Grey Matter Reviews (3), Pricing, Services & Verified Ratings

No gimmicks. Just growth.

Grey Matter is a B2B digital marketing agency built to help companies achieve measurable growth. We specialize in crafting marketing strategies that align directly with sales objectives and business outcomes. Our team works with companies in manufacturing, technology, professional services, and private equity to solve the most critical challenges in customer acquisition.

Min project size
$10,000+
Hourly rate
$200 - $300 / hr
Employees
10 - 49
Year founded
Founded 2016

Overview by:

Tony Bradberry

Managing Director About the Team

Service Lines

Content Marketing: 20%
Email Marketing: 20%
Marketing Strategy: 20%
Pay Per Click: 20%
Search Engine Optimization: 20%

Select Focus Area

Content Marketing Focus

Blog Writing Services: 30%
Copywriting: 30%
Press Release Writing: 25%
eBook Writing: 15%

Platform SEO Focus

WordPress SEO: 35%
Shopify SEO: 25%
Squarespace SEO: 20%
YouTube SEO: 20%

SEO Focus

Content development: 25%
Generative Engine Optimization: 15%
Local search: 15%
Technical SEO: 15%
Mobile optimization: 10%
On site optimization: 10%
Website Migration: 10%

PPC Focus

Google Adwords: 40%
Display Advertising: 15%
Retargeting Advertising: 15%
Bing Advertising: 10%
Spotify Advertising: 10%
YouTube Advertising: 10%

Industries

Manufacturing: 40%
Business services: 20%
Financial services: 20%
Information technology: 10%
Other industries: 10%

Clients

Midmarket ($10M - $1B): 60%
Small Business (<$10M): 30%
Enterprise (>$1B): 10%

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $200 - $300 /hr

Rating for cost 4.8 /5

What Clients Have Said

Grey Matter offers tailored marketing services with strong client engagement, typically involving 2-5 team members per project. Clients report improved SEO, website traffic, and ROI, indicating good value for cost, although specific pricing details are not provided.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 1 review

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

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Grey Matter Review Insights

Overall Review Rating

4.7

Quality 4.5
Schedule 4.5
Cost 4.8
Willing to Refer 4.8

Top Mentions

Review Highlights

Industry Expertise in Manufacturing B2B

Grey Matter demonstrates expertise in serving manufacturing B2B companies, with clients appreciating their familiarity with the industry and ability to create strategies that resonate with the target audience.
Deep Understanding of Client Business

Grey Matter invests time in understanding the client's business, industry, and audience. This understanding enables them to deliver custom content and strategies tailored specifically to the client's needs.
Effective Marketing and Sales Strategies

Grey Matter successfully boosted website activity and refined marketing focus for clients, leading to increased traffic, conversions, and ROI. Their efforts in SEO, PPC, and CRM optimization were particularly noted for contributing to these improvements.
Team Transition Challenges

While Grey Matter is attentive to client needs, some clients have experienced frustration with team transitions. This suggests a potential area for improvement in maintaining consistency during team changes.
Responsive and Organized Project Management

Grey Matter is praised for their responsiveness and organized project management. Clients value their ability to handle projects promptly and align their work with marketing goals, ensuring timely delivery of services.
Successful Adaptation and Improvement

Clients have noted significant improvements in Grey Matter's services over time, with past concerns being addressed effectively. This indicates a willingness to adapt and enhance their offerings based on client feedback.

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CRM Consulting and SI Pay Per Click Search Engine Optimization
Blog Writing Services Google Adwords Retargeting Advertising On site optimization Technical SEO
Confidential
Mar. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They took the time to understand our company, audience, and goals, and delivered custom content and strategy."

Jul 28, 2026

Marketing Manager, MUM Industries

Anonymous

Manufacturing
Mentor, Ohio
51-200 Employees
Online Review
Verified

Grey Matter provides SEO and PPC services for a protective enclosures manufacturing company. The team is responsible for the client's SEO, PPC, lead tracking, CRM optimization, and website management.

Grey Matter's work has increased the client's website traffic, conversions, online sales, and ROI. The team is highly responsive and organized, aligning their work with the client's marketing goals. Grey Matter delivers custom content and strategies, understanding the client's company and audience.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am a marketing manager of MUM Industries

Describe what your company does in a single sentence.

Industrial manufacturer of protective enclosures

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grey Matter to accomplish?

Improve/maintain website SEO and visibility across digital landscape
Manage Paid Digital Advertising

SOLUTION

How did you find Grey Matter?

Online Search

Why did you select Grey Matter over others?

High ratings
Company values aligned
Other

How many teammates from Grey Matter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing digital efforts include monthly blog posts, SEO, website management, PPC, Lead Tracking and CRM optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in website traffic and conversions. Improved online sales and ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very responsive and are quick to handle any project i throw at them. Lisa is extremely organized and keeps the team aligned with my marketing goals.

What was your primary form of communication with Grey Matter?

Virtual Meeting

What did you find most impressive or unique about this company?

I have always appreciated the tailored experience that Grey Matter offers. Having a true partner that can handle such a wide range of tasks and offer the flexibility to complete those tasks whenever needed is very valuable. I also like that they are so familiar with manufacturing B2B's. They took the time to understand our company, audience, and goals, and delivered custom content and strategy that is tailored for us instead of the general content we typically see from agencies.

Are there any areas for improvement or something Grey Matter could have done differently?

Grey Matter has improved significantly over the last year and has addressed all of my concerns!

RATINGS

5.0

Content Marketing Pay Per Click Search Engine Optimization
Google Adwords Content development WordPress SEO
$50,000 to $199,999
Aug. 2022 - Ongoing

4.0

Quality: 3.5

Schedule: 3.5

Cost: 4.5

Willing to Refer: 4.5

"They were always available and met every project deadline."

Aug 3, 2026

President, Protective Packaging Corp.

Lucas H

Manufacturing
Dallas, Texas
11-50 Employees
Online Review
Verified

Grey Matter provides marketing and sales consulting services for a packaging manufacturing company. The team has analyzed the client's business model and consolidated their sales and marketing data.

Grey Matter has boosted the client's website activity and refined their marketing focus. The team has been responsive to the client's needs and available throughout the engagement. Moreover, they have worked hard to understand the client's business and the industries they serve.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the President of Protective Packaging Corp.

Describe what your company does in a single sentence.

Packaging manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grey Matter to accomplish?

Marketing Help
Sales advice
SEO and PPC work

SOLUTION

How did you find Grey Matter?

Referral

Why did you select Grey Matter over others?

Great culture fit
Company values aligned

How many teammates from Grey Matter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We required assistance in consolidating our data from sales and marketing efforts to effectively manage our marketing strategies.

GM analyzed our entire company model and helped us to understand our weakness and is responsible for growth in sales and streamlining our operations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They boosted website activity and refined our marketing focus.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always available and met every project deadline. Their response to our needs was uncovering what our needs were.

What was your primary form of communication with Grey Matter?

Virtual Meeting

What did you find most impressive or unique about this company?

They traveled to visit our company to learn about our operations. GM worked hard to understand our business and the industries we served.

Are there any areas for improvement or something Grey Matter could have done differently?

The marketing industry as a whole is often fickle and unpredictable from our angle. We've been through many for those reasons.

They are good at staying attentive to our needs, but the transition of their teams is sometimes frustrating.

RATINGS

4.0

CRM Consulting and SI Demand Generation Marketing Marketing Strategy
Other CRM Sales automation
Confidential
Oct. - Dec. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Grey Matter's ability to help us think about the problem in a new way was impressive."

Jul 31, 2026

VP Global Strategic Accounts, Inizio

Keith Sutter

Business services
New York, United States
5,001-10,000 Employees
Online Review

Grey Matter developed a sales playbook for a healthcare consulting firm. They created a sequence of engagements to help the client's sales team generate awareness, drive engagement, and book meetings.

Grey Matter helped the client create clear messaging and focused outreach, leading to increased conversion in their sales funnel. The team communicated mainly through virtual meetings. Grey Matter helped the client think about the problem in a new manner.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of global strategic accounts at Inizio, a company that provides tailored commercialization and clinical development solutions for health and life sciences companies, helping maximize patient access and enhance treatment outcomes throughout the asset lifecycle.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Grey Matter?

We needed help refining our problem-centric messaging, developing a customized sales playbook, and integrating it into Inizio Ignite's (Vynamic) sales processes to drive engagement and conversion.

SOLUTION

What was the scope of their involvement?

Grey Matter developed our sales messaging and playbook. They used Vynamic’s existing information and overlaid it with their problem-centric messaging approach. They developed messaging that focused on key pain points and solutions to resonate with our target audience segmentation. They also provided recommendations for refining our audience segmentation to align with our messaging strategies.
Grey Matter built a sales playbook with a sequence of engagements to help our sales team generate awareness, drive engagement, and book meetings. They developed complementary LinkedIn and email outreach programs with structured sequences, including 4–5 email sequences and 2–4 LinkedIn touchpoints. They also included messaging templates and conversation starters for LinkedIn and other platforms.
Grey Matter created sales scripts tailored to the playbook and guided our team in modifying it for other market segments. They delivered up to two pieces of ancillary content to support our messaging. They conducted training sessions on how to use the playbook effectively and integrate it into our team’s workflow. They provided specific guidance on how to engage with prospects via LinkedIn and other communication channels.
Moreover, Grey Matter offered CRM recommendations to align with our sales process and facilitate engagement tracking. They integrated the playbook and optimized workflows by working with Vynamic’s existing technology stack (LinkedIn Sales Navigator, FinancialForce CRM).

What is the team composition?

We worked with 2–5 teammates from Grey Matter.

How did you come to work with Grey Matter?

We found them through an online search. We chose them because of their unique focus on driving sales-qualified leads.

What is the status of this engagement?

We worked together from October–December 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Grey Matter really helped us create clear messaging and focused outreach that led to increased conversion in our sales funnel. We also saw great adoption by our team.

How did Grey Matter perform from a project management standpoint?

We mainly communicated through virtual meetings.

What did you find most impressive about them?

Grey Matter’s ability to help us think about the problem in a new way was impressive.

Are there any areas they could improve?

We could have used more support in operationalizing their recommendations, but we were pretty new and just getting started.

RATINGS

5.0

Showing 1-3 of 3 Reviews

Our Story

In 2016 we sat across from a company that had spent $2.3M with their last agency. Impressions up. Clicks up. Revenue flat. That gap between activity and impact is where most agencies live, and we built Grey Matter to close it. Our bet: understand how B2B buyers actually decide, and you can build marketing that drives revenue, not noise. Strategy-first, AI-native, accountable to pipeline. That's Intelligent Acquisition™.

Meet the Team

Tony Bradberry is an expert in B2B sales and marketing spanning the last 15 years. With a passion for strategy, analytics, and competitive problem-solving, he's never afraid to ask "why?" to uncover deeper insights that drive business growth. Tony th

What Sets Us Apart

Strategy first, then execution

Most agencies do one. We build the strategy and run the programs: messaging, paid, SEO, CRM, sales enablement. Results actually happen, not just plans.

AI-native, not AI-hype

AI is native to everything we do, but our experts drive the strategy. We stay at the forefront of what AI makes possible and put it to work behind sharper insight and faster execution, never on autopilot.

Accountable to revenue

Impressions and clicks aren't the goal. We tie every program to pipeline and revenue. If it can't be measured, it gets questioned.

Contact Grey Matter

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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Grey Matter

No gimmicks. Just growth.

Overview by:

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

Reviews

Grey Matter Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Industry Expertise in Manufacturing B2B

Deep Understanding of Client Business

Effective Marketing and Sales Strategies

Team Transition Challenges

Responsive and Organized Project Management

Successful Adaptation and Improvement

Reviews mentioning:

Grey Matter Reviews

SEO, PPC & CRM Optimization for Enclosures Manufacturing Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing, SEO, PPC & Sales Consulting for Packaging Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing Strategy for Healthcare Consulting Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

About the Team

Our Story

Meet the Team

Tony BradberryManaging Director

What Sets Us Apart

Quick Facts

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