The Firm Public Relations & Marketing

BACKGROUND

Please describe your company and position.

I am the CEO/President of Rebuilding Together Southern Nevada

Describe what your company does in a single sentence.

We are a non profit that preserves and provides affordable housing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Firm Public Relations & Marketing to accomplish?

• Manage our media relations
• Manage our social media

SOLUTION

How did you find The Firm Public Relations & Marketing?

Referral

Why did you select The Firm Public Relations & Marketing over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Firm Public Relations & Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Provide on-going counsel and strategy
• Assist in developing key message points for our various audiences
• Maintain a targeted list of contacts amid the evolving media landscape
• Draft and distribute news releases, media alerts and story pitches related to Rebuilding Together Southern Nevada
• Proactively pitch storie to the media, coordinate interviews and follow up for story placement and attend interviews as needed
• Position RTSNV spokespeople as expert media resources
• Facilitate introductions to key media and influnecers where appropriate
• Research and submit nominations for RTSNV and its staff for award oppourtunities
• Strategy, planning, content development, postin and response management on RTSNV's social media channels
• Provide regular updates about efforts, uncluding monthly status reports that detail completed activities and secured media placements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Consistant social media growth
• Increase in news stories, both print and television
• Increase in corporate donors

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The FIRM has met every deadline we have every had.  The are personally invested our mission and are constantly pitching new ideas to help us expand our services.

What was your primary form of communication with The Firm Public Relations & Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail is second to none, and they work with passion and integrity.  Those things are not common in the PR world.  

Are there any areas for improvement or something The Firm Public Relations & Marketing could have done differently?

We are 100% thrilled with the services we recieve at this time.  Just continue what we are doing team!

BACKGROUND

Please describe your company and position.

I am the Senior Manager, National Programs & Events of 911Day

Describe what your company does in a single sentence.

9/11 Day is a national nonprofit that transforms the anniversary of September 11 into a day of unity and service by organizing large-scale volunteer projects, supporting campus and youth service grant programs, and leading educational initiatives to ensure the day is both honored and never forgotten.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Firm Public Relations & Marketing to accomplish?

• Deliver a seamless, safe, mission-driven event that honors 9/11, engages sponsors and volunteers, and produces measurable impact with brand consistency nationwide.

SOLUTION

How did you find The Firm Public Relations & Marketing?

Referral

Why did you select The Firm Public Relations & Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from The Firm Public Relations & Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Program Leadership & Funding:

 • Serve as primary on-the-ground Event leader (“quarterback”)
• Execute within established program framework

• Serve as the primary local ambassador for 9/11 Day, actively championing its mission and representing the organization within the community.

Contracted Partnerships & Vendor Management:

• Secure and manage local vendors
• Provide vendor cost estimates
• Coordinate vendor invoicing per procedures

• Manage communications among core partners

Volunteer Recruitment & Staffing:

• Supplement Support Staff Volunteers recruitment as needed
• Recruit, hire, and manage Team Leads (within budget)
• Train and supervise Support Staff Volunteers pre-event and on-site
• Oversee volunteer check-in and floor operations

Programming, Training & Event Materials:
• Participate in required trainings
• Develop and finalize Event Run of Show
• Recruit/manage speakers and performers for the Opening Ceremony, including: Emcee, Moment of Silence Leader, and “America the Beautiful” singer

• If there are multiple Meal Pack shifts, Event Managers will need to recruit speakers and performers for each shift
• Coordinate VIP/sponsor arrivals and Green Room logistics (if applicable)
• Coordinate receipt and display of signage

Event Execution, Reporting & Compliance:
• Oversee event setup (9/10), execution (9/11), breakdown 
• Coordinate with Meal Pack Partner on day-of operations
• Submit deliverables via Google Classroom
• Meet all deadlines (material obligation)
• Submit post-event report by 9/13 with media attendance
• Maintain confidentiality
• Comply with safety and security requirements

• Maintain timely, proactive communication with 9/11 Day, including prompt responses, regular updates, and immediate issue reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A Meaningful Experience – Volunteers and partners leave feeling moved, connected, and proud to have participated in a respectful and powerful commemoration.
Clear Mission Alignment – The public understands that 9/11 Day represents unity, service, and civic engagement beyond meal packing.
Expanded Community Impact – Media coverage and local visibility exceed prior years and reach new audiences.
Seamless Professional Execution – The event runs smoothly, safely, and confidently from load-in through breakdown.
Lasting Momentum – The city builds stronger partnerships and increased awareness that extend beyond September 11.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Firm team was exceptional to work with from start to finish. They brought a strong combination of professionalism, responsiveness, and attention to detail to every interaction, making the entire process seamless and efficient. Their team was not only highly organized and timely, but also personable and collaborative, ensuring that communication was always clear and proactive. Deliverables were consistently completed on schedule and executed with a high level of quality and care. We truly valued their partnership and would gladly work with them again.

What was your primary form of communication with The Firm Public Relations & Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

When The Firm team was brought on to support the 9/11 Day Meal Pack project in Las Vegas, they immediately stepped in with confidence and took full ownership. From day one, they approached the project with a strong sense of accountability, proactively managing details and ensuring that every moving piece was handled thoughtfully and efficiently. Their ability to quickly integrate into the work, anticipate needs, and keep the project moving forward made a meaningful difference in its overall success. They proved themselves to be highly capable, exceptionally reliable, and trustworthy partners throughout the entire process.

Are there any areas for improvement or something The Firm Public Relations & Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of The Landwell Company

Describe what your company does in a single sentence.

The LandWell Company is a real estate development company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Firm Public Relations & Marketing to accomplish?

• Increase awareness about the Cadence master planned community.
• Drive prospective homebuyers to the Cadence community.
• Create events that drive prospective homebuyers to the Cadence community.

SOLUTION

How did you find The Firm Public Relations & Marketing?

word of mouth

Why did you select The Firm Public Relations & Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Firm Public Relations & Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Firm Public Relations has been instrumental in providing public relations strategic counsel as well as assisted in tactical implementation of public relations and social media efforts. The PR practitioners have drafted media statements, press releases, and advertorials. They have aslo developed event ideas and managed and directed aspects of those events. The folks at The Firm also handle social media for the community including drafting calendars, curating content, and providing insights into how those channels are enhancing the overall PR/Marketing efforts for the Cadence project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Event attendance, increase in number of calls to sales center, increase in awareness of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The practitioners at The Firm are great with project management. They keep detailed calendars and schedules of activities to ensure timelines, and budgets, are met. 

What was your primary form of communication with The Firm Public Relations & Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The practitioners at The Firm are the utmost professionals. They understand that PR is more than just media relations. The provide effective crisis communications counsel, are adept at managing every aspect of events, and, of course, have exceptional media contacts and media relations skills.

Are there any areas for improvement or something The Firm Public Relations & Marketing could have done differently?

There is nothing this agency could do differently. They are top notch!

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and patron services for an arts and entertainment company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Firm Public Relations & Marketing to accomplish for your company?

We needed help with PR for our seasons of arts programming.

SOLUTION

What was the scope of their involvement?

The Firm Public Relations & Marketing provides PR for five shows per season, including releases, event coordination, and media relations.

What is the team composition?

We work with 2–5 teammates from The Firm Public Relations & Marketing.

How did you come to work with The Firm Public Relations & Marketing?

They were referred to me. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working together in July 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Firm Public Relations & Marketing has garnered a number of media spots, which is right in line with my expectations. Additionally, attendance has steadily increased.

How did The Firm Public Relations & Marketing perform from a project management standpoint?

We primarily communicate via email or a messaging app.

What did you find most impressive about them?

The personal service provided by The Firm Public Relations & Marketing is impressive.

Are there any areas they could improve?

There’s nothing they need to improve.