Greenlights

BACKGROUND

Introduce your business and what you do there.

I'm a project manager at APEX Procurement Solutions (APS), a project management firm specializing in federal and local projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Greenlights?

We needed support to develop a modern website that was clean, informative, and searchable without being overwhelming.

SOLUTION

What was the scope of their involvement?

Greenlights handled the copywriting, editing, design, and development of our website. The team worked on creating a homepage that showcased our services right away and featured a background video. Greenlights also worked on developing our brand personality and feel, highlighting our speed, reliability, compliance, diversity, and innovation.

Additionally, the team worked on creating a section for our certifications, a section for our target audience messaging, and a section for the key sectors and markets we serve. Greenlights also worked on creating a services section and an about us section, including our mission, core values, and contact information.

The primary deliverables were: 

APS Website Design Reference
1. Home Page: First Impressions
• Primary Goal: Showcase our services right away. Feature a background video (inspired by FMG’s site and this Houston skyline drone footage).
• Tagline: Large Capabilities, Personal Commitment.
• Hero Copy Example: APEX Procurement Solutions blends engineering, planning, project management, and logistics to drive projects from concept to completion. Our team’s experience and hands-on approach deliver real results - on time, every time.
2. Brand Personality & Feel
• Personable, hands-on, and approachable
• Easy to work with is a core message
• Highlight speed, reliability, compliance, diversity, and innovation
3. Differentiators
• Real experience in the field - true subject matter experts, not just coordinators
• Internal support: Every project has a dedicated project manager
4. Certifications Section
• Certifications to display:
o MBE, SBE, HUB, Hire Houston First
• Format:
o List certifications
5. Target Audience Messaging
• Homepage should speak primarily to potential clients and partners (state, city, county, and commercial)
• Showcase our services and areas of expertise immediately
6. Key Sectors / Markets We Serve
Display as tiles with strong, simple images. On hover, show the one-line description.
Market
One-Line Description
City, County & State Government
Partnering with agencies to deliver a wide range of public sector solutions.
Aerospace & Aviation
Supporting aviation, airport, and aerospace initiatives of all sizes.
Marine & Port Facilities
Expertise across marine, port, and waterfront projects.
Water & Utilities
Integrated solutions for water, utility, and infrastructure needs.
Transportation, Transit & Rail
Comprehensive services for mobility, transit, and transportation projects.
Industrial Facilities
Procurement and project support for diverse industrial environments.
Hazardous Materials
Managing hazardous materials projects with a focus on safety and regulatory requirements.
Technology & Innovation
Empowering organizations with advanced and emerging technologies.
Commercial Sector
Flexible solutions for commercial, corporate, and development projects.
Private Sector
Serving private clients with adaptable, client-focused services.
7. Services
Present as either a clean list or icon grid. Brief descriptions included for context:
• Pre-Construction Planning Feasibility studies, procurement strategy, early budgeting, and project readiness.
• Construction Management at Risk (CMAR) Oversight, risk mitigation, and contractor coordination from start to finish.
• Construction Inspection On-site quality assurance, compliance checks, and project monitoring.
• Service & Maintenance Ongoing facility support, repairs, and maintenance programs.
• Transportation & Logistics Coordinated movement of equipment, materials, and freight.
• Project & Program Management Full-scope management for complex projects and multi-phase programs.
• And more - APS offers tailored procurement and project support to fit unique client needs across public and private sectors.
8. About Us
APEX Procurement Solutions is a project management and transportation firm delivering results across engineering, planning, logistics, and construction. Proudly based in Houston, Texas, we bring over 25 combined years of hands-on experience to every project, serving city, county, and state agencies as well as private clients. Our local roots run deep, but our services reach coast to coast.
With a deep understanding of both the client and vendor side, our team brings true subject matter expertise to every engagement. We know the realities of the field, anticipate challenges, and guide projects from concept to completion. By combining technical expertise with field-tested know-how, we build strong partnerships and move projects forward - efficiently, reliably, and with your goals in mind.
8.1 . Mission
We’re committed to creating lasting partnerships and serving our community—not only through charitable giving, but also by investing our time, being present, and employing local talent.
We approach our work from a place of genuine service. For us, procurement and project management are not simply business - they’re a way to honor God, uplift others, and make a meaningful impact through every project we take on.
8.2 . Core Values
Gratitude: No matter the project or person, we approach our work with appreciation—putting our best foot forward and valuing every opportunity to serve.
Servitude: We approach every project with a heart to serve—seeing our work as an opportunity to support our clients, uplift our community, and make a positive impact in all we do.
Patience: We recognize that challenges arise; we hold ourselves accountable, respond swiftly, and learn from every experience.
Trustworthiness: We earn trust by following through, taking responsibility, and upholding our word in every relationship.
Responsiveness: We move quickly, communicate clearly, and keep clients and partners informed at every stage.
Integrity: We do the right thing. Honesty, ethics, and consistency define our work, inside and outside the office.
Collaboration: True collaboration means bringing together diverse strengths, skills, and perspectives—supporting each other and our clients to achieve shared goals.
Adaptability: We find practical solutions to every challenge, staying flexible and resourceful as projects evolve.
Quality: Regardless of scale, we hold ourselves and our partners to the highest standards, delivering our best in every project.
Contact Us
Have a project or question? Reach out to our team, we’re here to help.
Email: projects@solutionswithapex.com Phone: 346-626-8850
Design Suggestions
• Use strong, simple images for market tiles (airport runway, city skyline, shipping yard, water plant, etc.)
• On hover or tap, show the one-line description for each market.
• Keep navigation simple: Home, Markets, Services, About Us, Contact
• Feature certifications section with logos/badges (not just a text list)
• Video background with tagline overlay

What is the team composition?

I'm not sure how many teammates from Greenlights were assigned to our project.

How did you come to work with Greenlights?

We found Greenlights through a referral. The company that referred them had a really clean website. When I spoke with Greenlights, it was a genuine experience. They weren't pushing or being salesy; they really tried to understand my issue and vision to get us what we wanted.

What is the status of this engagement?

We worked together from July to August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Greenlights provided notifications of where we stood in the process and when to expect the website to go live. The team exceeded our expectations.

How did Greenlights perform from a project management standpoint?

Greenlights' project management was excellent.

What did you find most impressive about them?

What I found most impressive about working with Greenlights was their touch and authenticity.

Are there any areas they could improve?

There was nothing I would have them improve — for the first time ever, I had no feedback to give other than thank you.

BACKGROUND

Please describe your company and position.

I am the Founding Director of MORO Studio

Describe what your company does in a single sentence.

We’re a small landscape architecture studio that works closely with clients and collaborators to shape thoughtful, place-led designs from the ground up.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Greenlights to accomplish?

• Create a simple yet considered landing page that captures MORO Studio’s brand identity, showcases our design services, and positions us clearly within the market, with enough flexibility to grow as the business evolves.

SOLUTION

How did you find Greenlights?

• Online Search
• Upwork

Why did you select Greenlights over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Great quality previous experience

How many teammates from Greenlights were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Greenlights worked with me to design and develop a simple, elegant landing page for MORO Studio that reflects our brand identity and design approach. The scope covered visual design, UI/UX layout, integration of brand assets, and structuring project and studio information in a way that feels clear and engaging.

Key deliverables included:

• A responsive website design optimised for desktop and mobile
• Integration of text, imagery, and project highlights into a cohesive structure
• A clean, minimal interface that communicates MORO Studio’s tone and positioning
• Flexible design elements to allow for future expansion of content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The site launched smoothly and now acts as a clear, polished representation of MORO Studio’s brand. It’s already helped me present the business professionally to prospective clients and collaborators, and gives me a solid platform to build on as the studio grows.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cornell’s project management was excellent. We had an initial meeting to run through goals, budget, reference sites, functionality, and the look and feel I was after. He clearly explained the process and timing, then delivered everything on time and without fuss. I made a number of updates and slight shifts in direction along the way, and he was quick to adapt and implement changes. Really responsive, easy to work with, and overall a pleasure throughout the process.

What was your primary form of communication with Greenlights?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how quickly Cornel understood the direction I wanted to take. The communication was clear and collaborative, and he often steered me toward solutions that were even better than my original ideas. The narrated Loom presentation he provided was a great touch. This allowed me to revisit and fully absorb all the details of the website’s functionality. Overall, Greenlights' approach made the process feel easy and well-supported.

Are there any areas for improvement or something Greenlights could have done differently?

Nothing that I can think of.

BACKGROUND

Please describe your company and position.

I am the Executive Producer of Buster Studio

Describe what your company does in a single sentence.

Film production and advertising services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Greenlights to accomplish?

• Redsign website into new interactive version

SOLUTION

How did you find Greenlights?

Job listing

Why did you select Greenlights over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Greenlights were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Built a brand new website for my company, based off a framer template chosen from a selection of recommendations from GREENLIGHTS. We needed CMS edits and alterations to maximise the UX of our website's information. We also took design advice from Greenlights discussing what would look best. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the space of only a week, Greenlights managed to create a website I was expecting to take months. They were efficient, extremely communicative, and worked with a fantastic balance of creativity and technicality. The finished product is one that I can launch immediately, and be proud of when reaching out for new business and continuing our services. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Greenlights project management was superb. They worked efficiently on keeping the project moving, were proactive with problem solving, and went above and beyond in responding to my many changes and requests. I am extremely impressed with how responsive they were to collaborate with and will most certainly be contacting them again when web design needs arise in the future. 

What was your primary form of communication with Greenlights?

Virtual Meeting

What did you find most impressive or unique about this company?

Cornel was personable to work with, understood mine and my business needs immediately, and is an extremely talented designer. From the get go, we spoke the same language, and that made the entire process a breeze to collaborate on. 

Are there any areas for improvement or something Greenlights could have done differently?

No, all was perfect. 

BACKGROUND

Introduce your business and what you do there.

I’m an executive of Pieces of Puerto, a travel blog for people visiting Puerto Escondido, Mexico.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Greenlights?

We needed help with web design and development. It was important that the site was beautiful to look at and clean and simple to use.

SOLUTION

What was the scope of their involvement?

Greenlights designed and built our website. SEO optimization was also important to us, so they ensured the site was optimized for search engines. The team also trained me on how to use the backend so I could manage content myself.

What is the team composition?

We worked with a single project manager.

How did you come to work with Greenlights?

We found them through a referral from a friend. We chose Greenlights because we liked the team and their visual ideas.

How much have you invested with them?

We spent $5,800.

What is the status of this engagement?

We worked together from February–March 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 206.45% increase in monthly visitors comparing the first and third months. Overall, we were happy with the timeline; the site took less than a month from start to finish.

How did Greenlights perform from a project management standpoint?

Greenlights exceeded our expectations. The project manager was very attentive and always ready to chat through anything we needed. We primarily communicated through email and calls.

What did you find most impressive about them?

We wanted a company that would listen and understand our brief. We had a clear visual look and feel in mind, and it was important that this was brought to life. Greenlights did that.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

I am an executive Bold Rethink

Describe what your company does in a single sentence.

Consult, provide training and masterclasses, host events for Customer Obsessed clients. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Greenlights to accomplish?

• Design and build a visually compelling website that reflects Bold Rethink’s bold, high-impact brand identity
• Create a scalable, user-friendly platform optimised for future growth, content, and lead generation
• Clearly communicate the company’s 360 strategic services across industries and audiences

SOLUTION

How did you find Greenlights?

Online Search

Why did you select Greenlights over others?

• Company values aligned
• Understood our business

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Overview Development of a comprehensive, conversion-optimized website for Bold Rethink based on the provided site map and outline. This project includes full design, development, copywriting, and technical optimization services. Scope of Work - Complete Website Development: 11 total pages as outlined in the attached site map - Design Services: Modern, responsive design adhering to CRO storytelling format - Content Creation: Professional copywriting for all pages - Revision Process: Two comprehensive rounds of revisions included - Technical Optimization: Full SEO implementation, mobile optimization, and performance enhancements Special Features TableX Page Implementation: Initial build to feature a qualifying form for participant registration, allowing for: - Participant vetting - Building anticipation - Personalized value explanation - Optional integration with marketing email system for event invitations Technical Specifications - Fully responsive design across all devices - Comprehensive SEO optimization - Mobile-first approach - Performance optimization for fast loading speeds - Implementation of existing brand elements (colors, fonts, and logos) from shared folder - YCBM implementation Additional Services - LinkedIn profile optimization for personal and business pages upon website completion Timeline & Delivery - Total Development Time: 4 weeks from project commencement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased time on site and deeper engagement with service pages post-launch

Stronger brand perception and credibility with enterprise-level clients

Improved clarity in messaging and navigation, leading to higher-quality inbound enquiries

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communication, timeline sharing, follow ups, alignments and clear updates on time line and work in progress.

What was your primary form of communication with Greenlights?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They translated the brand value into a professional and beautiful website. They were able to resonate with everything that mattered to us. 

Are there any areas for improvement or something Greenlights could have done differently?

No, all the work was well deliverd and communication was excellent. 

BACKGROUND

Please describe your company and position.

I am the Owner of Shingle to Slab Home Inspections

Describe what your company does in a single sentence.

Home Inspection services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Greenlights to accomplish?

• Redesign website

SOLUTION

How did you find Greenlights?

Online Search

Why did you select Greenlights over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Greenlights were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Consolidated various information into a more concise, lead-driven website. Modernized it to be more trusting and navigable

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduced website from 8 pages to 5

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and met all established timelines

What was your primary form of communication with Greenlights?

Virtual Meeting

What did you find most impressive or unique about this company?

Cornel explained everything to me, and we established the process and timeline collectively. Greenlights' team was receptive to my needs and concerns. 

Are there any areas for improvement or something Greenlights could have done differently?

Potentially expanding the platform for building the website. I was using Squarespace before and was familiar with it. Although not too challenging, I did have to adapt to the platform used, which is slightly different. 

BACKGROUND

Please describe your company and position.

I am the Founder of Urban art store

Describe what your company does in a single sentence.

Online art gallery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Greenlights to accomplish?

• More visits

SOLUTION

How did you find Greenlights?

Online Search

Why did you select Greenlights over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Greenlights were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I can't thank Cornel enough, he has been absolutely amazing!! Great guy really helpful

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Required a new website and dates were met

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ahead of time!

What was your primary form of communication with Greenlights?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were always on hand to help

Are there any areas for improvement or something Greenlights could have done differently?

Nope 

BACKGROUND

Introduce your business and what you do there.

I’m the director of EnergWISE, a commercial energy brokerage.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Greenlights?

We needed a professional-looking website.

SOLUTION

What was the scope of their involvement?

Greenlights provided a fully functional website. The team handled everything from the initial discussions to planning, creating a draft website, and completing the final product.

What is the team composition?

We worked with one teammate from Greenlights.

How did you come to work with Greenlights?

We found Greenlights through an online search. We saw their ad on Facebook and made contact.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked with Greenlights from October–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Greenlights did everything we discussed in a very timely manner. We’re a family-run business, and we all loved the finished website. Some friends and family who have seen it also complimented it.

How did Greenlights perform from a project management standpoint?

Greenlights’ project management was absolutely awesome. The team delivered on time. We communicated via virtual meetings, email, and a messaging app.

What did you find most impressive about them?

Greenlights’ personal and friendly service and approach were impressive. The team showed passion in ensuring they gave us a great website.

Are there any areas they could improve?

No, there weren’t any. Greenlights did everything on point and delivered.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Curio, a bite-sized content experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Greenlights?

We needed help building a website for lead generation.

SOLUTION

What was the scope of their involvement?

Greenlights provided website design, development, and copywriting. The team built a contact form and integrated Mailchimp, AI webhooks, and an AI bot.

What is the team composition?

We worked with two teammates from Greenlights.

How did you come to work with Greenlights?

Someone referred Greenlights to us. We chose them because most other options focused solely on design, but Greenlights was interested in how they could help me convert leads.

How much have you invested with them?

We spent $3,000.

What is the status of this engagement?

We worked together from June to July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in user interaction, visitors, conversions, mailing list subscriptions, and app subscriptions. We saw a 30% increase in conversions within the first month.

How did Greenlights perform from a project management standpoint?

Greenlights' project management was exceptional. The team delivered on time and went above and beyond. We primarily communicated via WhatsApp.

What did you find most impressive about them?

Greenlights understood the project brief, recommended improvements, and ensured on-time delivery. The team had fast response times.

Are there any areas they could improve?

It would be great if Greenlights offered monthly instalments to split the overall payments.

BACKGROUND

Please describe your company and position.

I am the Director of ABC Swimming & Coaching

Describe what your company does in a single sentence.

Hampshire based swim school, making great quality swim lessons accessible to all.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Greenlights to accomplish?

• Design an attractive and effective website
• Encourage enquiries through the website
• Ongoing management of the website

SOLUTION

How did you find Greenlights?

Referral

Why did you select Greenlights over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Greenlights were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When I approached Greenlights, I asked for a website to launch my swim school. The team were amazing at branding my business, designing the logo and building the website which looks incredible. The team continue to manage my website, editing it accordingly to drive more leads and keep it as up to date as possible.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More inbound leads, better engagement, and stronger local visibility

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team have been amazing. My point of contact, Cornel, is always approachable and really takes the time to understand my vision. He is clearly an expert in the field and I always feel very confident in any work he and his team produce. Everything is always on time and communication is excellent.

What was your primary form of communication with Greenlights?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The personal touch and time taken to get to know me, my business and the vision for the future of the business. The value for money is incredible, and I feel very lucky to have come across the Greenlights team to help me with all of my technical projects!

Are there any areas for improvement or something Greenlights could have done differently?

None