GMA Growth Engines

BACKGROUND

Please describe your company and position.

I am the Brand Director of Bartesian

Describe what your company does in a single sentence.

Make and marketed an automated home cocktail maker and cocktail capsule system.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Marketing Advisors to accomplish?

• Build and manage a full-funnel growth strategy to scale Bartesian’s direct-to-consumer business, support high-stakes sales seasons (like BFCM), and expand into retail.

SOLUTION

How did you find Growth Marketing Advisors?

Referral

Why did you select Growth Marketing Advisors over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Growth Marketing Advisors were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build and manage a full-funnel growth strategy to scale Bartesian’s direct-to-consumer business, support high-stakes sales seasons (like BFCM), and expand into retail.

Performance Marketing & Advertising:

Multichannel media buying and strategy across Meta, Google, TikTok, and beyond. Managed creative testing, segmentation, budgeting, and analytics across both digital and offline channels—including TV, audio, and direct mail. Led structured test design to validate incrementality and optimize media efficiency.

CRM & Lifecycle Marketing:

Email and SMS campaigns via Klaviyo focused on conversion optimization and customer LTV. Managed automations, segmentation, and promotional strategy.

Funnel Optimization:

Conversion rate improvements across onsite (landing pages, offers, checkout) and offsite elements (audience targeting and retargeting flows).

Retail Expansion Enablement:

Supported brand visibility, reporting, and funnel adjustments as Bartesian expanded into major retail channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Achieved Top 5 global brand growth on Shopify
2x Increase in Customer Acquisition
2x Increase in Site Traffic
2x Increase in Brand and Category Awareness
Major wins in media negotiations with strategic partners
Major breakthroughs in retail expansion through coordinated advertising and analytics support

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Operated as an embedded extension of our team—accountable, communicative, and aligned with business goals. It truly felt like white glove service across every part of the engagement. We were a demanding client on both volume of work and speed required to deliver. Growth Marketing Advisors always comes through.

What was your primary form of communication with Growth Marketing Advisors?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Through launches, holiday surges, and market shifts, GMA remained strategic and focused—delivering clarity and follow-through when it mattered most.

Are there any areas for improvement or something Growth Marketing Advisors could have done differently?

None.