GNG Studios

BACKGROUND

Please describe your company and your position there.

I run a specialist recruitment company in Defence, Engineering and Information Security.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IAM Productions, and what were your goals?

We are passionate about our brand but we work in a saturated market and wanted to look at different ways of getting our message to the market without the usual nonsense you get in the recruitment market.

SOLUTION

How did you select this vendor and what were the deciding factors?

IAM are very effective at social marketing, we found them on Linked In and thought there wasn't a business doing a similar thing. The most important thing was they used their product to sell their product. They speak to people normally, that's important to us as.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

From the first Linked In message with Ian, to the initial call and then working with Dom and the team the process was seamless. It was clear that the IAM team have an understanding of how their product can be used effectively and were open in providing useful tips outside of the actual product in terms of platforms and social selling.

IAM use a lot of work flow automation in terms of arranging times to speak and feedback on the project steps, this works well but would suggest that sometimes it took the 'personal' touch out of the process. Not that the team weren't willing to get on a call and discuss, it just felt like a barrier to asking at times. Once they have taken the brief, they set about writing a script. We knew they had understood the tone we wanted to take as there were very minimal amounts of edits and feedback at this stage was easy.

Picking the voiceover was fun. The storyboard was a good step in the process. At that point we needed clarity on things and Dom and the team were very accommodating. That conversation helped us visualise what was next. The end animation was brilliant.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a lot of IAM's team and they were all really good, clearly knew what they had to contribute at each stage of the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The animation and some other collateral they completed were all great. They were a really down-to-earth and knowledgeable team. Very easy to work with. They delivered on time and to budget.

How effective was the workflow between your team and theirs?

Barring some of the automation being a bit faceless, it was great.

What did you find most impressive or unique about this company?

They are really creative and everything is in house which speeds up the process. The animation was something not really used in the recruitment industry so acted as a differentiator for a while.

Are there any areas for improvement or something they could have done differently?

I think though the process they could schedule progress catch ups at key milestones. At the moment these are too customer led.

BACKGROUND

Please describe your company and your position there.

Rise Platforms are a family run business, focused on providing our clients across the commercial and construction sectors with great customer service. We specialise in providing operated Truck-Mounted Boom’s and Spider MEWP’s across the UK, with working at height solutions ranging from 15 to 75 metres.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IAM Productions, and what were your goals?

Rise Platforms are marketing ourselves as a modern, customer focused supplier of working at height equipment. Many of our competitors are Dinosaurs and have been round since the first step ladder, we offer a modern and specialist solution to working at height. We wanted a video that shows the specialist equipment we provide and our focus on customer service. IAM made us an explainer video that showed just that!

SOLUTION

How did you select this vendor and what were the deciding factors?

I have been following the IAM Team for probably a year, loved all there content and the videos they were making for other companies. When I worked for someone else I couldn’t get them to buy in to the benefits of a modern marketing video, so as soon as I started up on my own I got in touch with the team who really were amazing at capturing who we are and what we do.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

It started with a form, we input who we are as individuals and professionally, the products we offer and how we stand our vs our competitors, we were then sent a script and had a short call to discuss. From that we chose a voiceover and the animation type for the video. The whole process was swift and professional, and they made sure we were happy at every stage.

Who did you work with and what was the feedback process like?

We worked with a project manager who ensured we were happy at every stage of development. Honestly we didn’t have to make many changes. They really did capture everything we wanted from the start.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our video was well received by everyone who watched it. It’s now on our website and all of our social channels. It’s great to give prospect customers a view into who we are.

Describe their project management style, including communication tools and timeliness.

Communication was via LinkedIn, email or over the phone which is how I prefer to communicate. They ensured we were happy at every stage. Communication was great.

What did you find most impressive or unique about this company?

I like working with people. Real people. Not a script or a check sheet. And one thing IAM has, is great people!

Are there any areas for improvement or something they could have done differently?

Absolutely not. Fantastic company, great results will absolutely use them again.

BACKGROUND

Please describe your company and your position there.

I'm the founder and director of Codo Digital Ltd. We specialise in providing ultra reliable website hosting with no downtime.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IAM Productions, and what were your goals?

We wanted an explainer video that a user could understand easily. We found that there was a lack of understanding around downtime amongst the people we were talking to.

SOLUTION

How did you select this vendor and what were the deciding factors?

IAM Productions had created explainer videos for companies and shred them on LinkedIn, so I knew the quality was good. Also, we had used IAM Productions for other small pieces of work.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a brief of what we wanted to get from the video and that was quickly turned into a script. The script hit the nail on the head and was perfect. Once I selected a voice over artist (as I didn't want to record to the audio myself).

Now it came to the storyboard, which again was perfect. It showed all the scenes of the video with notes from the designer explaining what the intention was. I was also given opportunity to feedback at this stage. Once signed off, it was then ready to download in square and landscape formats.

Who did you work with and what was the feedback process like?

We worked with Ian, I felt he was very open to honest feedback and always asked if we had any questions. I really enjoyed working with the team at IAM Productions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This video is taking pride place on the homepage of the website and has resulted in great feedback.

Describe their project management style, including communication tools and timeliness.

At every stage we were given opportunity to feedback.

What did you find most impressive or unique about this company?

They clearly understood video production as they have a lot of content on LinkedIn. I was highly impressed when the initial draft came through, and it was perfect.

Are there any areas for improvement or something they could have done differently?

None at all, it was a pleasure working with the team at IAM Productions

BACKGROUND

Please describe your company and your position there.

I am the Director of a Recruitment Company specialising in Accountancy and Finance

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IAM Productions, and what were your goals?

We asked IAM Productions to create a 60 second explainer video and five shorter videos that we could use for business development.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have seen the work they created for other companies on LinkedIn ... The quality of the animation and the simple pricing structure made it an easy decision.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We began with a meeting to outline what we do differently and what we wanted to achieve from the videos. ... Every step we had the chance to review and agree to before going forward to the next stage.

Who did you work with and what was the feedback process like?

My main contact were Mollie and Dom. ... Both were extremely patient and very good at what they do.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far, it has been amazing. We have won new clients off the back of the videos and the explainer is a beautiful intro into who we are and what we do. In terms of social media, we stand out from our competitors, and in Recruitment, that is not an easy task.

Describe their project management style, including communication tools and timeliness.

Dom was brilliant as a point of contact and kept us updated on progress and was understanding when we had to make a slight change. Mollie is an amazing copywriter and helped so much with the script. Her words made the videos what they are. Christian. In a 2 minute call, he instantly understood the look we wanted for the five videos.

What did you find most impressive or unique about this company?

The most impressive thing, aside from the technical ability and quality of the videos is the customer care. Working with IAM Productions is a nice experience, they deliver exactly what they say they will to the timescales agreed.

Are there any areas for improvement or something they could have done differently?

None. Mike and Ian have created an amazing company and have put together a really good team.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a Procurement Consultancy called AVAM Solutions Ltd. We help businesses get better value out of their supply chains via lower prices, more sustainable solutions and better performing vendors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IAM Productions, and what were your goals?

We established in 2019 so the goals were around making a short video which gained attention and explained quickly what we were about in a non "dry" way

SOLUTION

How did you select this vendor and what were the deciding factors?

Reputation and show-reels of previous projects

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had an initial call, I provided some key facts and objectives, they created a storyboard and script and once I approved it, they created the animated video.

Who did you work with and what was the feedback process like?

I worked with Dom in the main and a little bit with Ian and Mollie. Feedback was good - I got a response pretty quickly to any questions I had.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Video has been very useful part of my wider awareness drive and I've been able to re-purpose for a number of different purposes

Describe their project management style, including communication tools and timeliness.

Mainly via email, but always very prompt and clear.

What did you find most impressive or unique about this company?

The limited time I needed to spend with them - they just seemed to "get" what I was after very quickly.

Are there any areas for improvement or something they could have done differently?

Their esponsiveness was great - however perhaps they could have come to me with period updates, especially around final delivery date (it was a bit "it will be ready just as soon as we can get it ready")

BACKGROUND

Please describe your company and your position there.

Linx Printing - Head of Sales

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IAM Productions, and what were your goals?

Animated explainer video - sell more! - we had 10 x fold return

SOLUTION

How did you select this vendor and what were the deciding factors?

They had the best reputation online.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The story board, review of script, choose voice over, sample video - then approval.

Who did you work with and what was the feedback process like?

Ian - Superb

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

$550K into funnel ! $ 60K return in 2 months !!!

Describe their project management style, including communication tools and timeliness.

fantastic

What did you find most impressive or unique about this company?

The animation and sense of humour

Are there any areas for improvement or something they could have done differently?

nope!

BACKGROUND

Please describe your company and your position there.

We are Shine Interview, a video recruitment tech company, we reduce time to hire and increase candidate engagement through video.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IAM Productions, and what were your goals?

We needed a punchy, succinct, animated video made to help explain our service to prospects.

SOLUTION

How did you select this vendor and what were the deciding factors?

After researching various solutions, it was clear that IAM Productions were best placed to meet our needs and turnaround times. They were very obviously leaders in this space, with dozens of relevant case studies.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We were interviewed at length, before an initial storyboard was created. We then went through several rounds of tweaks and iterations until we were 100% happy with the end result. The team were very patient!

Who did you work with and what was the feedback process like?

It was very simple working with Ian, and providing feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Out investors were very pleased to see that we were utilising marketing tools such as this to boost our positioning in the market, and aid winning new customers.

Describe their project management style, including communication tools and timeliness.

Very consultative, and open to collaboration.

What did you find most impressive or unique about this company?

They very quickly understood our challenge, and managed to produce something in line with our branding and values.

Are there any areas for improvement or something they could have done differently?

They don't need to improve on anything.

BACKGROUND

Please describe your company and your position there.

I am Managing Director at Elite Awarding. We are an Ofqual recognised awarding organisation

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IAM Productions?

Explainer video. The IAM team are brilliant. Great team to work with on design

SOLUTION

How did you select this vendor and what were the deciding factors?

Online presence and their honest approach

Describe the project in detail and walk through the stages of the project.

Explainer video, see our page Elite Awarding on LinkedIn

How many resources from the vendor's team worked with you, and what were their positions?

Banners and explainer vids

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were pleased with all of their work.

How effective was the workflow between your team and theirs?

Fantastic

What did you find most impressive or unique about this company?

Honest and professional. Talented group

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the owner of Discover Wellness a company that helps the NHS improve staff wellness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IAM Productions?

I needed an easy way to tell people about a service I offered. An explainer animation seemed like a logical way forward.

SOLUTION

How did you select this vendor and what were the deciding factors?

I’d seen there previous work and liked it. A lot.

Describe the project in detail and walk through the stages of the project.

I was sent a step but step guide of the process. I followed the simple steps and ended up with exactly what I wanted.

How many resources from the vendor's team worked with you, and what were their positions?

Three people in total from the director, to the graphic designer and animator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I had a lot of enquires from people wanting to know more.

How effective was the workflow between your team and theirs?

Response time was rapid and I was kept up to speed all the way.

What did you find most impressive or unique about this company?

They were normal people that were easy to talk to.

Are there any areas for improvement or something they could have done differently?

Nope. All good.

BACKGROUND

Please describe your company and your position there.

We support businesses support their employees through change

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IAM Productions, and what were your goals?

To create a film to promote b2b The Club offering on social media

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted an agency that couid see past the usual corporate treatment and suggest something that would stand out

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The film was about showing that losing your job might be ok, the storyboard was about showing a cartoon character going through the process.

Who did you work with and what was the feedback process like?

The team developed a storyboard and script and after a few tweaks created the animation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The film has been used across all social media platforms and business pitch proposals.

Describe their project management style, including communication tools and timeliness.

They were very easy to work with, and they delivered a good video quickly.

What did you find most impressive or unique about this company?

The ideas of how to get the message across.

Are there any areas for improvement or something they could have done differently?

Really liked the end result.