GenSoft

BACKGROUND

Please describe your company and position.

I am the CEO of Inboxio

Describe what your company does in a single sentence.

Inboxio is a boutique email marketing agency that partners with growth-stage D2C brands in beauty, fashion, pet, and wellness to transform their email channel into a predictable 25-35%+ revenue driver through dedicated 4-person specialist teams and strategic Klaviyo implementations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenSoft to accomplish?

• Reducing the number of critical production bugs
• Building a clear and predictable QA process
• Automating key scenarios to speed up releases
• Reviewing requirements and designs early to catch issues before development
• Improving the product’s security

SOLUTION

How did you find GenSoft?

Referral

Why did you select GenSoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from GenSoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GenSoft was responsible for building and managing the full QA and Quality Engineering process for our product. Their scope included functional testing, automation development, performance validation, and continuous support throughout the release cycle. Key deliverables included a complete QA strategy, automated test suites for critical flows, structured regression coverage, clear reporting, and ongoing collaboration with our development team to ensure stable, predictable releases.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Reduced the number of critical defects in production.
• Shortened the overall testing and release cycle.
• Increased the level of test automation and regression coverage.
• Improved release predictability and product stability.
• Enhanced performance and reliability under load.
• Provided better visibility into quality through reports and dashboards.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What impressed me most about this company was their embedded approach - they operate as a seamless extension of our team rather than an external vendor. They combine deep technical expertise with a strong business focus, ensuring that quality improvements directly impact product stability, release predictability, and overall efficiency. I also appreciated their proactive communication and problem-solving mindset: they identify potential issues early, propose solutions, and continuously look for ways to optimize processes. This combination of ownership, flexibility, and forward-thinking QA strategy really sets them apart.

What was your primary form of communication with GenSoft?

Email or Messaging App

What did you find most impressive or unique about this company?

Overall, GenSoft performed very well. If anything, there is always room to further streamline communication for very fast-moving tasks or provide even more proactive suggestions for process improvements. These are minor points, and they were always open to feedback and quick to adapt.

Are there any areas for improvement or something GenSoft could have done differently?

Overall, GenSoft performed very well. If anything, there is always room to further streamline communication for very fast-moving tasks or provide even more proactive suggestions for process improvements. These are minor points, and they were always open to feedback and quick to adapt.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of Elit-Web

Describe what your company does in a single sentence.

Digital marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenSoft to accomplish?

• Improving the product’s security Reducing the number of critical production bugs. Building a clear and predictable QA process. Automating key scenarios to speed up releases
• Reviewing requirements and designs early to catch issues before development. Improving performance and stability under load. Setting up transparent reporting with clear statuses, risks, and dashboards
• Preparing the product for traffic spikes before major launches or seasonal peaks

SOLUTION

How did you find GenSoft?

Referral

Why did you select GenSoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from GenSoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GenSoft was responsible for building and managing the full QA and Quality Engineering process for our product. 
Their scope included functional testing, automation development, performance validation, and continuous support throughout the release cycle. 
Key deliverables included a complete QA strategy, automated test suites for critical flows, structured regression coverage, clear reporting, and ongoing collaboration with our development team to ensure stable, predictable releases.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduced the number of critical defects in production.

Shortened the overall testing and release cycle.

Increased the level of test automation and regression coverage.

Improved release predictability and product stability.

Enhanced performance and reliability under load.

Provided better visibility into quality through reports and dashboards.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was clear, structured, and easy to work with. They planned the work in advance, set realistic timelines, and consistently delivered items on schedule. Communication was proactive — they kept me updated through regular status reports and quick check-ins. Whenever our priorities or needs changed, they adapted quickly and offered solutions rather than waiting for instructions. Overall, they were responsive, flexible, and reliable throughout the entire engagement.

What was your primary form of communication with GenSoft?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about this company was their embedded approach — they operate as a seamless extension of our team rather than an external vendor. They combine deep technical expertise with a strong business focus, ensuring that quality improvements directly impact product stability, release predictability, and overall efficiency. I also appreciated their proactive communication and problem-solving mindset: they identify potential issues early, propose solutions, and continuously look for ways to optimize processes. This combination of ownership, flexibility, and forward-thinking QA strategy really sets them apart.

Are there any areas for improvement or something GenSoft could have done differently?

Overall, GenSoft performed very well. If anything, there is always room to further streamline communication for very fast-moving tasks or provide even more proactive suggestions for process improvements. These are minor points, and they were always open to feedback and quick to adapt.