Froth & Fur

BACKGROUND

Please describe your company and your position there.

I am the owner and CEO of Bes'Dam Soup. We produce our own line of gourmet, homestyle soups, bisques and chili. We distribute these through our e-commerce store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pluck. (A creative studio)?

I was in need of production of a national TV commercial for my brand, Bes'dam Soup. After research and reference checks, I hired Patrick Ortman of Pluck Studios.

What were your goals for this project?

This project was part a a national branding campaign blitz. This commercial's goal was to give an initial introduction to the viewers. It needed to get their attention, convey the goods and entice them to visit the site.

SOLUTION

How did you select this vendor?

I researched other vendors in this area and checked references on all. I selected Pluck, because Patrick not only had great experience and references, but also showed a sincere desire for the project and my company. through several conversations, he got to know our story; how we've grown our business to a national level, and now, how vital this project was to us.

Describe the scope of their work in detail.

Patrick and I had several meetings about the national campaign and what this commercial needed to contribute. He then wrote the script, recruited actors, chose a shoot location and produced the commercial. He handled all post-production editing, sound, etc.

After it was finished, he even worked with media/ advertising agencies to ensure that the finished product was in the proper format for these advertisers to use. I believe that most companies would not have gotten involved with that, but Patrick helped, without charging me.

What was the team composition?

I worked directly with Patrick. He was the liason between the crew of 4-5, in addition to the actors who were hired.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project had immediate positive results for the company. We track website hits and sales each time the commercial airs. This very successful project has resulted in more than tripling of online sales. I could not be more satisfied with the work of Patrick and Pluck studios!

How effective was the workflow between your team and theirs?

It was smooth and beautiful! Patrick and his entire Pluck team are knowledgable, professional and a pleasure to work with.

What did you find most impressive about this company?

The personal attention that was given to my project stood out to me. This is new territory to me, and I knew that I was in the best of hands with Patrick. I felt that he gave me the same commitment to detail and perfection that he would give to a multi-million dollar client. He knows his profession extremely well and is a pro from initial contact to well after production.

Also, while in LA for the shoot, a had a local family member come by who is in the business. He is usually easily impressed, but was VERY impressed by how he saw production. He confirmed that I was in excellent hands!

Are there any areas for improvement?

I really can't think of anything. I've already described my exceptional experience with Pluck. The final completed project came out great, looked sharp and has been branding & generating revenues for the company!

BACKGROUND

Please describe your company and your position there.

Prepdeck is an innovative, patent-pending kitchen accessory that helps keep things organized, tidy and stress-free in the kitchen. I'm the founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PatrickOrtman, Inc.?

We hired Patrick Ortman to help with the end to end execution of our first commercial and branding video.

What were your goals for this project?

Our objective was to create a sleek, forward-thinking and well-branded production. Ideally, the video aimed to balance an aspirational quality with the broader appeal of our product’s functional operations. We needed multiple edits that varied from 30 seconds up to two minutes in duration.

SOLUTION

How did you select this vendor?

I assessed PatrickOrtman, Inc.’s previous work. After multiple conversations with Patrick (Founder & Partner, PatrickOrtman, Inc.), I felt confident his team was the right choice. He took the time to understand our needs and goals. I could immediately tell that he was thorough and could deliver a quality product in line with our vision, no matter what effort that required. 

Describe the video(s) and the process in detail.

Patrick took a deep dive into our business to understand our product, target customer base, and overarching goals. We worked collaboratively to write a script, select locations, and vet actors. From there, they flawlessly executed the project from start to finish. We had some last-minute needs and requests, which they always happily accommodated. They delivered what we needed time and time again.

What was your vendors' project management or feedback process?

PatrickOrtman, Inc. maintained a robust line of communication throughout the entire process. They strictly managed timelines, resources, and deliverables. Patrick was always in control and made sure we felt informed at all times

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We used the commercial and brand video to successfully launch our brand in Summer 2018. The video assets PatrickOrtman, Inc. produced were a significant factor in our success. We beat our initial launch goals by more than ten times.  I have no doubt that Patrick's work played a critical role in those stellar results.

How effective was the workflow between your team and theirs?

The collaboration was excellent. PatrickOrtman, Inc made everything feel comfortable. Our communication was clean and crisp. It was helpful that we agreed on most things. Even when we had different opinions, our incredibly valuable conversations would lead to the best result.

What did you find most impressive about this company?

Overall, the quality of the final result is the most notable criteria for our engagement. I admired the ease with which they worked. PatrickOrtman, Inc.’s willingness to adjust to our changing needs stood out as exceptionally impressive

BACKGROUND

Introduce your business and what you do there.

I’m the president and owner of NPD Logistics. We’re a full-service transportation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PatrickOrtman, Inc.?

We visited several clients last year over the holidays and noticed that some didn’t know about our full range of services. To address this issue, we decided to create an educational video that explains everything we offer.

SOLUTION

What was the scope of their involvement?

We were looking to create a commercial-style brand video that incorporated all of the various transportation services we offer. We wanted to avoid sounding like an infomercial, and I didn’t want to be in it personally. The PatrickOrtman team created a storyboard and I was able to send notes on areas for emphasis. After some minor revisions, we filmed and compiled on-site footage with several of our clients. There were no props, no stages, and no stock photos/b-roll. The final video is a minute and five seconds long. He had full control over creative direction, and we’re very happy with the end product.

What is the team composition?

I worked closely with Patrick (Founder & Partner, PatrickOrtman, Inc.), and we worked with two other team members on the day we were filming.

How did you come to work with PatrickOrtman, Inc.?

We were researching agencies with extensive video experience on Google, and after meeting with the PatrickOrtman team, we were confident that they could produce high-quality content.

What is the status of this engagement?

We started working together in January 2018, and we shot at the end of February. They just finished editing and delivered the final product.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Upon its completion, we posted the video on our site and across several social media platforms. The quality of the video is excellent, and the feedback we’ve received has been very positive. We’re a small business and the video helps us stand out from our competitors.

How did PatrickOrtman, Inc. perform from a project management standpoint?

Patrick managed the project very well. At the beginning of the project, he asked for a formal timeline and I didn’t need it rushed at all, which decreased the price.

What did you find most impressive about them?

During the project I had a chance to sit down with Patrick and his team for lunch, and I was very impressed by their professionalism. They were down to earth and very easy to work with. I was skeptical at the beginning of the engagement, but they did a phenomenal job. I would recommend them to anyone looking to produce a strategic video for their business.

Are there any areas they could improve?

No, nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the CEO of Bella Labs LLC

Describe what your company does in a single sentence.

Design and manufacture smart kitchenware.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Froth & Fur to accomplish?

• Produce a high quality commercial for a Kickstarter campaign.
• Cast actors for the commercial/video.
• Direct and edit the commercial/video.

SOLUTION

How did you find Froth & Fur?

Online Search

Why did you select Froth & Fur over others?

Good value for cost

How many teammates from Froth & Fur were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Froth and Fur was responsible for the overall creative development of a Kickstarter video commercial.  This included script development, screen actor casting, location scouting, voice-over actor casting, filming, directing, and post-production editing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Froth and Fur produced a high quality video based on my specifications and delivered the final product one day before the timeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Froth and Fur was very fastidious in managing all aspects of the project to ensure that the final deliverable was produced on time.

What was your primary form of communication with Froth & Fur?

Virtual Meeting

What did you find most impressive or unique about this company?

Patrick the CEO was extremely attentive to our requests and went out of his way to make sure that the best video was produced.  He personally oversaw many tasks and had a keen sense for the artistic direction.  Overall the value delivered was way over what was paid. Froth and Fur went over and above to deliver the best commercial production services.

Are there any areas for improvement or something Froth & Fur could have done differently?

I would not change a thing.  The service was extremely professional, and Froth & Fur demonstrated a really high level of expertise.

BACKGROUND

Please describe your company and your position there.

I'm the operations manager of a home appliance company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PluckStudio, and what were your goals?

Video production for our portable ACs to show consumers how to install the products and a brief intro of the products.

SOLUTION

How did you select this vendor and what were the deciding factors?

Actually I found this company via Clutch. Cost and portfolio were the key factors.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Negotiating cost Talked about the concepts and ideas via phone calls and emails Worked on the script One video shooting day Post production and changes

Who did you work with and what was the feedback process like?

Patrick was very professional and very easy to work with. He also treated everyone in the team very nicely.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The CEO of my company was pleased with the videos.

Describe their project management style, including communication tools and timeliness.

Phone call, emails, google document.

What did you find most impressive or unique about this company?

Timely responses and well organized. Very easy to work with.

Are there any areas for improvement or something they could have done differently?

I wish we had created more footage for future projects.

BACKGROUND

Please describe your company and your position there.

I am the SVP of Marketing for a brand owner and footwear manufacturer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Froth & Fur, and what were your goals?

We asked the team to create a high concept 3D model of a shoe that would morph showing the various environments that the footwear is intended for.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed several agencies, ultimately felt that this team would provide the dedicated talent we needed.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with an idea- spent a great deal of time collaborating and then let Patrick and his team do their thing.

Who did you work with and what was the feedback process like?

Patrick was our contact. It was so easy to work with him- he developed a great rapport with our designers and really worked hard to get the results we needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video is truly fantastic. We spent the time finessing it to ensure the quality was there - thrilled with the outcome.

Describe their project management style, including communication tools and timeliness.

Very attentive, overly communicative and great with timelines.

What did you find most impressive or unique about this company?

We were amazed by the ease of communication and their design skills.

Are there any areas for improvement or something they could have done differently?

nothing at all- this was a great project.

BACKGROUND

Please describe your company and your position there.

I am the CEO of ADAK, the place for athletes. We create a world of experiences for elite athletes, conveniently coordinated over text right in our members' neighborhoods.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PluckStudio?

We were looking to create a commercial that clearly and beautifully described our product & service offering.

SOLUTION

How did you select this vendor?

We found several production studios for this commercial. We selected Pluck after discussion with Patrick, and hearing about his process and quality of work.

Describe the scope of their work in detail.

End to end commercial shoot.

What was the team composition?

Patrick led us through the journey, and on the shoot days there was an additional 3 individuals on the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw 14k views of our commercial on social within a week.

How effective was the workflow between your team and theirs?

The workflow was very effective. Patrick was extremely open to our input, and was an overall pleasure to work with!

What did you find most impressive about this company?

Patrick's willingness to stay flexible in an intense environment, ability to identify what we needed before we knew, and ability to execute in a dynamic environment was incredible.

Is there any area for improvement or anything that could have been done differently?

Nothing clearly identifiable at this time.