FounderBrands

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Amplify Consulting Services, a consulting firm that helps small businesses prepare and plan for mergers and acquisitions transactions. We started our company roughly five years ago.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FounderBrands?

We needed help developing a plan for outbound marketing and support in developing and publishing content. We also needed support managing inbound messages related to that content.

SOLUTION

What was the scope of their involvement?

FounderBrands provides social media marketing services on X and LinkedIn. The team primarily creates social media posts in text form. When possible, they also respond to inbound comments on our social media posts on our behalf and provide requested documents (e.g., lead magnet) to prospects who need help getting started on their plans.

What is the team composition?

We work with an account manager, someone who records and develops content, and a few people who help write the copy.

How did you come to work with FounderBrands?

A friend referred FounderBrands to me. I had a good discussion with them, and they seemed like they could help me organize my efforts.

How much have you invested with them?

We spend around $2,000 per month.

What is the status of this engagement?

We started working with FounderBrands in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before working with FounderBrands, I had a small but fairly consistent number of contacts and people who viewed my LinkedIn profile - about 75-100 on a 90-day trailing basis. Since I started working with FounderBrands, my profile viewers have significantly and consistently increased, at the latest count to almost 3,000. My LinkedIn posts regularly register thousands of impressions, with several over 100,000.

On X, I started with a much smaller presence - approximately 15 followers. Since I started working with FounderBrands, my contacts have increased from approximately 75. I’m posting daily, and I’m seeing good levels of engagement.

How did FounderBrands perform from a project management standpoint?

We have a single monthly bill, and I haven’t seen any issues with the budget. We have conversations once or twice a month to develop ideas, and FounderBrands provides a workflow to edit and publish content. The team is responsive and thoughtful. We communicate through Slack, email, Metricool, Riverside, and Google Meet.

What did you find most impressive about them?

FounderBrands has helped me be more disciplined and organized. The team is highly professional, and I enjoy working with them. They know what they’re doing, and I’ve been impressed with their level of professionalism. FounderBrands provides a service that I cannot handle myself, and I feel good knowing that intelligent and experienced people are working with me.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. I have my own individual challenges, but I don’t think that’s something they can do for me.

Do you have any advice for potential customers?

FounderBrands can help you be systematic and develop a process, but you have to engage in that process to drive results. I try my best to stay on top of the content that is being published. I make sure I’m in front of the daily requirements, read what gets posted, and engage with the people who interact with me on the two platforms.

BACKGROUND

Please describe your company and position.

I am the Founder of Arrowhead Strategy Group

Describe what your company does in a single sentence.

Arrowhead Strategy Group is a financial strategy and advisory firm that transforms financial chaos into clarity—helping business owners turn their finance functions into growth engines through disciplined systems, strategic insight, and human-centered guidance. It operates at the intersection of financial precision and leadership development, empowering founders to scale with focus, foresight, and operational excellence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FounderBrands to accomplish?

• To build Jarome's personal brand on X (Twitter) and LinkedIn.

SOLUTION

How did you find FounderBrands?

Founder Group

Why did you select FounderBrands over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned
• Results with other clients

How many teammates from FounderBrands were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Meeting with my brand manager and strategist who conducts interviews, learns about myself, my personal brand, company, our results, our wins, the work we're doing, the impact we're having, and turning that into content on LinkedIn and X that are true to our values and who we are. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth in social media metrics (followers, impressions, engagements) and increased lead flow.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided items and deliverables on time or ahead of time. They're highly responsive and intuitive. They go above and beyond the call of duty and the scope of the project.

What was your primary form of communication with FounderBrands?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to learn me and my company specifically to what is true and core to how we do things, how I do things, how I think, how I communicate my why, and everything that is important to me. 

Are there any areas for improvement or something FounderBrands could have done differently?

No, they are amazing

BACKGROUND

Please describe your company and position.

I am the Owner of Glynn Fleet

Describe what your company does in a single sentence.

Glynn Fleet provides commercial vehicles nationwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FounderBrands to accomplish?

Grow Michael's personal brand on X and LinkedIn to ultimately drive leads to his business.

SOLUTION

How did you find FounderBrands?

Referral

Why did you select FounderBrands over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from FounderBrands were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build my personal brand on top social media channels to generate leads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• X and LinkedIn impressions
• X and LinkedIn engagement
• X and LinkedIn followers
• Leads
• Clients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communicate very well and make the process easy

What was your primary form of communication with FounderBrands?

Virtual Meeting

What did you find most impressive or unique about this company?

They do all the heavy lifting and are very accessible when I have questions or suggestions 

Are there any areas for improvement or something FounderBrands could have done differently?

Nothing yet

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Shoff Accounting, a financial services company. We specialize in business accounting services such as bookkeeping, tax planning, and tax preparation services. Our goal is to help businesses nationwide increase profits, reduce tax liability, and develop effective financial strategies. We set ourselves apart through world-class customer service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FounderBrands?

I needed relevant content generation that would assist me in developing my personal brand on the X social media platform.

SOLUTION

What was the scope of work with FounderBrands?

FounderBrands interviews me about once a month to ask me questions about my business and industry. They then take the recorded interview and create relevant social media posts for me to help me further develop my personal brand. The main deliverables are long-form text posts.

How did you come to find FounderBrands?

I discovered FounderBrands through the X social media platform. I got to know Collin (Founder & CEO) by connecting with him on X. He’s a great business leader, and I believe he’ll lead FounderBrands to deliver great customer service.

What is the status of this engagement?

We started working together in February 2025, and the project is ongoing. I plan to work with them long-term, possibly for years to come.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of FounderBrands’ content is amazing and has improved over time. My social media metrics, such as followers and views, have also improved over time. I’ve gotten two new clients for my business from the social media posts generated by FounderBrands. My following on social media has increased by about 30% in four months, and the new clients have a lifetime value of about $30,000.

How did FounderBrands perform from a project management standpoint?

FounderBrands delivers on time and responds well to my needs. I have a FounderBrands employee as a contact who does most of the operations, and Collin checks in to make sure things are running well. We communicate via Slack, email, and Metricool.

What did you find most impressive about them?

FounderBrands' approach is very personalized. Their process of interviewing someone about what they are doing and creating social media content from the recorded interview gets great results.