FEELPIXEL

BACKGROUND

Please describe your company and position.

I am the Senior Manager of TATA AIG

Describe what your company does in a single sentence.

Tata AIG General Insurance Company Limited is an Indian general insurance company and a joint venture between the Tata Group and American International Group, focused on providing general insurance services across India.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FEELPIXEL to accomplish?

• The objective - was to turn their manual efforts of assigning and approval of the commission process into an automated process.
• To enable the TATA team to create commission grids through the product rather than using an excel sheet from scratch

SOLUTION

How did you find FEELPIXEL?

Referral

Why did you select FEELPIXEL over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from FEELPIXEL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Feelpixel designed a centralized commission management platform specifically tailored for the internal teams at TATA AIG. The primary goal was to eliminate manual, Excel-based workflows and replace them with a seamless, automated solution. The scope of work included building a module to create reusable, rule-based commission grids, allowing the internal team to generate templates instead of starting from scratch. A workflow engine was implemented to facilitate the assignment of commissions to third-party agents, while approval modules enabled Regional Heads to review and authorize these assignments directly within the system. Additionally, a comprehensive dashboard was developed for audit and reporting purposes, making it easy to track commission disbursements across the organization. The platform featured an intuitive UI/UX to ensure ease of use for all departments involved. It also included robust administrative controls, permission management features, and activity logs to ensure security, transparency, and accountability throughout the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The commission process at TATA AIG became fully digital and significantly more efficient following the implementation of the new platform. Efficient role management played a key role in streamlining the commission process. With a well-defined hierarchy, responsibilities and approval levels were clearly outlined, reducing delays and confusion. Managers could quickly review and approve requests relevant to their level, ensuring smooth transitions across stages. This structure also helped in tracking actions and accountability at each step. Overall, it contributed to a more organized, transparent, and faster workflow.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was efficient and collaborative. Deliverables were mostly provided on time, and any delays were communicated early with valid reasons. The team was highly responsive and flexible in adapting to feedback, ensuring the platform aligned with our internal processes.

What was your primary form of communication with FEELPIXEL?

Virtual Meeting

What did you find most impressive or unique about this company?

Feelpixel’s ability to deeply understand complex workflows and transform them into an intuitive, scalable product with a user-friendly interface stood out. Their proactive communication and commitment to delivering value were also impressive.

Are there any areas for improvement or something FEELPIXEL could have done differently?

Since the project was time-sensitive, the team had to fast-track the research phase to meet the deadlines. With more flexible timelines, we could have conducted more extensive market research. That said, this did not compromise the quality or performance of the project in any way.

BACKGROUND

Please describe your company and position.

I am the CTO, Director of AuctionBazaar.Com

Describe what your company does in a single sentence.

Auction Bazaar is an Indian fintech platform that brings Banks, NBFCs, ARCs, and bidders together in a transparent e-auction marketplace for NPA properties. It streamlines asset recovery with efficiency, trust, and zero brokerage on auctions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FEELPIXEL to accomplish?

• To create a user-friendly website and dashboard that simplifies the browsing and exploration of various property types for end-users.
• To provide bankers with an efficient platform to showcase auction properties, thereby enhancing property visibility and driving higher user participation in auctions.

SOLUTION

How did you find FEELPIXEL?

Online Search

Why did you select FEELPIXEL over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from FEELPIXEL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Feelpixel redesigned the Auction Bazaar portal to overcome major user challenges such as a complex search experience, lack of trust, and limited access to diverse properties. The scope of work involved conducting in-depth stakeholder interviews and usability audits to understand pain points and expectations. 
Based on these insights, the team developed a refreshed brand identity incorporating a unique slant motif derived from the logo, which was consistently applied across the platform. A key highlight was the creation of a simplified search interface with location-based personalization, allowing users to discover relevant properties effortlessly. 
Property listings were categorized for better navigation, and filters for price and property type were implemented to streamline the browsing process. The user experience was made seamless with verified experiences, clear calls-to-action, and a clean, modern layout that instilled trust. Deliverables included a fully responsive website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The redesigned platform delivered significant improvements in user engagement and overall usability. Users found it easier to browse and discover properties, leading to longer sessions and more meaningful interactions. The simplified search process and navigation reduced friction, encouraging more users to explore listings and take action. 
Trust in the platform improved, as reflected in positive user feedback and increased inquiries on auction properties. Bankers also reported greater visibility

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Feelpixel followed a well-structured and transparent project management approach throughout the engagement. The team worked in phased milestones, regularly updating us on progress and aligning deliverables with our expectations.
All key items were delivered on time, and any feedback we provided was addressed promptly and thoughtfully. They maintained clear communication, adapted quickly to our evolving needs, and were proactive in suggesting improvements. Their responsiveness and professionalism ensured the project stayed on track and met all critical objectives without delays.

What was your primary form of communication with FEELPIXEL?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Feelpixel was their ability to translate complex user challenges into simple, design solutions. Their deep understanding of user behavior, combined with a strong design sensibility, resulted in a platform that felt both functional and engaging.

Are there any areas for improvement or something FEELPIXEL could have done differently?

The first project which we did with Feelpixel, it went well, Ontime delivery and quick response time. Nothing which I can highlight currently.

BACKGROUND

Please describe your company and position.

I am the Project Manager of Nvest Solution Private Limited

Describe what your company does in a single sentence.

We are an Insuretech company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FEELPIXEL to accomplish?

• To establish a seamless end-to-end process for managing projects — from acquisition to tracking progress and ensuring timely delivery.
• To develop a comprehensive, one-stop solution that addresses all the operational and strategic needs of Nvest.

SOLUTION

How did you find FEELPIXEL?

Referral

Why did you select FEELPIXEL over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from FEELPIXEL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Feelpixel was engaged to build a unified digital platform tailored to Nvest’s operations. The project included creating a seamless project management system, integrating HR functions such as attendance tracking, leave management, and employee productivity monitoring. On the finance side, features included adding purchase orders (POs), raising dues, and enabling the finance team to send emails directly to clients through the platform. The solution aimed to centralize workflows, enhance visibility, and improve efficiency across departments. It was designed to be scalable, customizable, and user-friendly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The platform improved project tracking efficiency and reduced manual effort significantly. HR processes like attendance, leave, and productivity tracking became streamlined and transparent. Finance operations saw faster POs creation and due management, along with direct client communication via email. Overall, the solution enhanced cross-team coordination, reduced turnaround times, and increased operational efficiency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Feelpixel maintained clear communication throughout the project lifecycle. Major deliverables were provided on time, and any minor delays were communicated transparently with valid reasons. The team was highly responsive to our evolving needs, often incorporating feedback quickly and making necessary adjustments without compromising quality. Their agile approach ensured alignment with our business goals and kept us in the loop at every stage.

What was your primary form of communication with FEELPIXEL?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Feelpixel was their ability to understand complex operational requirements and translate them into simple, user-friendly solutions. Their strength lies in combining strong UI/UX sensibilities with a functional understanding of business processes. Their flexibility, problem-solving mindset, and collaborative working style made them feel more like a technology partner than a vendor.

Are there any areas for improvement or something FEELPIXEL could have done differently?

Initial 1 week of project was a bit slow, as the team was focusing more on requirement gathering and competitive research, once the understanding was clear the project took of at a very fast pace and timely delivery.

BACKGROUND

Please describe your company and position.

I am the Software Development Engineer - 1 of an IT company

Describe what your company does in a single sentence.

Our company helps in identifying the Brand Threats and used to Monitor the threat Exprosures. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FEELPIXEL to accomplish?

• Hired Feelpixel to design and develop a role-based, multi-user cybersecurity dashboard.Objective was to unify and visualize complex threat exposure data in a single interface.
• Needed prioritized risk findings to be clearly displayed for faster decision-making.Required simplified, real-time security scoring and risk status tracking.
• Included visual attack path mapping to highlight potential breach routes in an intuitive format.

SOLUTION

How did you find FEELPIXEL?

Referral

Why did you select FEELPIXEL over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from FEELPIXEL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Feelpixel has designed a robust enterprise dashboard for us, focused on visualizing complex cybersecurity data. Key deliverables included graphical attack path mapping and real-time security scoring with detailed risk findings. They also implemented multi-user role presets for tailored data views and an automated vendor questionnaire system. A redesigned confidence score meter and internal admin panel were also delivered. The final product combined functionality with intuitive UX
ensuring scalability and ease of use.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The dashboard significantly improved operational efficiency by reducing manual risk triaging time by 60%. It enabled real-time threat monitoring through clear attack path visualizations. Post-deployment, vendor assessment time dropped by 45%, streamlining third-party evaluations. Internal users rated the dashboard’s usability at an impressive 4.9 out of 5. Overall, clearer data prioritization empowered faster and more informed executive decision-making.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was tight and well-organized. They followed agile sprints, held regular check-ins, used shared task boards, and quickly iterated based on stakeholder feedback. Deliverables were consistently on time, and change requests were handled gracefully.

What was your primary form of communication with FEELPIXEL?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to make highly technical and complex cybersecurity data not just understandable, but actually elegant and actionable, was truly impressive. The graphical attack path and curated role presets set a new bar for us.

Are there any areas for improvement or something FEELPIXEL could have done differently?

They were not using slack for internal communication but after our feedback team allocated to our platform where using slack.

BACKGROUND

Introduce your business and what you do there.

I’m the senior executive for the marketing team at CloudMoyo. We offer cloud analytics products and contract management services. I handle our company websites and digital marketing efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FEELPIXEL?

We wanted to build a new website but didn’t have enough technical staff to support website development initiatives. Our original site was very bulky and had 50–60 pages, so it loaded quite slowly, which created other issues. We wanted to create a lighter website to collate our services into one page, so we engaged FEELPIXEL. 

We wanted to represent our brand as a modern, cutting-edge technology company that was simultaneously approachable and accessible. Our goal was for users to visit our website and feel that they could trust our team and technology to meet their needs.

SOLUTION

What was the scope of their involvement?

FEELPIXEL has helped us develop a WordPress website from scratch. First, we briefly described how we wanted to represent our brand online and collaborated with the UI/UX team to plan the new site's layout, design, and content. 

Then, the FEELPIXEL development team used Elementor to customize the pages according to our requirements. During the development process, they suggested we categorize our services into four pillars to make our content more accessible to the average user, which we did. Then, they wrote new content for our main pages to make it easier for non-technical users to understand and built animations to make the site more dynamic. 

The FEELPIXEL team also organized a photo shoot for our employees to take new headshots for the website, which they uploaded to the site. After that, we worked with them to launch the website in two phases. 

Now, they continue to help us with monthly maintenance. 

What is the team composition?

We’ve worked with 5–6 team members from FEELPIXEL, including a content writer, UI/UX designers, and developers.

How did you come to work with FEELPIXEL?

We found FEELPIXEL on Clutch while searching for a local development partner. We reviewed FEELPIXEL’s portfolio, and when we reached out to discuss the project, the team was very engaged and informative, so we moved forward with the partnership.

What is the status of this engagement?

We began working with FEELPIXEL in May 2022 and launched the site in August 2022, but the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

FEELPIXEL has provided us with efficient solutions for our issues with our original site. According to our performance reports, the new website loads significantly faster than the original, which has been great for our online presence. 

The FEELPIXEL team has also created a much more user-friendly site; our senior leadership team has expressed appreciation for the unique design and engaging graphics showcasing our in-house team. 

How did FEELPIXEL perform from a project management standpoint?

FEELIXEL has managed the project well; we’ve been exceptionally pleased with the ease of communication during the requirements gathering stage. The team listened to our goals and built a detailed activity calendar for each development initiative; they provided accurate time estimates. 

During the development phase, we met twice weekly via Microsoft Teams and Google Meet to evaluate progress and review upcoming tasks. Then, we shifted to phone calls for the testing phase. We’ve also used WhatsApp as our central communication platform for ad-hoc questions in between meetings.

What did you find most impressive about them?

I’ve been most impressed by the FEELPIXEL design team and their conceptualization process; working with them has been excellent. At the beginning of the project, we had particular asks. The team did a great job visualizing our goals, developing them into requirements, and executing them. They’ve given us exactly what we asked for. 

Are there any areas they could improve?

During the project’s final stages, we experienced one lapse in communication, which delayed our timeline. However, since that was the only minor hiccup, I have nothing FEELPIXEL could improve on.

Do you have any advice for potential customers?

I advise being explicitly clear when outlining the project and developing requirements. Be specific when making suggestions, so the FEELPIXEL team can create what you ask for with minimal back and forth.

BACKGROUND

Please describe your company and your position there.

I am Founding Member for Growth at Facets.Cloud

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FEELPIXEL?

We hired them for a revamp of our website Facets.cloud and for creating Product UI screens and flow.

SOLUTION

How did you select this vendor?

We got a list of 5 recommended vendors from different sources. We interviewed and reviewed their past works. Based on those we felt confident about moving with Feelpixel first.

Describe the project in detail and walk through the stages of the project.

We had a simple template based website. We needed a modern look with more progessional screens. Feelpixel did research with us and presented some options. We selected the current design. At the same time, Facets.Cloud has been creating and improving the product screens with the help of Feelpixel.

How many resources from the vendor's team worked with you, and what were their positions?

For the first phase we worked with one designer and one senior manager (also UIUX expert). Thereafter, the designer has picked up really well and works with us closely on a daily basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have got good reviews of our website (Facets.cloud). Also the product screens have eased the understanding ofthe users.

How effective was the workflow between your team and theirs?

Feelpixel team has been available for us whenever we needed. They are prompt in their response and are reliable in crunch times.

What did you find most impressive or unique about this company?

We relly liked their work ethic and readiness to work hard if needed. Also, their designer has understood our product very well, and it reflects in his work.

Are there any areas for improvement or something they could have done differently?

They do suggest some improvements and animations on website. We would kie to see more of these in future.

BACKGROUND

Please describe your company and your position there.

I'm Director of Technology at Hamsa Hitech. I'm responsible for providing technology leadership and all technology initiatives and engineering.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FEELPIXEL?

We wanted to build an extremely sleek, intuitive and easy-to-use interface for our APP. We hired FEELPIXEL for designing user experience for our Mobile app.

SOLUTION

How did you select this vendor?

We had an internal discussion with the team & after thorough online research, we zeroed down on FEELPIXEL design studio. We scrutinized their earlier works & had a couple of meetings with them to understand the timelines, scope of work, cost estimations. We finally agreed upon terms with them considering their fabulous portfolio & professional team.

Describe the project in detail and walk through the stages of the project.

first scope of involvement was research. The objective of the project was to take a user first approach for the different stakeholders of the app. This meant identifying the different personas, their pain points, goals and wishlists. The research outcome helped in clear decision making based on user choices. We understood which product modules should be made into mobile apps. We have completed the different design phase UX, UI and Prototype.

How many resources from the vendor's team worked with you, and what were their positions?

We have been working with a UX lead and 2 designers. On the UI side, we have a lead and 2-3 designers on a retainer engagement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project really went on great and we have no issues as of now.

How effective was the workflow between your team and theirs?

Team coordination was really great .We were regularly updated about the progress of project through weekly meetings as well as Project management software in which both teams were on the same page. They are really professional to work with. They really have a good understanding about the work that they're doing.

What did you find most impressive or unique about this company?

They were really quick to understand the requirements and deliver the solutions. I like the fact that they have a core design competency with a clear focus on creating good design.

Are there any areas for improvement or something they could have done differently?

It’s been a successful partnership thus far.

BACKGROUND

Introduce your business and what you do there.

I’m a director at CinemaParasite Films, a movie production agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FEELPIXEL?

We wanted to create a digital experience. We have our presence in terms of the website, and we do have a targeted audience to which we want to cater. Our identity was all over the place, and the website was in bad shape.

SOLUTION

What was the scope of their involvement?

FEELPIXEL helped us better our digital presence and assisted us with the website and other digital touchpoints like social media channels, banners, and posters. They took care of our brand identity, including the colors we should choose and our tone of voice when we present ourselves digitally, whether in emails or on the website. In terms of deliverables, they took care of the designs, our email formats, and how our social media posts would look.

They suggested that wherever our customers looked at any digital touchpoint, there should be some design language, so they proposed the idea of a design language that we were not aware of, and we decided to go ahead with that.

What is the team composition?

There were two people, and a UI designer was involved in accelerating things at the end.

How did you come to work with FEELPIXEL?

We had a WhatsApp group where we posted this requirement, and someone gave us the reference. We chose FEELPIXEL because we spoke to them and liked them.

How much have you invested in them?

We spent around $14,000 with them.

What is the status of this engagement?

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before working with them, there was no consistency in the brand, and after working with them, people started recognizing us more, and we were able to post regularly. We also saw that the conversion was much better — we used to run Facebook ads, but we couldn’t convert. We’ve also had about 20%–25% more people visiting our site and the time spent on it has also increased.

How did FEELPIXEL perform from a project management standpoint?

They used Trello boards to show us which efforts were in progress, and there was an Excel sheet that we maintained as well. The whole project was split into tasks, and we were also comparing against that.

They are real designers, and they believe in the process. They explained that was how they wanted to work with us. We were initially only thinking about the website, but they think broadly about who your customers are and what your business goals are.

What did you find most impressive about them?

They didn’t claim to be experts, and they were very keen on listening and weren’t jumping to conclusions. Their team was interested in knowing our customers and what our vision was. In terms of design, they have good ideas, a good standard, and quality of design.

Are there any areas they could improve?

I was expecting we would be done in three months, but it was a little delayed. Other than that, they were excellent — they added another resource, and they didn’t charge us for that, which was great. They did a fine job for us.

Do you have any advice for potential customers?

Listen to them and trust their process because it is excellent, and it worked for us.

BACKGROUND

Please describe your company and your position there.

I work as Sales Executive at a food and beverages company it is a FGCG company in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FEELPIXEL?

We hired Feelpixel for our website design project, both for Web and Mobile versions.

SOLUTION

How did you select FEELPIXEL?

This agency was recommended by few industry people. I was seeking for some good agency to work on this project. After few recommendation and some personal research, I decided to select this vendor for my project.

Describe the project in detail and walk through the stages of the project.

The project was to develop creative and responsive website for our new product. The website was developed from scratch.

How many resources from the FEELPIXEL team worked with you, and what were their positions?

Feelpixel assigned 6 employees for this project, and we wanted to launch the product in around 2 months. In which, 2 were UX Designers, 3 UI Designer, and one project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was really appriciable. The website really turned out so well more than our expectation.

How effective was the workflow between your team and theirs?

The workflow was so smooth and efficient. We never faced any issue regarding this.

What did you find most impressive or unique about this company?

The most impressive thing about Feelpixel was they focused on Designing User-Centered Design. They helped us to showcase everything we wanted so well.

Are there any areas for improvement or something they could have done differently?

They can improve on the their internal management level to make the projects more smooth and efficient.

BACKGROUND

Please describe your company and your position there.

I am the Head of Business Development at Amity Global Business School, Pune. Amity Global Business School provides Graduate and Post-Graduate degree in BBA and MBA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FEELPIXEL?

Our college was arranging one of the biggest marathon in Pune City. We were facing challenges with our website, in which customers were facing challenges while booking tickets smoothly.

SOLUTION

How did you select this vendor?

I cam across the Feelpixel through one of my friend. He suggested me to out source this challenge to the Feelpixel. He gave me the surety about the team over here, who will definitely help our marathon website.

Describe the project in detail and walk through the stages of the project.

The project included re-design the website experience, both on Web as well as on mobile. The main stage in this project was to increase the clarity and make the platform smooth for any type of audience, which will help to increase the bookings.

How many resources from the vendor's team worked with you, and what were their positions?

Feelpixel provided us with 4 members to work on this project. 2 people were UX Designers, 1 was UI Designer and 1 project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was really helpful for our marathon. We also conducted survey from real user about the new designs. This time the designer were super exciting and the experience was smooth.

How effective was the workflow between your team and theirs?

The Feelpixel team was really fantastic. They were punctual with their work. I really appreciated their creativity in solving our problems.

What did you find most impressive or unique about this company?

The culture and the creative team they have. They really work with modern solution approach, and they keep users on priority while designing each and everything.

Are there any areas for improvement or something they could have done differently?

They can focus on the increasing team to complete the project more quickly.