Fuzzy Math

BACKGROUND

Introduce your business and what you do there.

Rainbow is a technology-driven specialty insurance company focused on modernizing commercial insurance for small businesses. We develop tailored insurance products for specific industries, including restaurants, beauty and wellness, and commercial real estate (Lessor's Risk Only), and distribute them through independent insurance agents. Our proprietary technology combines digital quoting, underwriting, and policy management with deep industry expertise and personalized service to deliver a more efficient, intuitive insurance experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

As Rainbow grew and expanded into new products and markets, our platform became increasingly complex, and the user experience hadn't kept pace. We needed to improve the usability and consistency of existing workflows, establish a scalable design system, and design intuitive new experiences that could accommodate increasingly complex insurance requirements. We partnered with Fuzzy Math to bring specialized UX/UI expertise and accelerate these improvements without overextending our internal team.

SOLUTION

What was the scope of their involvement?

Fuzzy Math has been our end-to-end UX/UI design partner across several initiatives. Their scope has included conducting a comprehensive UX audit, developing a scalable design system, redesigning existing experiences, and designing new product workflows. They work closely with our product and engineering teams to understand requirements, identify usability challenges, explore solutions, and iteratively refine designs based on feedback, delivering practical, implementation-ready designs.

What is the team composition?

Primarily 2 UX Designers + 1 Project Manager

How did you come to work with Fuzzy Math?

We selected Fuzzy Math through a competitive process after reaching out to several design agencies and requesting proposals. We were specifically looking for a team with deep UX and product design expertise, rather than a traditional branding or marketing agency. Being US-based and working in a similar time zone was also a big advantage, making collaboration much easier than with offshore teams. What really stood out, though, was their genuine enthusiasm for working with us. We're a relatively small startup, and it was exciting to find a team that was not only highly capable but also genuinely interested in our product and the challenges we were trying to solve.

How much have you invested with them?

Confidential

What is the status of this engagement?

April 2026 to present

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The impact has been both tangible and long-term. We've launched redesigned product experiences using the design system Fuzzy Math helped us establish, and their work has given us a much stronger foundation for building consistent, intuitive experiences as our platform grows. They've also helped us move faster on complex UX initiatives by bringing expertise and design capacity we don't have in-house. We've been so happy with the results that we've continued expanding our partnership into additional projects.

How did Fuzzy Math perform from a project management standpoint?

Fuzzy Math has been excellent from a project management standpoint. We've had projects with a lot of stakeholders and many rounds of feedback, and they've handled it all with patience, flexibility, and professionalism. They're incredibly responsive, organized, and receptive to feedback, even when requirements evolve or we change direction. They've been great at keeping things moving while making sure everyone feels heard.

What did you find most impressive about them?

What impresses me most is how genuinely collaborative and easy they are to work with. They're incredibly smart and talented designers, but they also have the humility and flexibility to really listen, incorporate feedback, and adapt as they learn more about our business. Insurance is complicated, and they do a great job of taking in a lot of information, asking thoughtful questions, and working with us iteratively to arrive at practical solutions. They're also consistently responsive, patient, and just lovely people to work with.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I really can't say enough good things about Mia, Alfreda, and Alli!

Are there any areas they could improve?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the owner of BeatBagz, an e-commerce company. We sell disposable male sexual wellness products with a focus on discretion, hygiene, and convenience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

I needed them to take a good idea and make it great. I needed help solidifying my branding and how that came together on my website and other marketing materials. I needed Fuzzy Math to take my idea, make it better, and then give me a playbook on how to use it moving forward.

SOLUTION

What was the scope of their involvement?

The scope was pretty broad to start, but we quickly added clarity as I worked with the team. Fuzzy Math helped me solidify the branding for our company. They created a whole library of components with examples of how to use them for my e-commerce site and in my marketing. They also built out a complete design for my homepage and product page. The team provided complete documentation and worked with me to ensure I had everything I needed to use the design.

What is the team composition?

We worked with 2–5 teammates from Fuzzy Math.

How did you come to work with Fuzzy Math?

I had worked with Ben on other projects when I was at a different company. I was looking for any excuse to work with him and his team again. I’d seen their work before, so I understood and trusted their process. I knew they’d make me something awesome.

How much have you invested with them?

We spent around $20,000–$30,000

What is the status of this engagement?

We worked together from June to August 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Fuzzy Math was able to break my project into manageable chunks and finish them one at a time. This made things easier for me to understand. Eventually, they combined all the chunks and components to make something great. I’ve gotten positive feedback on the design and brand; people really think it’s cool. Something else that I think is very valuable right now is that the design looks nothing like a design AI would create. I am very pro-AI when it comes to business, but right now everything created by AI looks the same. The creativity the Fuzzy Math team had stands out in a great way.

How did Fuzzy Math perform from a project management standpoint?

They were great; things got to me on time. If there were any delays, they were quick to communicate and give updates on when we could expect the delivery. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

It was fun working with Fuzzy Math — I looked forward to our weekly meetings with the team. Also, what they were able to come up with was very impressive. Fuzzy Math took my scattered thoughts and random ideas and turned them into something real and better than anything I could have come up with on my own.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

I am the Former CPO of Public Good

Describe what your company does in a single sentence.

Public Good drives awareness, engagement, and action around a brand’s values and social good.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuzzy Math to accomplish?

• Redesign our interactive ad units

SOLUTION

How did you find Fuzzy Math?

Knew of them previously

Why did you select Fuzzy Math over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Had worked with them previously

How many teammates from Fuzzy Math were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fuzzy Math took on a redesign of Public Good's interactive ad units with a focus on replacing a set of highly templated approaches with a flexible and modular approach that would open up a lot of narrative possibilities for the rich media interactives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We gave them a novel challenge and a wishlist of features and functionality and received back consistent and complete progress against each one of our asks. Ultimately the delivered designs tested extremely well vs our legacy interactives they were replacing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

To the degree their UX design work was good the project management was even better. Progress was consistent and always as promised. The project was delivered on time and with no additional burden placed on us (the client) to speed up or slow down our process.

What was your primary form of communication with Fuzzy Math?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of design talent, work quality, clear communication, and price was absolutely unmatched against the other firms we considered.

Are there any areas for improvement or something Fuzzy Math could have done differently?

A year out from the work truly nothing comes to mind. We would work with them over and over until proven wrong about that choice.

BACKGROUND

Please describe your company and position.

I am the SVP Product of an it services company

Describe what your company does in a single sentence.

Building SaaS solutions for life sciences industries

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuzzy Math to accomplish?

• Overhaul of UI/UX framework for SaaS product

SOLUTION

How did you find Fuzzy Math?

Online Search

Why did you select Fuzzy Math over others?

• Great culture fit
• Strong proposal

How many teammates from Fuzzy Math were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Phase 1: UX Discovery 
  • User Research Observation Studies: 
    • Research plan & Session Guide 
    • Finding Report 
  • Assessments: 
    • UX Audit 
    • Comparative Analysis 
    • UX Scorecards 
• Phase 2: Design System 
  • Mood boards 
  • Revised Visual Foundation 
  • Style Guide 
  • Interaction Pattern Library: 
    • Patterns o Usage Rules 
    • Governance & Change Management 
• Phase 3: UI Design 
  • Process Flows 
  • Information Architecture: 
    • Site Map o Navigation System 
  • User Validation Research: 
    • Research plan & session guide 
    • Concepts & prototypes 
    • Finding Report 
  • Wireframes & Prototypes 
  • Visual Design Compositions ! ! UX REDESIGN SOW December 8, 2021 | Statement of Work 4 of 7 
  • Design Production Notes 
  • Delivery to Engineering 
  • Design Quality Reviews

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of redesign features

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very communicative and organized. 
• Proactive in managing time and budget. 
• Open communication channels to align approach

What was your primary form of communication with Fuzzy Math?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Well organized Innovative 
• Willing to learn domain knowledge to better support the project

Are there any areas for improvement or something Fuzzy Math could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Director of Donor Society Clubs of Chicago Zoological Society/Brookfield Zoo

Describe what your company does in a single sentence.

We are a nationally recognized zoo that connections people and communities with wildlife and nature.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuzzy Math to accomplish?

• Wireframe out a app for the zoo
• Build out framework and design for zoo app

SOLUTION

How did you find Fuzzy Math?

• Referral
• Current relationship

Why did you select Fuzzy Math over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fuzzy Math were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brookfield Zoo was contemplating creating a phone/tablet app for zoo guests. Fuzzy Math approached us with a wonderful offer we could not refuse to create the design and wireframe work for the first three phases of the app's rollout. This all occurred during the COVID-19 pandemic, so there was a lot of virtual meetings to accomplish our goals. 

Fuzzy Math and their team made sure all the right zoo staff were involved in the project, and they successfully completed their portion of the project for the zoo.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fuzzy Math delivered more than expected at the completion of their portion of our app development project. They were able to provide their work to another organization to continue the actual development of the app.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fuzzy Math was extremely open about their process from introductions, to information gathering, to providing an end product. They more than were on time and were always receptive to our needs. As a nonprofit, we naturally move slower than for-profits, and they understood that. They were also very open to how we needed to engage with our different constituents about gathering survey information from them to help guide the app's development.

What was your primary form of communication with Fuzzy Math?

Virtual Meeting

What did you find most impressive or unique about this company?

Their continued positive work ethic was impressive. They all came to every virtual meeting with a smile and good attitude!

Are there any areas for improvement or something Fuzzy Math could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

VP of Product in charge of new product releases for e-Commerce Product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fuzzy Math?

We hired Fuzzy Math to help with process flows, design kit and wireframes for our next generation e-Commerce product.

SOLUTION

How did you select this vendor?

We searched online and interviewed a half dozen firms

Describe the project in detail and walk through the stages of the project.

The project had three stages: Discovery, Process Flows and Wireframing.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 4 team members. Project Manager, Head of Design, Company Owner and a design associate.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We couldn't have been more pleased with how project turned out. Mark engaged at the beginning to make sure that the SOW was detailed and the timeline was thoughtful and representative of the work that we would complete. The time spent pre-contract resulted in a project that was delivered on time and on budget. The team members were A+ and adjusted to what the needs of project where and we not afraid to regroup and revise our sprints when needed. I know we will have future projects with Fuzzy Math.

How effective was the workflow between your team and theirs?

Very effective. Our project manager was a great communicator and organizer. She also was amazing at taking constructive criticism and adjusting the project

What did you find most impressive or unique about this company?

We were impressed with the entire process and results. From Mark putting in the hours pre-contract to set project up to success to the do-ers providing us with great deliverables. The team impressed at every level.

Are there any areas for improvement or something they could have done differently?

Not for this project

BACKGROUND

Introduce your business and what you do there.

My organization is a nonprofit in the healthcare space. We develop educational content and support programs for people living with chronic disease.

I am the director of technology and data services. My job is to manage all of the technology aspects of the work that we do.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

Fuzzy Math provided UX/UI support for our smartphone app which is focused on data collection from patients.

SOLUTION

What was the scope of their involvement?

We’d developed the Android- and iOS-compatible app several years prior, and Fuzzy Math went through a design process with us for a new version of the app, which would include added features. The team also conducted user interviews, testing, and market research to get more information about our user base.

From there we had a discovery portion, where we did a full review of the product as it existed. We looked at features, marketing materials, and surveys of existing users. Next was a vision and planning section where Fuzzy Math took their findings from the user research and did some interaction concepting and refinement. They did feature audits as well as UI design.

The UI design portion included information architecture, looking at the visual foundation, navigation, and all of that kind of thing. There were several sprints of wireframes and visual design composition. The final deliverable was like a clickable prototype of the wires, static wireframes for each of the wires, and a production and style guide document.  

That included all of the bits of the user interaction in the app, data visualization, and workflows for existing users, legacy users, and new users.  

What is the team composition?

I work with four people. I work directly with Mark (Co-Founder) on planning and costs. He has several folks on the UX front that I work with, as well as project management, and one or two people that focus on the design.

How did you come to work with Fuzzy Math?

We initially found them on Clutch, but we were looking for recommendations from other partners. We did quite a bit of research and wound up finding several candidates for the project.  We set up some interviews with key stakeholders within the organization. 

We compared and contrasted the proposals, competencies, and our confidence in them. In the end, we felt that Fuzzy Math would be the best fit culture-wise, as well as skillset-wise. At the time, we felt it would work well, and at this point, I would say that we made the right decision.

How much have you invested in them?

We have worked on projects ranging from about $80,000–$130,000, as well as some smaller projects that were about $20,000–$25,000.

What is the status of this engagement?

We brought them on officially in October 2019 for one project. We worked with them in the 1st  quarter of 2020 on another project, and then the 3rd quarter and 4th quarter of 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Most of the work we did was for informing internal decision making. However, the work on the app, which is customer-facing, is still in the implementation phase so we don’t have hard metrics in terms of actual app usage. 

What we do have is qualitative information from user interviews with regards to experience with the app versus the concepts that we did. We had some of our user base weigh in on the concepts and the designs; the navigational system, the look and feel, as well as the feature set. The response was overwhelmingly positive from our patient community. It was pretty evident that we were going in the right direction.

How did Fuzzy Math perform from a project management standpoint?

Fuzzy Math does a pretty good job. We haven’t had any issues with delays or costs. We have been on budget for all our projects. 

The team is very good at shifting gears when we need a little bit more time to get feedback internally or are otherwise delayed getting back to them. In those cases, they’ll go work on something else in order to keep the cadence and the project going at a good pace. 

They use Basecamp as a project management tool. For the most part, communication is either through Basecamp or through weekly scheduled meetings. They have always been available to me when I have needed them to. 

As our relationship with Fuzzy Math has matured, it’s continued to be extremely positive. They have become more effective now that they have been able to ingest a lot of our internal business practices, the needs, and all of that kind of thing.

What did you find most impressive about them?

I found Fuzzy Math’s methodology to be very effective. The team was very focused on their process and method during the interviewing process. 

They have a wide range of skills and expertise. They’ve worked in the healthcare space as well as the corporate space. They have data visualization experience, but really where they shined was in the user testing and user interviews. 

For every round of testing and every major feature set and milestone, we made sure that we had actual patients give their input to make it a really user-centered design. The concepting that they came up with all stemmed from the user research that they performed. They weren’t looking to fix a problem that wasn’t there. They were pretty flexible, and they have always been adaptable to any feedback that we have provided.

Fuzzy Math doesn’t rely on thinking or guessing. They actually sought clarifications, feedback, and data from our users in order to inform their choices.   

Are there any areas they could improve?

I can’t say that I have anything specifically. As we are going along, we are getting more and more effective. I can’t think of any particular downsides. The working relationship has been very positive and congenial, and the work product has been stellar. So far, all the internal stakeholders are very pleased with their work.

Do you have any advice for potential customers?

Prepare for a robust onboarding process. The more you involve them in some of the earlier decision-making processes or the more communication you have, the more effective they are going to be. If you are going to use a firm like Fuzzy Math, the more information you arm them with, the better the outcome will be.

BACKGROUND

Introduce your business and what you do there.

I work at DePaul University, where a nonprofit educational institution of higher education in the Chicago area. But we serve the world basically via online education, too. And my position as associate director of digital experience and analysis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

We were talking a lot about journey mapping and how students find out about our university and work through our digital channels, specifically for graduate school. So we wanted to make sure that our communications and processes were effective for our prospective audience. So we brought Fuzzy Math in for a user research project, focused on the journey of prospective students.

SOLUTION

What was the scope of their involvement?

We started by providing them with a list of students who had recently applied and enrolled, so they were in our communications funnel and were familiar with our digital channels. Then we worked with Fuzzy math to come up with questions that would help us understand how our students were seeing us. Then we did a competitive review and they provided a report. They expanded that to include some aspirational competitors as well to show where we sit in the market. That helped us reframe some of the questions for incoming students. Then we synthesized that and created another journey map.

After that we met with them again, they showed recommendations where we can improve. So that included opportunities within the user journey where we could improve. We reengaged them to have a workshop to discuss design and brainstormed where we could improve those offerings.

Ultimately, they presented us with the findings from interviews and a visual journey map.

Originally, we worked together for one school, but expanded the project for another school as well.

What is the team composition?

We worked with about five people across each project.

How did you come to work with Fuzzy Math?

They're a Chicago consultancy. And one of the founders is actually a DePaul alum. We had a normal procurement process so we requested an RFP across a bunch of different vendors. Ultimately, Fuzzy Math put in a submission and won the project.

How much have you invested with them?

We’ve spent between $100,000–$150,000.

What is the status of this engagement?

We started talking to them in February 2018 and we wrapped up in June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

At least one of the suggestions and recommendations that we got from them, ultimately paid for the work itself. Fuzzy Math saw an opportunity for us and highlighted it. Once we were able to implement changes, enrollment went up significantly. That’s why we brought them on for another school as well. We’re net positive on the work and they showed their value immediately.  

How did Fuzzy Math perform from a project management standpoint?

It was great. They followed up with us very rapidly. We worked on a bunch of different projects at the same time, so they were on top of everything and reminded us when we need to give things to them. They were also responsive to our feedback. We had a symbiotic relationship. It was really good communication. We worked together on like a project plan, but they also gave us milestones and deadlines in order to keep the project on track.

We mostly used email and Dropbox for deliverables.  

What did you find most impressive about them?

They’re definitely experts in their field and provided us with various suggestions. They recommended a few strategies that would make the project easier, without charging extra.  They thought about things strategically to make sure the outcome is what we wanted. Then they helped us take action by hosting a workshop that outlined our next steps.

When they came in to present their findings, they also adjusted to suit who was listening. For example, admissions doesn’t understand the digital experience the same way as our leadership does.

Are there any areas they could improve?

We don’t have anything negative to say about them. We had to adjust a bit to figure out how to communicate with an outside vendor. For example, some people on our team wanted to see the impact this had on marketing, but that wasn’t part of the scope. Otherwise, everything else went very smoothly.

Do you have any advice for potential customers?

Pay attention at the beginning of the process and make sure that you’re communicating effectively about the outcomes and goals for the project.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of client solutions at a talent management platform and managed service provider. We help clients manage their contingent and non-full-time employee workforce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

We have a platform that our clients use to manage their non-full-time employees, so contractors, professional services, resources, or people that are assigned or attached to a statement of work. For example, a consulting firm might do some work for an information security project for a client. There are people that are part of that project that belong to the consulting firm, but they’re actually doing work on behalf of the client. We help manage those resources, and our platform basically helps manage the requisition to check process, so identifying and then helping hiring managers hire temporary workers, and also ensuring that they get paid.

We needed to update our platform, and we hired Fuzzy Math to help us understand what the market was looking for. 

SOLUTION

What was the scope of their involvement?

Fuzzy Math conducted stakeholder and business leader interviews with our client to understand what they were looking for from our technology. Fuzzy Math did a lot of homework to understand what business the client was in and what they were trying to achieve. An impartial third party conducted the interviews based on Fuzzy Math’s knowledge of the space of the industry and their previous work. 

They also provided a series of recommendations that we could leverage as we tried to enhance our overall platform and UX. These recommendations largely derived from the feedback they received in the stakeholder meetings. We sought to make our UX frictionless, and they provided some concrete examples of how end-users of our system thought the application was hard to use. They made a series of recommendations on how to potentially solve for a better experience with those specific examples. The recommendations allowed us to consider how we were going to enhance our platform in future releases. If you’re familiar with the software industry, every platform goes through feature function improvements, and the recommendations that they gave us were focused on what our client wanted to see us do in terms of those improvements.

What is the team composition?

We worked with three folks from their team: Ben (Co-Founder) and then two of his colleagues. What was interesting to me was that there didn’t seem to be a hierarchy; they all rolled up their sleeves and got the work done. They probably received direction from Ben, but I think that given their previous experience, they knew what to do and the types of questions to ask.

How did you come to work with Fuzzy Math?

I’d worked with Fuzzy Math at a previous company that was in the same space and used similar technology. I knew from this experience that they’d provide the feedback we really needed to make improvements to the platform. I needed some additional executive buy-in, so I introduced them to my company’s CIO, and they had a couple of discussions. My executive team and I agreed that this was the right time for the kind of structure, approach, and culture that Fuzzy Math brought to the table in order to get a deliverable that would make sense.

How much have you invested with them?

My company spent around $40,000.

What is the status of this engagement?

We began working with them in July or August 2019, and it was a two-month project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The guideposts that we used to measure their impact included how receptive the client and our senior leadership were to them. I shared their report with key leaders at my client, and it was very well-received. We’ve been able to incorporate a lot of their recommendations into the UX development we are doing as part of a feature release. My technical leadership identified 3–4 significant items to incorporate into the platform moving forward. Some of it's been implemented, and some of it is planned and under development.

How did Fuzzy Math perform from a project management standpoint?

Fuzzy Math was fantastic. They communicated often and well. They were very clear about where they were in the project and what was coming up next. We’d agreed to a certain budget, and Ben was able to show me that we were on the right track and that we wouldn’t go over budget. When he ran into issues with the client or someone on our team in terms of scheduling, he was very forthcoming. They were very regimented behind the scenes; whenever I asked questions about timing or cost, they were always on top of it and had the answer. 

They were very open to receiving guidance from me. I let them know what we were trying to accomplish with our platform and with our client, as well as things we’d heard that just didn’t work. The guidance was completely neutral and meant to provide some kind of context as they walked into the meetings. One of the things I really liked about how that team of three worked was that they appreciated my perspective, but they also really dug into the details with the client to get their perspective. That's really why we had hired Fuzzy Math: to go in and find out what the pain points were, validate some things that we knew, and uncover some new things for us to consider. That team of three folks really worked well together. 

What did you find most impressive about them?

Their ability to find creative solutions in a space that lacks creativity sets them apart. They were able to help us understand where we stood vis-à-vis our competitors, but then they didn’t allow us to settle for good enough. Their combination of creativity and aspirational goals really made the difference for us. As a company, we want to get ahead of the curve, and they gave us the opportunity to see how to do that.

Are there any areas they could improve?

No, I don’t think so. They were given a lot of loose guidance, and they were able to focus well and get stuff done. They were always very responsive.

Any advice for potential customers?

Provide appropriate context and visibility into the actual client problems, but also allow the Fuzzy Math team to go in and ask the questions that they need to ask. There’s no sense in hiring a company and people of that quality to hamstring them. Let them know what you’re trying to achieve, but ask them to determine whether that’s feasible. Empower them to ask hard questions. I could’ve very easily set an agenda and told them what I wanted them to find, but I allowed them to exercise independence and leverage their market expertise for a better-quality product.