GRG

BACKGROUND

Please describe your company and position.

I am the Manager, International Marketing and Communications of James Cook University

Describe what your company does in a single sentence.

University

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Global Rev Gen Pty Ltd to accomplish?

• Lead generation campaigns in key international markets

SOLUTION

How did you find Global Rev Gen Pty Ltd?

Referral

Why did you select Global Rev Gen Pty Ltd over others?

• Great culture fit
• Referred to me
• Company values aligned

What was the size of Global Rev Gen Pty Ltd’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GRG are a trusted partner of James Cook University, helping to develop and deliver lead generation campaigns in key international markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Quality leads
• Applications
• Enrolments

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cherry, Michelle, Bosco and the GRG team are a pleasure to deal with. They are professional, honest, and expert in their fields. They are a trusted partner in providing guidance and support when it comes to developing and implementing our marketing strategies in key international markets.

What was your primary form of communication with Global Rev Gen Pty Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Customer service and expertise.

Are there any areas for improvement or something Global Rev Gen Pty Ltd could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Our company is in Higher Education, and I am in charge of International Communications

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Rev Gen Pty Ltd, and what were your goals?

Media planning and buying across 20 markets for our core digital campaign to increase awareness and leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

GRG’s has run digital media campaigns for several years with our business, so the history with the company and ability to optimise year on year to achieve better results were the key deciding factors.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We provided a written brief with the main objectives required for the campaign and budget, a media recommendation was presented/optimised/signed off, a procurement process was undertaken for the formal appointment, the campaign was set up in a wide range of markets and optimised across the campaign period.

How many resources from the vendor's team worked with you, and what were their positions?

Three key team members worked with us, including the Head of Growth, Media Director & Account Executive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaign exceeded targets for the year and was one of the best on record.

How effective was the workflow between your team and theirs?

The team were readily available and set up systems to quickly communicate when there were tight deadlines. Meeting weekly then monthly meant there was an ease of workflow between both parties.

What did you find most impressive or unique about this company?

The team’s ability to provide support to a new team at our end and adjust plans quickly when needed stood out.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

We are a creative agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Rev Gen Pty Ltd?

Media planning and buying of social media and display advertising

SOLUTION

How did you select this vendor and what were the deciding factors?

Trust from a long relationship history

Describe the project in detail and walk through the stages of the project.

After providing a written brief, GRG helped us in selecting the right medium for our target marketing. They helped us by setting up and running our campaign, and providing monthly reporting and recommendations.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with multiple staff members over the years. Our closest and longest relationship is with Cherry who is the Director of Account Growth.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All KPIs are constantly met.

How effective was the workflow between your team and theirs?

Very effective. Very quick to respond and provide timely reports.

What did you find most impressive or unique about this company?

Global Rev Gen Pty Ltd always provides tailored recommendations for each client. Their always-on approach offers peace of mind knowing our client's campaign is being reviewed constantly.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

Appen Limited is a publicly traded data company listed on the Australian Securities Exchange under the code APX. Appen provides or improves data used for the development of machine learning and artificial intelligence products. Kristy is a senior manager of the Solutions and Advanced Research Team

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Rev Gen Pty Ltd, and what were your goals?

• Lead Generation
• Design of concepts for advertising and marketing
• Redesign of system UI/UX

SOLUTION

How did you select this vendor and what were the deciding factors?

Have heard of them through word of mouth from other companies and reached out to them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off meeting to talk through the needs and requirements. They then provided some initial concepts, we provided feedback, they reviewed the feedback and came back with improved concepts. Project is still ongoing.

How many people from the vendor's team worked with you, and what were their positions?

5 different people from different expert areas in their organisation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Cannot share

Describe their project management style, including communication tools and timeliness.

Great communication, informative and proactive.

What did you find most impressive or unique about this company?

They're a professional team and easy to work with. Treat every project with a high level of compassion, understanding, thoughtfulness and proactivity.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I'm the Strategic Marketing Manager at Bond University - we are a provider of higher education.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Rev Gen Pty Ltd?

We were looking to generate registration numbers for the online open day we hosted in May. Our online registrations for previous online events hosted in 2022 had been low - we hoped GRG's insights and knowledge in the international/higher-education space could help improve our traction.

SOLUTION

How did you select this vendor?

GRG had approached Bond University a couple of years ago and pitched for media buying work with the university. The Vice President of Future Students was impressed with their proposal and recalled wanting to work with them at the time. She suggested we approach them for this campaign as our current media agency was underperforming YOY and providing poor service.

Describe the scope of their work in detail.

Campaign management, delivery and execution.

What was the team composition?

Director, media manager and media coordinator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Superseded the KPIs for both Facebook/ Instagram and SEM.

How effective was the workflow between your team and theirs?

Everything was excellent.

What did you find most impressive about this company?

Service, media guidance/expertise and reporting.

Is there any area for improvement or anything that could have been done differently?

No.