FFFACE.ME

BACKGROUND

Please describe your company and your position there.

I'm SKEMA Head of Social Media I'm in charge of the School's social media strategy

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME?

Our Graduation Ceremony

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted to work with one of our brilliant Alumna and the company seemed really innovative and creative

Describe the project in detail and walk through the stages of the project.

After a kick off meeting, we decided to collaborate around the creation of an Instagram filter. The team offered us many possible mechanics, with clear price ranges. Once we made our choice, the team accompanied us in the final definition of the filter

How many resources from the vendor's team worked with you, and what were their positions?

We work with two specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're really satisfied with the result that matches perfectly our expectations We also appreciated the reactivity of the team

How effective was the workflow between your team and theirs?

We exchanged emails and planned meetings when it was needed. It was really easy to get in touch with our interlocutors

What did you find most impressive or unique about this company?

We appreciated the reactivity, creativity, and vanguardist approach of the team.

Are there any areas for improvement or something they could have done differently?

No really, all the process was really clear I appreciated a lot working with Noémie and Polina

BACKGROUND

Please describe your company and your position there.

Inna Serykh, Head of Digital

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME, and what were your goals?

The brand, the largest chain of opticians in Ukraine, is always interested in engaging a young audience and attracting new paying customers. However, the young audience rarely visits the ophthalmologist for prophylactic examinations because they don't want to spend their free time on it. Therefore, they either don't know about the deterioration of their vision or just get used to not paying attention to it. As a result, more than 50% of Ukrainians have vision problems.

So we came up with the idea of activity encouraging people to pay attention to their vision on Instagram, a place where young audiences spend a lot of time showing the greatest engagement.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was so long ago that we don't even remember :-) We seem to be friends and cooperate for eternity. This is a strong brand, an excellent company that is known and recommended in Ukraine. Most likely, they learned through personal recommendation and, during the first acquaintance, fell in love with the ideas and opportunities for cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

FFFACE.ME made a game filter on Instagram where, after playing, the user wins a coupon for a free vision test at our clinic. The filter was posted to the brand's Instagram profile and announced in posts on Instagram and Facebook. The user had to open the filter, start recording a video, and blink to jump from level to level to start playing. Which, in fact, was already an exercise for the eyes.  

How many people from the vendor's team worked with you, and what were their positions?

Polina — creative producer and COO at FFFACE.ME Yegor — co-founder and technical director at FFFACE.ME

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

• 98,000 users saw the Luxoptica branded promotional content on Instagram
• 7,000 users took part in the promo and created our branded content on Instagram
• 372 clients used the ophthalmologist services in our stores
• 467,786 UAH was earned from customers purchasing products (ROMI - 1530%)

Describe their project management style, including communication tools and timeliness.

Understanding the goals of the company and the audience to which the project is aimed, working closely with the team allows you to make a cool and useful product, rather than "creative creative". Deadlines are observed, and means of communication were used conveniently at the first moment: personal meetings, mail, messengers.

What did you find most impressive or unique about this company?

They quickly generated and implemented creative solutions and bold in their proposals.

Are there any areas for improvement or something they could have done differently?

Completely satisfied with the cooperation. In the future, we will do more than a dozen projects together 

BACKGROUND

Please describe your company and your position there.

I'm a marketer at SAVSERVICE - an importer of international brands in Ukraine. In particular, the brand Wella. We help brands develop and spread awareness among customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FFFACE.ME, and what were your goals?

We promote our brands on social networks and decided to do it with the help of a trendy tool - an Instagram filter to drive audience interest on this social network. Our goal was to increase interaction with our Instagram community and bring interest to our audience. At that time, we were actively working with influencers and targeted advertising, so we decided to activate new subscribers who came to us and cut down our unsubscribe rate.

SOLUTION

How did you select this vendor and what were the deciding factors?

We learned about FFFACE.ME after a high-profile case for Monobank, which I saw on Instagram. It worked great; that's how we learned about the studio and decided to work with them. I looked at the studio's profile on Instagram - everything was done very clearly and with attention to detail. Our first point of communication was very friendly, and my request was immediately received with enthusiasm, so I didn't even want to look for alternatives.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

For the Wella brand, we made an Instagram filter with four effects. I handed over information about the product, and the brand book told the studio about our audience and who we will interact with, colour choices, graphics and basic elements. The studio came back with some suggestions to use a mask and ideas on how the filter could work. After that, I chose the best option for us.

I was helped to understand in detail how it will work, how the mask will interact with iOS and Android, and how it will work from the perspective of our consumers. This helped in making the final decision. After my feedback in a very short time, the studio showed me the final version with a brighter makeup. Everything was very fast. The work was done in a super short amount of time.

I worked with agencies, and I know how long it takes to sign a contract or get a final project. Here I was surprised by the approach, collaboration and problem-solving. In general, we made this case very quickly.

How many people from the vendor's team worked with you, and what were their positions?

• Dmytro - CEO, Co-Founder
• Yegor - STO, Co-Founder
• Polina - COO, Producer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We wanted to have at least 20% interaction, but thanks to the filter, it exceeded our expectations. 600 UGCs were made, Impressions - 26.6k. For us then it was very high and a great result.

Describe their project management style, including communication tools and timeliness.

90% of the time, we communicated via telegram. I remember the proactivity, professionalism and sociability of the team.

What did you find most impressive or unique about this company?

For his part, Dima (CEO) gave ideas for other brands or how to add an idea with a mask to retail. Polina was proactive and helped to make the mask execution correctly. She gave us a step-by-step guide on running the filter to make everything work well and implement our KPIs. I was impressed by the speed. As a client, I received a lot of attention after the collaboration.

The studio organized an event six months later and invited me as a guest, sending their merch invitation. The intention to build a long-term relationship is clear in the studio. I think it's very cool.

Are there any areas for improvement or something they could have done differently?

This is not an essential suggestion but rather an optional add-on. Making it possible to prepare another one or two ready-made examples of additional mechanics for customers. Not only with reference mechanics but already adapted and ready customized proposals. That way, anyone who has never worked with these mechanics understands that it looks cool and its know-how for his brand.

After all, not everyone knows how to add it to their brand. If there is a collaboration with one brand, but the client has several other brands in their portfolio, you can immediately offer and provide a draft of ready-made mechanics for other brands.