Frontal

BACKGROUND

Please describe your company and position.

I am the Sales Operations Director of a retail design firm.

Describe what your company does in a single sentence.

• We are a company that offers retail space design, hospitality environment design, and customer experience solutions to business clients, helping boutique retailers and hospitality brands create practical, engaging spaces and systems, from floor plans to point-of-sale experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• We needed an opportunity to improve our lead qualification process, prioritize our target accounts, and eliminate manual research about prospects.

SOLUTION

How did you find Frontal?

Online Search

Why did you select Frontal over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Frontal provided support for Demand Generation Marketing, Account-Based Marketing, and Marketing Strategy. This included defining target accounts, enrichment of prospect information, buying signal recognition, lead qualification, and repeatable workflows for sales outreach and opportunity management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The primary metrics we tracked were lead qualification quality, prospect research time, and visibility into sales opportunities. The engagement helped us prioritize better-fit prospects, reduce manual research by approximately 30%, and identify more qualified pipeline opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Coordinated priorities from the front end with our team through email, scheduled video calls, and project management updates. Work was measured against agreed milestones, and feedback was incorporated into subsequent actions. Frontal responded promptly to our needs and kept deliverables aligned with our project requirements.

What was your primary form of communication with Frontal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• I appreciated the hands-on relationship of the go-to-market strategy with the operational selling process. Emphasis on account suitability, buying triggers, and lead qualification made prospecting more systematic than just reaching out.

Are there any areas for improvement or something Frontal could have done differently?

• A more comprehensive onboarding checklist addressing CRM information, target-account needs, and internal accountability would streamline the process further.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of a business consulting firm.
Describe what your company does in a single sentence.

• Our products and services are aimed at assisting our clients to overcome difficulties they may face in their businesses in order to help them grow sustainably.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• What we really wanted was to optimize our go-to-market approach, discover new leads that were more suitable for us, create an actionable lead qualification process and have a clearer account prioritization strategy.

SOLUTION

How did you find Frontal?

• Online Search
• Referral

Why did you select Frontal over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Frontal contributed to our Demand Generation Marketing, Account-Based Marketing, and Marketing Strategy initiatives. Our work was related to outlining target accounts, identifying buying signals, enhancing the process of prospect prioritization and creating outreach workflows. Additionally, we considered how marketing could assist sales in their conversations and how we could build a consistent process of qualified opportunity generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our metrics related to lead relevance, research time, and the number of qualified opportunities in the pipeline. The primary benefit of the engagement was obtaining a more structured process of prospect prioritization and lead qualification. This made it possible to evaluate our pipeline and sales effectiveness based on specific metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration was supported by the frequent communication and prioritized topics, which made the process of working together much smoother. Moreover, Frontal provided concrete recommendations based on our needs, not generic marketing advice.  Additional breakdown of data requirements at the initial stage would make the process of onboarding smoother.

What was your primary form of communication with Frontal?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• I really liked how Frontal tied GTM strategies to its implementation. In other words, Frontal did not concentrate only on contact generation but also on account fit and lead qualification. This approach is much more relevant in B2B sales.

Are there any areas for improvement or something Frontal could have done differently?

A checklist that provides greater detail in terms of data requirements, target account data, and internal responsibilities would have made our preparation more efficient. Having all these requirements stated up front would have made the initial assessment easier to conduct.

BACKGROUND

Please describe your company and position.

I am the Chief Growth Officer of KPMG

Describe what your company does in a single sentence.

• Our consulting and business services are geared towards growth strategies, efficiency, and improving business performance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• We sought to optimize our go-to-market strategy, identify better target customers, and create a repeatable process for generating qualified leads. We also wished to eliminate the coordination effort between marketing and sales.

SOLUTION

How did you find Frontal?

• Online Search
• Referral

Why did you select Frontal over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement consisted of work around Demand Generation Marketing, Account Based Marketing, and Marketing Strategy. The focus of the engagement was around improving account targeting, buying signals, lead qualification, and outreach process based on our ideal customer profile. Additionally, we reviewed sales workflows and pipeline tracking recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main areas to measure the results would be improvements in the quality of leads, reduced manual effort in prospect research, and visibility of the qualified opportunities. Repeatable pipeline growth is also something we want to achieve, and its performance will be measured through lead qualification rates, sales activity, and conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The main ingredients for success include well-defined milestones, progress measurement and timely feedback. We would like to receive recommendations that fit our current process and can be adapted as our growth priorities change.

What was your primary form of communication with Frontal?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Frontal links GTM strategy and its execution. This firm provides an actionable approach to account prioritization, buying signals, and sales workflows.

Are there any areas for improvement or something Frontal could have done differently?

• Preparation for the engagement will be significantly eased if there will be a more detailed checklist of required data inputs and assessment process at the start of the engagement.

BACKGROUND

Please describe your company and position.

I am the VP of Revenue of a business services company. 

Describe what your company does in a single sentence.

Offers business services that target assisting clients in streamlining operations, commercial activities management, and business growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• We wished to enhance our go-to-market delivery process, clarify sales workflow procedures, and minimize manual efforts required for qualification and management of qualified opportunities.

SOLUTION

How did you find Frontal?

• Online Search
• Clutch Site

Why did you select Frontal over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• The area of Frontal's expertise included Revenue Operations and Demand Generation Marketing. The scope included sales process review, better account prioritization, workflow identification of gaps, and better coordination and pipeline management suggestions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The intended results were minimization of manual coordination, clear responsibilities for sales activities, and visibility of qualified opportunities. Performance gains are to be proven by our internal metrics and time-saving data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The review was expected to be based on our practical experience concerning deadlines and communication. We were going to evaluate how well defined deliverables were by Frontal, how they received feedback, and adjusted recommendations to our revenue process.

What was your primary form of communication with Frontal?

Virtual Meeting

What did you find most impressive or unique about this company?

• The approach of Frontal links revenue strategy to its execution. This particular emphasis on the importance of account signals, workflow design, and the refinement of the sales process is applicable to people who require a structured approach for generating and managing their pipelines.

Are there any areas for improvement or something Frontal could have done differently?

A clear list of prerequisites to be fulfilled upfront would help to streamline the preparation of the internal teams as well as the assessment process itself.

BACKGROUND

Please describe your company and position.

I am the CRO of a technology solutions company.-

Describe what your company does in a single sentence.

• Our company offers professional technological solutions, enabling efficient business operations using reliable products, services, and technical expertise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• We were looking for ways to enhance GTM execution, lead qualification, and the process of building a consistent pipeline growth strategy.

SOLUTION

How did you find Frontal?

• Online Search
• Clutch Site

Why did you select Frontal over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Frontal played an important role in GTM engineering and RevOps efforts to structure target accounts, capture revenue signals, optimize workflows, route leads efficiently, and implement repeatable sales processes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• These efforts led to a 25% increase in the number of qualified opportunities, 5% reduction] in manual sales effort, and improved visibility into the pipeline and account engagement activities. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Frontal provided great communications and fast turnaround of requests. Deliverables were delivered on time based on our project timeline.

What was your primary form of communication with Frontal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Being able to combine revenue data, buying signals, workflows, and sales execution into one operational process was a significant strength.

Are there any areas for improvement or something Frontal could have done differently?

The discovery process might have been better streamlined in the beginning, especially related to data collection and stakeholder alignment.

BACKGROUND

Please describe your company and position.

I am the Translation Account Manager of Translation People

Describe what your company does in a single sentence.

Translation People is a leading provider of human & machine translation services. Since coming back, I have been working as a Translation Account Manager who handles cross-function processes and activities. We had launched multiple go to market initiatives but gradually the processes that underpin those initiatives were not completely synced between marketing and sales. There was also a lack of consistency in how we managed things around pipeline activities, workflows, data, and ownership.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• Execute more consistently across our marketing and sales efforts.
• Identify gaps in the pipeline processes, workflows and ownership.
• Do repeatable work as less manual coordination of effort, more established cadence for supporting pipeline activity.

SOLUTION

How did you find Frontal?

• Online Search
• Clutch Site

Why did you select Frontal over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Frontal helped us review our existing go-to-market processes and identify operational gaps that were limiting the impact of our pipeline efforts. Their team assisted us in analyzing our existing practices for managing information across marketing and sales, identifying where ownership or workflows became hazy.

And they give us more structured ways of thinking about our data, workflows and obligations. The work was not only more about making better alignment around how our teams coordinated marketing and sales activities, but also establishing clearer processes to support the pipeline.

Instead of a high-level strategy engagement, Frontal rolled up their sleeves and dug into the operational specifics of our current processes and provided recommendations that were tied directly to how our teams already operated.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the most tangible results is a minimisation of manual coordination that has crept into our go-to-market processes. It provided us a sharper lens on where information and ownership were falling apart, giving our teams a framework to be able to better align marketing and sales activity. This engagement also produced a more rigorous Revenue Operations discipline around our pipeline. We left with clearer cadence for how to support pipeline efforts, more explicit workflows and greater clarity on ownership. We didn't measure the engagement mostly through a single quantitative KPI but characterized the operational improvements as less manual coordination and more consistent builds for how our teams would support pipelines and collaborate cross-functionally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Also, throughout the engagement Frontal was always very open and reliable. The evaluation step went a little bit slower than we anticipated because it largely depended on the information and insights that we needed to contribute. Before the team could shape recommendations focused on actionable next steps, we needed to include the appropriate people and bring in operational context. Once that data was released, their suggestions became a lot more personalized and helpful. They responded quickly to our queries, and made recommendations based on how we actually do things, not vague best practices. That enabled for an easier discussion around the changes and to take those recommendations and apply them against what way our teams were already working.

What was your primary form of communication with Frontal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What was most remarkable about Frontal's investment thesis was her eagerness to get into the weeds. They approached our go-to-market situation as custom to us and did not treat it as a general exercise nor offer templated recommendations. Instead, they urged us to look at the particular gaps in information, workflows, and ownership. The recommendations were actionable because they concerned processes we already had and the way in which marketing worked with sales. I liked the communication over the course of the engagement. I particularly appreciated that the recommendations were actionable and specific to our circumstances and operations.

Are there any areas for improvement or something Frontal could have done differently?

The first phase of assessment required a much heavier lift from our team than we anticipated with the beginning of the engaged kicking off slightly slower than expected. A better transparency on the kind of information and amount getting you up front at the assessment by assessing stakeholder can potentially help your future clients to prepare better. That said, what I initially felt was "too much detail too early" upon review actually made sense given where the engagement had gone. When it had the right information, Frontal would deliver relevant and actionable recommendations.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of an online store company

Describe what your company does in a single sentence.

• Our company conducts an online store which offers goods via the digital platform and uses digital marketing techniques to reach out to the potential customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• We felt that we needed to enhance our demand generation tactics, discover a more fitting set of accounts, and develop a consistent methodology for opportunity discovery.

SOLUTION

How did you find Frontal?

• Online Search
• Clutch Site

Why did you select Frontal over others?

• Great culture fit
• Good value for cost

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Frontal helped us with our Demand Generation Marketing, Account-Based Marketing, and Marketing Strategy initiatives. The group assisted in defining account selection criteria, organizing prospect data, identifying appropriate buying indicators, and building an outreach workflow. This provided us with a well-structured process for prioritizing prospects and aligning our marketing activities with our growth strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The primary achievements were the well-organized prospecting process and more clearly defined criteria for prioritizing potential opportunities. Our team had a framework for determining the fit of the account and concentrating on relevant prospects rather than wasting time on unrelated research. We were able to get a clear understanding of how marketing activities can help us grow our pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Communications were clear, and the team collaborated with us to determine priorities and tailor their recommendations to suit our needs. This methodology ensured that the process was goal-oriented and not just theoretical conversations about strategy.

What was your primary form of communication with Frontal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• It is good to see that Frontal was able to tie together demand generation and prospect qualification. The methodology of buying signals and account prioritization has enabled us to move past just generating more communications to focus on relevant opportunities.

Are there any areas for improvement or something Frontal could have done differently?

• Some guidance regarding data requirements and target account criteria would have been useful during the preparatory stages of onboarding.

BACKGROUND

Please describe your company and position.

I am the Demand Generation Manager at a digital solutions company.

Describe what your company does in a single sentence.

• We've developed innovative digital solutions that assist their customers in gaining easy access to their services by streamlining the process for them and ensuring good user experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• We had several goals that we aimed at achieving in our effort: enhancing B2B lead generation, finding more suitable target accounts, and creating a reliable process for prospecting.

SOLUTION

How did you find Frontal?

Online Search

Why did you select Frontal over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Frontal helped us with Demand Generation Marketing, Account-Based Marketing, and Marketing Strategy. The tasks included identification of target accounts, prospect research, identification of buying signals, lead qualification, and development of outbound workflows connecting marketing efforts with the sales priorities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The key metrics we wanted to measure were the number of qualified leads created, prospecting research time, and the percentage of accepted leads among all qualified leads by sales. Such indicators were chosen as an effective tool for measurement of efficiency of our targeting and qualification process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The work was based on clear priorities and actionable recommendations. Continuous communication and feedback allowed to stay on the right track concerning our demand generation goals. The most valuable meetings were related to account selection and next steps required for execution improvement.

What was your primary form of communication with Frontal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Frontal connects GTM strategy with execution. Unlike other services focused on contact volume only, Frontal takes into account the fit, buying signals, and lead qualification, making the work more relevant to the B2B sales pipeline.

Are there any areas for improvement or something Frontal could have done differently?

• It would be helpful to have a more detailed list of the information that is required during onboarding including ideal customer profile criteria, target account criteria, etc.

UPDATED REVIEW

This review was published on October 15, 2026.

Angus Keatinge

CRO, Financial Services Company

Financial services

Astoria, Oregon

11-50

Apr 2025 - Ongoing

$1,000,000 to $9,999,999

Verified

Project summary
Frontal provided account-based and demand-generation marketing services for a financial services company. The team was also responsible for managing the client's sales pipeline.

Feedback summary
Frontal's work improved lead qualification and sales efficiency for the client. The team was responsive, flexible, and connected the client's go-to-market strategy with sales execution throughout the engagement. Frontal managed the project well through Slack, email, and weekly video meetings.

BACKGROUND

Please describe your company and position.

I am the CRO of a financial services company.

Describe what your company does in a single sentence.

Our company offers Personal loans, business financing, and financial advisory built for people.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• We were seeking ways to enhance our go-to-market model, better qualify leads, and develop a more streamlined way of qualifying potential clients and creating the sales pipeline.

SOLUTION

How did you find Frontal?

• Online Search
• Clutch Site

Why did you select Frontal over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• The areas addressed were Demand Generation Marketing, Account-Based Marketing, and Marketing Strategy. The effort included definition of target accounts, identification of buying signals, improving the prioritization of prospects, and analysis of our outreach and pipeline management processes. The goal was to integrate prospect research into real-world sales processes and make it easier for our revenue team to advance qualified leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measured the success through improvements in lead qualification and sales efficiency using CRM reports, prospecting activity, and pipeline tracking, such as qualified opportunities generated, time spent on prospect research, and lead-to-opportunity conversion rates. We needed those metrics to assess the impact of the new workflows on sales effectiveness and pipeline growth consistency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Frontal managed the efforts through Slack, email, and weekly video meetings and measured progress according to campaign launch dates, lead qualification targets, and pipeline performance milestones. Feedback responsiveness and flexibility in recommendations allowed them to stay on track during the engagement.

What was your primary form of communication with Frontal?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Connecting go-to-market strategy with sales execution was the key aspect of the work. Instead of considering prospecting and pipeline management as two separate functions, Frontal centered the engagement on practical account and lead prioritization and qualification.

Are there any areas for improvement or something Frontal could have done differently?

• An additional onboarding checklist with information about data, stakeholders, and assessment would facilitate the preparation for the implementation stage.

STAR RATINGS

Overall rating: 5.0

Quality: 5.0

Cost: 5.0

Schedule: 5.0

Willing to refer: 5.0

BACKGROUND

Please describe your company and position.

I am the Regional Operations Executive of Apex Management Group

Describe what your company does in a single sentence.

Here at Apex Management Group, we deliver our services through strategic management consultancy, process optimization, and operation advisory to mid-size to enterprise clients.

The main services we offer are as follows:
Operations & Process Optimization: Reviewing the flow of the process and efficiency, optimizing the supply chain logistics, and developing an operational performance framework.

Corporate Growth Advisory: Developing growth strategies for market expansion and organizational reorganization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• Operations & Process Optimization: Analysis of workflow effectiveness, optimization of supply chain logistics, and development of operational performance models.
• Growth Advisory Services: Development of strategies for market growth, organizational restructuring models, and resource allocation models.

SOLUTION

How did you find Frontal?

Referral

Why did you select Frontal over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Frontal was brought on board to create a B2B demand gen strategy to attract corporate prospects for our management consulting and operational advisory services. The main goal of their work with us was to increase our digital footprint, improve the campaign positioning, and bring us constant corporate inquiries.The campaign was started with a thorough assessment of our existing audience targeting framework and services. Following that, Frontal optimized our paid search and LinkedIn campaign funnels, wrote ad copy targeted at enterprise executives, and helped us optimize the design of our lead-capturing landing pages.

Deliverables included:

Campaign architecture and audience targeting framework audit.B2B campaign set up and strategy implementation via Google Search and LinkedIn.Ad creative and copywriting services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There was evident measurable success in the first 60 days of the campaign. Cost per qualified lead (CPL) decreased to about 24% while the number of inquiries received from mid-market corporate leads rose by almost 30%.Audience targeting on Google and LinkedIn helped filter out unnecessary clicks and bring in high-intent decision makers. Additionally, conversion tracking and landing page optimization gave us clear insights into the channels of the campaign driving sales conversations for consulting services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The organization’s project management process was very systematic and consistent for the duration of the marketing campaign. Their communication process involved virtual meetings and emails regarding the lead metrics, ad spend, and pipeline performance.

They met all of their deadlines on the deliverables of the project which included campaign restructuring, ad copy changes, and CRO recommendations. The group was proactive in making changes whenever necessary, reacted quickly to our feedback, and kept our goals in sync with their marketing campaign.

What was your primary form of communication with Frontal?

Virtual Meeting

What did you find most impressive or unique about this company?

The one thing that really made an impression on me was their proficiency at grasping the subtleties of B2B advisory & consulting services sales. Instead of relying on a standard solution for digital marketing, they concentrated only on targeting high-intent executives and delivering value. It was their proactive nature of communication and always improving campaign angle that made them such an effective growth partner.

Are there any areas for improvement or something Frontal could have done differently?

All things considered, collaborating with Frontal proved to be a seamless process. There is just the one area that may need to be improved, and it lies in the process of campaign onboarding at the start. This step involved a few more iterations in ensuring that we are clear on our criteria and exclusions as per our B2B client.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of NexaFlow

Describe what your company does in a single sentence.

In our company, NexaFlow, we offer full-service creative and digital design solutions aimed at assisting B2B companies and software firms in scaling their visual identity and digital assets.

Some of our key products are:
UI/UX & Product Design: Digital product design, web applications, dashboard design, and interactive prototyping for better user experience and engagement.
Brand Identity & Creative Systems: Visual branding, design systems, design guidelines, and creation of marketing assets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Frontal to accomplish?

• Scale B2B Lead Generation: Generate more qualified B2B leads for client and project inquiries via paid campaigns.
• Improve Campaign ROI & Conversion: Decrease CPA on Google and Meta platforms, while increasing landing page conversion rates for our digital design services.

SOLUTION

How did you find Frontal?

• Online Search
• Referral

Why did you select Frontal over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Frontal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Frontal was hired to design and implement performance marketing campaigns that would generate leads for our creative and digital design services through inbound marketing efforts. The primary goal of Frontal was to optimize our campaign strategies, reduce user acquisition costs and acquire regular B2B leads for our UI/UX and visual design services.

The work involved a comprehensive audit of the current marketing channels and funnels of our website, highlighting the areas where users dropped off our website and ads. This was followed by the launching of well-structured Google Search and Meta advertising campaigns targeting the B2B audience along with the creation of ad copy and conversion rate optimization strategies for our landing pages.

Some of the important deliverables were:

Audit of current marketing channels and landing page conversion funnels.

Campaign architecture and targeting of audience through Google and Meta.

Creation of ad copy and creative angle for B2B design services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our results were beyond expectation during the first three months. We experienced an astounding 28% reduction in CAC and an approximate 35% increase in the number of qualified leads for our services.

The result was brought about by the perfect balance of effective keyword targeting and good copywriting on the landing pages that resulted in conversions instead of clicks. The tracking system they set up allowed us to know the exact ad variations that led to inquiries and increased sales funnel activity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management by their team was organized, clear, and very easy to collaborate with. The communication was mostly conducted via Slack and email, where we received updates on how our campaign was performing in terms of budget spent and conversions.

They delivered all of the milestones in our project - from creating accounts through creative copywriting versions and reports – on time without fail. They were always very quick to respond to any changes to be made in campaigns or ads.

What was your primary form of communication with Frontal?

Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about them was that they had a deep knowledge of B2B lead funnels and conversion mechanisms. They did not simply care about traffic stats and ad clicks; rather, they were more concerned about the quality of leads and proper message alignment. Their ability to quickly experiment with creative ideas and make changes based on data was really helpful for us.

Are there any areas for improvement or something Frontal could have done differently?

In summary, it has been a really good experience working with them. The only slight problem is that it took some time in the first two weeks to fine-tune their reporting dashboard based on our internal metrics. But once it was done, it was easy tracking their performance.