Fractal Digital Pte. Ltd.

BACKGROUND

Please describe your company and your position there.

I am the CEO and co-founder of DrWealth.com, we are one of the leading financial education providers in Singapore with over 60K email subscribers and more than 100,000 monthly unique visitors to our website. We provide free financial educational content from blog articles to YouTube videos as well as paid training courses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractal Digital Pte. Ltd., and what were your goals?

Growing organic SEO traffic and lead generation were always an issue for us, and we are trying to put less reliance on paid marketing and grow our organic acquisition channels like SEO. However, operating in a highly competitive environment in the finance space means that we are always in competition with large institutions which have high SEO authority and bigger marketing spend to compete on Google search. We partnered with Fractal Digital to help us strategize and spearhead SEO initiatives.

SOLUTION

How did you select this vendor and what were the deciding factors?

Bowen was our Head of Digital Marketing at Dr Wealth before he founded Fractal Digital. So I trust his expertise and achievements.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The engagement involves competitive analysis, keyword research, onpage optimization, link building, technical audits and giving us advice on several international SEO matters such as expanding search visibility outside of Singapore.

How many people from the vendor's team worked with you, and what were their positions?

Only Bowen, the Founder and Head of SEO at Fractal.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen 300% growth in monthly organic visitors in the span of 10 months. Overall email subscribers, and sales have increased as a result. We are very happy with the results and self reported data showed that readers are finding us through Google search. That’s how we know Fractal’s SEO works!

Describe their project management style, including communication tools and timeliness.

Fractal was always on schedule and ensured clear communication on each milestone. They were well prepared for each zoom meeting and we managed to decide on many key matters. Perhaps it was because they took the effort to send the slides and agenda prior to the meetings.

Also, they were very responsive and quick in replying to WhatsApp messages. When it comes to discussing budgets, they are always upfront, and transparent even though at times it can be on the high side. Nonetheless, I like their transparency and managing our expectations to avoid any sort of invoice shock.

What did you find most impressive or unique about this company?

They know their stuff and have been in the industry for more than 5 years creating many success stories. Follow their lead and have complete confidence in them. They were passionate throughout the project and loved sharing their SEO knowledge with us, which is rare in the agency world where many prefer to keep it to themselves. More importantly, Fractal Digital thinks from the business point-of-view and recommends suitable improvements to be made, rather than implementing templates that may not work due to the uniqueness of the business or the industry it is in.

Are there any areas for improvement or something they could have done differently?

It would be great if they can cover social media marketing too so that the digital marketing strategy can be more holistic.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a holistic health and wellness platform. We work with a team of health and wellness professionals to curate free content to deliver to the public.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractal Digital Digital Pte. Ltd.?

We wanted Fractal to help us increase our SEO score by optimizing our website articles.

SOLUTION

What was the scope of their involvement?

We don’t have a team of ghostwriters, so all of our content is written by our team of healthcare professionals and nutrition specialists who aren’t well versed in SEO. We relied heavily on Fractal to support us with keyword and traffic research to better understand our industry and the type of language we should use to garner more site visitors.

First, Fractal carried out an SEO audit for our website to identify gaps and opportunities for improvement. Then, we shared a list of common topics we use to create our site content, and they conducted keyword research. They recommended certain topics and ideas for articles within our field based on traffic numbers. They also helped us create a defined article structure that appeals to search engines. 

Once Fractal provided us with a new topic, we shared it with our team, who then wrote the article and sent it back to Fractal for editing. Then, the Fractal team checked the article for keywords and ensured the structure aligned with their standards before publishing. 

Since SEO was the cornerstone of our engagement, Fractal also worked on optimizing our website for SEO by building backlinks, changing the layout, and ensuring it didn’t take up too much bandwidth. The team made technical changes to the website to make it more responsive to mobile users.

What is the team composition?

Our main point of contact is Bowen (Founder & Head of SEO). 

How did you come to work with Fractal Digital Digital Pte. Ltd.?

I knew Bowen before working with Fractal and was familiar with his SEO achievements with other companies, so I reached out. 

How much have you invested with them?

We invested $4,000–$5,000 in the partnership with Fractal.

What is the status of this engagement?

We worked with Fractal between June–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve been very happy with the results. Since working with Fractal, we’ve seen about 45,000 Google searches.  Our website sees about 300 unique daily visitors, and our YouTube channel has 32,000 organic subscribers.

The articles that Fractal supervised for us continue to bring in the most traffic to our website, even a year later. The top articles see about 500–1,000 average monthly Google searches and 4,500 click-throughs.

We’ve also gained more partnerships and sponsorships since working with Fractal. The engagement has positively impacted our business model, which relies on sponsored articles to garner brand awareness for our partners. Fractal has helped us improve our SEO, which we’ve shown to sponsors, who’ve been impressed with the results, making them more inclined to partner with us.

How did Fractal Digital Digital Pte. Ltd. perform from a project management standpoint?

Fractal was very prompt with deadlines, and we never had issues. I was delighted with the project timeline and deliverables. We communicated through WhatsApp and email. Everything was transparent, and they were very forthcoming, responsive partners. 

What did you find most impressive about them?

I was most impressed with their dedication and commitment to us; they never fell short of the promised results. We’ve also been impressed by the traffic they’ve generated, and we’d love to work with them again.

Are there any areas they could improve?

I have nothing Fractal could improve on.

Do you have any advice for potential customers?

Follow Fractal’s lead and try not to question their methods because they provide expert advice and supervision. We had complete confidence in their work and allowed them to take the reins, which limited the back and forth; I think that was the key to our success. 

BACKGROUND

Please describe your company and your position there.

I am a financial services director who is providing insurance, investment services

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractal Digital Pte. Ltd., and what were your goals?

good relationship with the owner and have seen the work in the past for this company. trusted person

SOLUTION

How did you select this vendor and what were the deciding factors?

based on trust and have similar business direction which is to do well for customer

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SEO

How many people from the vendor's team worked with you, and what were their positions?

the owner direct liaise with me

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

constant updates with detailed breakdown on the work done

Describe their project management style, including communication tools and timeliness.

fast response, able to explain the workflow well

What did you find most impressive or unique about this company?

We are impressed by their personal touch and understanding of my business model and structured the service according to what I need

Are there any areas for improvement or something they could have done differently?

not for now.

BACKGROUND

Please describe your company and your position there.

I'm the founder of SoftwareHow.com - a software review and tutorials website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractal Digital Pte. Ltd., and what were your goals?

We were looking for an experienced SEO to help with our on-page audit and implementation project, and our goal was to update the old content for better search performance.

SOLUTION

How did you select this vendor and what were the deciding factors?

I know the owner of this company for years and he has the knowledge and experience with content websites, knows exactly what we wanted to achieve and how to implement it.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Audit all existing posts and list detailed opportunities, suggest content changes, and implement changes based on instructions.

How many people from the vendor's team worked with you, and what were their positions?

just the owner himself

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After implementing the on-page recommendations, the rankings of the main keywords in many of our articles increased and so were the site traffic.

Describe their project management style, including communication tools and timeliness.

We mostly used Skype and Gmail for communication. Gmail for Google Drive related stuff, and Skype for calls and screen share.

What did you find most impressive or unique about this company?

They were very communicative and made changes based on instructions and decisions agreed upon by our team. And they were very efficient in implementing the on-page changes.

Are there any areas for improvement or something they could have done differently?

Not much, I'm pretty happy about it.