Name: Foundation
Address: 77 East Road, London, England, N1 6AH, GB
Telephone: 020 7993 6799
Price range: $150 - $199
Rating: 5.0

We create brands that change the future

You’re changing the world. We change how it sees you. The branding and design studio for advanced industries and emerging technologies – Working with innovators and industry-shapers to create dynamic and distinctive brand experiences. Need a brand as innovative as your ideas? Let’s talk.

Min project size
$10,000+
Hourly rate
$150 - $199 / hr
Employees
2 - 9
Locations
London, England
Year founded
Founded 2017
Languages
Timezones

Service Lines

Branding: 40%
Graphic Design: 20%
Web Design: 20%
Web Development: 20%

Select Focus Area

Branding Focus

Brand strategy: 35%
Corporate identity: 35%
Brand messaging: 10%
Naming: 10%
Product branding: 10%

Industries

Energy & natural resources: 15%
Financial services: 15%
Information technology: 15%
Other industries: 15%
Automotive: 10%
Manufacturing: 10%
Medical: 10%
Telecommunications: 10%

Clients

Small Business (<$10M): 70%
Midmarket ($10M - $1B): 30%

Branding Brand strategy Corporate identity Brand messaging

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $150 - $199 /hr

Rating for cost 4.9 /5

What Clients Have Said

Foundation offers competitive pricing, typically ranging from $10,000 to $55,000 for branding and web development projects. Clients consistently report good value for cost, with effective communication and timely delivery enhancing their overall satisfaction with Foundation's services.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 8 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

Select a service to see pricing information

Brand Packages

starting at $10,000/total

Foundation Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 4.9
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

Timely and Effective Communication

Foundation is praised for seamless communication through various channels, ensuring clients are kept informed and engaged throughout the project lifecycle. This contributes to a smooth and efficient process.
Proactive Recommendations Desired

A client expressed a desire for more proactive expert recommendations earlier in the project process. While Foundation did implement this feedback, the client valued guidance on best practices and strategic steps.
High-Quality Deliverables

The quality of Foundation's deliverables, including design ideas and marketing strategies, is frequently highlighted as being above expectations. Clients appreciate the creativity and attention to detail in their work.
Positive Impact on Client Metrics

Numerous clients report significant improvements in key performance metrics such as increased web traffic, brand recognition, and engagement following Foundation's interventions, demonstrating the tangible impact of their services.
Adaptability to Client Needs

Foundation demonstrates adaptability to client needs, providing high-quality work even with minimal guidance. Their ability to work within tight budgets and timelines is also noted as a strong point.
Strong Project Management Skills

Clients frequently commend Foundation's project management, noting timely delivery, responsiveness, and effective communication. Their ability to manage workloads and timelines efficiently is a recurring theme in reviews.

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Foundation Reviews

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Branding Logo
Less than $10,000
Mar. - Apr. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We enjoyed our partnership with Foundation."

Apr 5, 2023

Managing Director, London Web Design Agency

Greg Macdonald

Other industries
London, England
11-50 Employees
Online Review
Verified

Foundation was hired to develop a logo and brand strategy for a web development and design agency. They were tasked with creating several logos and implementing branding guidelines for the client's customer.

Thanks to Foundation's efforts, the client garnered positive feedback from their customers. The team was highly responsive and efficient, and internal stakeholders were particularly impressed with the vendor's quality of deliverables and design prowess.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Managing Director of London Web Design Agency

Describe what your company does in a single sentence.

We provide web design & development services, specialising in WordPress websites.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation to accomplish?

Branding
Logo Design

SOLUTION

How did you find Foundation?

Other

Why did you select Foundation over others?

Good value for cost, Referred to me

What was your primary form of communication with Foundation?

Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand evolution for a Private Equity Fund management company that focuses on digital transformation. Requiring multiple logo variants and topline brand guidelines (fonts, colour palette, etc)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive feedback from the end client
Positive feedback from our internal team
Overall project pace was kept on track

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast response to queries via email. Available via phone when required and interpreted requests without error.

What did you find most impressive or unique about this company?

The quality of design ideas produced within the tight timeframes was impressive.

Are there any areas for improvement or something Foundation could have done differently?

We enjoyed our partnership with Foundation, so there was nothing they needed to improve on.

RATINGS

5.0

"Zero stress and great deliverables."

Showing 11-11 of 11 Reviews

Brand identity package

Small

A brand sprint for startup businesses

$10,000 /total

Logo Design
Number of Concepts: Two
Number of Revisions: Two
Letterhead Design
Visual Design Guide
2 week delivery

Medium

Our rebrand package for scale-up businesses

$20,000 /total

Logo Design
Number of Concepts: Three
Number of Revisions: Two
Business Card Design
Letterhead Design
6 week delivery

Large

The ultimate package for established businesses

$30,000 /total

Logo Design
Number of Concepts: Three
Number of Revisions: Two
Stationary Design
Business Card Design
10 week delivery

Features	Small $10,000 /total	Medium $20,000 /total	Large $30,000 /total
Logo Design
Number of Concepts	Two	Three	Three
Number of Revisions	Two	Two	Two
Stationary Design	–	–
Business Card Design	–
Letterhead Design
Visual Design Guide
Color Palette
Tagline	–
Mission Statement	–
Vision Statement	–
Values Statement	–
Brand Font Family & Font Files
Curated Stock Photography Library	–
Presentation Template
Social Media Banner Design
Email Signature
Email Marketing Template	–	–
Brand Icons and Illustrations	–	–

Small $10,000 /total
Logo Design
Number of Concepts	Two
Number of Revisions	Two
Stationary Design	–
Business Card Design	–
Letterhead Design
Visual Design Guide
Color Palette
Tagline	–
Mission Statement	–
Vision Statement	–
Values Statement	–
Brand Font Family & Font Files
Curated Stock Photography Library	–
Presentation Template
Social Media Banner Design
Email Signature
Email Marketing Template	–
Brand Icons and Illustrations	–

Medium $20,000 /total
Logo Design
Number of Concepts	Three
Number of Revisions	Two
Stationary Design	–
Business Card Design
Letterhead Design
Visual Design Guide
Color Palette
Tagline
Mission Statement
Vision Statement
Values Statement
Brand Font Family & Font Files
Curated Stock Photography Library
Presentation Template
Social Media Banner Design
Email Signature
Email Marketing Template	–
Brand Icons and Illustrations	–

Large $30,000 /total
Logo Design
Number of Concepts	Three
Number of Revisions	Two
Stationary Design
Business Card Design
Letterhead Design
Visual Design Guide
Color Palette
Tagline
Mission Statement
Vision Statement
Values Statement
Brand Font Family & Font Files
Curated Stock Photography Library
Presentation Template
Social Media Banner Design
Email Signature
Email Marketing Template
Brand Icons and Illustrations

Premier Verified means Clutch independently confirmed Foundation is a legally registered business,
financially sound (Creditsafe: Low Risk), and backed by 10 verified client reviews averaging 5.0 stars.

Learn More

Verified Client Reviews: 10

Overall Review Rating: 5

Source: Clutch

Last Updated: September 14, 2026

Business Entity

Business Entity Name	FDN LDN LTD
Source	Companies House
Jurisdiction of Formation	United Kingdom
Date of Formation	May 6, 2016
Status	Active
Last Updated	July 2, 2025
ID	10167877

Credit Report Results

International Credit Risk Assessment	Low Risk
Source	Creditsafe
Last Updated	July 2, 2025

Learn More About The Clutch Verification Process

Locations (1)

77 East Road London, England N1 6AH

2 - 5

Contact Foundation

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We create brands that change the future