Flywheel Digital

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Softmax Data, an AI engineering firm that designs and delivers custom AI systems to solve complex business problems from concept to production.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flywheel Digital to accomplish for Softmax Data Inc.?

We needed help with our SEO and LinkedIn ads campaign.

SOLUTION

What was the scope of their involvement?

We started with Google Ads planning and research. Flywheel Digital has helped us plan the strategy, research keywords, implement the setup, and aggregate data. The team has also produced frequent reports on the results. Once that was completed, we moved on to the LinkedIn campaign. Flywheel Digital has helped us plan the strategy, produce the collaterals for ads, download gated assets, and have frequent meetings on how to implement the ads and track performance. The team has created the copies, graphics, and set up tracking.

What is the team composition?

We’ve worked with 2–5 teammates from Flywheel Digital.

How did you come to work with Flywheel Digital?

We found them through our network. We chose them because they were a great culture fit and had the right skill set.

What is the status of this engagement?

We started working together in November 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Flywheel Digital has saved us all the hours we would have spent learning how to launch and measure campaigns. We’ve also seen a 400% jump in website traffic.

How did Flywheel Digital perform from a project management standpoint?

They have designated a project contact to help manage the projects. Flywheel Digital has delivered on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Flywheel Digital is very approachable, energetic, knowledgeable, and modern.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Chief Delivery Officer of POWER SHIFTER Digital

Describe what your company does in a single sentence.

We simplify digital transformation, shifting brands from where they are to where they want to be.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flywheel Digital to accomplish?

• Facilitate a smooth website migration for Insurance Council of BC for SEO KPIs and overall performance measurment

SOLUTION

How did you find Flywheel Digital?

Referral

Why did you select Flywheel Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Flywheel Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Customer Interviews
• Content audit
• Analytics audit
• SEO Strategy
• Content Strategy
• Technical SEO review & planning

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• organic traffic
• keyword rankings
• Google Analytics data accuracy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always responsive, proactive and timely. Very well aligned with our agency's process and culture.

What was your primary form of communication with Flywheel Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their established process and ability to work seamlessly across our team have made them an exceptional partner. Be it speaking to SEO or measurement from a strategic, design or tech perspective, their expertise and breadth of knowledge has always delivered.

Are there any areas for improvement or something Flywheel Digital could have done differently?

Not enough opportunities to work together!