year founded
    Founded 2013
  • Languages

Overview by:

Reviewer avatar
Tray Lovvorn
Partner + Chief Marketing Officer About the Team

1 Language that we service

  • English

3 Locations

  • Franklin , TN
  • Norcross , GA
  • Knoxville , TN

Select Focus Area
CRM Functions
Sales automation
25%
CRM Social Relationship Management
20%
CRM Customer Support
10%
Content Marketing Focus
CRM Solutions
Other CRM
85%
Mailchimp CRM Consulting & Implementation
10%
Digital and IT Strategy Consulting Focus
Mobility Strategy
20%
IT Assessment
10%
IT Consolidation
5%
IT Operations Management Consulting
5%
Platform SEO Focus
WordPress SEO
45%
Shopify SEO
30%
YouTube SEO
25%
Industries
Non-profit
40%
Home Services
30%
Roofing
20%
Real estate
10%
Clients
Small Business (<$10M)
65%
Midmarket ($10M - $1B)
25%
Enterprise (>$1B)
10%

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $150 - $199 /hr
Rating for cost 5 /5

Most Common Project Size

< $10,000 based on 2 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

Overall Review Rating

5.0
  • Quality

    5.0 /5
  • Schedule

    5.0 /5
  • Cost

    5.0 /5
  • Willing to Refer

    5.0 /5
See all 2 Reviews

The Gridwell Group Reviews

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CRM Setup, Web Design & Development for Counseling Practice

  • CRM Consulting and SI Web Design Web Development
  • Digital Transformation
  • $10,000 to $49,999
  • June 2024 - Oct. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"It’s impressive how The Gridwell Group knows our business and what we need."

Nov 4, 2026
Owner, Lifeworks Counseling
Roane Hunter
Verified
  • Medical
  • Madison, Mississippi
  • 11-50 Employees
  • Online Review
  • Verified

The Gridwell Group has designed and developed a website for a mental health counseling practice. The team has also implemented the GoHighLevel/Agora platform for the client.

Showing 1-2 of 2 Reviews

Our Story

Growing companies rarely have an effort problem. They have an alignment problem. Since 2013, The Gridwell Group has worked as a growth partner, not another agency: we set the strategy, then build and run brand, website, marketing, CRM and automation as one accountable team. Partners Tray Lovvorn, Brad Greene, PhD, and Amanda Abbott lead the firm from Franklin, Tennessee, with offices in Knoxville and Atlanta. We measure our work in leads, revenue and momentum.

Meet the Team

Tray Lovvorn

Tray LovvornPartner + Chief Marketing Officer

Tray Lovvorn is Co-Founder and Chief Marketing Officer of The Gridwell Group. He leads strategy, positioning, and growth architecture, helping leadership teams align brand, revenue, and systems for scalable growth.

Amanda Abbott

Amanda AbbottPartner + Chief Operations Officer

Amanda Abbott is Partner and Chief Operations Officer of The Gridwell Group. With more than 30 years of experience, she aligns customer journeys, revenue strategy, and operational systems to drive sustainable growth.

Locations (3)

101 Creekstone Blvd, Suite 100 Franklin, TN, United States 37064

2 - 5

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