Fluency

BACKGROUND

Please describe your company and position.

I am the Partner-COO of Xtrema Cookware

Describe what your company does in a single sentence.

Fluency helped us navigate a very tricky time during the pandemic and doubled our business in less than two years. Their approach to digital marketing goes well beyond data-informed decision making - their team consists of individuals who have run successful e-commerce companies, so they understand financial constraints, the need for operational efficiencies and the value brand building. 

If you’re looking for a “Fractional CMO” or a plug-and-play team to help scale your business, you’d be hard pressed to find a better partner than Fluency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fluency to accomplish?

• Operations management
• Sales Growth
• omni-channel marketing partner

SOLUTION

How did you find Fluency?

LinkedIn

Why did you select Fluency over others?

Company values aligned

How many teammates from Fluency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired them them for high-level ecommerce consulting, strategy and operational support. They played fractional growth and CMO roles throughout our time with the. They were able to help us double our business within 2-years.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

growth in sales through omni-marketing strategy with putting more focus on the brand. During this time, we launched a new website, new products and went through a brand refresh.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they delivered on time

What was your primary form of communication with Fluency?

Virtual Meeting

What did you find most impressive or unique about this company?

They were flexible and willing to pivot and support our company when roles shifted or changed completely.

Are there any areas for improvement or something Fluency could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am an executive of Sonix

Describe what your company does in a single sentence.

Sonix provides pretty + protective tech accessories for your iPhone and more!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fluency to accomplish?

• Ecommerce Strategy

SOLUTION

How did you find Fluency?

Referral

Why did you select Fluency over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fluency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed someone to manage our ecommerce business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

“We needed a reliable manager for our e-commerce channel. What we got was a full service business partner with a deep network of industry experts. Fluency goes to great lengths to understand our business and over deliver on our strategic objectives. This is no standard agency - Fluency operates more like a shareholder with a vested interest in our success. I cannot recommend this group enough!"

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fluency completed all projects with accuracy on time and provided clear communication of progress along the way.

What was your primary form of communication with Fluency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fluency plays a hands-on role in our strategic objectives and offers solutions with the company's goals in mind.

Are there any areas for improvement or something Fluency could have done differently?

n/a