We’re a content marketing agency that services ambitious brands looking to create content that shapes culture. We combine content intelligence with creativity to develop content strategies that lead to better rankings, more leads, increased press and meaningful results.
Our team works with brands looking to level up their content creation, content distribution, content strategy & overarching culture towards digital marketing and growth.
What Goes Into A Great Content Marketing Strategy?
B2B businesses today realize the significance of creating content but often lack the strategic insight required to make the content that they develop actually work. If you’ve ever seen a post go live, article get published or email get sent but no results on the other end — it’s likely related to a poor strategy.
For many a content marketing strategy is limited to creating, distributing and sharing content in a hope that it will get them leads and conversions. But content marketing strategy is much more than that.
The best content marketing strategies take into account your goals, your target audience, industry research, analytics, keyword analysis, third party insights, resourcing and a deep understanding of how content influences your buyers decisions. A content marketing strategy isn’t just a list of blog posts you should write and the dates in which you should publish them… A content strategy considers everything from your internal resources to external forces like competition, review sites and more.
Min project size
$25,000+
Hourly rate
$200 - $300 / hr
Employees
10 - 49
Locations
Dartmouth, Canada
Year founded
Founded 2014
1 Locations
Dartmouth , Canada
No have been added yet...
Pricing Snapshot
Min. project size
$25,000+
Avg. hourly rate
$200 - $300
/hr
Rating for cost
4.6
/5
What Clients Have Said
Foundation Marketing offers good value for cost, as highlighted by clients who appreciate their pricing and effectiveness. Specific project costs include a $20,500 flat fee for foundational support and a $30,000 quarterly retainer for SEO efforts, with most clients noting their affordability and quality.
Clients consistently mention Foundation Marketing's alignment with their culture and values, contributing to a positive working relationship. Their team is described as an extension of the client's own, fostering collaboration and trust.
Quality Content Creation and Execution
Foundation Marketing excels in content creation, providing high-quality assets that align with client goals. Their strategic content planning and execution have garnered praise for enhancing brand presence and driving engagement.
Impressive Industry Knowledge and Thought Leadership
Clients commend Foundation Marketing's deep industry knowledge and thought leadership, particularly in SEO and content marketing. Their expertise is noted as a valuable asset in crafting impactful strategies and content.
Pricing Perceived as High by Some Clients
While most reviews are positive, one client noted that pricing could be considered high, suggesting a potential area for consideration when evaluating budget alignment.
Exceptional Project Management
Multiple reviews highlight Foundation Marketing's organized and timely project management. They meet deadlines, maintain clear communication, and respond promptly to client needs, ensuring seamless project execution.
High Ratings and Referrals as Selection Criteria
Clients frequently choose Foundation Marketing based on high ratings, referrals, and alignment of company values, reflecting their strong reputation and perceived value in the industry.
"Foundation Marketing is very skilled at what they do."
Dec 19, 2025
Manger, SEO, Paychex
Andrea Joslyn
Verified
Other industries
Rochester, New York
5,001-10,000 Employees
Online Review
Verified
Foundation Marketing provides social media marketing for an HR company on Reddit. The team manages the content calendar, writes and responds to posts, monitors two accounts, and provides engagement metrics.
Foundation Marketing has helped the client see exponential growth in account ownership, posts, weekly visitors, and SEO keyword rankings. The team is very skilled at what they do, delivers on time, and has great content marketing capabilities. Foundation Marketing is a great culture fit.
BACKGROUND
Introduce your business and what you do there.
I’m the Manger of SEO/GEO at Paychex, a human resources company. We help customers manage HR, payroll, and benefits.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Foundation Marketing?
We needed help strategizing, managing and executing our Reddit strategy.
SOLUTION
What was the scope of their involvement?
Foundation Marketing manages our content calendar, writes posts, responds to posts, and manages and monitors our Paychex official and Piper at Paychex accounts. The team also provides engagement metrics, growth reports, and SEO keyword rankings.
What is the team composition?
We work with 2–5 teammates from Foundation Marketing.
How did you come to work with Foundation Marketing?
We found Foundation Marketing through an online search. We chose them over other options because their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.
What is the status of this engagement?
We started working with Foundation Marketing in May 2025, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve seen exponential growth in our account ownership, karma, posts, weekly visitors, competitor rankings, and SEO keyword rankings. Some metrics have doubled or tripled.
How did Foundation Marketing perform from a project management standpoint?
Foundation Marketing always delivers on time. We communicate via email and messaging apps.
What did you find most impressive about them?
Foundation Marketing is very skilled at what they do and has great content marketing capabilities.
Are there any areas they could improve?
There’s nothing they need to improve -we love them!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Thought Leadership Content Dev for SEO & SERP Analytics Co
Content MarketingDemand Generation Marketing
$10,000 to $49,999
Mar. 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Ross and the team were attentive, personable, knowledgeable, and collaborative."
Nov 20, 2024
Director of Enterprise Marketing, Moz
Inge Boubez
Verified
Other industries
Vancouver, British Columbia
51-200 Employees
Online Review
Verified
Foundation Marketing produces thought leadership content for an SEO and SERP analytics company. The team has written articles and created a podcast series for the client.
Foundation Marketing's work has helped the client generate leads and increase website visits. The team is attentive, personable, and knowledgeable, making them an effective influencer. They communicate well via email and messaging apps. Their industry reputation and content knowledge are impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Enterprise Marketing of Moz
Describe what your company does in a single sentence.
SEO and SERP analytics for enterprises
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Foundation Marketing to accomplish?
Brand awareness through thought leadership content
SOLUTION
How did you find Foundation Marketing?
Referral
Why did you select Foundation Marketing over others?
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Foundation Marketing were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Dedicated articles by Ross
3-Podcast series
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Leads garnered from the CTAs
Web visits from the links included
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Ross and the team were attentive, personable, knowledgeable, and collaborative. They were like an extension of our internal team.
What was your primary form of communication with Foundation Marketing?
Email or Messaging App
What did you find most impressive or unique about this company?
Ross' reputation in the industry carries its own weight which makes him a very effective influencer. His knowledge in the space on what is trending and leading is an invaluable asset to our content. The articles he writes speak volumes to reflect that having our brand be showcased in these articles serve to boost our presence as a thought leader in the space.
Are there any areas for improvement or something Foundation Marketing could have done differently?
I would love to give constructive feedback but I can't think of anything constructive. Everything I think of is good and impressive.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Copywriting Services for Intranet Software Company
Content MarketingContent Writing ServicesSocial Media Marketing
$50,000 to $199,999
Jan. - June 2013
5.0
Quality
4.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"Foundation Marketing thinks outside the box and continues to support me beyond the contract."
Feb 27, 2024
Global Content Marketing Manager, LumApps
Blair Williamson
Verified
Other industries
Austin, Texas
201-500 Employees
Online Review
Verified
Foundation Marketing provided copywriting services for an intranet software company. They wrote long-form copies and prepared social media posts to promote 10 gated assets.
Foundation Marketing completed deliverables on time and provided weekly updates for the client. The team provided quality work and was open to feedback and revisions, which the client highly valued. Moreover, the organized and detail-oriented team provided additional support for the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the global content marketing manager of LumApps
Describe what your company does in a single sentence.
LumApps is a modern intranet software that helps employees stay informed, connected, collaborate, learn and grow from anywhere.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Foundation Marketing to accomplish?
Write copy for gated assets
Write social media posts to promote these gated assets
SOLUTION
How did you find Foundation Marketing?
Online Search
Why did you select Foundation Marketing over others?
Other
How many teammates from Foundation Marketing were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Foundation Marketing helped write around 10 gated assets, long form copy writing, and social media posts to promote these assets via organic social media.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Foundation Marketing is a friendly and thoughtful team. This is probably the most organized agency I've worked with - always delivering on deadline and gave us weekly status updates. Quality work and open to feedback and revisions - even large revisions.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Always on time! Easy to reach. Quality work produced and always responsive via email or slack.
What was your primary form of communication with Foundation Marketing?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Foundation Marketing thinks outside the box and continues to support me beyond the contract - they gave me a free ticket to a marketing conference! Most impressive is their organization and level of detail when it came to my project status.
Are there any areas for improvement or something Foundation Marketing could have done differently?
"We were really impressed by the culture and transparency in which Foundation Marketing operated."
Feb 23, 2024
Head of Content, Software Company
Anonymous
Verified
Other industries
New York City, New York
11-50 Employees
Online Review
Verified
Foundation Marketing built a scalable content engine for a software company. They conducted competitor research and marketing material audit, handled funnel development, and managed content campaigns.
Foundation Marketing delivered an enhanced content strategy and provided comprehensive marketing support throughout. The team fostered a productive workflow through their responsiveness and attentiveness to the client's needs. The client praised their transparency and great company values.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Content of a software company
Describe what your company does in a single sentence.
We help brands collect, store, share and approve their visual assets.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Foundation Marketing to accomplish?
We hired Foundation to help us build a scalable content engine.
SOLUTION
How did you find Foundation Marketing?
Referral
Why did you select Foundation Marketing over others?
Great culture fit
Referred to me
Company values aligned
How many teammates from Foundation Marketing were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Key deliverables included:
Comprehensive audit of existing material
Research into our industry and competitors
Funnel development
Content campaign
Content portfolio and calendar
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Measurable outcomes included a host of new content, a reimagined content strategy, and a collaborative support network from Foundation colleagues.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Supremely timely and always ready to hop on a Zoom, couldn't speak higher of them.
What was your primary form of communication with Foundation Marketing?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
We were really impressed by the culture and transparency in which Foundation Marketing operated. Starting at the top and all the way down, each person at Foundation embodies the values of the org.
Are there any areas for improvement or something Foundation Marketing could have done differently?
no
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-14 of
14 Reviews
Our Story
The Values We Live By
Dig the Work - We love the craft and constantly push to get better.
Elevate Culture - Our stories inspire people and positively impact the global SaaS community.
Be Growth Driven - Growth is intentional—we seek it in every project and every day.
Bring the Guac! - We go above and beyond to give people that “extra scoop” feeling.
Meet the Team
Ross SimmondsCEO
Ross is the founder of Foundation, a B2B content marketing agency and the founder of Distribution.ai, an innovative software helping brands and creators spread their stories with ease.
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