FG Forrest

BACKGROUND

Please describe your company and your position there.

Our mission is to bring clients quality and premium liquor based on the high level of our experience. We are a leading player in the premium spirits market in the Czech Republic. I manage the Warehouse#1 e-shop as a whole (Development Manager)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FG Forrest, and what were your goals?

Development of B2C e-shop warehouse1.cz. An e-shop with premium liquor.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on FG Forrest's quality references. We looked at their already launched projects and decided that we wanted them to develop our new e-shop.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our goal was to have a modern e-shop with responsive layout and premium feel, since we sell premium liquor. Truly important parts were in particular: Exceptional design Photography stylized to the places of origin of the liquor sold to characterize our e-shop instead of a boring product catalog with plain photos of bottles. The content part of the e-shop The company magazine published on the same domain describes the history of the brands sold, their production methods, introduces their ambassadors and provides other attractive content (not only) from the gastronomy sector. The articles generate traffic from search engines, motivate visitors to take a long-term interest in the liquors sold, and thus boost sales. Synergy with the company shop The calendar of bartending courses, invitations to tastings and other events in the brick-and-mortar store increase the potential of the online and offline sales. Gift configurator Now commonly used part of the e-shop is the function to filter the drinks according to who it is intended for (man/woman), for what occasion (birthday boy/ girl), what type, what flavour and what price range. Integration with the information system We use the accounting program POHODA, which is one of the economic software connected with the e-commerce platform Edee.one on which our e-shop is built on. Modern e-commerce platform Edee.one is a platform that covers all our needs. Easy to use, able to handle all our requests, makes the shopping process for clients seamless and has all the features we need. On top of that, our e-shop loads instantly.

How many people from the vendor's team worked with you, and what were their positions?

1x Account manager, 1x project manager, 3x Application and Web Developers, 2x UX & Graphic Designers, 1x Tester team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

+153% increase in conversion rate +45% increase in traffic compared to the old e-shop +63% increase average visit time

Describe their project management style, including communication tools and timeliness.

We were in touch on daily basis: calls, mails. We had and software tool where everyone can see development on the project and tasks online. Weekly meetings share new ideas, consultete workflow and strategy.

What did you find most impressive or unique about this company?

The ability to really listen to us and come up with useful solutions.

Are there any areas for improvement or something they could have done differently?

Nothing that comes to mind.

BACKGROUND

Please describe your company and your position there.

We have been specialists in bathrooms, kitchens and tiles for almost 30 years. SENSEI's showrooms are located in Prague, České Budějovice, Plzeň and Vodňany, and a showroom in Brno.

That's thousands of meters of sales space with inspiration zones, offering customers graphic designs for bathrooms and kitchens, among other things. I work there as a Product Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FG Forrest, and what were your goals?

Development of an B2C and B2B e-shops

SOLUTION

How did you select this vendor and what were the deciding factors?

We havenť had a B2C e-commerce solution, so we did a tendering process and FG Forrest came up as the company best suited to our needs. We also needed a better B2B solution which they were able to make happen as well.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The initial study had shown that people buying bathroom and kitchen fixtures don't always know what they want. They need to see and think about how certain tiles, floor tiles, bath, taps and other furnishings will go together. That's why we asked for an extensive inspiration section with photo galleries of each product series.

That way customers can directly insert selected products (for example bathroom and kitchen sets) into the cart and shop easily. This "Shop the Look" principle is a unique connection between the CMS and the e-commerce platform Edee.one. We also wanted to implement the scheduling appointments with the graphic designers function, which is one of our biggest competitive advantages. We also needed a strong CMS platform.

The e-shop contains tens of thousands of products that can be searched by filtering through many parameters. Despite that it is still one of the fastest e-shops in the Czech Republic due to the use of a cutting-edge CMS platform Edee.one, which is continuously improved with new versions.

• Augmented reality: Our B2C e-shop contains Augmented reality feature as well, so people can project selected products right in their homes through mobile devices.
• URL: https://www.senesi.cz/ar For the B2B part: Our B2B part of the shop has a special landing page just for our B2B clients. Listing of products is possible in more ways (in a row or tiles).

It contains all useful sections we and our B2B clients need - pricing, everything about orders and invoices, news section to keep our clients informed. It has a special section called “offers” which our partners can use for assembling an offer to their clients with the list of product and final prices.

This offer list can be easily copied or edited, which saves our partners a huge amount of time. And of course it has a feature to add or remove certain rights from admins. Overall, we're happy with the solution, as it gives us everything we need, including regular updates.

How many people from the vendor's team worked with you, and what were their positions?

Developers, PMs, designers and account managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

+50-100 % month-on-month increase of orders on the new website. +100 % month-on-month turnaround increase of revenue on the new website

Describe their project management style, including communication tools and timeliness.

they work quickly and efficiently, they can process changes during development, we communicate with them in EasyProject tool, we do not know their internal communication tools, the timeline was clear to understand

What did you find most impressive or unique about this company?

The ability and willingness to offer us really effective solutions. Both time and cost-effective.

Are there any areas for improvement or something they could have done differently?

I don't think so, we are quite happy with the workflow.

BACKGROUND

Please describe your company and your position there.

ARCTIC FOX s.r.o. is an official Premium Reseller of the American brand Levi’s, world famous for the production of legendary fashion clothing of blue jeans and much more than just jeans, including full lines of shirts, jackets, sweaters, underwear, socks, eyeglasses, accessories, shoes, dresses, skirts, and leather products. I work there as an E-commerce Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FG Forrest, and what were your goals?

Production of a new e-shop with CMS and its integration with logistics systems and to business software.

SOLUTION

How did you select this vendor and what were the deciding factors?

We heard that FG Forrest does quality e-shops for large companies, so we approached them and immediately hit it off.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The most important thing for us was that the e-shop will meet the latest standards. We wanted it to be responsive and with a modern design. The blog part was also important, because we write articles for our customers with information about the materials used and sustainability. A seamless connection to logistics systems and integration with ERP business software was also essential for us. This was done without any problems. As far as the technical background is concerned, the Edee.one platform offers everything we need and we have had no problems with it so far.

How many people from the vendor's team worked with you, and what were their positions?

We were in contact with:

• web designers
• project managers
• UX designers
• sales representatives

Everything went smoothly and to our satisfaction.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were happy with the solution pretty much immediately. Thanks to the modern platform called Edee.one, we can easily manage everything we need in our e-shop and it has all the features we asked for. We also saw noticeable increase in traffic from organic search right after the launch, which led to bigger revenues immediately. We are thrilled about the UX and the graphics design as well.

Describe their project management style, including communication tools and timeliness.

We did not notice any glitches, and everything went smoothly. We were quite surprised by how punctual everyone at FG Forrest was.

What did you find most impressive or unique about this company?

Everyone from FG Forrest's team is professional and willing to explain everything.

Are there any areas for improvement or something they could have done differently?

I honestly can't think of anything.

BACKGROUND

Please describe your company and your position there.

ARCTIC FOX sro is an official Premium Reseller of the Swedish brand Fjällräven. It is world-famous for the production of legendary outdoor clothing and equipment made of extremely durable materials. It also sells Kånken backpacks for school, for carrying computers and other items to meet the demanding requirements of users. I work there as an e-commerce manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FG Forrest, and what were your goals?

• Development of a B2C e-shop to complement sales in six brick-and-mortar stores in the Czech Republic and Slovakia with emphasis on modern graphics and UX, corresponding to the market position of brands we sell
• To incorporate a blog as well to help us build customer loyalty and brand awareness
• To help maximize our market share with brand outdoor fashion
• To optimize the connection of the e-shop with warehouse and POS software WinShop, which we use in off-line sales
• To connect the online shop to the automated logistics center NEW WAVE CZ

SOLUTION

How did you select this vendor and what were the deciding factors?

We found out that FG Forrest had built quite a few e-shops we liked, so we decided to ask them for an offer. As our previous solution was rusty, non-updateable, and not up to modern standards, we wanted a trustworthy partner that would know what they do and how to help us.

And how to help us quickly. And from the first contact with FG, we knew we had made the right choice. The communication was clear, the amount of experience of every department shined through every conversation we had, and on top of that, we received a sensible price offer. Frankly, there was nothing to stop us from cooperating with FG.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

• E-shop with articles about the goods sold

An important part of the online shop is the blog section. The articles describe the origins of the Fjällräven brand and focus on the materials used and their care, sustainable development, and compliance in the garment industry with nature. The blog also features articles about seasonal collections, competitions, etc.

• Slovak version with sales in EUR

In addition to our four stores in prestigious shopping centers in the Czech Republic, we also operate a store in Bratislava's Aupark center and stanica Nivy. That is why the Slovak version of the e-shop was also created, serving the local market.

• System integration

Our ERP software WinShop SQL, the logistics center of NEW WAVE CZ, and the Balíkobot system were connected to the CMS & e-commerce platform Edee.one, on which the Czech and Slovak e-shop run. Real-time exchange of order information, invoices, payments, and shipment distribution takes place thanks to that.

How many people from the vendor's team worked with you, and what were their positions?

Teams of developers, UX designers, graphic department, account manager, and project managers. Since we needed to build our solution from the ground up, FG Forrest has helped us with all their teams dealing with e-shop development.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

+50 % year-on-year increase in sales due to new e-shop +19,8 % increase in profit Due to automation of data updates in the ERP system, we noticed significant lower staffing and IT costs Return on investment in e-shop development in 11 months

Describe their project management style, including communication tools and timeliness.

There were no problems at all. The communication was swift, and everyone in the FG Forrest was helpful. True professionals.

What did you find most impressive or unique about this company?

We were most impressed by their knowledge, technology, and helpfulness.

Are there any areas for improvement or something they could have done differently?

We're happy with everything we've done with them so far.