# Gen3 Marketing Gen3 Marketing Reviews (15), Pricing, Services & Verified Ratings - Premier Verified - 4.9 out of 5 average review rating - 0 connections joined Gen3 Marketing's Network [Visit Website](https://gen3marketing.com/?utm_campaign=clutch%20directory&utm_source=https%3a%2f%2fclutch.co%2faffiliate-marketing&utm_medium=clutch%20affiliate%20marketing) [Get a Custom Proposal](https://clutch.co/profile/gen3-marketing) **Award-Winning Marketing Solutions** Gen3 Marketing (Gen3) is the leading global performance marketing agency specializing in affiliate marketing, leveraging nearly two decades of publisher relationships and data-driven strategies. Founded in 2007, Gen3 Marketing is the most experienced and largest affiliate marketing agency in the industry. Headquartered in Blue Bell, Pennsylvania, with hubs across the USA, Canada, and Europe; Gen3 employs over 200 people on six continents. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. Gen3 builds and maintains full-funnel programs to drive customer acquisition and revenue growth for companies of all sizes in diverse industry verticals, with specialties in financial services, B2B, retail, and travel. Gen3 utilizes the power of data to build affiliate marketing campaigns that drive measurable results. Additionally, Gen3 supports industry growth and thought leadership with pioneering initiatives such as our original research paper, knowledge-rich podcasts, and our very own Actionable Insights newsletter aimed at elevating the perception of affiliate marketing. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers. ## Company Information - Minimum project size: $5,000+ - Hourly rate: $150 - $199 - Number of employees: 50 - 249 - 2 Locations: - Blue Bell, PA (Headquarters) - Santa Barbara, CA - Founded in 2007 - 1 languages: English - 1 timezones: Pacific Standard Time (PST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 50% Affiliate Marketing - 20% Other Digital Marketing - 20% Search Engine Optimization - 10% Social Media Marketing ### Focus Areas - Social Media Focus: - 100% Influencer Marketing - Platform SEO Focus: - 15% Magento SEO - 15% Shopify SEO - 15% Squarespace SEO - 15% WordPress SEO - 10% Baidu SEO - 10% Daum SEO - 10% Yahoo SEO - 10% YouTube SEO - SEO Focus: - 10% Amazon SEO Services - 10% Content development - 10% Generative Engine Optimization - 10% International SEO - 10% Mobile optimization - 10% On site optimization - 10% Other SEO - 10% SEO Reputation Management - 10% Technical SEO - 5% Link earning & development - 5% Local search ### Industries - 10% Business services - 30% Consumer products & services - 30% Financial services - 30% Retail ### Clients - 30% Small Business (<$10M) - 40% Midmarket ($10M - $1B) - 30% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.8 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Gen3 Marketing's pricing varies significantly, with clients investing from $10,000 to over $1 million annually. They provide strong value for cost, demonstrated by substantial increases in traffic and revenue for clients, alongside dedicated project management and strategic insights. **Most Common Project Size**: $10,000 to $49,000 based on 13 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Advertising: $1,000,000 to $9,999,999 based on 6 reviews - Other Digital Marketing: $10,000 to $49,000 based on 5 reviews - Other Marketing: $200,000 to $999,999 based on 2 reviews - Affiliate Marketing: $10,000 to $49,000 based on 2 reviews - Social Media Marketing: $50,000 to $199,999 based on 2 reviews - Content Marketing: $10,000 to $49,000 based on 1 review - Marketing Strategy: $200,000 to $999,999 based on 1 review - Pay Per Click: $50,000 to $199,999 based on 1 review - Search Engine Optimization: $10,000 to $49,000 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Gen3 Marketing Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 4.8 - Cost: 4.8 - Willing to Refer: 4.9 ### Top Mentions - Great project management (5 mentions) - Results-oriented (4 mentions) - Proactive (3 mentions) - Team players (3 mentions) - Timely (3 mentions) - Accessible (2 mentions) - Communicative (2 mentions) - Exceeds expectations (2 mentions) - Exceptional results (2 mentions) - Knowledgeable (2 mentions) - Efficient (1 mentions) - Great team (1 mentions) - Hard working (1 mentions) - Helpful (1 mentions) - High-quality work (1 mentions) - Innovative (1 mentions) - Reasonable pricing (1 mentions) - Transparent (1 mentions) - Unique expertise (1 mentions) - Well-organized projects (1 mentions) ### Review Highlights **Expertise in SEO and Affiliate Marketing** Gen3 Marketing has been consistently praised for their expertise in SEO and affiliate marketing, helping clients achieve significant improvements in keyword rankings, site sessions, and affiliate traffic. This has directly contributed to increased e-commerce revenue and diversified marketing strategies. **Proactive and Strategic Approach** Gen3 Marketing is recognized for their strategic thinking and proactive approach, constantly seeking to understand client needs and delivering solutions that align with long-term goals. Their ability to go beyond the scope of work is highly appreciated. **Need for Improved Affiliate Communication** While communication on the SEO side is robust, some clients have noted a need for more frequent updates on affiliate marketing activities. Enhancing day-to-day communication in this area could further improve client satisfaction. **Effective Crisis Management and Resolution** Gen3 Marketing has shown competence in handling crises, as evidenced by their amicable resolution of issues following an acquisition. Their ability to offer fair solutions and maintain client relationships is commendable. **Strong Communication and Project Management** Clients frequently commend Gen3 Marketing for their strong communication and project management skills. They are noted for timely deliveries, thorough reporting, and maintaining open lines of communication, which facilitates seamless collaboration. **High Client Satisfaction and Long-Term Relationships** Clients express high satisfaction with Gen3 Marketing's services, often continuing or expanding their engagements. The agency is seen as an extension of their clients' teams, fostering long-term partnerships built on trust and effective results. **Improvement in Affiliate Programs** Many clients report significant growth in their affiliate programs managed by Gen3 Marketing. They have successfully attracted quality leads, improved ROI, and expanded partnerships, resulting in increased revenue and brand exposure. **Limitation Due to Company Size** Gen3 Marketing's small size is occasionally mentioned as a limiting factor. While their expertise compensates for this, expanding resources could enhance their capacity to take on more extensive projects without compromising quality. ### Gen3 Marketing Reviews #### Affiliate Marketing, SEM & SEO for Consumer Products Co (Featured Review) **The Project** - Services: Affiliate Marketing, Other Digital Marketing, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Mar. 2024 - Ongoing **Project Summary**: Gen3 Marketing provides SEO and affiliate marketing support to a consumer products company. The team has handled keyword research, link building, on-site optimization, and a content strategy for SEM. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** E-Commerce Director, Consumer Products Co - Industry: Other industries - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 3, 2025 **Feedback Summary**: Gen3 Marketing has helped the client see consistent improvement in keyword rankings, site sessions, and affiliate traffic, which has contributed to e-commerce revenue. The team has been dedicated, communicative, and proactive in going the extra mile to understand the business and its products. ""They’ve exceeded our expectations."" **BACKGROUND** Introduce your business and what you do there.I’m the e-commerce director at a consumer products company. **OPPORTUNITY / CHALLENGE** What challenges were you trying to address with Gen3 Marketing?We needed support with affiliate marketing and SEO/SEM to increase sales. **SOLUTION** What was the scope of their involvement?We gave Gen3 Marketing access to our key channels, and they've done an audit to show us where we had opportunities. They've built a roadmap and started working, particularly on the SEO side. They've also done keyword research, which we've provided feedback on to ensure it was aligned with our business goals. They've also helped with link building and on-site optimization.For SEM, they've worked on our content strategy and technical aspects.What was the team composition? We’ve been working closely with three teammates since the start. They’re a small and dedicated team that has taken it upon themselves to educate themselves on the vastness of our product catalog. Everyone on the team is a doer and has worked on various components of the SEO work.How did you come to work with Gen3 Marketing?We found their website through a Google search. We vetted out several partners and felt Gen3 Marketing was the best fit for our needs.How much have you invested with them?We spend a little over $10,000 a month.What is the status of this engagement?We started working together in March 2024, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We’ve seen between 10–20 new keywords ranking in the top 3 every month, and sessions are up by about 20% year-on-year. On the affiliate side, traffic is up over 1,000% year-on-year. Affiliates are now contributing about 8% to our monthly e-commerce revenue, whereas they were contributing 2% before. We’re able to diversify our marketing mix more by having them as a part of it.How did Gen3 Marketing perform from a project management standpoint?They’ve exceeded our expectations. They've been a great partner overall to work with, especially on the SEO side. The team has gone above and beyond. They've delivered work on time and on budget. We communicate largely through phone calls and emails.What did you find most impressive about them?They’ve done a great job of getting acquainted with our business and making great suggestions.Are there any areas they could improve?We get a lot of communication from the SEO side, including weekly updates. On the affiliate side, the communication is substantially less. We rely on biweekly calls to get a lot of that communication, so it would be good to have more insight into what they’re working on day-to-day.Do you have any advice for potential customers?The clearer the product and sales goals are, the more direction and focus the team will have. As best as we've done that, we've seen really great results. --- #### Affiliate Marketing, SEM & SEO for Consumer Products Co **The Project** - Services: Affiliate Marketing, Other Digital Marketing, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Mar. 2024 - Ongoing **Project Summary**: Gen3 Marketing provides SEO and affiliate marketing support to a consumer products company. The team has handled keyword research, link building, on-site optimization, and a content strategy for SEM. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** E-Commerce Director, Consumer Products Co - Industry: Other industries - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 3, 2025 **Feedback Summary**: Gen3 Marketing has helped the client see consistent improvement in keyword rankings, site sessions, and affiliate traffic, which has contributed to e-commerce revenue. The team has been dedicated, communicative, and proactive in going the extra mile to understand the business and its products. ""They’ve exceeded our expectations."" **BACKGROUND** Introduce your business and what you do there.I’m the e-commerce director at a consumer products company. **OPPORTUNITY / CHALLENGE** What challenges were you trying to address with Gen3 Marketing?We needed support with affiliate marketing and SEO/SEM to increase sales. **SOLUTION** What was the scope of their involvement?We gave Gen3 Marketing access to our key channels, and they've done an audit to show us where we had opportunities. They've built a roadmap and started working, particularly on the SEO side. They've also done keyword research, which we've provided feedback on to ensure it was aligned with our business goals. They've also helped with link building and on-site optimization.For SEM, they've worked on our content strategy and technical aspects.What was the team composition? We’ve been working closely with three teammates since the start. They’re a small and dedicated team that has taken it upon themselves to educate themselves on the vastness of our product catalog. Everyone on the team is a doer and has worked on various components of the SEO work.How did you come to work with Gen3 Marketing?We found their website through a Google search. We vetted out several partners and felt Gen3 Marketing was the best fit for our needs.How much have you invested with them?We spend a little over $10,000 a month.What is the status of this engagement?We started working together in March 2024, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We’ve seen between 10–20 new keywords ranking in the top 3 every month, and sessions are up by about 20% year-on-year. On the affiliate side, traffic is up over 1,000% year-on-year. Affiliates are now contributing about 8% to our monthly e-commerce revenue, whereas they were contributing 2% before. We’re able to diversify our marketing mix more by having them as a part of it.How did Gen3 Marketing perform from a project management standpoint?They’ve exceeded our expectations. They've been a great partner overall to work with, especially on the SEO side. The team has gone above and beyond. They've delivered work on time and on budget. We communicate largely through phone calls and emails.What did you find most impressive about them?They’ve done a great job of getting acquainted with our business and making great suggestions.Are there any areas they could improve?We get a lot of communication from the SEO side, including weekly updates. On the affiliate side, the communication is substantially less. We rely on biweekly calls to get a lot of that communication, so it would be good to have more insight into what they’re working on day-to-day.Do you have any advice for potential customers?The clearer the product and sales goals are, the more direction and focus the team will have. As best as we've done that, we've seen really great results. --- #### Affiliate Marketing for Pet Adoption Management Platform **The Project** - Services: Advertising - Project size: Less than $10,000 - Project length: Sep. 2021 - Feb. 2022 **Project Summary**: Gen3 Marketing was hired by a pet adoption management platform to spearhead affiliate marketing efforts. They were meant to engage prospective affiliated and manage the entire process.  **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Co-Founder, Pet Adoption Management Platform - Industry: Retail - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 28, 2022 **Feedback Summary**: Although the relationship was initially terminated due to miscommunications during Gen3 Marketing's acquisition of the client's initial partner, the two firms have since resolved their issues. Gen3 Marketing was amicable about providing fair and equitable resolutions that the client was happy with. This review is an update by the client company. The original content is located below the new review. ""They offered a fair and equitable settlement."" **BACKGROUND** Please describe your company and your position there. I am the co-founder a company that facilitates a worry-free pet adoption management platform, designed to make placing a pet a peaceful and safe experience. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Gen3 Marketing, and what were your goals? We hired OPM Pros (Gen3 is the parent company) to manage our affiliate marketing efforts. **SOLUTION** What was the scope of their involvement? They handled our affiliate marketing channel by engaging with prospective affiliates and managing the platform. What is the team dynamic? We mainly spoke with our account manager and occasionally one other member of their team, so I can’t speak too much to their team dynamic. How did you come to work with Gen3 Marketing? OPM Pros (Gen3) was a preferred vendor recommended to us by our affiliate marketing platform. How much have you invested with them? Roughly $25,000. What is the status of this engagement? The relationship was terminated. **RESULTS & FEEDBACK** How did your relationship with the vendor evolve? Gen3 recently acquired OPM Pros and they are beginning to integrate the organizations in to a single agency.  A representative from Gen3 reached out to me to resolve this issue as they were unaware of what transpired with OPM Pros prior to the acquisition.  They offered a fair and equitable settlement. How did Gen3 Marketing address the challenges that arose? Gen3 personally reached out to me to offer a amicable resolution and I am happy with this offer.  Overall, we were happy with our relationship with OPM Pros until the final month of our contract which was exacerbated due to a transition in account managers. **UPDATED REVIEW** This review was published on October 27, 2022.  Co-Founder, Marketing Company Retail 51-200 Employees Annapolis, Maryland Less than $10,000 Aug 2021 - Feb 2022 Project summary Gen3 Marketing managed the affiliate marketing efforts of a pet adoption management platform. They monitored performance and promote the client's product. Feedback summary Gen3 Marketing barely contributed any success and growth in real life. They didn't meet their obligations but attempted to send collections for payment.  BACKGROUND Please describe your company and your position there. I am the co-founder of PetPay, Inc. We facilitate a worry-free pet adoption management platform, designed to make placing a pet a peaceful and safe experience. OPPORTUNITY / CHALLENGE For what projects/services did your company hire Gen3 Marketing, and what were your goals? We hired OPM Pros (Gen3 is the parent company) to manage our affiliate marketing efforts. SOLUTION How did you select this vendor and what were the deciding factors? We received a list of recommended vendors from our affiliate marketing platform, Impact.com. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. Per our contract, they were to oversee daily affiliate management by utilizing our affiliate marketing platform, Impact.com. How many resources from the vendor's team worked with you, and what were their positions? We mostly only worked with our account manager. RESULTS & FEEDBACK Can you share any measurable outcomes of the project or general feedback about the deliverables? We saw very little success and growth with OPM Pros efforts in affiliate marketing. How effective was the workflow between your team and theirs? We had bi-weekly meetings and would communicate via email as well. What did you find most impressive or unique about this company? They came recommended from our affiliate marketing platform. After meeting with them, they pitched us with some lofty goals. Are there any areas for improvement or something they could have done differently? STAY FAR AWAY FROM THIS COMPANY! We had a contract with OPM Pros (owned by Gen3 Marketing) that was to end on 2/2/22. We provided notice on 12/27/21, that we will not be renewing their services. From that time of December 27th on, there was no account activity from our rep (the last contact was on December 14th), every scheduled meeting was missed by OPM Pros, and there was a complete lack of communication regarding our account. Per our contract, they were to oversee DAILY affiliate management. Our affiliate management system that was used for this program, Impact.com, was not maintained nor accessed once by OPM Pros for the entire month of January 2022. We advised that they did not meet their obligations per the contract and we will NOT pay for services NOT rendered. Since then, they have attempted to send us to collections for payment. It was clear that the relationship was over and work had ceased on our account! Star Ratings Overall rating: 0.5 Quality: 0.5 Cost: 3.5 Schedule: 2.5 Willing to refer: 0.5 --- #### Affiliate Marketing Services for Bank & Credit Card Provider **The Project** - Services: Advertising, Affiliate Marketing - Project size: $1,000,000 to $9,999,999 - Project length: Dec. 2017 - Ongoing **Project Summary**: Gen3 Marketing provided affiliate marketing services to a bank. Their scope included improving affiliate programs, attracting leads, performing market studies, and providing general marketing assistance. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Former Executive, Bank & Credit Card Provider - Industry: Financial services - Client size: 501-1,000 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 25, 2022 **Feedback Summary**: The client saw many benefits from working with Gen3 Marketing, including growth in their affiliate program, quality leads, decreased per-unit economics, increased loan accounts, and general business growth. The team was very diligent, nimble, and communicative, as well as extremely knowledgeable. "“Gen3 has deep knowledge and expertise in the affiliate space.”" **BACKGROUND** Introduce your business and what you do there. Currently, I’m the director of partnership marketing for a fintech company, but I previously worked with a large bank and credit card provider. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Gen3 Marketing? We’re currently in the process of onboarding Gen3 into my current company to get help with affiliate marketing due to the great experience I had working with them in my past role. **SOLUTION** What was the scope of their involvement? When I worked at my former company, Gen3 helped us improve our affiliate program, worked with us to attract profitable leads, and introduced us to key affiliate sites. They acted as an extension of our team, having the flexibility of speaking on our behalf, reaching out to various partners, and delivering reports; they were involved in a lot of projects. For example, Gen3 helped us study the marketplace and aid us in the right contractual decisions. On the operations side, they kept us monitoring our results daily, and they informed us when they saw any red flags. Additionally, they provided us with some compliance services, constantly checking our brand’s health and monitoring us on the web to ensure that our company was being represented correctly. In addition to those services, Gen3 maintained constant communication with us, especially when we went through some special campaigns or market tests. On those occasions, they were very involved in the process, and they provided us with additional reporting when requested. What is the team composition? We had three people from Gen3 working on our account at any given time, ranging from senior directors to senior associates. I primarily worked with the senior directors. How did you come to work with Gen3 Marketing? When I joined my previous company, they already had a relationship with Gen3, and I was introduced to them. During my onboarding period, I evaluated the relationship and thought that they were still a good fit for us, so I kept working with them and took our relationship to the next level. How much have you invested with them? We spent over $1 million per year. What is the status of this engagement? We worked together about five years ago. Now that I’m with a new company, I see a lot of similar areas of opportunity where we can use their help, so we’re actively evaluating how to onboard them as quickly as possible. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Gen3’s efforts substantially grew our affiliate program and provided us with quality and profitable leads that ultimately helped our business grow locally. After a lot of strategic conversations with them, our per-unit economics decreased, and our loan accounts increased. Generally speaking, Gen3 went above and beyond their scope on multiple occasions, which was not expected but very much appreciated. We also appreciated their compliance work, and our experience was very good, so I would love to continue our relationship in my current role. How did Gen3 Marketing perform from a project management standpoint? Gen3 outlined every step of the project and helped us plan ahead. They also had great trackers in place, which they updated as tasks were completed, keeping us on a good pace to ultimately succeed in our goals. We mostly communicated via email and shared spreadsheets. What did you find most impressive about them? Gen3 has deep knowledge and expertise in the affiliate space. They worked very well, and they were very diligent in their processes. Additionally, they were true to themselves, staying nimble and focused throughout the project. It was a pleasure working with them, and I look forward to continuing our relationship. Are there any areas they could improve? One of Gen3’s limiting factors is that they’re a small company and don’t have many resources at their disposal. Still, they make up for it with their hard work and general expertise. Becoming a bigger organization while maintaining the same work level would help them in the long run. Do you have any advice for potential customers? Do your due diligence, see other competitors, and evaluate your needs to find the best fit for your project. Reading reviews like this one is part of that due diligence, and I hope my comments help other organizations make the right decision for them. --- #### Affiliate Marketing for Media Agency **The Project** - Services: Advertising, Other Marketing - Project size: $1,000,000 to $9,999,999 - Project length: Feb. 2020 - Ongoing **Project Summary**: Gen3 Marketing is managing a media agency's affiliate marketing strategies. They formulate plans and pitch various ideas to the client, and they present reports of the ROI, conversion rates, and revenue. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Associate Director of Strategy, Media Agency - Industry: Media - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 11, 2022 **Feedback Summary**: Since Gen3 Marketing joined the project, the client's return on ad spend (ROAS) has dramatically raised by 100%. Their solid strategic thinking skills allow them to effectively book the right placements. The team's incredible performance allows them to maintain a harmonious collaboration. ""We’re impressed that they’ve put a lot of effort into knowing our business, which allowed them to do their job better."" **BACKGROUND** Introduce your business and what you do there. We service clients as a media agency, and we primarily offer programmatic advertising and consumer data analysis. I’m the company’s associate director for strategy. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Gen3 Marketing? Affiliate marketing wasn’t something we did in-house. As a result, we contracted partners like Gen3 Marketing to do that on behalf of our clients. **SOLUTION** What was the scope of their involvement? The specific campaigns and strategies that we conduct for our clients come from our internal team, and in those projects, Gen3 Marketing focuses on the affiliate marketing space. The team puts together plans, and they come back to us with a few ideas. Sometimes, they work with publishers to do write-ups on our clients to try to sell the products to specific audiences. On top of that, they send reports, which include the ROI, conversation rates, and revenue. They show the clicks that have been generated from any of the placements they’ve implemented, too. What is the team composition? Our primary point of contact is their account manager who’s in charge of facilitating everything. How did you come to work with Gen3 Marketing? They were referred by one of my co-workers. How much have you invested with them? We pay them $13,000 a month, and they run $3 million worth of affiliate marketing strategies. What is the status of this engagement? We began working with them in February 2020, and we continue to collaborate. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  They’ve increased the company’s return on ad spend (ROAS) by 100%. Overall, Gen3 Marketing’s performance has been excellent. How did Gen3 Marketing perform from a project management standpoint? They have a perfect management process. We communicate using phone calls, email, and Slack. What did you find most impressive about them? They’re very strategic in their thinking; they're not just looking to book placements for us that will put money. In addition, they don’t choose only what’s going to give us the best results immediately. Instead, they’ll choose an option that’s going to give us great results for a long time. Above all, we’re impressed that they’ve put a lot of effort into knowing our business, which allows them to do their job better. Are there any areas they could improve? Their account management is not poor, but we only have one account manager. Sometimes, if our account manager is on vacation or out sick, we have a hard time figuring out who to reach out to. Other than that, they’ve exceeded our expectations. Do you have any advice for potential customers? Be very communicative because Gen3 Marketing is really interested in getting to know your business. Giving them all of the information they need will also enable them to do their jobs well. Last but not least, make sure you know your project’s objectives to get the most success from the engagement. --- #### Affiliate Marketing for Entertainment Brand **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Mar. 2021 - Ongoing **Project Summary**: Gen3 Marketing is running an affiliate program for one of an entertainment brand's junctions. Their scope includes redesigning their payout structure to improve their ROI for their reporting. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Growth Marketing, Entertainment Brand - Industry: Arts, entertainment & music - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Feb 8, 2022 **Feedback Summary**: Gen3 Marketing has already increased the client's traffic and revenue substantially. The client never has to worry about the quality of their work, including whether or not their affiliates are getting what they need. Overall, there has been no area of improvement. ""They're a perfect partner—they've hit the goals with no headaches and babysitting."" **BACKGROUND** Please describe your company and your position there. I lead growth marketing for Curiosity Stream, a streaming service with non-fiction titles on nature, history, science and more. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Gen3 Marketing, and what were your goals? We engaged Gen3 to run our affiliate program through Commission Junction. Goals were to increase revenue, traffic to our site, and improve the quality of affiliates in our program. **SOLUTION** How did you select this vendor and what were the deciding factors? I went with Gen3 because I've used them with terrific success throughout my 15 years of digital marketing. They've never failed to push the envelope and deliver outstanding results. More specifically, they've never failed to substantially increase affiliate revenue and traffic. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. Scope of the engagement includes: Prospecting for high-quality affiliates that deliver value vs. just traffic arbitrage Managing affiliate concerns Redesigning our payout structure to improve ROI for us Reporting How many resources from the vendor's team worked with you, and what were their positions? 1 Account Director 1 Senior Account Manager **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? In year 1, traffic and revenue increased very, very substantially. How effective was the workflow between your team and theirs? Workflow is perfect - we slack/email as needed, and meet bi-weekly. We'll meet/communicate more often during Q4 of course. What did you find most impressive or unique about this company? Gen3 hits targets - I never have to worry about whether affiliates are getting what they need or if we're doing everything we can to push our program forward. They're a perfect partner—they've hit the goals with no headaches and babysitting. Are there any areas for improvement or something they could have done differently? No I don't think so. --- #### Affiliate Marketing Services for Consumer Products Company **The Project** - Services: Advertising, Marketing Strategy, Other Marketing - Project size: $200,000 to $999,999 - Project length: Jan. 2017 - Ongoing **Project Summary**: Gen3 Marketing provides affiliate marketing services for a consumer products company. They develop and execute action plans based on the client’s internal strategy, recommending and securing affiliate partners. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Manager, Consumer Products Company - Industry: Other industries - Review Type: Phone Interview - Verified **The Review** — Jan 28, 2022 **Feedback Summary**: The client is delighted with Gen3 Marketing’s results, which often exceed expectations, helping them meet their revenue goals. An efficient partner, they communicate effectively via video calls, email, and phone. Their constant curiosity and attentiveness encourage a successful partnership. ""Gen3 Marketing's work often exceeds our goals."" **BACKGROUND** Introduce your business and what you do there. I’m a manager at a consumer products company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Gen3 Marketing? We needed help driving demand for our brands and increasing traffic to our website through the affiliate channel. **SOLUTION** What was the scope of their involvement? Gen3 Marketing helps us with affiliate marketing. They coordinate the partnership process, acting as a liaison between us and our affiliates. I give them our business notes, goals, and priorities, and they recommend partners who can help us meet those goals.  They also provide result forecasts and measure our affiliate placements’ performance. We work with many different affiliate channels, including loyalty sites. Gen 3 Marketing has secured many placements for us.  For example, they’ve secured an editorial partner for us, as well as a commission-based SEM personalization partner. They’ve also found us affiliate partners who’ve created content for us. Other times, Gen3 Marketing has leveraged our creative team’s content; Gen3 Marketing shares this content with our affiliate partners so they can use it to promote us.  What is the team composition? I work with two teammates from Gen3 Marketing, including Brianne (Director of Affiliate Marketing), who develops our marketing plans, and Candance (Affiliate Marketing Coordinator), who executes those plans. How did you come to work with Gen3 Marketing? I’ve been with the company for 11 months, and Gen3 Marketing was already our affiliate marketing agency when I joined.  How much have you invested with them? We’ve invested around $300,000–$350,000. What is the status of this engagement? We started working together in 2017, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Gen3 Marketing’s work often exceeds our goals. In fact, our whole company turns to our affiliate channel when it comes to meeting our revenue goals, thanks to the plans and placements that Brianne recommends. How did Gen3 Marketing perform from a project management standpoint? We communicate via video calls, emails, and phone, as necessary. I meet with them three times a week to relay the information they need, and they discuss our partnerships’ performance. We also coordinate with Gen3 Marketing via chat about opportunities for pressure weeks or months and how they can support our campaigns. They’re always very efficient with time and very punctual. Whenever there are delays, they communicate them to us. They’re always working to push things forward. What did you find most impressive about them? I’m impressed by Gen3 Marketing’s constant curiosity. They also have great relationships with different partners, which is helps us constantly learn about new opportunities to drive demand, improve exposure, and increase traffic to our site. Brianne responds to our needs quickly. For example, when we need to optimize our performance, she’s quick to make those recommendations. She’s always diligent with data and performance  — Brianne is a rockstar altogether. Are there any areas they could improve? I don’t have anything they could improve.  Do you have any advice for potential customers? Book them! Gen3 Marketing will deliver. --- #### Affiliate Marketing for Tea Company **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Sep. 2021 - Ongoing **Project Summary**: Gen3 Marketing (formerly OAK Digital) has built an affiliate program to help a tea company generate more sales. They use ShareASale to manage affiliates and prospects. They conduct outreach activities like promotional events and so on. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Tea Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 4, 2021 **Feedback Summary**: As a result of the project, the client has seen a significant boost in affiliate sales and overall revenue. Demonstrating profound marketing expertise, Gen3 Marketing (formerly OAK Digital) produces effective deliverables on time. They've built a highly comprehensive program and strategy to help the client meet their goals. ""The team is highly skilled at what they do."" **BACKGROUND** Introduce your business and what you do there. I’m the CEO and founder of a B2C and B2B tea company. We have a matcha brand, and we mainly sell our products to the foodservice industry. In addition, we make custom grades of matcha for large food and beverage companies. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with OAK Digital? We needed someone to build our affiliate program to help us generate more clicks and acquire more customers. **SOLUTION** What was the scope of their involvement? OAK Digital manages our account on ShareASale, which is our affiliate network. They approve and reject affiliates and also generate lists of prospects. Then, they organize the affiliates using a tier system that ranges from premium publishers to bloggers. The OAK Digital team conducts various outreach activities to help us generate customers. They manage coupons, organize promotional events with our affiliates, and so on. The team is in charge of creating all of the content within these outreach efforts. What is the team composition? We’ve worked with four people, including Trey (Senior Account Manager), a premium content manager, a junior account manager, and a mid-level affiliate manager. How did you come to work with OAK Digital? The team had worked with one of my closest friends, who then recommended them to us. They had produced some really great numbers, so I considered working with them. I interviewed several firms, but OAK Digital was the most competent. How much have you invested with them? We’ve spent $20,000. What is the status of this engagement? The project started in September 2021 and is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  OAK Digital has increased our revenue by a considerable amount. We’ve also seen a boost in affiliate sales. The team has built a highly comprehensive database for us and created a pipeline to help us grow even more. How did OAK Digital perform from a project management standpoint? Their project management is excellent. OAK Digital does what they say they’re going to do and adheres to the timeline they set.  To communicate, we used email and Google Workspace. They also give us Microsoft PowerPoint presentations to show their progress. What did you find most impressive about them? It’s rare to find a team that delivers on their promises and sticks to deadlines, so we’re satisfied with OAK Digital.  The team is highly skilled at what they do — they possess a profound understanding of affiliate marketing strategies and how to leverage them to build a company. Are there any areas they could improve? No, there’s nothing they could do better. They’ve done a great job so far. Do you have any advice for potential customers? I recommend having a solid knowledge of e-commerce, sales, and web traffic. This type of marketing might not work for every kind of business. --- #### Marketing for Retail Fashion Brand **The Project** - Services: Other Digital Marketing - Project size: Confidential - Project length: Sep. 2019 - Ongoing **Project Summary**: Gen3 Marketing (formerly OAK Digital) manages an affiliate brand for an e-commerce maternity company. They handle and track inbound requests, payments, and partnership discussions with other publishing companies. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Digital, HATCH Collection - Industry: Retail - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 10, 2020 **Feedback Summary**: Gen3 Marketing (formerly OAK Digital) has ensured the affiliate brand’s success and has helped them meet the year-over-year growth of the rest of the business. Their experience helped them obtain new and successful partnerships. They deliver weekly reports to discuss how their work is progressing with the client. "We collaborate to determine goals and how we can meet them. They often go out of their way to think outside the box.” " **BACKGROUND** Introduce your business and what you do there. I’m the VP of digital for HATCH Collection, a B2C e-commerce company and omnichannel maternity company. We sell maternity clothing, beauty and wellness products, and publish a maternity publication. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with OAK Digital? We hired them specifically to increase revenue from our affiliate channel and optimize it for partnerships **SOLUTION** What was the scope of their involvement? They manage inbound requests, payments, partnership discussions for our affiliate brand. They’re managing each platform and report on sales and commissions for each channel. They also work with other publishers to sell our product. What is the team composition? At a minimum, we have two people working with us every week. At different points in our engagement, we’ve worked with as many as five people depending on what we needed. How did you come to work with OAK Digital? I think it was a referral from someone who used to work on our team. When I came on board, we decided to keep working with them because they are experts in the things we needed support on. They also kept us very organized so we can track everything we need so we can grow. What is the status of this engagement? Our partnership began in September 2019 and is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The affiliate channel is matching if not beating the total growth from the rest of the business. We’ve seen year-over-year growth in our partnerships with premium publishers and our average order value (AOV). We’ve tracked the AOV relative to the rest of the business in the same time period. I’m definitely satisfied with our partnership. We collaborate to determine goals and how we can meet them. They often go out of their way to think outside the box How did OAK Digital perform from a project management standpoint? They’re always very responsive. They do a good job of keeping our team accountable. They often are proactive and remind us of what we owe them. Every week, they deliver quality reports with analytics so we can discuss it. They’re always ready to answer the questions we expect them to. Right now, we use phone calls and email to communicate. What did you find most impressive about them? I was impressed by the extent of their knowledge and how they apply it to our business. We’re a high-end maternity brand — our prices aren’t low — but they make sure we diversify our partnerships. They help us collaborate with partners we wouldn’t normally work with. They present unique ideas, but they make sense for our business. As a result, we often see substantial customer engagement from these partnerships that we wouldn’t have made on our own. Are there any areas they could improve? If there’s anything to improve, they could collaborate more with us and our PR agency. They so well, but they could probably go a step further to bring in more premium partners. But that’s a tough ask. Do you have any advice for potential customers? Be extremely clear and open about your marketing calendar for the entire year. It could also help to give them a quick recap of what has and hasn’t worked in the past. They’re very well-versed in the market, so context helps them tailor their services and determine what to tackle first. They’ll ask all of these questions upfront, but you should treat them more like a partner and not just part of your marketing team. --- #### Digital Marketing for Consumer Goods Retail Brand **The Project** - Services: Other Digital Marketing - Project size: Confidential - Project length: Dec. 2019 - Ongoing **Project Summary**: Gen3 Marketing (formerly OAK Digital) serves as a digital marketing partner to a consumer goods firm. They manage the client's brand partnership programs, working with everyone from PPC partners to YouTube influencers. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director of Growth, Pangaea - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 4, 2020 **Feedback Summary**: With sales and revenue metrics used to track the partnership's success, Gen3 Marketing (formerly OAK Digital) has thoroughly impressed the client. They have driven improvements in order and revenue volume, month-over-month growth, and customer acquisition cost. Their team communicates well and operates without hand-holding. ""They’re a great partner that feels like an extension of our team." " **BACKGROUND** Introduce your business and what you do there. I work at a multi-brand holding company, where I run paid marketing and growth. We have teams for traditional digital channels and social, so I handle all of our other channels across email, affiliates, and other channels we test for our brand marketing. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with OAK Digital? We wanted to start driving a more efficient cost of acquisition across our main offer types. Our team also was aiming to increase business awareness through content placement.   **SOLUTION** What was the scope of their involvement? They manage our entire affiliate channel, partnering with me across various affiliate partner categories. That includes premium content publishers, loyalty sites, deal sites, bloggers, PPC partners, influencers, YouTube influencers, and more. They’re owning much of the strategic development after strategic planning is set on my end.  Following that, I don’t need to be super involved with them because they handle day-to-day negotiations, onboarding, and new partner search to expand our brands into additional markets. We started with two brands, but we’re hoping they continue to expand our other brands into global markets as our partnership continues.   What is the team composition? There are about 7–8 people working on our project at this point. As we expand into new markets, we have additional people onboard to our account. Our team with them has grown over time. How did you come to work with OAK Digital? I was thrown into a relationship with their company at a previous job and appreciated their understanding of how digital marketing works with and impacts other channels. They have an arm of their business that’s focused on premium publisher content, which was very compelling. I felt that they could support PR efforts there. At that job, I developed a strong relationship with them.  When I moved to my current position, we were looking to onboard a team for this project. Our founders didn’t have much familiarity with affiliate marketing, so we entered an RFP process. OAK Digital was part of that process and helped us move forward with their focus on premium publisher opportunities. Other companies we interviewed just focused on traditional affiliate tactics, but they were on the next level.  What is the status of this engagement? We’ve been working with them since around December 2019. Our scope with them has continued to expand, especially in the fall of 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We measure their success by looking at order volume and revenue volume as well as our general growth month over month. Our team also examines our customer acquisition cost (CAC) for the brand that we’re using free trials to drive. For brands that don’t involve free trials, we look more at the ratio between average order value (AOV) and CAC because these brands offer higher price-point products.  In our tracking of their performance, we’ve been very satisfied with their work. I recommend them to most people I know who’re in search of affiliate agencies. I’d use them in future roles as well.   How did OAK Digital perform from a project management standpoint? They’re super communicative, generally responding in a few hours. We use Impact as our affiliate platform for commissioning, and they’ve taken over all of the day-to-day management of the tool. When we’re upgrading that platform, they make sure that they collect all the necessary information for us to make a quick decision. All we need to handle is final sign-off and tech integrations. They take a lot of ownership by wanting to hit our goals and align with us. What did you find most impressive about them? They’re a great partner that feels like an extension of our team. Because they take our goals to heart, they can align closely with us and focus the strategy as effectively as possible. Overall, they’ve done an excellent job of supporting our growth and taking up a diligent approach.  Are there any areas they could improve? I can’t think of anything.  Do you have any advice for potential customers? It’s important to determine your goals and set expectations. From there, their team can do a strategic analysis of what you need to do from a partner perspective to meet your goals. As long as your expectations are clear, they’re willing to communicate what can be realistically accomplished and execute on reasonable requirements. They focus very closely on relationship management, and it’s hard to find agencies that are willing to push back when needed or have more difficult strategic conversations to make sure your approach is as strong as possible. --- #### Digital & Affiliate Marketing for Cat DNA Test Startup **The Project** - Services: Advertising, Pay Per Click, Social Media Marketing - Project size: $50,000 to $199,999 - Project length: May 2019 - Mar. 2020 **Project Summary**: Gen3 Marketing (formerly OAK Digital) ran PPC campaigns and social media ads on Facebook and Instagram for a cat DNA test company. The team also did freelance marketing and worked with affiliate networks, publishers, and influencers. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Basepaws - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 25, 2020 **Feedback Summary**: Gen3 Marketing's (formerly OAK Digital's) involvement was critical to significantly growing the startup’s affiliate program, which ultimately drove revenue. They also helped ensure consistent sales throughout the year, despite the product being seasonal. The accessible team led a streamlined process and delivered results. "“Their strategic thinking and proactiveness make them a well-built team.” " **BACKGROUND** Introduce your business and what you do there. I’m the CMO at Basepaws, a cat DNA testing company. We sell our product online through our website and Amazon. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with OAK Digital? As an e-commerce startup, we were trying to find the best strategy to sell our product through social media campaigns, optimize our cost-per-acquisition, find the most relevant segments, and generally increase our ROI. **SOLUTION** What was the scope of their involvement? OAK Digital ran our Google PPC campaigns and social media paid ads on Facebook and Instagram. They also did freelance marketing for us. They worked with affiliate networks, premium publishers, and influencers. The main KPIs were to keep our cost-per-acquisition low and grow our revenue month-by-month. What is the team composition? We had three dedicated managers for Google Ads, social media, and affiliate marketing. Another member was responsible for reports.   How did you come to work with OAK Digital? I’d heard good things about Anthony (Founder) from other brands in the pet industry, and we had a call with him. We kicked it off from there. How much have you invested with them? The total spend for a year of work was $100,000–$200,000. What is the status of this engagement? We started working with OAK Digital in May 2019. We changed our plan after COVID and decided to create an in-house team.  I’ll definitely reach out to Anthony if there’s another opportunity for us to work together. I’m actually thinking about starting a new affiliate program. **RESULTS & FEEDBACK** ardingggggggWhat evidence can you share that demonstrates the impact of the engagement? With OAK Digital’s help, we grew our affiliate channel 10 times by the end of the year, and our revenue stream from affiliate marketing grew accordingly. Paid social and paid search also grew with them. There are always ups and downs, but the project was successful. Our product is seasonal, but OAK Digital figured out how to keep it on the same level across the year. How did OAK Digital perform from a project management standpoint? The process was streamlined with weekly and monthly reports and calls. We also exchanged a lot of emails. OAK Digital was always available whenever I needed them. What did you find most impressive about them? Their results and the way they worked as a team were the most impressive things about OAK Digital. Their strategic thinking and proactiveness make them a well-built team. Are there any areas they could improve? No. Do you have any advice for future clients of theirs? Clients should be clear about the goals they set up for the team. What helped me was always being honest regarding the goals. I set up expectations properly for both sides, including for myself. --- #### Affiliate Marketing Strategy for Sports Media Outlet **The Project** - Services: Other Digital Marketing - Project size: Less than $10,000 - Project length: Nov. 2019 - Ongoing **Project Summary**: Working to acquire publishes and media partners for a sports entertainment platform, Gen3 Marketing (formerly OAK Digital) assists with digital marketing strategies. Their main project is to grow the company's affiliate program. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CMO, FITE - Industry: Media - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jul 18, 2020 **Feedback Summary**: Gen3 Marketing (formerly OAK Digital) has managed to push the program's performance to new highs despite a global pandemic. The team meshes well with the internal stakeholders, focusing only on important details and suggesting strong ideas. ""Their people stand out — it’s always the people who make a great company." " **BACKGROUND** Please describe your company and your position there. I am the CMO of FITE, the premiere global platform for sports and entertainment. We specialize in combat sports but recently have expanded into everything from motorsports to soccer to films to basketball to music. We’ve learned to do the the pandemic pivot and use our energies to maximize our strengths in this challenging time. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire OAK Digital? Oak Digital was hired to help us grow our new affiliate network. We were very impressed with their pitch and capabilities, and they have been awesome! What were your goals for this project? Acquire more publishers, engage our favorite media partners and influencers and create some breakout experiences. **SOLUTION** How did you select this vendor? The owner blind pitched me - and I was intrigued. I used to be in sales long ago and I really appreciate a good pitch. We had such a compelling call that I knew we had to give it a try. Oak is everything they said they were - that’s kind of rare - and we engaged and enjoy the ongoing relationship. Describe the scope of their work in detail. Great deep dive into who we are and where we wanted to go...helpful guidance in building our affiliate program. They were very collaborative and an excellent cultural fit. Excellent and highly granular reporting each month on our progress with monthly strategy meetings that I look forward to. What was the team composition? Input from the top guy on down....account specialist and strategist who are easy to reach, always with with a solution on hand....a strong work ethic from everyone I’ve worked with, which matches our style. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Our affiliate performance in May 2020 - in a global pandemic - was our most successful to date. How effective was the workflow between your team and theirs? A great match. Detail as needed but only the important stuff. Suggestions; ideas...people who think...love it! What did you find most impressive about this company? Their people stand out — it’s always the people who make a great company, don’t you think? Are there any areas for improvement? Nothing comes to mind - a pleasure to work with. --- #### Affiliate Marketing for Footwear Company **The Project** - Services: Content Marketing - Project size: $10,000 to $49,999 - Project length: Sep. 2019 - Ongoing **Project Summary**: Gen3 Marketing (formerly OAK Digital) manages an affiliate partnership marketing program for a footwear brand. This included a program audit, setting up the program, growing, and managing the partnerships. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing, Footwear Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 3, 2020 **Feedback Summary**: Gen3 Marketing (formerly OAK Digital) was able to grow the program, growing revenue and increasing traffic. The team is very experienced, resulting in a successful partnership. They’re communicative and transparent, providing regular reports and following up daily. "“So, from a project management perspective, they’re a great partner.” " **BACKGROUND** Introduce your business and what you do there. We’re a lifestyle footwear brand. I’ the director of marketing and e-commerce.   **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with OAK Digital? We onboarded OAK to help us manage our affiliate partnership marketing program. We had one, but it was bare-bones and we weren’t investing a lot of resources into growing it. We recognized there was some opportunity there to grow our brand and scale those efforts. **SOLUTION** What was the scope of their involvement? They took over the account, from auditing our program, to setting it up, growing it, managing it, and reporting on it all. They manage it completely on there one, with a little oversight from us. They made a few changes to our strategy because there was a lot of opportunity. They brought in a lot of new affiliate partners and helped onboard them. What is the team composition? We worked with about four people. How did you come to work with OAK Digital? OAK Digital was recommended to us by one of our affiliates How much have you invested with them? We’ve spent about $25,000. What is the status of this engagement? We began our partnership in September 2019 and it’s ongoing, so we’ve been together for about six months now. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Right away, we started drawing more sales than ever before. We’re seeing about a 5x return on spending since we started working with them. They’ve increased our overall revenue by 300% on average, and we’ve seen a 400% increase in traffic because of their efforts. How did OAK Digital perform from a project management standpoint? They’re good communicators. They’re transparent, there’s reporting, we exchange emails every day. So, from a project management perspective, they’re a great partner. What did you find most impressive about them? We haven’t worked with many other companies, so it’s difficult to compare, but they have a great understanding of affiliate partnership marketing. Are there any areas they could improve? Candidly, I can’t think of anything. Do you have any advice for potential customers? I think understanding the promotional nature of this work, have experience in promotions, sales, or discounts, then you’re going to be successful. If that’s a challenge for you, it’s going to be a little harder. --- #### Affiliate Channel Management for Reviews Platform **The Project** - Services: Other Digital Marketing - Project size: $200,000 to $999,999 - Project length: Nov. 2015 - Oct. 2017 **Project Summary**: Gen3 Marketing (formerly OAK Digital) managed a reviews platform’s affiliate channel. Their work included identifying new websites for them to partner with and managing their budget. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Former Marketing Fellow, Angies List - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 28, 2020 **Feedback Summary**: Gen3 Marketing's (formerly OAK Digital's) efforts have been met with positive reception. The team successfully grew the channel and consistently brainstormed new ideas to boost its productivity. Customers can expect a responsive team with good insights. "“They didn't really feel like an agency, they felt more like a member of our team.”  " **BACKGROUND** Introduce your business and what you do there. When I worked with Oak Digital, I worked at Angie's List, which is a consumer subscription review company for the home services vertical. I was a marketing specialist there and handled all of our paid media. I worked with TV, radio, print, and handled our affiliate channel. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Oak Digital? We wanted to revamp and grow our affiliate channel to turn that into subscription revenue. **SOLUTION** What was the scope of their involvement? They fully managed our affiliate marketing channel and grew it to drive new members to it on other websites. They managed the entire platform for us, identified new websites for us to partner with, and oversaw our specific budget. What is the team composition? We worked with Anthony (Founder) as a main point of contact, and another person as an account manager. How did you come to work with Oak Digital? Anthony had previously done some work with our VP of marketing, so there was a personal connection there. We did a full RFP process, and after looking at several other members they ended up winning the RFP because they had a lot of good insights and felt they were really good at analytics. We felt totally comfortable with their team and they ended up with their team. How much have you invested with them?     We invested approximately $300,000. What is the status of this engagement? We began working with them from November 2015 and wrapped up October 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We were really happy with that partnership. They were able to grow and consistently multiply our affiliate channel. They really turned it from a channel that wasn't doing much for us into one that was really successful. They delivered consistent growth and kept their spending low. We only stopped working with them because we'd been acquired by our competition and we had to cease partnerships with all of our paid media vendors. How did Oak Digital perform from a project management standpoint? They were great. We had a weekly call with our team and theirs. We mainly communicated on the phone, but they also provided dashboards and emailed reports to us. They were always available to jump on a call or an email too. They were very responsive, overall. What did you find most impressive about them? They didn't really feel like an agency, they felt more like a member of our team. Their responsiveness and closeness to our team really stood out. Are there any areas they could improve? No, when we engaged with them, they were just starting out, so they were still hiring out a full team and working on their own marketing and growth. I'm sure they've gotten bigger and more established by this point. I would only suggest they continue to solidify themselves and gain a contact list so they can get bigger clients and become more established. Do you have any advice for potential customers? My advice is to trade reports, get samples of what you want to talk about, and be really clear about your KPI's. --- #### Social Media Marketing for a Foundation **The Project** - Services: Social Media Marketing - Project size: $50,000 to $199,999 - Project length: Nov. 2016 - Jan. 2019 **Project Summary**: Gen3 Marketing (formerly OAK Digital) provided social media strategy and marketing for a nonprofit. Their team helped with Facebook, Twitter, and content management for all platforms, with the aim of increasing traffic.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive Director, FFEU - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 12, 2020 **Feedback Summary**: Gen3 Marketing (formerly OAK Digital) successfully increased followers and engagement across the board. Their efforts helped improve overall ROI and they were very careful with budgeting. They were very innovative and proactive in developing solutions. Flexible and adaptive, they excelled at project management.  ""I was very happy with what we achieved together." " **BACKGROUND** Introduce your business and what you do there. I work as the executive director at the Foundation for Ethnic Understanding. My organization works in 40 countries. We spend a lot of time working on Muslim-Jewish relations. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with OAK Digital? We were trying to improve social media engagement. The president of the foundation wanted to increase followers on social media. **SOLUTION** What was the scope of their involvement? They also help to generate leads through newsletters and other programs. Their team also manages Facebook and Twitter pages. Content management and ad spending were part of the strategy. Mobile advertising was also part of the program. What is the team composition? I worked with five members of OAK Digital. The head of digital found us the right person in his team to achieve our goals. How did you come to work with OAK Digital? We were recommended to them by one of our board members. The board member had hired them for a different social media project. They found us someone who understood Muslim-Jewish relations. How much have you invested with them? Overall, we invested $180,000 in the project. What is the status of this engagement? We started working with them from October 2016 and continued through January 2019. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They were helpful in increasing followers and engagement. OAK Digital surpassed overall ROI goals. I appreciate that they were very smart in their budgeting for ad spending. I enjoyed working with them. They always tried to proactively develop innovative solutions. It was perfect. Before they came on board, there wasn’t much engagement. Afterward, we started seeing more and more likes on the post. They were very active in adapting social media strategies to our changing needs. I was very happy with what we achieved together. How did OAK Digital perform from a project management standpoint? They were great. If anything came up, they quickly shifted resources when necessary. Reporting and analytics were sent on a monthly basis. They also trained our team internally to understand how the project worked. They ensured they had a generalist on staff who understood social media strategy and other potential issues. What did you find most impressive about them? They are very proactive. Some people just do what they’re told, but they were able to listen to us and make solid recommendations. Are there any areas they could improve? There was nothing they could’ve improved. Do you have any advice for potential customers? You should go for it. --- #### Affiliate Marketing for Credit Card Company **The Project** - Services: Other Digital Marketing - Project size: $50,000 to $199,999 - Project length: Jan. 2021 - Ongoing **Project Summary**: Gen3 Marketing helps a credit card company with their affiliate marketing program. Together with the client, the team builds infrastructures, processes, and procedures, sets strategies and protocols, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Marketing, Jasper - Industry: Financial services - Client size: 51-200 Employees - Review Type: Online Review **The Review** — Feb 7, 2022 **Feedback Summary**: Since Gen3 Marketing has joined the project, the client has been sustaining a significant increase in the number of account originations month-over-month and reducing the cost per acquired account. Their collaboration is seamless and smooth-sailing. ""They give critical feedback on potential opportunities as well as potential missteps in strategies we are evaluating."" **BACKGROUND** Please describe your company and your position there. I am the Head of Marketing for a startup credit card issuer. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Gen3 Marketing, and what were your goals? We hired Gen3 to be a strategic and execution partner for our Affiliate Marketing program. Our primary goal was to build a compliant, sustainable, efficient and scalable affiliate acquisition engine. **SOLUTION** How did you select this vendor and what were the deciding factors? I had worked with key talent at Gen3 in previous roles. Their professionalism, attention to detail and expertise were deciding factors in me choosing to work with them again. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. We hired Gen3 to be a strategic and execution partner for our Affiliate Marketing program. We worked together to: -Build the appropriate infrastructure, processes and procedures to ensure the program was sustainable and scalable -Set the strategy and protocols for partner acquisition and management -Design and implement the compliance strategy and governance procedures -Evaluate and optimize partner performance and budget allocation How many resources from the vendor's team worked with you, and what were their positions? We had two main contacts at Gen3 - A VP level industry account lead and an Affiliate Manager **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? In collaboration with Gen3 we were able to sustain significant increased account originations month-over-month while simultaneously reducing the cost per acquired account. How effective was the workflow between your team and theirs? Our partnership with Gen3 was seamless. Many times it was hard to see where our internal marketing team ended and theirs began. Not only are the team at Gen3 a please are to work with, but they truly cared about our business and demonstrated their desire to see us achieve shared goals. What did you find most impressive or unique about this company? How well they understood both our business as well as the Affiliate space. They give critical feedback on potential opportunities as well as potential missteps in strategies we are evaluating. It is hard to find a marketing partner that can easily transition between providing strategic and executional value. Are there any areas for improvement or something they could have done differently? I have no constructive feedback at this time. --- ## Portfolio & Awards ### High Performance and High Demand Normal 0 false false false EN-CA X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Aptos",sans-serif; mso-ascii-font-family:Aptos; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Aptos; mso-hansi-theme-font:minor-latin; mso-font-kerning:1.0pt; mso-ligatures:standardcontextual; mso-fareast-language:EN-US;} Gen3's findings presented in this research paper High Performance and High Demand: The reinvigorated, full-funnel potential of affiliate marketing is based on surveys of both consumers and marketers. It explores consumer shopping behavior, and it looks at how well businesses and marketing budgets are aligned with these changing behaviors. ### What Can an Agency Do for my Affiliate Program? Putting the right team to work pays big dividends ### Affiliate Program Health Check How do you evaluate the health of your affiliate marketing program? ### How to Succeed in Affiliate Marketing When Your Co A smart approach outperforms a bigger budget every time. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_affiliate_marketing_company_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_digital_marketing_company_santa_barbara_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_digital_marketing_company_pennsylvania_2026.svg) ### Industry Recognitions - 2023 Agency Team of the Year - 2022 Agency of the Year, Rakuten Golden Links Awd - 2022 Agency of the Year, CJ Excellence Awards - 8x CJ Agency of the Year Award Winner - 6x Inc 5000 Award Winner - 5 Agency of the Year Awards - PMAs - Leading Vendor Affiliate - Digital Commerce 360 ## Key Clients - Allbirds - Aspen Dental - Gap - Glossier - GNC - Harman - Helly Hansen - Lyft - Mackage - RTIC - Sonos - Tory Burch - Ubisoft ## Packages ## Verification Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services. - Verified Client Reviews: 14 - Overall Review Rating: 4.9 Last Updated: 2026-05-16T09:46:37Z ### Business Entity - Business Entity Name: Gen3 Marketing LLC. - Source: Pennsylvania Department of State - Jurisdiction of Formation: Pennsylvania - Date of Formation: July 27, 2006 - Status: Active - Last Updated: May 2, 2025 - ID: 3664536 ### Credit Report Results - International Credit Risk Assessment: Very Low Risk - Source: Creditsafe - Last Updated: May 2, 2025 ## Locations (2) ### Blue Bell, PA (Headquarters) - 960B Harvest Drive, Suite 210 - Blue Bell, PA 19422 - United States - 50 - 75 employees - Phone: 2156461869 ### Santa Barbara, CA - 1209.5 De La Vina St. - Santa Barbara, CA 93101 - United States - 6 - 9 employees - Phone: 8052505400 ## Contact Gen3 Marketing [Send a message](https://clutch.co/profile/gen3-marketing) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/gen3-marketing) - [Facebook](https://www.facebook.com/gen3marketing) - [X](https://twitter.com/Gen3Marketing) - [Instagram](https://www.instagram.com/gen3marketing/)