FS Creative

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a clothing company. We design artistic garments for everyone.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FS Creative?

Most of our sales were through word of mouth, and we wanted to grow our social media presence.

SOLUTION

What was the scope of their involvement?

They helped us build out the brand on Pinterest, Instagram, Facebook, and Twitter. Most of their involvement was visual, and they produced promotional videos and inventory photos for our accounts and for our e-commerce site.

What is the team composition?

There was a team of two. Our main point of contact was also the lead videographer.

How did you come to work with FS Creative?

We heard about them through word of mouth and met them in person at a fashion show.

How much have you invested with them?

We spent around $75,000.

What is the status of this engagement?

We worked with them from April 2012–December 2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started with no social media presence. They helped us grow our Instagram to over 30,000 followers and our Facebook page to over 20,000 subscribers. We also saw an increase in the traffic to our site. They produced amazing videos, and I was very pleased with the work they did.

How did FS Creative perform from a project management standpoint?

They handled everything very well. They started the project with an exact rundown of everything they were going to do. They storyboarded everything and laid it all out very clearly. I understood the entire process, and they always kept us updated.

What did you find most impressive about them?

They were very personal, and most of our interactions were face-to-face. They felt like more than a business partner, and I could always talk with a real person.

Are there any areas they could improve?

I can’t think of anything they should improve.

Do you have any advice for potential customers?

I don't have any specific advice, they're a good group to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of HRG Clothing, an e-commerce clothing store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FS Creative?

We were trying to build our online presence, dealing mostly with inventory and promotional videos.

SOLUTION

What was the scope of their involvement?

We started out with our inventory. They took photos of all our products to build an online database for people to shop from, helping us contact models and do the shoots in downtown Chicago. 

They then created a series of promotional material for us to use to advertise across all social media platforms. They talked us through the entire process of pre-production, storyboarding everything, and producing 10 videos that are each a couple of minutes long.

What is the team composition? 

I was in contact with the founder.

How did you come to work with FS Creative?

We used to be based in Chicago, which is how we met FS Creative. We were at the same networking event right before I started up my company. They told us that they did promo videos, so we decided to call them when we were looking for that. We trusted them with one video, and it grew from there.

How much have you invested with them?

We spent $120,000–$150,000.

What is the status of this engagement?

We worked together from May–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The photos created for Instagram and our e-commerce site and have been seen by tens of thousands of people. The videos were to be sent to Instagram influencers, and got us millions of impressions.

How did FS Creative perform from a project management standpoint?

They broke down everything for us, drawing up a timeline planning out the who, what, when, and where of everything. I knew nothing about video production going in, but they made me feel like I was in charge by letting me know everything that was going on. It was wonderful. 

What did you find most impressive about them?

We were both starting at the time, so our communication was quite involved and in-person. Now everything is done over phone and email.

Are there any areas they could improve?

No, I can't think of anything.