GenSales - B2B LeadGen

BACKGROUND

Please describe your company and position.

I am the President of Pell Software

Describe what your company does in a single sentence.

We develop a Custom business software to scale your operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenSales - B2B LeadGen to accomplish?

• We outsource our outbound marketing and sales operations, to produce new leads inside a targeted list of firms.

SOLUTION

How did you find GenSales - B2B LeadGen?

Online Search

Why did you select GenSales - B2B LeadGen over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from GenSales - B2B LeadGen were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They investigate each organisation to find contacts with relevant titles. Following contact approval, we collaborate with GenSales - B2B LeadGen to develop a LinkedIn messaging campaign, email cadence, and calling script. B2B LeadGen GenSales distributes all channels and provides us with fresh meeting requests.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

GenSales LeadGen has been producing at least one meeting on average per week and is heading towards two meetings per week. Because of our small target account list, this has greatly benefited our company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have maintained an efficient workflow by communicating often and quickly. Their work is characterised by their proactive approach and honesty.

What was your primary form of communication with GenSales - B2B LeadGen?

Email or Messaging App

What did you find most impressive or unique about this company?

The screenplays and playbooks have been excellent. They needed some back and forth criticism, but they clearly understand our business and how to market it to potential customers.

Are there any areas for improvement or something GenSales - B2B LeadGen could have done differently?

Though rather disorganised at first, GenSales - B2B LeadGen has improved in recent months. Because each account manager is tasked with many more accounts than they can handle, service occasionally suffers.

BACKGROUND

Please describe your company and position.

I am the CEO of Vention

Describe what your company does in a single sentence.

Vention is the premier global leader in software engineering, synonymous with technology designed for scale and the common denominator behind the world’s most successful tech-empowered enterprises.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenSales - B2B LeadGen to accomplish?

• We hired GenSales - B2B LeadGen to help us accomplish the specific goal of expanding our client base and increasing our revenue through B2B lead generation and direct marketing services.

SOLUTION

How did you find GenSales - B2B LeadGen?

Online Search

Why did you select GenSales - B2B LeadGen over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from GenSales - B2B LeadGen were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GenSales - B2B LeadGen scope of work include:

1. Consistent flow of B2B Leads through their well coordinated Outbound Calling.
2. Excellent communication in all phases of our Sales Lead Generation Program.
3. Leads/Appointments with a high percentage of them resulting in new clients for our firm.
4. A well coordinated and professional Cold Calling Program that resulted in pre-qualified appointments that resulted in new business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

GenSales delivered:

1. Excellent results providing pre-qualified leads/appointments that filled our sales pipeline
2. Over the course of our engagement with GenSales - B2B LeadGen, we saw a 30% increase in qualified leads, and our revenue from new clients grew by 25%.

These results clearly demonstrated the progress and success of their efforts in driving our business forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently delivered items on time and were highly responsive to our needs. Their communication was transparent, and they provided regular updates on the status of our campaigns. They also showed flexibility in adapting the strategy as needed to optimize results.

What was your primary form of communication with GenSales - B2B LeadGen?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about GenSales - B2B LeadGen was their unwavering commitment to our success. They truly functioned as an extension of our team, taking the time to understand our business deeply and tailoring their services accordingly. Their data-driven approach and dedication to delivering results set them apart from other providers we have worked with in the past.

Are there any areas for improvement or something GenSales - B2B LeadGen could have done differently?

Nothing worth mentioning

BACKGROUND

Please describe your company and position.

I am the Vice President of State Listings, Inc.

Describe what your company does in a single sentence.

We are born from a desire to create a common sense MLS solution

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenSales - B2B LeadGen to accomplish?

• We engaged GenSales - B2B LeadGen to assist us in a critical aspect of our business expansion strategy
• To generate qualified sales leads and set up appointments for our common sense MLS (Multiple Listing Service) solution.
• Our goal was to reach potential clients who would benefit from our innovative solution in the real estate industry.

SOLUTION

How did you find GenSales - B2B LeadGen?

Online Search

Why did you select GenSales - B2B LeadGen over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from GenSales - B2B LeadGen were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GenSales - B2B LeadGen's team was responsible for comprehensive market research, initial contact calls, and scheduling appointments for our sales team. Key deliverables included qualified sales leads with in-depth prospect information and appointments seamlessly integrated into our business calendar.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project's outcomes exceeded our expectations. The campaign led by GenSales - B2B LeadGen substantially expanded our client base and significantly boosted our conversion rates. We observed a noticeable increase in our business revenue due to the quality of leads they delivered.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GenSales - B2B LeadGen showcased outstanding project management skills. They consistently delivered leads and appointments punctually. Their team maintained a proactive approach and was swift in addressing any needs or changes we had, which streamlined the entire process.

What was your primary form of communication with GenSales - B2B LeadGen?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out about GenSales - B2B LeadGen was their adeptness in grasping the intricate nuances of our industry. Their team exhibited a profound understanding of real estate technology, which was palpable in their interactions with potential clients.

Are there any areas for improvement or something GenSales - B2B LeadGen could have done differently?

While our experience was overwhelmingly positive, there is always room for fine-tuning. A minor enhancement could be in the realm of diversifying communication methods, perhaps incorporating additional digital channels to complement their excellent phone-based engagement.

BACKGROUND

Please describe your company and position.

I am the CEO of Claim Assist, LLC

Describe what your company does in a single sentence.

Extensive experience in building high transaction web based applications with large databases.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenSales - B2B LeadGen to accomplish?

• We hired GenSales - B2B LeadGen with the specific goal of increasing our company's sales revenue through effective sales appointment setting and qualified sales lead generation
• Our objective was to generate more high-quality leads and convert them into successful sales appointments.

SOLUTION

How did you find GenSales - B2B LeadGen?

Online Search

Why did you select GenSales - B2B LeadGen over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from GenSales - B2B LeadGen were assigned to this project?

20

Describe the scope of work in detail. Please include a summary of key deliverables.

GenSales - B2B LeadGen conducted extensive market research, identified potential leads, and implemented cold calling campaigns to set up sales appointment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered outstanding measurable outcomes, demonstrating significant progress and success. The lead generation efforts resulted in a 50% increase in the number of qualified leads generated compared to our previous strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their responsiveness to my needs was exceptional, promptly addressing any concerns or adjustments required.

What was your primary form of communication with GenSales - B2B LeadGen?

Email or Messaging App

What did you find most impressive or unique about this company?

GenSales - B2B LeadGen clearly understood the B2B sales process, and they had a strong grasp of how to find and successfully communicate with qualified leads.

Are there any areas for improvement or something GenSales - B2B LeadGen could have done differently?

In my opinion, the reporting capabilities of GenSales - B2B LeadGen should be further improved by offering more in-depth analyses and insights. Although our experience working with GenSales - B2B LeadGen has been positive.

BACKGROUND

Please describe your company and position.

I am the CEO of Öhlins Racing AB

Describe what your company does in a single sentence.

We provide the automotive, motorcycle and motorsport industry with advanced suspension systems, both conventional and electronically controlled.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenSales - B2B LeadGen to accomplish?

• We hired GenSales - B2B LeadGen to generate high-quality B2B leads in the automotive, motorcycle, and motorsport industry.
• To enhance our outreach efforts and increase the effectiveness of our outbound telemarketing campaigns.
• To implement a strategic and detailed approach to outbound telemarketing campaigns.

SOLUTION

How did you find GenSales - B2B LeadGen?

Online Search

Why did you select GenSales - B2B LeadGen over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from GenSales - B2B LeadGen were assigned to this project?

15

Describe the scope of work in detail. Please include a summary of key deliverables.

They create a thorough outbound telemarketing campaign strategy specifically for the motorsport, motorbike, and automobile industries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant increase in qualified leads generated for our advanced suspension systems.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always ready to immediately respond to any queries or concerns, which was a noteworthy demonstration of their attention to our needs.

What was your primary form of communication with GenSales - B2B LeadGen?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand the nuances of the automotive, motorcycle, and motorsport industry, specifically regarding advanced suspension systems, enabled them to tailor the campaign effectively.

Are there any areas for improvement or something GenSales - B2B LeadGen could have done differently?

No, our experience working with GenSales - B2B LeadGen is exceptional.

BACKGROUND

Please describe your company and position.

I am the CEO of Global Manufacturing, Inc.

Describe what your company does in a single sentence.

We assit in finding economical solutions to your flow problems using our comprehensive line of Industrial Vibrators and Air Cannons.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenSales - B2B LeadGen to accomplish?

• We hired GenSales - B2B LeadGen to help us achieve specific goals in our outbound telemarketing campaign for finding economical solutions to our flow problems using their comprehensive line of Industrial Vibrators and Air Cannons
• Our main objectives were to generate qualified leads for our flow problem solutions, increase brand awareness in the target market
• To promote the adoption of cost-effective and efficient flow management practices among industrial clients

SOLUTION

How did you find GenSales - B2B LeadGen?

Online Search

Why did you select GenSales - B2B LeadGen over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from GenSales - B2B LeadGen were assigned to this project?

35

Describe the scope of work in detail. Please include a summary of key deliverables.

They conducted thorough market research to identify potential leads in industries facing flow problems.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We witnessed a significant increase in the number of qualified leads generated through the campaign, leading to a higher conversion rate and improved sales performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were proactive in addressing any concerns or adjustments needed, ensuring a seamless and productive collaboration.

What was your primary form of communication with GenSales - B2B LeadGen?

Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic approach, attention to detail, and commitment to delivering exceptional results are commendable.

Are there any areas for improvement or something GenSales - B2B LeadGen could have done differently?

Despite space for development, our experience with GenSales - B2B LeadGen was very favourable.

BACKGROUND

Please describe your company and position.

I am the CEO of NUS Consulting Group

Describe what your company does in a single sentence.

We specializing in the field of energy management and sustainability.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenSales - B2B LeadGen to accomplish?

• We hired GenSales - B2B LeadGen to help us achieve specific goals in our outbound telemarketing campaign for energy management and sustainability
• Our main objectives were to generate qualified leads for our energy management services
• To increase brand awareness in the target market, and promote the adoption of sustainable practices among businesses.

SOLUTION

How did you find GenSales - B2B LeadGen?

Online Search

Why did you select GenSales - B2B LeadGen over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from GenSales - B2B LeadGen were assigned to this project?

35

Describe the scope of work in detail. Please include a summary of key deliverables.

They conducted market research to identify potential leads, engaged in targeted outreach to decision-makers in relevant businesses, and effectively communicated the benefits of our services

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The brand awareness of our energy management services also improved, with an increase in inquiries and requests for information

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was highly responsive to our needs, actively listening to our feedback and adapting their approach accordingly

What was your primary form of communication with GenSales - B2B LeadGen?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to effectively communicate the benefits of our services and promote sustainable practices is remarkable.

Are there any areas for improvement or something GenSales - B2B LeadGen could have done differently?

Our experience with GenSales - B2B LeadGen was highly positive, although the is always room for improvement

BACKGROUND

Please describe your company and position.

I am the CEO of Vaimo

Describe what your company does in a single sentence.

We are skilled in Business Planning, Operations Management, Analytical Skills, Customer Relationship Management (CRM), and Channel Strategy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GenSales - B2B LeadGen to accomplish?

• We hired GenSales - B2B LeadGen to help us achieve specific goals in our outbound telemarketing campaign.
• Our primary objectives were to improve our business planning, enhance operations management, utilize analytical skills for better decision-making
• To optimize customer relationship management (CRM), and develop an effective channel strategy

SOLUTION

How did you find GenSales - B2B LeadGen?

Online Search

Why did you select GenSales - B2B LeadGen over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from GenSales - B2B LeadGen were assigned to this project?

25

Describe the scope of work in detail. Please include a summary of key deliverables.

They conducted market research, identified potential leads, managed our CRM system, implemented effective communication strategies, and provided regular progress reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our channel strategy became more effective, resulting in improved sales and revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GenSales - B2B LeadGen exhibited excellent project management throughout the engagement. They consistently delivered items on time, meeting all the agreed-upon deadlines.

What was your primary form of communication with GenSales - B2B LeadGen?

Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise in B2B lead generation, combined with their strategic thinking and attention to detail, set them apart from other providers in the industry.

Are there any areas for improvement or something GenSales - B2B LeadGen could have done differently?

Providing more frequent progress updates and implementing a more interactive reporting system would have further enhanced our collaboration

BACKGROUND

Introduce your business and what you do there.

I’m the sales admin and sales development rep for a mechanical contracting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GenSales - B2B LeadGen?

We needed to get our business into the market share and generate high-quality leads.

SOLUTION

What was the scope of their involvement?

GenSales has been helping our company generate leads through cold calling and developing email campaigns.

We provide them with a script to guide the team through the process, but we let them make any necessary changes depending on the situation of the call.

What is the team composition?

We work directly with the owner, an accounts executive, and three callers who’ve been working on our campaign for the past 10 or so years.

How did you come to work with GenSales - B2B LeadGen?

They’ve been with the company since before I started working here, so I’m not sure how we were introduced to them.

How much have you invested with them?

We’ve spent somewhere between $200,000–$1 million over the course of our engagement.

What is the status of this engagement?

We’ve been partners since January 2009.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve generated at least 300,000 sales through maintenance contracts and countless other projects. For the amount we spend, we get back 4–5 times in revenue from the leads they bring in.

How did GenSales - B2B LeadGen perform from a project management standpoint?

They’re great from a project management perspective. We have monthly calls to make sure we’re always on the same page, and we have consistent communication throughout for regular updates and follow-ups.

We mainly use Slack to interact, and we also have an integration between our CRM and their CRM that shares data back and forth.

What did you find most impressive about them?

We’re impressed with their consistency, high level of involvement, and low turnover rate. They know exactly what we’re looking for and we’ve never worked with anyone better.

Are there any areas they could improve?

If there was something that needs improvement, we would’ve already brought it to their attention.

Do you have any advice for potential customers?

Their team is very knowledgeable, professional, and they can learn to work in any industry quickly, so I would just say to go for it and engage with them.

BACKGROUND

Introduce your business and what you do there.

I'm the district manager for a heating and air conditioning manufacturer and distributor of products throughout the country. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GenSales - B2B LeadGen?

We typically identify potential candidates that may be interested in our services. We don't have the manpower to continually reach out and contact these prospects. 

SOLUTION

What was the scope of their involvement?

GenSales helps us with lead generation by engaging prospects and opportunities. They strategize conversations to engage with a potential prospect, and then they do all the legwork for us. They reach out and make the conversations happen. 

The objective is to get us to an appointment with prospects. Instead of us continually having to call potential clients, the GenSales team takes care of that function for us. What they do is arranging the meeting so that we can get to the next step with prospecting. 

What is the team composition?

Typically, I only work with the owner or key person there.

How did you come to work with GenSales - B2B LeadGen?

By the time I came on board to work, we were already dealing with GenSales. I know the gentleman who reached out to them initially, but I started working with them after they were already on board with us. 

How much have you invested with them?

We’ve invested less than $10,000 for each project. 

What is the status of this engagement?

We started working with them around January 2012, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have a limited labor supply. Having a company like GenSales that does the legwork for us through reaching out and gauging prospects really helps.

The way we measure success is through the amount of business that we get on board. We look at it in two ways. Firstly, we look at the percentage of appointments that were set for us and the opportunities that we get from the calls that were made. Secondly, we look at how much business we’ve had on board due to the appointments that have been made.

The second part's more on us and our ability to engage and decide whether there’s a good fit between us and the potential prospect. We always strategize with the person in charge of the team making all the phone calls, ensuring we're on the same page and the communication is in the correct style and method. 

We've used GenSales throughout this time period, and that hasn't changed. We are happy with their service. If we weren't, we obviously wouldn't need them going forward

How did GenSales - B2B LeadGen perform from a project management standpoint?

GenSales works really well on project management. They're good communicators and very good people. David (Founder & CEO) is super friendly and easy to work with. He’s willing to work with us however he can to make the project successful.

The team is always spot-on professional. We communicate in advance to make sure that everybody's on the same page and that we're communicating the messages correctly. I always get indications and updates as to where they're at on the calls. 

Typically, it takes a week or so to execute through all the prospects. The team keeps us updated about the round of calls and where the success rate is at so far. They also tell us when they’re going to execute another round for the people they’ve left messages with. We're looking in the range of 3–4% and sometimes 5% rates in responses and appointments. 

What did you find most impressive about them?

One of the things that I very much appreciate when I engage with GenSales is their professionalism. We can tell they're interested in our success. They communicate clearly and kindly, which is even more important.

They say exactly what they're going to do and how they're going to do it, and they perform accordingly. There are no hidden surprises. We get exactly what we bargained for when we do business with them. 

Are there any areas they could improve?

None that I'm aware of. 

Do you have any advice for potential customers?

The best thing to do whenever you're dealing with a business that’s helping you approach prospects and secure appointments is to identify good potential clients. The more you can scrub the list and make sure that it's correct, the better the result will be.

If we were reaching out to people that weren't a good fit for us right from the get-go, the result wouldn't be good. The best thing potential customers can do is to put parameters around who they’re approaching. This will let them see if the prospects are a good fit with what they’re bringing to the table and who they want to do business with.