What evidence can you share that demonstrates the impact of the engagement?
The landing pages she created for my client were out-performing the other web pages. The call to action’s conversion rate was three times more than prior to the engagement. We’re super happy.
Michelle is very professional. She encapsulates an individual's mood and image into the design. I've even brought her to client meetings, and she has a way of relaying the feel of a company.
She stays on-trend and thinks about what the competition is doing. In essence, Michelle does a full brand discovery process, but it’s so natural that it seems effortless. She does her research and always comes prepared. She’s a copywriter so the way she crafts language is top-notch.
How did Formulate perform from a project management standpoint?
Project management has gone very well. Michelle stays on top of things and doesn’t stop until something is done to the client’s satisfaction, even if it means working extra hours. She wants everyone to be happy. What’s more, she’s responsive and organized.
What did you find most impressive about them?
Michelle has an impressive willingness to understand a brand instead of making them into something they’re not. She listens in order to understand what a client is trying to understand. She finds the best part of ideas and does a deep dive during discovery. Michelle is always present and thinks about the project and brand as a whole.
Are there any areas they could improve?
No, there isn’t anything.
Do you have any advice for potential customers?
Michelle is easy to work with, and I’ve referred her many times. Formulate provides a wide range of services ranging from writing to design aesthetics. She’ll work within your budget and has experience with all business sizes.