Formulate Reviews (13), Pricing, Services & Verified Ratings

Systematic Creativity

Formulate is a design and digital product development firm. We partner with marketing teams and entrepreneurs to design websites, apps, products, and marketing campaigns.

Branded messaging and related content is at the heart of the digital world. Customers expect audience-driven content, relevant experiences, and personalized engagement. To deliver on this, companies need to provide stories that educate, engage, and compel action across brand touchpoints.

Min project size
$10,000+
Hourly rate
$100 - $149 / hr
Employees
2 - 9
Year founded
Founded 2018

Service Lines

UX/UI Design: 40%
Web Design: 40%
Branding: 20%

Select Focus Area

Frameworks and CMS

Other frameworks and CMS: 100%

User Experience Focus

UX Strategy: 80%
Usability Testing: 20%

Industries

Consumer products & services: 20%
Education: 20%
Financial services: 20%
Information technology: 10%
Media: 10%
Medical: 10%
Telecommunications: 10%

Clients

Midmarket ($10M - $1B): 80%
Small Business (<$10M): 20%

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $100 - $149 /hr

Rating for cost 5 /5

What Clients Have Said

Formulate offers competitive pricing, with projects ranging from under $10,000 to $200,000, depending on the complexity and client size. Clients appreciate the value for cost, highlighting effective communication, timely delivery, and high-quality outcomes across diverse projects.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 11 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Formulate Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 5.0
Willing to Refer 5.0

Top Mentions

Review Highlights

Effective Communication

Formulate excels in communication, maintaining clear and open lines with clients. This ensures that projects are aligned with client expectations and that any issues are promptly addressed, fostering a collaborative environment.
Creative Problem Solving

Formulate is recognized for their creative problem-solving abilities. They adeptly handle projects with minimal direction, transforming initial concepts into polished, impactful deliverables that meet client needs and exceed expectations.
Industry Expertise

Formulate's industry expertise, particularly in financial services and investment sectors, is a notable strength. Their understanding of industry-specific challenges allows them to deliver tailored solutions that align with market expectations.
Potential for Message Misalignment

While generally creative and proactive, there are instances where Formulate's creativity may lead to slight deviations from the original message. Clients suggest ensuring clear communication of core objectives to prevent misalignment.
Empathy and Understanding

The team at Formulate is commended for their empathy and understanding of client needs. They take the time to grasp clients' visions and translate them into successful projects, respecting timelines and requirements.
Strong Project Management

The company demonstrates exceptional project management skills, ensuring timely delivery and frequent communication. Clients note the effectiveness of their workflow, which facilitates smooth collaboration and consistent progress throughout the project lifecycle.

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Branding Other Design
Less than $10,000
Aug. - Sep. 2021

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They have the ability to work from minimal direction to proper execution."

Sep 3, 2021

CEO, Nvirovate Materials

James Holbery

Manufacturing
Bellevue, Washington
1-10 Employees
Online Review
Verified

A production and manufacturing company hired Formulate for branding and design services. The team created the client's brand logo and developed their business plan.

The new brand and identity resonated with the client's founding team that will surely attract investors. The Formulate team was timely, showed creativity and excellent communication during the project development. The client was most impressed with their good understanding of the project execution.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Nvirovate Materials produce the world's only vegetable oil based adhesive portfolio that eliminates petroleum, is compostable, and closed-loop.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Formulate, and what were your goals?

To develop our brand, investor package and logo.

SOLUTION

How did you select this vendor?

Based on their reputation.

Describe the scope of their work in detail, including any steps and the final deliverables.

Several iterations of brand/logo development, deck development, business plan.

How many people from the vendor's team worked with you, and what were their positions?

The Founder of Formulate Studios.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Formulate Studios delivered purpose-driven design and brand identity as sharp as the Nvorvate founding team to help them wow investors. The team worked at the intersection of brand impact, business strategy & cost-effectiveness to deliver what was needed: PPT, logo, color palette, graphics, and thought leadership!

Describe their project management style, including communication tools and timeliness.

Timely, excellent communication, creative and excellent follow through.

What did you find most impressive or unique about this company?

They have the ability to work from minimal direction to proper execution.

Are there any areas for improvement or something they could have done differently?

I would recommend Formulate - I give the group my highest endorsement!

RATINGS

5.0

Web Development
$10,000 to $49,999
Mar. - Aug. 2021

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They always met the project's requirements."

Aug 4, 2021

CEO, Windstream Partners

Joe Trentacosta

Financial services
Rockville Centre, New York
1-10 Employees
Online Review
Verified

Formulate created a slide deck and website with modern designs for C-Suite and investment operations company. The goal was to produce the projects within the client's set goals and objectives.

The deliverables were described as state of the art by the client. Formulate communicated regularly and always met the project's requirements and deadlines. Overall, the team’s quality of work stood out the most, and the client had no complaints.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the owner and we provide outsourced C-Suite and Investment Operations services to asset managers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Formulate, and what were your goals?

Slide deck and website. Goals were modern look and feel

SOLUTION

How did you select this vendor and what were the deciding factors?

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

set goals and objectives, mock ups along the way woth detailed discussions

How many people from the vendor's team worked with you, and what were their positions?

a project manager and a developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

state of the art slide deck and website

Describe their project management style, including communication tools and timeliness.

regular communications, they always met the project's requirements.

What did you find most impressive or unique about this company?

quality of work

Are there any areas for improvement or something they could have done differently?

none

RATINGS

5.0

Branding
Less than $10,000
Feb. - Mar. 2021

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I was impressed with the quality of the design and the distinctive look of the pitchbook."

Apr 26, 2021

CEO, Witherspoon Asset Management

Anonymous

Financial services
Princeton, New Jersey
1-10 Employees
Online Review
Verified

An investment firm partnered with Formulate to create marketing materials for their marketing campaign. The team designed a pitchbook that highlighted the client's brand and story.

The client applauded the pitchbook for its concise and compelling design. Formulate exhibited a deep understanding of the client's goals, allowing them to deliver designs that accurately represent their brand. Their creativity and top-notch project management skills ensured the project's success.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an investment firm with a new fund that needed some impressive marketing materials to begin our marketing campaign.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Formulate?

We needed a high quality, well-designed, concise pitchbook to tell our story and describe the benefits of our approach.

What were your goals for this project?

We wanted an attractive design, including charts that told our story in an interesting way that were clear and easy to understand.

SOLUTION

How did you select Formulate?

Formulate was strongly recommended by another investment firm who had used them successfully on a number of projects.

Describe the scope of their work in detail.

We had a logo that didn't work and an outline for the pitch that was too long and boring. We had a few charts from a previous pitch that were helpful, but everything needed a new look. We also had limited time and budget, but Formulate was willing and able to jump in and make it happen for us.

What was the team composition?

We worked directly with Michelle and she took care of everything for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone who sees our pitchbook says it is concise, clear, and compelling. They get what we are trying to do and what differentiates our fund and approach.

How effective was the workflow between your team and theirs?

Very effective work approach on the project.

What did you find most impressive about this company?

I was impressed with the quality of the design and the distinctive look of the pitchbook.

Are there any areas for improvement?

No. Work was timely and responsive and high quality.

RATINGS

5.0

Showing 11-13 of 13 Reviews

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Formulate

Systematic Creativity

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

Formulate Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Effective Communication

Creative Problem Solving

Industry Expertise

Potential for Message Misalignment

Empathy and Understanding

Strong Project Management

Reviews mentioning:

Formulate Reviews

Branding & Design for Production & Manufacturing Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Development for C-Suite & Investment Operations Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Design for Investment Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Formulate

Systematic Creativity

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

Reviews

Formulate Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Effective Communication

Creative Problem Solving

Industry Expertise

Potential for Message Misalignment

Empathy and Understanding

Strong Project Management

Reviews mentioning:

Formulate Reviews

Branding & Design for Production & Manufacturing Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Development for C-Suite & Investment Operations Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Design for Investment Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Contact

Connections