Good Systems

BACKGROUND

Introduce your business and what you do there.

I'm the owner of an equine appraisal company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Systems?

We needed help renovating our HubSpot portal to add workflows, automations, and tasks.

SOLUTION

What was the scope of their involvement?

Good Systems helped us renovate our HubSpot portal to close the speed to lead gap of inquiries to responses, track referral buckets, and add automations. They created automations for when a quote email went out, which would auto-create a deal in the deal table that then synced with our QuickBooks invoicing. Good Systems also helped us re-do our website by building specific service and location pages.

What is the team composition?

We worked with 2–5 teammates from Good Systems.

How did you come to work with Good Systems?

We found them through a referral and chose them because we really liked their team and experience.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from August–September 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

By tying QuickBooks to our HubSpot deals, we could better understand how much business we were losing to closed lost and then better determine the reasons and how to adapt our processes. Additionally, the new site has seen much more growth in organic placement, where we struggled previously. We've also seen revenue growth week over week from before, and our work is much easier to field and conclude with the changes.

How did Good Systems perform from a project management standpoint?

Good Systems was excellent to work with and always delivered on time. We communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I really liked working with Justin (Founder) and Lindsey (Project Manager). They understood our business and were able to translate our processes into streamlined systems and automations to maximize our efficiency and outcomes. Good Systems had a portal where we could view our reports, submit change requests, and download our custom tutorials and documents, which allowed us to have a central area to track all of their work for us.

Are there any areas they could improve?

Before we had the portal, submitting and tracking changes was a bit difficult.