Gabrielle Shaw Communications

BACKGROUND

Please describe your company and position.

I am the Vice President, Europe of an AI marketing solutions company.

Describe what your company does in a single sentence.

My company worked with leading brands, using AI to help them predict emerging consumer trends and best deploy their marketing budgets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gabrielle Shaw Communications to accomplish?

• For strategic marketing and storytelling
• To gain access to high-level business contacts
• To gain access to high-level press

SOLUTION

How did you find Gabrielle Shaw Communications?

Referral

Why did you select Gabrielle Shaw Communications over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Gabrielle Shaw Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a complex product which was difficult to explain. We needed help with making it accessible and explainable. By the same token as first-movers in the market we needed connections to potential customers, leaders and the press.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

GSC did an exceptional job. They delivered on their promises-- first of all helping us better define our communication strategy and messaging. They also helped make introductions to business leaders who were interested in our services. Their international reach and high-level contacts were invaluable. Finally, they were able to secure high-level press interviews and conference speaking engagements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Most definitely. I would say that they were very proactive in meeting deadlines. They were detailed and professional and exceeded our expectations.

What was your primary form of communication with Gabrielle Shaw Communications?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found impressive was their ability to distill information from a complex product and create impactful messaging that helped us move to market more quickly. By the same token what I found unique was their ability to connect us to people at the highest level-- to build meaningful relationships of value for us.

Are there any areas for improvement or something Gabrielle Shaw Communications could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the CEO of a superyacht charter company

Describe what your company does in a single sentence.

We arrange exclusive holidays on the world's finest superyachts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gabrielle Shaw Communications to accomplish?

• Identify and strengthen our brand messaging and build a strong narrative to enhance our website and introduce a stronger visual identity

SOLUTION

How did you find Gabrielle Shaw Communications?

Referral

Why did you select Gabrielle Shaw Communications over others?

• Great culture fit
• Referred to me
• Other

How many teammates from Gabrielle Shaw Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Half day workshop run by senior team to assess core narrative – positioning, tone of voice, key messaging, brand lexicon,  themes  and  angles  for  story telling  

Website refresh 

Review of website, drafting of website copy 

Creation of visual brand guidelines

Support assets across the website and other Marketing

Image advisory and sourcing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered on updating our narrative within our website to align with our refreshed brand messaging

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was satisfactory - timelines were met within the projected scope.

What was your primary form of communication with Gabrielle Shaw Communications?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Credentials were good.  Their clear understanding of and experience with luxury brands was most impressive.  Personable team, keen to please and quickly understood our objectives.

Are there any areas for improvement or something Gabrielle Shaw Communications could have done differently?

Nothing that springs to mind

BACKGROUND

Please describe your company and position.

I am the Marketing Director of a financial services company 

Describe what your company does in a single sentence.

Financial Services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gabrielle Shaw Communications to accomplish?

• Deliver value to top clients.

SOLUTION

How did you find Gabrielle Shaw Communications?

Other

Why did you select Gabrielle Shaw Communications over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Gabrielle Shaw Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

End to end conception, organisation and delivery of a high-end event for top clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Satisfaction of attendees, which was superb.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Meticulous in the detail, they make things easy and provide relevant recommendations to match our objectives and budgets.

What was your primary form of communication with Gabrielle Shaw Communications?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As long-standing partners, they understood and anticipated our needs.

Are there any areas for improvement or something Gabrielle Shaw Communications could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the CEO of Krispy Kreme UK

Describe what your company does in a single sentence.

Krispy Kreme doughnut franchise for UK

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gabrielle Shaw Communications to accomplish?

• Build awareness
• Create trial
• Build wow factor

SOLUTION

How did you find Gabrielle Shaw Communications?

Referral

Why did you select Gabrielle Shaw Communications over others?

• Great culture fit
• Company values aligned
• Experience in launching coffee brand in uk

How many teammates from Gabrielle Shaw Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GSC create a launch program for the first Krispy Kreme store in Europe launching in Harrods

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Huge press coverage THE party to attend in Oct 03 Ie out door for store for first 3 months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Managed as team with us

What was your primary form of communication with Gabrielle Shaw Communications?

In-Person Meeting

What did you find most impressive or unique about this company?

Creative ideas and media/ OR network

Are there any areas for improvement or something Gabrielle Shaw Communications could have done differently?

No. We are satisfied with the service.

BACKGROUND

Please describe your company and position.

I am the Managing Director Qatar of Corinthia

Describe what your company does in a single sentence.

Hotel Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gabrielle Shaw Communications to accomplish?

• Launch Corinthia London to world media

SOLUTION

How did you find Gabrielle Shaw Communications?

Referral, Other

Why did you select Gabrielle Shaw Communications over others?

Close to my geographic location, Great culture fit, Company values aligned

What was your primary form of communication with Gabrielle Shaw Communications?

In-Person Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Awareness in the key media channels, introduction of the brand to the market, PR and communications strategy for business areas, accommodation, restaurants and spas

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Press coverage and media exposure
• Sales upturn

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered strategic plans at all times. Always attentive and proactive to client needs.

What did you find most impressive or unique about this company?

Depth of knowledge of specialised areas.

Are there any areas for improvement or something {provider_name} could have done differently?

None

BACKGROUND

Please describe your company and your position there.

We are a food and drink marketing company, I am the CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gabrielle Shaw Communications?

We hired GSC to help us create and implement PR strategies for our clients and our own company.

SOLUTION

How did you select this vendor?

We interviewed a few different agencies but settled on GSC as they were the perfect culture fit for us.

Describe the scope of their work in detail.

We had new food and drink brands work with us and needed a trusted connected partner to help us decide and define the PR strategy.

What was the team composition?

We had an account manager and also worked with 3-4 team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There was a huge push in exposure for our clients and they were really happy with the results.

How effective was the workflow between your team and theirs?

Very effective, the team were really responsive and open to feedback.

What did you find most impressive about this company?

Their ability to make meaningful connections with the press happened quickly.

Is there any area for improvement or anything that could have been done differently?

Not to my knowledge.