GMA Growth Engines

BACKGROUND

I am the Brand Manager of Cuyama Buckhorn

Established in 1952, Cuyama Buckhorn is a historic roadside resort nestled in California's Cuyama Valley. Our 21-room boutique hotel is home to a restaurant celebrating the valley's agricultural roots, a bar, coffee shop, and plenty of spaces to gather, unwind, and enjoy the surrounding high desert landscape. Just two hours from Los Angeles and Santa Barbara, we're a destination for travelers looking to escape the everyday and experience a different side of California.

OPPORTUNITY / CHALLENGE

• Our main goal was to increase awareness of Cuyama Buckhorn and ultimately drive more bookings and visits to the property through paid advertising. Because we're a destination property in a relatively remote location, we wanted to find ways to introduce Cuyama to new audiences and communicate what makes the experience worth traveling for.

SOLUTION

Referral

• High ratings
• Referred to me
• Thoughtful and attentive

2-5 Employees

GMA has worked with us on our paid media strategy and ongoing campaign management across search and social. Their work includes campaign development, audience targeting, optimization, and performance reporting. They've also been a great resource for exploring new creative approaches and identifying opportunities to reach different audiences, all while working closely with our team to make sure the advertising feels aligned with the Cuyama brand.

RESULTS & FEEDBACK

• Our strongest peak-season bookings in four years
• 2x increase in restaurant ROAS

The team has been great to work with! They're responsive, organized, and proactive about bringing new ideas and recommendations to the table. I really appreciate that the relationship feels collaborative rather than one-sided. They're always open to our feedback and willing to make adjustments, and we've been able to work together to find approaches that make sense for our property and our goals.

• Virtual Meeting
• Email or Messaging App

What we've appreciated most is how much effort they've put into understanding our brand! Cuyama is a unique destination, and it's not always easy to communicate everything that makes it special through advertising. GMA has been really thoughtful about finding that balance between creating campaigns that perform well and making sure the personality of the property still comes through. It's been great to work with a team that values both!

Nothing major comes to mind! There's always room to continue testing new ideas and learning more about our audiences, but I've been really happy with how collaborative and receptive the team has been throughout that process.

BACKGROUND

Please describe your company and position.

I am the Partner of Indisputable

Describe what your company does in a single sentence.

Tech Leadership / Advisory

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Marketing Advisors to accomplish?

• Implement a scalable CRM that could support growth without increasing operational overhead.
• Align Sales, Marketing, Operations, Customer Success, and Finance within a single system to improve visibility and decision-making.

SOLUTION

How did you find Growth Marketing Advisors?

Referral

Why did you select Growth Marketing Advisors over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Growth Marketing Advisors were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Services Provided:

• HubSpot CRM strategy and implementation
• Business process design across Sales, Marketing, Success, Operations, and Finance
• Data architecture and field mapping
• Real-time chatbot powered by CRM data
• Technical data sync with internal systems
• Stakeholder alignment and executive collaboration

Work Summary & Deliverables:

GMA led our HubSpot CRM implementation during a critical phase at Hive. We needed a system that could support rapid growth across teams—without adding headcount or creating operational drag.

They handled both strategic design and technical execution, working cross-functionally to unify lead flow, reporting, and attribution. They also implemented a logic-based chatbot powered by real-time CRM data, and ensured our systems were cleanly synced with internal tools. The result was a scalable, usable system that reflected how we actually operate

Measurable Outcomes:

Implemented HubSpot CRM across 5 departments
Automated lead routing, reporting, and engagement workflows
Built and deployed a real-time chatbot connected to CRM data
Cleaned and synced data with homegrown systems
Supported scale without increasing headcount

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Implemented HubSpot CRM across 5 departments
Automated lead routing, reporting, and engagement workflows
Built and deployed a real-time chatbot connected to CRM data
Cleaned and synced data with homegrown systems
Supported scale without increasing headcount

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time and was very responsive

What was your primary form of communication with Growth Marketing Advisors?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to translate business complexity into clean, scalable systems was impressive. They automated what mattered, connected tools, and never lost sight of the business goals behind the tech.

Are there any areas for improvement or something Growth Marketing Advisors could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Operations and Partnership Manager of Senders.co

Describe what your company does in a single sentence.

Senders.co operates in the email deliverability and infrastructure industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Marketing Advisors to accomplish?

• Audit and document business operations across Sales, Marketing, Client Delivery, Operations, and Finance in preparation for a CRM setup that would scale with the business.

SOLUTION

How did you find Growth Marketing Advisors?

• Referral
• Other

Why did you select Growth Marketing Advisors over others?

• Good value for cost
• Company values aligned

How many teammates from Growth Marketing Advisors were assigned to this project?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Services Provided:

-Business process mapping across all functions
-Workflow and system design recommendations
-CRM planning and foundational advisory
-Strategic operations consulting

Work Summary & Deliverables:

We brought in GMA to help us prepare for a long-term CRM implementation. Even though we were already midstream with other tools and freelancers, they helped us take a step back, look at the big picture, and design something that would work for the long haul.

They mapped every part of our business, sales, Delivery, Marketing, Operations, and Finance, and identified key areas to streamline before committing to a system. Their recommendations helped us avoid mistakes, simplify handoffs, and clarify what our CRM actually needed to support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Mapped the end-to-end client journey and internal ops
• Identified key process issues and CRM-critical workflows
• Clarified what to automate, what to track, and what to simplify
• Provided CRM system recommendations grounded in business logic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were efficient, always responsive, and flexible to our needs.

What was your primary form of communication with Growth Marketing Advisors?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They don’t just think in tools. GMA helped us shape our CRM around how we actually work, and that made all the difference.

Are there any areas for improvement or something Growth Marketing Advisors could have done differently?

From our end, nothing to comment on.

BACKGROUND

Please describe your company and position.

I am the Founder of Hive Technologies Inc.

Describe what your company does in a single sentence.

Hive Technologies is a fintech partner to financial institutions, offering a connected car and digital wallet platform that’s been proven over 20 million miles through our work with Uber and GM. Our solution helps financial institutions reduce charge-offs, grow membership among low and moderate income borrowers, and improve the auto lending experience for your Members.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Marketing Advisors to accomplish?

Design and implement a scalable CRM system to reduce manual effort, unify data flows across custom and third-party systems, and support future expansion into new geographies and product lines.

SOLUTION

How did you find Growth Marketing Advisors?

Referral

Why did you select Growth Marketing Advisors over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Growth Marketing Advisors were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GMA was brought in to address major operational challenges—manual workload, fragmented tools, and scalability constraints. They visited onsite to immerse themselves in the business, met with the team, and returned with a grounded, strategic, and aligned CRM architecture.

Their work included bidirectional syncs, identity integrations, and chatbot functionality—technical components we didn’t explicitly request but that solved real business needs. The final HubSpot setup supports geographic and product expansion without needing to grow headcount.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Migrated away from a fragmented Airtable-based setup
• Unified lead capture across custom app and website
• CRM now supports growth across new geographies and products without growing headcount
• 97% ticket completion rate in <24 hours
• 88% reduction in systems used to manage sales & service
• 43% reduction in contacts through data cleansing & integration

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GMA took full ownership of delivery with no hand-holding required. Their execution was tight, intentional, and outcome-aligned.

What was your primary form of communication with Growth Marketing Advisors?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn’t just gather requirements—they immersed in the business, then solved for needs we hadn’t yet articulated. Everything they built tied back to solving real problems.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing and Innovation of Silverstein Properties, Inspire

Describe what your company does in a single sentence.

A large Real Estate developer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Marketing Advisors to accomplish?

• Build a scalable attribution and performance marketing system that integrates legacy data infrastructure with modern ad platforms.
• Improve visibility, increase efficiency, and scale revenue intelligently

SOLUTION

How did you find Growth Marketing Advisors?

Referral

Why did you select Growth Marketing Advisors over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Growth Marketing Advisors were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GMA began by architecting a sophisticated attribution system—one that connected our legacy systems with modern analytics and ad platforms. It had to handle complex data, sync cleanly across systems, and power decision-making. They delivered exactly what we needed.

They then took over paid media—especially Google Ads—and brought the same structured, methodical approach to campaign design, optimization, and creative iteration. The results followed: improved ROAS, increased efficiency, and scalable growth.

Over the years, the engagement expanded. Whether it’s analytics, campaign strategy, or creative iteration, GMA continues to deliver high-value work that moves the needle.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Built a comprehensive attribution system integrated with legacy and modern platforms
Scaled revenue while improving ROAS—a rare combination
Increased efficiency and insight across marketing and analytics operations
Delivered strong performance and growth consistently over a 3+ year relationship
Elevated campaign results through disciplined testing and creative iteration

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their ability to bridge technical depth with business outcomes. GMA doesn’t just report results—they build systems that deliver them.

What was your primary form of communication with Growth Marketing Advisors?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their personal commitment to our success impresses us.

Are there any areas for improvement or something Growth Marketing Advisors could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the former Account Executive of a healthcare company.

Describe what your company does in a single sentence.

Our company is the first and leading platform built to modernize time study workflows.
We deliver accurate, defensible insights with minimal disruption, helping hospitals improve compliance, streamline operations, reduce burden, and capture more revenue.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Marketing Advisors to accomplish?

• To build a complete sales and marketing growth engine—from systems and lead generation to enablement and execution—while onboarding and ramping a new sales lead (me).

SOLUTION

How did you find Growth Marketing Advisors?

• Referral
• Other

Why did you select Growth Marketing Advisors over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Growth Marketing Advisors were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GMA designed and implemented the entire go-to-market system. Deliverables included:

HubSpot CRM built from scratch with attribution, lead/pipeline workflows, and data governance
Full website redesign aligned to sales funnel strategy
Multichannel PPC campaigns across LinkedIn, Google, Meta, and Bing
Integrated outbound playbooks and A/B-tested email nurture programs
Recruiting and onboarding of new sales lead (me), followed by mentorship and collaborative scaling of the system

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

GMA built the go-to-market foundation, including closing multiple 6–7 figure deals. GMA also recruited and mentored me into the sales lead role, and after onboarding, we scaled the system together.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Consistently strong. GMA managed projects with clarity, responsiveness, and attention to detail. They operated as an extension of our internal team.

What was your primary form of communication with Growth Marketing Advisors?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The foundations they built were both scalable and practical. Once I joined, I collaborated closely with GMA to enhance the system and take it further. It was a high-trust, high-performance working relationship.

Are there any areas for improvement or something Growth Marketing Advisors could have done differently?

None that stood out—GMA was proactive, focused, and highly capable throughout the engagement.

BACKGROUND

Please describe your company and position.

 I am the Founder of an education company 

Describe what your company does in a single sentence.

Educational services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Marketing Advisors to accomplish?

• Website copy and messaging feedback
• Positioning refinement for target audience clarity
• Strategic marketing consulting

SOLUTION

How did you find Growth Marketing Advisors?

Other

Why did you select Growth Marketing Advisors over others?

Company values aligned

How many teammates from Growth Marketing Advisors were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

GMA helped us sharpen how we communicate about us. We were relaunching our website and wanted to make sure our positioning was clear and competitive. They reviewed our messaging in detail, analyzed the landscape, and gave actionable advice about making copy stronger and more focused. GMA also advised with marketing and strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Refined value proposition and messaging
Improved competitive differentiation 
Advice on strengthening landing page clarity for higher conversion
Aligning messaging with brand strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growth Marketing Advisors was reliable and sensitive to our goals. GMA delivered and responded to needs.

What was your primary form of communication with Growth Marketing Advisors?

Virtual Meeting

What did you find most impressive or unique about this company?

GMA was a pleasure to work with!  GMA was highly personalized and responsible.  

Are there any areas for improvement or something Growth Marketing Advisors could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

Minitab provides data analysis and process improvement software, along with expert support, to help organizations identify trends, solve problems, and enhance quality and efficiency in their operations. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Growth Marketing Advisors?

We needed advice on our operational needs and insights into our PPC performance. 

SOLUTION

What was the scope of work with Growth Marketing Advisors?

Growth Marketing Advisors has provided HubSpot operations to ensure a smooth running ship for lead management. The team has advised us on marketing tools and best practices for integrations. They’ve helped us with data hygiene and how to clean up our systems. Growth Marketing Advisors has also ensured our team, department, and all relevant stakeholders see the importance of addressing our data hygiene issues. The team has provided significant support on a range of marketing tools and how to best onboard and integrate them with our systems. More recently, they’ve provided support on how to approach our PPC initiatives to get the most accurate insights. 

What is the team composition?

We’ve worked with two teammates from Growth Marketing Advisors. 

How did you come to work with Growth Marketing Advisors?

We found Growth Marketing Advisors through a referral. We chose them because of the glowing feedback from the referral. 

What is the status of this engagement?

We started working with Growth Marketing Advisors in January 2021, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Growth Marketing Advisors has helped us with several projects, and they continue to support us. The team has helped us complete projects in a timely fashion. For example, our data hygiene project had many false starts until Growth Marketing Advisors came on board and advised us on how to best address it. They didn’t just help with guidance throughout the project; they helped significantly in getting it started. 

Since implementing the changes from the data hygiene project, we’ve had a clear plan using best practices, which ensures improved reporting and a more efficient way of working. We’ve had cleaner projects and less confusion among the people using them. 

How did Growth Marketing Advisors perform from a project management standpoint?

Growth Marketing Advisors’ project management is always on point. The team delivers on time and responds well to our needs. 

What did you find most impressive about them?

What’s most impressive about working with Growth Marketing Advisors is that they actually care. 

Are there any areas they could improve?

No, there’s nothing they can improve. 

BACKGROUND

Please describe your company and position.

I am the Owner of Firebrand Marketers

Describe what your company does in a single sentence.

Campaign planning, management and measurement for b2b and b2c companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Marketing Advisors to accomplish?

• Integrated measurement and management between technology, organic efforts and paid campaigns

SOLUTION

How did you find Growth Marketing Advisors?

CEO

Why did you select Growth Marketing Advisors over others?

We needed real infrastructure—not duct tape.

How many teammates from Growth Marketing Advisors were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GMA extended attribution across the entire journey—covering both our marketing site and custom-built application. They standardized source parameters and ensured attribution data was captured at every stage and transmitted cleanly into HubSpot CRM, LinkedIn Ads, Google Ads, Meta Ads, Apollo, Linked Helper, and Google Analytics. They also pulled key data from our internal systems into HubSpot, so we had clean, consistent visibility on all leads. Attribution extended through pipeline stages and closed-won, giving us full-funnel clarity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Unified attribution from first touch through closed-won
• Full-funnel visibility across marketing site, custom application, and CRM
• Clean, standardized data feeding HubSpot, LinkedIn Ads, Google Ads, Meta Ads, Google Analytics, Apollo, and Linked Helper
• Consistent, accurate lead visibility inside HubSpot
• Improved usability and reporting inside HubSpot
• Significantly reduced manual overhead in attribution and CRM upkeep

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was structured, reliable, and professional. They integrated into our workflow and translated technical complexity into solutions we could use.

What was your primary form of communication with Growth Marketing Advisors?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They made it work—and made it make sense. They respected how we operate, and still pushed things forward. That kind of alignment is rare—and valuable.

Are there any areas for improvement or something Growth Marketing Advisors could have done differently?

None. It was a focused and highly successful engagement.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Hunterz.io

Describe what your company does in a single sentence.

Marketplace for enterprise introduction 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Marketing Advisors to accomplish?

• Build a scalable performance marketing system to accelerate growth. Improve efficiency, move fast, and gain clarity on what was driving performance.

SOLUTION

How did you find Growth Marketing Advisors?

Referral

Why did you select Growth Marketing Advisors over others?

• Great culture fit
• Good value for cost
• Reputation for strong performance execution and cross-platform expertise

How many teammates from Growth Marketing Advisors were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GMA came in at a critical time—when we were ready to scale but needed the right structure. They immediately added the clarity, discipline, and execution we needed. They led paid campaigns across Meta, Google, and LinkedIn, introduced clean tracking, and helped us test and refine creative quickly. The result wasn’t just growth—it was a performance system that worked and could scale.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Scaled acquisition 10x
Improved ROAS by 5x
Achieved clarity on performance levers across channels
Built a scalable, repeatable campaign structure that powered sustainable growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Organized, clear, fast-moving, and focused—everything you want in a growth partner

What was your primary form of communication with Growth Marketing Advisors?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to bring structure and momentum to our paid growth engine—without requiring oversight or micromanagement.

They excelled at strategic thinking and could handle the intricacies of multi-sided marketplaces and sophisticated go-to-market strategies. Be prepared to collaborate closely - they perform best when they have full insight into your business model and goals. Come ready with your business data and be open to their recommendations, as they often spot opportunities you might miss. For entrepreneurs and startups, they're particularly valuable as they understand the pressures of scaling quickly while optimizing every dollar spent. If you need more than just tactical execution - if you need strategic guidance that shapes your entire marketing approach - Growth Marketing Advisors is an excellent choice. Just expect to invest time in the partnership, as their best work comes from deep collaboration.

Are there any areas for improvement or something Growth Marketing Advisors could have done differently?

None