Froth & Fur

BACKGROUND

Please describe your company and position.

I am the Sr. Director, Global Communication & Marketing of ABET

Describe what your company does in a single sentence.

We are a nonprofit, ISO 9001 certified quality assurance organization focused on college and university programs in the science, technology, engineering and math (STEM) disciplines. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Froth & Fur to accomplish?

• Create a 1 min video for our annual symposium
• Produce something exciting and unique
• Inspire out STEM audience

SOLUTION

How did you find Froth & Fur?

Online Search

Why did you select Froth & Fur over others?

• Great culture fit
• Good value for cost
• Good communication

How many teammates from Froth & Fur were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To create a unique and exciting video that was one minute long. We wanted something that mirriored Bloom's taxonomy and fit within out theme. Key deliverables included remaining in communication with us and pivioting as we reviewed with leadership.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Produce a high quality video. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Patrick was an absolute dream. As a nonprofit, we needed a high-quality video without the budget for a big production—and Patrick delivered above and beyond. He was professional, thoughtful, and truly took the time to understand our audience and mission. The video, themed around lifelong learning, beautifully incorporated diverse representations and will be a lasting asset for us. His communication was prompt and organized, timelines were met (and even exceeded), and the final product speaks for itself. We’re so grateful for his partnership and highly recommend him to any organization looking for exceptional work with heart.

What was your primary form of communication with Froth & Fur?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quick response and the level of care that went into the details.

Are there any areas for improvement or something Froth & Fur could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am a Director at Tipalti

Describe what your company does in a single sentence.

Finance Automation & AI software suite providing users visibility and control across their accounts payable, global payments, procurement, and employee expenses — so they can run their business more efficiently and drive growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Froth & Fur to accomplish?

• Engaging Storytelling Video
• Product Demonstration
• Brand Awareness

SOLUTION

How did you find Froth & Fur?

Referral

Why did you select Froth & Fur over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

What was the team composition?

Director/DP, assistants, crew, etc

How much have you invested in them?

$10,000 to $49,999

Describe the scope of work in detail. Please include a summary of key deliverables.

Capture how Tipalti leverages its own connected suite of software and show, rather than tell, how various people actually use the numerous tools. Leverage special appearances from CFO and Finance Team and capture meaningful content in a visually compelling way. Froth & Fur partnered with us in pre-production, filming and interviews, B-Roll collection, and editing several iterative rounds of cuts.

What is the status of this engagement?

completed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

views, engagement, stakeholder delight, traffic driven to our site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

very professional, clear, and reliable project management!

What was your primary form of communication with Froth & Fur?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Froth & Fur's care and quality stood out. They really really get it, and they engage deeply in the creative and strategic goals of the work.

Are there any areas for improvement or something Froth & Fur could have done differently?

none

Do you have any advice for potential customers?

none

UPDATED REVIEW

This review was published on 8.24.2022 and previously updated on 10/25/23

Director of Brand & Creative, Creative AgencyFinancial services

San Mateo, California

1,001-5,000 Employees

Jul 2022 - Ongoing

$10,000 to $49,999

Verified

Project summary
Froth & Fur (formerly PluckStudio) works on managing, directing, shooting, and crafting a creative agency's customer success story. A team of people handling sound, color, and direction works directly with the client on this project. 

Feedback summary
The company praises Froth & Fur's (formerly PluckStudio's) ability to meet their high standards. End customers have also given positive feedback for their work. The team meets the client's desired look and feel. They manage the engagement well; their resources are flexible and receptive to feedback, leading to success. 

BACKGROUND

Please describe your company and your position there.

I am an ad agency veteran working as a Creative Director at an in-house Creative Agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PluckStudio?

To project manage, direct, client manage, DP and craft service our customer success story.

SOLUTION

How did you select this vendor?

We found him through Clutch.

Describe the scope of their work in detail.

To project manage, direct, client manage, DP and craft service our customer success story. Assembly of talent to handle sound, DP, color, edit, and direct.

What was the team composition?

A team assembly of sound, DP, color, edit, and direct.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have 10 years of customer video experience. I'm used to a certain level of craft. We pitched to a full-service agency we love to work with but they quoted 40k more than PluckStudio's. We got a note from our customer saying what a positive overall experience it was. My high bar of look and feel was met. Couldn't be happier with the asset and the process.

How effective was the workflow between your team and theirs?

Patrick is sunny, bright, and while setting boundaries of feedback and amount of edits per timeline he's flexible to a degree you're not taking advantage of him.

What did you find most impressive about this company?

The client reaction. They couldn't have been happier. Which is the main thing when shooting testimonials.

Is there any area for improvement or anything that could have been done differently?

I think Patrick has this pretty dialed in, even after being spoiled with huge agency.

STAR RATINGS
Overall rating: 5   
Couldn't be happier

Quality: 5   
Their quality is top-notch.

Cost: 5   
Top deliverable for the price

Schedule: 5   
A good planner

Willing to refer: 5   
He's vetted

BACKGROUND

Please describe your company and position.

I am the Co-founder & creative producer of RTRN Strategy

Describe what your company does in a single sentence.

Full service marketing agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Froth & Fur to accomplish?

• High quality video production
• Integrate AI
• Complete in accelerated timeline

SOLUTION

How did you find Froth & Fur?

Online Search

Why did you select Froth & Fur over others?

• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost

How many teammates from Froth & Fur were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to create a high quality anthem video for a large client in the energy sector. Our campaign centered around generative AI imagery and this had to be incorporated into the anthem video which was to be used at their annual conference. The challenge was to not simply have images represented but to add like and energy to the video visually and narratively 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project was delivered on time and successfully presented during our clients annual conference. The reception was incredibly good and the video was unlike anything they had produced previously. Well received at the conference and subsequently online 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very collaborative and maintained excellent. They delivered the project on time and they went above and beyond to make this a huge success

What was your primary form of communication with Froth & Fur?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great creative, easy to work with, accommodating to a client with some difficult review processes, fantastic communications, a willingness to do whatever it takes to complete the work at a superior level of production quality and creativity

Are there any areas for improvement or something Froth & Fur could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Creative Director of Unrivaled

Describe what your company does in a single sentence.

A digital + dimensional agency designing and creating brand experiences and museum exhibitions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pluck Studio to accomplish?

• To develop and produce a 3D billboard for a large video wall.
• Produce physical simulations and animation sequences to tell a narrative about product features.

SOLUTION

How did you find Pluck Studio?

• Online Search
• Clutch Site

Why did you select Pluck Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Pluck Studio was provided a story board and AV script for a 3D billboard that we needed produce. The story board was fairly loose and left a lot open to interpretation, allowing Pluck Studio the freedom to integrate their vision and expertise into the project, which was greatly appreciated. 

The 2:30 long video involved a series of simulations and optical illusions which required very specific projecting and lighting requirements, and had a very tight timeline to execute. The final deliverable was a video file that met our specific requirements to playback correctly on a large video wall.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Early prototypes and a continuous drip of sample videos ensured we had stakeholder buy-in and that all optical illusions came across correctly on the video playback equipment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pluck Studio was very responsive and their project management was one of the best experiences I have had. They were very communicative throughout the process, checked in on a regular basis, and their communication style was very transparent and honest. When issues or last minute changes did arise they jumped on them immediately and had resolutions within a day or two to get the project back on track.

What was your primary form of communication with Pluck Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Pluck Studio really set themselves apart with their communication. At no point was I left wondering if the project on track for delivery, or if they had misunderstood a request. They asked all of the right questions and had consistant and frequent report backs on their progress.

Are there any areas for improvement or something Pluck Studio could have done differently?

Color consistency was a bit challenging for this project as it required several different software packages to execute - earlier testing and troubleshooting of color consistency would have helped - but the studio wasn't given much of a timeline to have been as thorough on this project.

BACKGROUND

Please describe your company and your position there.

(For privacy reasons I prefer to keep my company confidential). I am the Chief Marketing Officer for a large national education organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PluckStudio, and what were your goals?

We were in need of a new company brand video to be used as a showpiece in discussions with potential future business partners.

SOLUTION

How did you select this vendor and what were the deciding factors?

We first narrowed our search to the Los Angeles area due to a high concentration of 'showcase' customers. After a fun 'Google search and review' of countless creative agency online portfolios, we narrowed our search to three.

Patrick (Pluck's owner) impressed us with his immediately fun/lighthearted demeanor, expertise on the latest video production techniques/technologies, and ability to toss around big ideas and visions in real-time during the first chat. What sealed the deal for us was an interview we found with Patrick in an LA magazine/website that showed him as a real person who didn't 'fall in line' with the boring corporate world.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We have a unique creative process in our organization and it was important to us that Patrick felt comfortable. What's our secret? Finding people who are whip-smart and organized enough to buck 'intake forms', 'discovery meeting forms', 'creative brief templates', and work as a human being.

Patrick exceeded our expectations and organically fit right into our flow for Visioning, Storyboarding, Scheduling, Scriptwriting, Interviewing, Day-Of-Shoot Planning, Production, and Post. Super efficient, super easy to work with, and was willing to work within our fun team culture.

Who did you work with and what was the feedback process like?

We worked directly with Patrick - members of my team included our Senior Director of Brand, Senior Graphic Designer, Project Manager, and Marketing Specialist.

Patrick fit right into the team's process and made himself available to us like he was a full-time hire (of course, we worked with Patrick based on his preferred availability, schedule, and hours - but he sure did feel full-time because he was so committed!). We collaborated on a private Slack channel as well as a Zoom when we needed a deeper discussion. The process never missed a beat!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received nothing but exuberant feedback from all stakeholder - from our CEO to potential business partners who have been "blown away". I'm writing this review only one week after the project was completed and I can already say it's been worth it. This video will provide value to us for years to come (that is high praise considering the speed at which these types of videos usually lose relevancy). Kudos, Pluck!

Describe their project management style, including communication tools and timeliness.

In our first meeting, Patrick made it clear that he would work with us in a way that fit our project management framework. He immediately connected with our marketing project manager and seamlessly fit right into her process/schedule/workflow. They were so much on the same page that our team only had to check with our project manager to ensure things were on track.

The highest praise I can give Patrick is that I never actually knew his project management process because he did such a great job working within ours. His team included a huge array of experts - producers, assistant directors, camera/grip/sound/etc., engineers, and assistants. He got us top-tier talent on his crew and they did a phenomenal job working with my team. Everyone shared Patrick's professionalism and enthusiasm throughout the entire project.

What did you find most impressive or unique about this company?

I was most impressed with Patrick's ability and confidence in just being himself. I have worked with so many creative agencies throughout my career and Pluck was the first that didn't 'seem like all the rest'.

There was no "A team in the pitch then B team for the project", there was no arrogance or conceit in visioning, there were no hidden fees or miscalculated charges. Patrick was up front and clear about the entire project every step of the way. He's the rare leader who didn't 'sell out' to fit the expectations of the masses.

Are there any areas for improvement or something they could have done differently?

As cliche as this may sound, I cannot think of a single thing I would want to have gone differently. This project will produce for us significant ROI in both the short and long term.

BACKGROUND

Please describe your company and your position there.

I'm the Owner/ CEO of a Bes'Dam Soup. This is a Gourmet Food company with National distribution to the "direct to consumer" market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Froth & Fur, and what were your goals?

As a Nationally distributed brand, Bes'Dam Soup needed to produce an updated TV commercial for part of a current marketing blitz. Froth & Fur was selected for this project.

SOLUTION

How did you select this vendor and what were the deciding factors?

I am very familiar with previous work done by Froth & Fur. I researched references from their past clients which turned out to be quite glowing.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We initially had a discovery meeting, then quickly went to the concept. I needed an extremely short turn around time (10 days!). Luckily, most of the project involved working with existing footage that I owned. I was amazed at how well Patrick from Froth & Fur knew exactly what I needed. I trusted him to come up with an initial segment for my review. I made ZERO changes...he nailed it. That never happens.

Who did you work with and what was the feedback process like?

Patrick Ortman, open and easy feedback process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We begin airing the new commercial next week, I'm confident that it will succeed in helping to bring us more business.

Describe their project management style, including communication tools and timeliness.

Patrick is extremely knowledgeable and professional. This follows completely through to all aspects of his project management.

What did you find most impressive or unique about this company?

The personal attention and care that Patrick gave to my project. I was never "just a number". He respectfully shared his suggestions through the process instead of just "yessing" me and being finished. By the way, I implemented all of his suggestions which resulted in the outstanding finished product.

Are there any areas for improvement or something they could have done differently?

Nothing, the experience exceeded any expectations I could've had!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a social impact agency called Relation Agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Froth & Fur?

We needed someone to provide us with video production services.

SOLUTION

What was the scope of their involvement?

Froth & Fur helped us with their video production services, including the creation of a photorealistic 3D model of a city hall based on photographs. We collaborated with their team to recreate an inauguration scene at the city hall in New York City.

Moreover, they did a lot of greenscreen work, recruited actors, implemented 3D visuals, and did post-production work.

What is the team composition?

We mainly interfaced with Patrick (Owner).

How did you come to work with Froth & Fur?

We found them while researching on Google, where they were listed as one of the top production agencies in New York and LA.

How much have you invested with them?

We invested about $1 million.

What is the status of this engagement?

We worked together from March–May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video is now live on our website and was generally well-received by viewers. It even significantly raised people’s intentions to cast their votes — which was a big deal.

How did Froth & Fur perform from a project management standpoint?

They performed well from a project management perspective because they consistently adhered to our budget and timelines. In addition, Patrick and the team were highly responsive and easy to work with.

What did you find most impressive about them?

We were impressed we got to fully collaborate with high-level management and their ability to go beyond the initial scope to produce great work.

Are there any areas they could improve?

I can’t think of any constructive feedback.

Do you have any advice for potential customers?

To get the most out of your engagement, don't be afraid to say what you want to do, and don’t hold back in giving feedback.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at a personal injury law firm. I take care of advertising, including website, radio, and TV.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PluckStudio?

We were trying to make two high-quality commercials to help expand our brand and get more clients.

SOLUTION

What was the scope of their involvement?

Initially, we scheduled a call with PluckStudio. They called us back and explained how the process worked. We put down $3,000 to set up the initial planning stage, where they came up with ideas for the commercials. We could still back out after that, but we agreed to go forward.

The second phase was the actual production; they were involved all the way through. When they shot the commercials, we went to Los Angeles to be on the scene. Then, they took about four weeks to edit them. They sent them for approval, and we did 1–2 final edits before they were done.

We did two 30-second commercials. One of them was my idea, which they turned into a script. The other one was their idea, and we approved it. We used actors, and PluckStudio took care of finding them, doing casting calls, sending screenshots for approval, and so on. We filmed in an office building, and they worked with different crews and production teams.

What is the team composition?

We only interacted with Patrick (Founder). He handled everything.

How did you come to work with PluckStudio?

We found them through a Google search and emailed them.

How much have you invested with them?

We spent roughly $32,000.

What is the status of this engagement?

We reached out to them in March 2022, and they delivered the final products in July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the videos just went live today on a local TV station, and it’ll be on another TV station next week. Eventually, we’ll put it on our website. So far, everybody who has seen it has liked it a lot. They’ve said it looks professional. Overall, it was a cute video production, and the video was humorous, which was the idea.

How did PluckStudio perform from a project management standpoint?

They exceeded our expectations. Some things ended up costing more for them. For example, the studio they rented was just rented for a number of hours, and they extended it. However, they didn’t charge us extra.

PluckStudio was on top of everything, and we had good communication. They finished the commercials a week and a half later than the original estimation, but they came out fine, so we weren’t worried about that. We typically communicated via emails.

What did you find most impressive about them?

They were easy to work with and upfront about costs and other issues. They were clear in their communication, and Patrick was courteous. They handled the whole operation orderly and professionally, and we got exactly what we hoped.

Are there any areas they could improve?

They were a little optimistic about how quickly they could edit the commercials. We were originally told they’d be done by July 4th, but we got it about 11 days later, so they were off by a bit. Although it wasn’t a big problem for us, it could be a problem if somebody is on a tighter timeline.

Do you have any advice for potential customers?

Communicate clearly everything you want; put everything on the table.

BACKGROUND

Please describe your company and your position there.

I'm an independent marketing consultant and advisor to early stage, growth and mature brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PluckStudio, and what were your goals?

We sought to create an associate appreciation video that would bring to life the many accomplishments of a senior leader. The restrictions were time and channel and the goal was to engage viewers beyond what a written note of appreciation could. The video launched from an email and needed to hook viewers quickly. This video was also our trial run with Pluck so we were eager to assess cultural fit of Pluck and our company.

SOLUTION

How did you select this vendor and what were the deciding factors?

We sought creativity, efficiency and effectiveness. We also sought an agency that could become our go-to for a relatively steady stream of short-form videos supporting a variety of program needs. While the turn-around time on this initial project wasn't excessively short, it would be considered fast-track by most agencies.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a kick-off call during which we walked through the main goals and restrictions of the project. We followed-up with a short creative brief with clear objectives. Pluck turned around a contract and SOW in short order. With minimal back and forth we agreed on terms. We submitted a story board and message flow which Pluck reviewed and provided important builds and creative suggestions. We were to have ~2 looks and major edits of the video once created so getting the inputs right was essential. We reviewed music and image selection and upon first view provided feedback on things like cadence and images. We probably had closer to 3 rounds of edits by the end, with the last being small tweaks.

Who did you work with and what was the feedback process like?

We worked with Patrick Ortman. The feedback process was exceptional. He was diplomatic, open-minded, and gracious when both accepting and offering feedback. We remarked throughout and at the end that Patrick was both professional and delightful to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The end video was well received by those who commissioned it. We have yet to gather end-viewer feedback.

Describe their project management style, including communication tools and timeliness.

Patrick was highly collaborative, open-minded and not at all defensive when taking feedback. He offered great ideas and builds. He was also able to understand our brand voice quickly. He proposed that we consider using a tool like Slack in the future but was understanding that for the time being we use email with outside vendors. He adjusted to the way we work.

What did you find most impressive or unique about this company?

Patrick understood our brand quickly as evidenced by his ability to recommend appropriate music and imagery options. We also found his complete lack of defensiveness a breath of fresh air. He always had a point of view but was not going to disagree with a subjective point if we weren't somehow compromising the end result.

Are there any areas for improvement or something they could have done differently?

This was our first project with Pluck and we didn't have any complaints during or coming out of it.

BACKGROUND

Please describe your company and your position there.

I work for a financial services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PluckStudio, and what were your goals?

We hired Pluck Studio to help us create videos to launch our platform to advisors and to help engage them with the platform. Our goal was to foster a positive perceptive of the platform in helping advisors do business more efficiently and to encourage them to try the platform in their own business.

SOLUTION

How did you select this vendor and what were the deciding factors?

We talked to many video production companies. What we liked about Patrick was that he had a partnership mentality and a deep understanding of the financial services industry. He was part of the team and worked collaboratively with us in all phases of video production from concepting, to writing the script and interfacing with compliance, to the actual shooting.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a discovery call over the phone to determine the scope of our initial project (the Launch video). We then met in person to determine if we were a good fit and hear the Pluck team's initial ideas and concepts for the video. Once we decided to move forward, we signed an agreement and began working collaboratively on the video concept and set up interviews with advisors, led by Pluck, to learn about their experiences with the platform. Once the interviews were complete, we worked on a script and began casting. The Pluck team came to our office in NYC to direct and shoot the videos.

Who did you work with and what was the feedback process like?

We worked directly with Patrick throughout all phases of the video. The relationship was (is) highly collaborative and we were able to provide feedback through the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Each of the advisor-facing videos we've made with Pluck featured testimonials from advisors who used the platform. These videos did a great job in showcasing the platform's capabilities and getting the "hold outs" to try the platform. The client-facing videos we created are still be used by our advisors in their social media and email marketing efforts with their clients.

Describe their project management style, including communication tools and timeliness.

Patrick and team were very accessible and easy to work with. We set up a Slack channel to make it easy to discuss deliverables and open items on a day-to-day basis.

What did you find most impressive or unique about this company?

What I love most about Patrick and Pluck Studios is that they treat us like a partner, not just a client. They genuinely cared about the success of each video we created and the impact they had on our users and engagement. They had a deep understanding of our brand and positioning, which made it easier to work together and deliver completed videos more quickly.

Are there any areas for improvement or something they could have done differently?

There were a few times where we had to go beyond our initial budget, but the team did a great job of laying out different options trying to mitigate changes to the budget as much as possible.