Firecracker PR

BACKGROUND

Please describe your company and position.

I am the Communications Lead of Provectus

Describe what your company does in a single sentence.

AI/ML consultancy and solutions provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Firecracker PR to accomplish?

• Personalized media outreach and newsjacking
• Av. 2 to 4 media mentions published per month

SOLUTION

How did you find Firecracker PR?

Online Search

Why did you select Firecracker PR over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Firecracker PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Strategy development: Firecracker PR worked with us to develop a PR strategy that aligns with our business objectives and target audience (identifying key messages, media lists, and channels for outreach). 
2. Media relations development: media outlets and journalists who may be interested in covering the pitches. 
3. Thought leadership opportunities: speaking engagements, bylined articles, etc. 
4. Reporting and measurement: regular reporting on the secured media coverage and analysis to measure the impact of media placements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Media coverage (number of publications), media impressions (as measured by Similar Web)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have effective regular communication, timely and proactive media outreach, content creation, and reporting

What was your primary form of communication with Firecracker PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Proactive media outreach with industry insights - generating media opportunities, and identifying new publications to target.

Are there any areas for improvement or something Firecracker PR could have done differently?

Working with Tier 1 media outlets and aiming at securing placements there.

BACKGROUND

Please describe your company and your position there.

Marketing Agency, Founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Firecracker PR, and what were your goals?

Communications Partnership. Work together to improve communications.

SOLUTION

How did you select this vendor?

Based on their reputation and internal leadership.

Describe the scope of their work in detail, including any steps and the final deliverables.

We worked together on a few strategic partnerships. Ended with top tier publications and a large ROI

How many people from the vendor's team worked with you, and what were their positions?

One Managing Partner

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Amazing storytelling and top coverage!

Describe their project management style, including communication tools and timeliness.

Clear and concise communication!

What did you find most impressive or unique about this company?

Strong business acumen.

Are there any areas for improvement or something they could have done differently?

From our partnership, there were no issues. Good communication and timely.