G Squared

BACKGROUND

Introduce your business and what you do there.

I’m a growth marketing consultant specialising in helping SMEs and enterprise clients scale through strategic customer acquisition and retention campaigns.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with G Squared?

We needed help with new website builds for my clients, plus paid channels to help boost acquisition.

SOLUTION

What was the scope of their involvement?

G Squared delivered two new websites, one B2C and one B2B, and created a strategy for the Meta ads channel. The team handled the strategy and execution.

What is the team composition?

We worked with 2–5 teammates from G Squared.

How did you come to work with G Squared?

Someone referred G Squared to me. I chose them over other options because of their high ratings.

How much have you invested with them?

We spent less than $100,000.

What is the status of this engagement?

We worked together from February 2026–April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had weekly WIPs where we went through project timelines. Thanks to G Squared's work, our traffic increased by 25%, our leads tripled, and our conversion rate increased by 10%.

How did G Squared perform from a project management standpoint?

G Squared's delivery and communication were clear and timely. We mainly communicated through virtual meetings.

What did you find most impressive about them?

I was impressed by how engaged G Squared was. They really treated my projects as if they were part of the business.

Are there any areas they could improve?

There was nothing they could have done better. They were a delight to deal with, so professional and with a great culture. It was clear that the team loved working for G Squared.