Grey Matter Reviews (6), Pricing, Services & Verified Ratings

No gimmicks. Just growth.

Grey Matter is a B2B digital marketing agency built to help companies achieve measurable growth. We specialize in crafting marketing strategies that align directly with sales objectives and business outcomes. Our team works with companies in manufacturing, technology, professional services, and private equity to solve the most critical challenges in customer acquisition.

Min project size
$10,000+
Hourly rate
$200 - $300 / hr
Employees
10 - 49
Year founded
Founded 2016

Overview by:

Tony Bradberry

Managing Director About the Team

Service Lines

Content Marketing: 20%
Email Marketing: 20%
Marketing Strategy: 20%
Pay Per Click: 20%
Search Engine Optimization: 20%

Select Focus Area

Content Marketing Focus

Blog Writing Services: 30%
Copywriting: 30%
Press Release Writing: 25%
eBook Writing: 15%

Platform SEO Focus

WordPress SEO: 35%
Shopify SEO: 25%
Squarespace SEO: 20%
YouTube SEO: 20%

SEO Focus

Content development: 25%
Generative Engine Optimization: 15%
Local search: 15%
Technical SEO: 15%
Mobile optimization: 10%
On site optimization: 10%
Website Migration: 10%

PPC Focus

Google Adwords: 40%
Display Advertising: 15%
Retargeting Advertising: 15%
Bing Advertising: 10%
Spotify Advertising: 10%
YouTube Advertising: 10%

Industries

Manufacturing: 40%
Business services: 20%
Financial services: 20%
Information technology: 10%
Other industries: 10%

Clients

Midmarket ($10M - $1B): 60%
Small Business (<$10M): 30%
Enterprise (>$1B): 10%

Pay Per Click Search Engine Optimization

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $200 - $300 /hr

Rating for cost 4.8 /5

What Clients Have Said

Grey Matter provides good value for cost, with clients noting high-quality service and responsiveness. They have worked on diverse projects, including digital marketing and branding, with teams of 2-5 employees. Specific project costs were not disclosed, but clients appreciated the tailored approach and flexibility.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 2 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

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Grey Matter Review Insights

Overall Review Rating

4.8

Quality 4.8
Schedule 4.8
Cost 4.8
Willing to Refer 4.9

Top Mentions

Review Highlights

Impressive Results in Lead Generation

Grey Matter has successfully increased qualified leads and improved ad spend efficiency for their clients, demonstrating a strong impact on client marketing strategies and business outcomes.
Effective in SEO and PPC Services

Grey Matter is praised for their expertise in SEO and PPC, significantly increasing website traffic, conversions, and online sales for their clients. They are adept at optimizing ad spend and improving lead generation efforts.
Strong Project Management

Clients commend Grey Matter for their strong project management skills, consistently meeting deadlines and being highly responsive. They are organized and align their work with client goals, ensuring tasks are completed efficiently.
Alignment with Client Values

Clients choose Grey Matter for their alignment with company values and great culture fit. This alignment fosters a strong partnership and enhances collaboration throughout projects.
Potential for Stronger Pushback

While Grey Matter provides expert guidance, there is feedback suggesting they could benefit from pushing back more on client ideas when necessary, leveraging their expertise to guide newer marketing functions.
Customized and Flexible Solutions

Clients appreciate Grey Matter's ability to offer tailored solutions and flexibility to meet diverse business needs. They provide custom content and strategies, taking the time to understand client companies, audiences, and goals.

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Account-Based Marketing Branding Web Development
Other app platform Brand strategy
Confidential
Apr. 2025 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The Grey Matter team is incredibly professional and clearly knows what they’re doing."

Aug 27, 2026

Director of Organizational Development & Mktg, MacLean-Fogg

Nick Stauffer

Manufacturing
Mundelein, Illinois
1,001-5,000 Employees
Online Review
Verified

Grey Matter provides digital marketing and web development services for a metal and plastic components manufacturer. They work on brand strategy, ABM, and Shopify management.

Grey Matter has helped the client build a strong foundation for their marketing strategy, resulting in a 70% increase in Shopify sales. The team is highly professional and knowledgeable. They excel at project management and are easy to work with. Their creative solutions are a key strength.

BACKGROUND

Introduce your business and what you do there.

I’m the director of organizational development and marketing for MacLean-Fogg. We’re a family-owned American manufacturer that designs and produces engineered metal and plastic components and systems for automotive, industrial, energy, construction, and infrastructure markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Grey Matter?

While we’re a 100+ year old company, we’re just getting started on our journey when it comes to modern marketing work, including brand strategy, campaigns, and using a CRM. We were looking for a partner that would help us get started and then support these efforts with a small in-house team of only two people.

SOLUTION

What was the scope of their involvement?

Grey Matter has started working with us by starting with the basics, including brand strategy and direction. They continue to work on that with us across multiple brands and businesses while also helping us with digital marketing and ABM for various campaigns. Our current major piece of work with them includes a complete rehaul of all MacLean-Fogg websites, which includes about four different websites for different brands. They’ve also supported us with our D2C brand, Threadstrong, which includes Shopify management and campaign development.Grey Matter is responsible for everything, beginning with the project management side of things and then everything else imaginable, including design, development, and content.

What is the team composition?

We work with 2–5 teammates from Grey Matter.

How did you come to work with Grey Matter?

We found them through an online and AI search. We chose them over other options because they had high ratings, a great culture fit, good value for the cost, and company values aligned with ours.

What is the status of this engagement?

We started working with them in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Across the various projects with Grey Matter, we’re focused on brand recognition, lead generation, improved clarity around our various brands, and developing a strong foundation for our comprehensive marketing strategy across all channels. Previously, we didn’t have anything, including a CRM or tracking mechanisms, so we’re building from scratch.So far, we’ve seen significant improvements with Shopify sales. We’re 70%+ up YoY with our B2C business. Grey Matter has taken over managing our ad spend on Google, Meta, and LinkedIn. They’ve also optimized our Shopify storefront, including product pages, landing pages, and abandoned cart emails.

How did Grey Matter perform from a project management standpoint?

Grey Matter is incredible. Their project management, follow-up, patience, and approach to ensuring projects continue to move forward despite meeting challenges with the client who’s often times slow to get information back is impressive. They meet us where we’re at and make completing tasks and projects easy. They’re willing to adjust to meet our needs.

What did you find most impressive about them?

The Grey Matter team is incredibly professional and clearly knows what they’re doing. I’m impressed by their ability to make it easy for my team to understand their approach, explaining why they’re doing what they’re doing, and finding creative solutions to challenging problems. They truly take the time to get to know our business, processes, and what we are attempting to accomplish from a business strategy and objectives standpoint.

Are there any areas they could improve?

Occasionally, we have leaders or teammates who are passionate about something and think they know how to approach a particular situation or strategy. However, that’s not necessarily the right way forward. While Grey Matter has appropriately pushed back when warranted, I think there’s an opportunity to do more of that since they’re truly the experts, and we’re a company with a new marketing function.

RATINGS

5.0

CRM Consulting and SI Pay Per Click Search Engine Optimization
Blog Writing Services Google Adwords Retargeting Advertising On site optimization Technical SEO
Confidential
Mar. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They took the time to understand our company, audience, and goals, and delivered custom content and strategy."

Jul 28, 2026

Marketing Manager, MUM Industries

Anonymous

Manufacturing
Mentor, Ohio
51-200 Employees
Online Review
Verified

Grey Matter provides SEO and PPC services for a protective enclosures manufacturing company. The team is responsible for the client's SEO, PPC, lead tracking, CRM optimization, and website management.

Grey Matter's work has increased the client's website traffic, conversions, online sales, and ROI. The team is highly responsive and organized, aligning their work with the client's marketing goals. Grey Matter delivers custom content and strategies, understanding the client's company and audience.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am a marketing manager of MUM Industries

Describe what your company does in a single sentence.

Industrial manufacturer of protective enclosures

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grey Matter to accomplish?

Improve/maintain website SEO and visibility across digital landscape
Manage Paid Digital Advertising

SOLUTION

How did you find Grey Matter?

Online Search

Why did you select Grey Matter over others?

High ratings
Company values aligned
Other

How many teammates from Grey Matter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing digital efforts include monthly blog posts, SEO, website management, PPC, Lead Tracking and CRM optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in website traffic and conversions. Improved online sales and ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very responsive and are quick to handle any project i throw at them. Lisa is extremely organized and keeps the team aligned with my marketing goals.

What was your primary form of communication with Grey Matter?

Virtual Meeting

What did you find most impressive or unique about this company?

I have always appreciated the tailored experience that Grey Matter offers. Having a true partner that can handle such a wide range of tasks and offer the flexibility to complete those tasks whenever needed is very valuable. I also like that they are so familiar with manufacturing B2B's. They took the time to understand our company, audience, and goals, and delivered custom content and strategy that is tailored for us instead of the general content we typically see from agencies.

Are there any areas for improvement or something Grey Matter could have done differently?

Grey Matter has improved significantly over the last year and has addressed all of my concerns!

RATINGS

5.0

Pay Per Click Search Engine Optimization
Confidential
Feb. 2025 - Oct. 2026

4.5

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"Grey Matter's particular strength in SEO optimization and paid ads was remarkable."

Oct 19, 2026

RevOps Manager, Accounting Services Company

Anonymous

Financial services
San Francisco, California
51-200 Employees
Online Review
Verified

Grey Matter provided SEO and PPC support for a financial services company. The team was responsible for assisting with SEO and PPC initiatives to help improve the client's lead generation efforts.

Grey Matter's work helped the client increase qualified leads and improve ad spend efficiency. The team was highly responsive, meeting all deadlines and addressing issues as they arose throughout the engagement. Grey Matter's expertise in SEO and paid ads was particularly impressive.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the RevOps Manager of an accounting services company

Describe what your company does in a single sentence.

Accounting services for venture-backed startups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grey Matter to accomplish?

Support our marketing department through a transition period.

SOLUTION

How did you find Grey Matter?

Online Search

Why did you select Grey Matter over others?

High ratings

How many teammates from Grey Matter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Grey Matter has acted as an extension of our marketing team. They met with us regularly, kept us informed on key priorities, and stayed responsive in our shared Slack channel. They were very receptive to feedback, and their creative got sharper with every round. Lisa was great. She listened to our needs and adjusted their services to fit exactly what we required. I'd highly recommend them to any B2B team looking for a hands-on agency partner who listens and delivers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase qualified leads and ad spend efficiency

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met deadlines, communicated effectively, and addressed issues as needed once feedback was provided.

What was your primary form of communication with Grey Matter?

Virtual Meeting

What did you find most impressive or unique about this company?

Grey Matter's particular strength in SEO optimization and paid ads was remarkable.

Are there any areas for improvement or something Grey Matter could have done differently?

Not really. They were flexible to our approach and accommodated our requests.

RATINGS

4.5

Content Writing Services Market Research Marketing Strategy
Market Research Interviews
$50,000 to $199,999
Jan. - June 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Grey Matter delivered an amazing body of research."

Oct 6, 2026

Sr DG Mgr, Oden

Rich Wolfgang

Other industries
New York City, New York
11-50 Employees
Online Review

Grey Matter provided marketing services for a software company. The team interviewed customers to refine the client's branding and messaging and created content for digital ads and email marketing.

Grey Matter's work increased the client's website traffic and engagement. The team helped the client achieve clarity on their messaging and better-qualified marketing leads, delivered items on time, and addressed concerns and modifications swiftly. Grey Matter's project management was outstanding.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Sr. DG Mgr. of Oden

Describe what your company does in a single sentence.

Process AI, Oden’s premier software offering, turns inexperienced operators into high performers in one click. Process AI ensures front-line workers have the exact information they need — when they need it— to achieve peak production.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grey Matter to accomplish?

Marketing

SOLUTION

How did you find Grey Matter?

Other

Why did you select Grey Matter over others?

Other

How many teammates from Grey Matter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Interviews with customers to refine the branding and messaging.
Content creation for digital ads, email marketing, blogs, and digital assets.
Operations including lead scoring, segmentation, and reporting dashboards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in website traffic
Digital engagement from target accounts
Clarity on messaging
Better qualified MQLs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outstanding project management where items were delivered on time and any concerns or modifications were dealt with swiftly.

What was your primary form of communication with Grey Matter?

Email or Messaging App

What did you find most impressive or unique about this company?

Grey Matter delivered an amazing body of research starting with customer interviews and eventually leading to a messaing and marketing plan.

Are there any areas for improvement or something Grey Matter could have done differently?

Coordination with other marketing and sales initiatives.

RATINGS

5.0

Content Marketing Pay Per Click Search Engine Optimization
Google Adwords Content development WordPress SEO
$50,000 to $199,999
Aug. 2022 - Ongoing

4.0

Quality: 3.5

Schedule: 3.5

Cost: 4.5

Willing to Refer: 4.5

"They were always available and met every project deadline."

Aug 3, 2026

President, Protective Packaging Corp.

Lucas H

Manufacturing
Dallas, Texas
11-50 Employees
Online Review
Verified

Grey Matter provides marketing and sales consulting services for a packaging manufacturing company. The team has analyzed the client's business model and consolidated their sales and marketing data.

Grey Matter has boosted the client's website activity and refined their marketing focus. The team has been responsive to the client's needs and available throughout the engagement. Moreover, they have worked hard to understand the client's business and the industries they serve.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the President of Protective Packaging Corp.

Describe what your company does in a single sentence.

Packaging manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grey Matter to accomplish?

Marketing Help
Sales advice
SEO and PPC work

SOLUTION

How did you find Grey Matter?

Referral

Why did you select Grey Matter over others?

Great culture fit
Company values aligned

How many teammates from Grey Matter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We required assistance in consolidating our data from sales and marketing efforts to effectively manage our marketing strategies.

GM analyzed our entire company model and helped us to understand our weakness and is responsible for growth in sales and streamlining our operations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They boosted website activity and refined our marketing focus.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always available and met every project deadline. Their response to our needs was uncovering what our needs were.

What was your primary form of communication with Grey Matter?

Virtual Meeting

What did you find most impressive or unique about this company?

They traveled to visit our company to learn about our operations. GM worked hard to understand our business and the industries we served.

Are there any areas for improvement or something Grey Matter could have done differently?

The marketing industry as a whole is often fickle and unpredictable from our angle. We've been through many for those reasons.

They are good at staying attentive to our needs, but the transition of their teams is sometimes frustrating.

RATINGS

4.0

CRM Consulting and SI Demand Generation Marketing Marketing Strategy
Other CRM Sales automation
Confidential
Oct. - Dec. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Grey Matter's ability to help us think about the problem in a new way was impressive."

Jul 31, 2026

VP Global Strategic Accounts, Inizio

Keith Sutter

Business services
New York, United States
5,001-10,000 Employees
Online Review

Grey Matter developed a sales playbook for a healthcare consulting firm. They created a sequence of engagements to help the client's sales team generate awareness, drive engagement, and book meetings.

Grey Matter helped the client create clear messaging and focused outreach, leading to increased conversion in their sales funnel. The team communicated mainly through virtual meetings. Grey Matter helped the client think about the problem in a new manner.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of global strategic accounts at Inizio, a company that provides tailored commercialization and clinical development solutions for health and life sciences companies, helping maximize patient access and enhance treatment outcomes throughout the asset lifecycle.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Grey Matter?

We needed help refining our problem-centric messaging, developing a customized sales playbook, and integrating it into Inizio Ignite's (Vynamic) sales processes to drive engagement and conversion.

SOLUTION

What was the scope of their involvement?

Grey Matter developed our sales messaging and playbook. They used Vynamic’s existing information and overlaid it with their problem-centric messaging approach. They developed messaging that focused on key pain points and solutions to resonate with our target audience segmentation. They also provided recommendations for refining our audience segmentation to align with our messaging strategies.
Grey Matter built a sales playbook with a sequence of engagements to help our sales team generate awareness, drive engagement, and book meetings. They developed complementary LinkedIn and email outreach programs with structured sequences, including 4–5 email sequences and 2–4 LinkedIn touchpoints. They also included messaging templates and conversation starters for LinkedIn and other platforms.
Grey Matter created sales scripts tailored to the playbook and guided our team in modifying it for other market segments. They delivered up to two pieces of ancillary content to support our messaging. They conducted training sessions on how to use the playbook effectively and integrate it into our team’s workflow. They provided specific guidance on how to engage with prospects via LinkedIn and other communication channels.
Moreover, Grey Matter offered CRM recommendations to align with our sales process and facilitate engagement tracking. They integrated the playbook and optimized workflows by working with Vynamic’s existing technology stack (LinkedIn Sales Navigator, FinancialForce CRM).

What is the team composition?

We worked with 2–5 teammates from Grey Matter.

How did you come to work with Grey Matter?

We found them through an online search. We chose them because of their unique focus on driving sales-qualified leads.

What is the status of this engagement?

We worked together from October–December 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Grey Matter really helped us create clear messaging and focused outreach that led to increased conversion in our sales funnel. We also saw great adoption by our team.

How did Grey Matter perform from a project management standpoint?

We mainly communicated through virtual meetings.

What did you find most impressive about them?

Grey Matter’s ability to help us think about the problem in a new way was impressive.

Are there any areas they could improve?

We could have used more support in operationalizing their recommendations, but we were pretty new and just getting started.

RATINGS

5.0

Showing 1-6 of 6 Reviews

Our Story

In 2016 we sat across from a company that had spent $2.3M with their last agency. Impressions up. Clicks up. Revenue flat. That gap between activity and impact is where most agencies live, and we built Grey Matter to close it. Our bet: understand how B2B buyers actually decide, and you can build marketing that drives revenue, not noise. Strategy-first, AI-native, accountable to pipeline. That's Intelligent Acquisition™.

Meet the Team

Tony Bradberry is an expert in B2B sales and marketing spanning the last 15 years. With a passion for strategy, analytics, and competitive problem-solving, he's never afraid to ask "why?" to uncover deeper insights that drive business growth. Tony th

What Sets Us Apart

Strategy first, then execution

Most agencies do one. We build the strategy and run the programs: messaging, paid, SEO, CRM, sales enablement. Results actually happen, not just plans.

AI-native, not AI-hype

AI is native to everything we do, but our experts drive the strategy. We stay at the forefront of what AI makes possible and put it to work behind sharper insight and faster execution, never on autopilot.

Accountable to revenue

Impressions and clicks aren't the goal. We tie every program to pipeline and revenue. If it can't be measured, it gets questioned.

Contact Grey Matter

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

Get connected to see updates from Grey Matter like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.

Grey Matter

(1)

Tony Bradberry

MacLean-Fogg

(1)

Nick Stauffer

Additional Connections

(2)

Grey Matter

No gimmicks. Just growth.

Overview by:

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Grey Matter Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Impressive Results in Lead Generation

Effective in SEO and PPC Services

Strong Project Management

Alignment with Client Values

Potential for Stronger Pushback

Customized and Flexible Solutions

Reviews mentioning:

Grey Matter Reviews

Mktg & Web Dev for Metal & Plastic Components Manufacturer

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

SEO, PPC & CRM Optimization for Enclosures Manufacturing Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

SEO & PPC Services for Accounting Services Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Market Research, Content Creation & Mktg for Software Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing, SEO, PPC & Sales Consulting for Packaging Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing Strategy for Healthcare Consulting Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

About the Team

Our Story

Meet the Team

Tony BradberryManaging Director

What Sets Us Apart

Quick Facts

Contact

Connect with Grey Matter on Social

Connections

Grey Matter

MacLean-Fogg

Additional Connections