FEELPIXEL

BACKGROUND

Introduce your business and what you do there.

I’m the senior executive for the marketing team at CloudMoyo. We offer cloud analytics products and contract management services. I handle our company websites and digital marketing efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FEELPIXEL?

We wanted to build a new website but didn’t have enough technical staff to support website development initiatives. Our original site was very bulky and had 50–60 pages, so it loaded quite slowly, which created other issues. We wanted to create a lighter website to collate our services into one page, so we engaged FEELPIXEL. 

We wanted to represent our brand as a modern, cutting-edge technology company that was simultaneously approachable and accessible. Our goal was for users to visit our website and feel that they could trust our team and technology to meet their needs.

SOLUTION

What was the scope of their involvement?

FEELPIXEL has helped us develop a WordPress website from scratch. First, we briefly described how we wanted to represent our brand online and collaborated with the UI/UX team to plan the new site's layout, design, and content. 

Then, the FEELPIXEL development team used Elementor to customize the pages according to our requirements. During the development process, they suggested we categorize our services into four pillars to make our content more accessible to the average user, which we did. Then, they wrote new content for our main pages to make it easier for non-technical users to understand and built animations to make the site more dynamic. 

The FEELPIXEL team also organized a photo shoot for our employees to take new headshots for the website, which they uploaded to the site. After that, we worked with them to launch the website in two phases. 

Now, they continue to help us with monthly maintenance. 

What is the team composition?

We’ve worked with 5–6 team members from FEELPIXEL, including a content writer, UI/UX designers, and developers.

How did you come to work with FEELPIXEL?

We found FEELPIXEL on Clutch while searching for a local development partner. We reviewed FEELPIXEL’s portfolio, and when we reached out to discuss the project, the team was very engaged and informative, so we moved forward with the partnership.

What is the status of this engagement?

We began working with FEELPIXEL in May 2022 and launched the site in August 2022, but the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

FEELPIXEL has provided us with efficient solutions for our issues with our original site. According to our performance reports, the new website loads significantly faster than the original, which has been great for our online presence. 

The FEELPIXEL team has also created a much more user-friendly site; our senior leadership team has expressed appreciation for the unique design and engaging graphics showcasing our in-house team. 

How did FEELPIXEL perform from a project management standpoint?

FEELIXEL has managed the project well; we’ve been exceptionally pleased with the ease of communication during the requirements gathering stage. The team listened to our goals and built a detailed activity calendar for each development initiative; they provided accurate time estimates. 

During the development phase, we met twice weekly via Microsoft Teams and Google Meet to evaluate progress and review upcoming tasks. Then, we shifted to phone calls for the testing phase. We’ve also used WhatsApp as our central communication platform for ad-hoc questions in between meetings.

What did you find most impressive about them?

I’ve been most impressed by the FEELPIXEL design team and their conceptualization process; working with them has been excellent. At the beginning of the project, we had particular asks. The team did a great job visualizing our goals, developing them into requirements, and executing them. They’ve given us exactly what we asked for. 

Are there any areas they could improve?

During the project’s final stages, we experienced one lapse in communication, which delayed our timeline. However, since that was the only minor hiccup, I have nothing FEELPIXEL could improve on.

Do you have any advice for potential customers?

I advise being explicitly clear when outlining the project and developing requirements. Be specific when making suggestions, so the FEELPIXEL team can create what you ask for with minimal back and forth.

BACKGROUND

Please describe your company and your position there.

I am Founding Member for Growth at Facets.Cloud

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FEELPIXEL?

We hired them for a revamp of our website Facets.cloud and for creating Product UI screens and flow.

SOLUTION

How did you select this vendor?

We got a list of 5 recommended vendors from different sources. We interviewed and reviewed their past works. Based on those we felt confident about moving with Feelpixel first.

Describe the project in detail and walk through the stages of the project.

We had a simple template based website. We needed a modern look with more progessional screens. Feelpixel did research with us and presented some options. We selected the current design. At the same time, Facets.Cloud has been creating and improving the product screens with the help of Feelpixel.

How many resources from the vendor's team worked with you, and what were their positions?

For the first phase we worked with one designer and one senior manager (also UIUX expert). Thereafter, the designer has picked up really well and works with us closely on a daily basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have got good reviews of our website (Facets.cloud). Also the product screens have eased the understanding ofthe users.

How effective was the workflow between your team and theirs?

Feelpixel team has been available for us whenever we needed. They are prompt in their response and are reliable in crunch times.

What did you find most impressive or unique about this company?

We relly liked their work ethic and readiness to work hard if needed. Also, their designer has understood our product very well, and it reflects in his work.

Are there any areas for improvement or something they could have done differently?

They do suggest some improvements and animations on website. We would kie to see more of these in future.

BACKGROUND

Please describe your company and your position there.

I'm Director of Technology at Hamsa Hitech. I'm responsible for providing technology leadership and all technology initiatives and engineering.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FEELPIXEL?

We wanted to build an extremely sleek, intuitive and easy-to-use interface for our APP. We hired FEELPIXEL for designing user experience for our Mobile app.

SOLUTION

How did you select this vendor?

We had an internal discussion with the team & after thorough online research, we zeroed down on FEELPIXEL design studio. We scrutinized their earlier works & had a couple of meetings with them to understand the timelines, scope of work, cost estimations. We finally agreed upon terms with them considering their fabulous portfolio & professional team.

Describe the project in detail and walk through the stages of the project.

first scope of involvement was research. The objective of the project was to take a user first approach for the different stakeholders of the app. This meant identifying the different personas, their pain points, goals and wishlists. The research outcome helped in clear decision making based on user choices. We understood which product modules should be made into mobile apps. We have completed the different design phase UX, UI and Prototype.

How many resources from the vendor's team worked with you, and what were their positions?

We have been working with a UX lead and 2 designers. On the UI side, we have a lead and 2-3 designers on a retainer engagement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project really went on great and we have no issues as of now.

How effective was the workflow between your team and theirs?

Team coordination was really great .We were regularly updated about the progress of project through weekly meetings as well as Project management software in which both teams were on the same page. They are really professional to work with. They really have a good understanding about the work that they're doing.

What did you find most impressive or unique about this company?

They were really quick to understand the requirements and deliver the solutions. I like the fact that they have a core design competency with a clear focus on creating good design.

Are there any areas for improvement or something they could have done differently?

It’s been a successful partnership thus far.

BACKGROUND

Introduce your business and what you do there.

I’m a director at CinemaParasite Films, a movie production agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FEELPIXEL?

We wanted to create a digital experience. We have our presence in terms of the website, and we do have a targeted audience to which we want to cater. Our identity was all over the place, and the website was in bad shape.

SOLUTION

What was the scope of their involvement?

FEELPIXEL helped us better our digital presence and assisted us with the website and other digital touchpoints like social media channels, banners, and posters. They took care of our brand identity, including the colors we should choose and our tone of voice when we present ourselves digitally, whether in emails or on the website. In terms of deliverables, they took care of the designs, our email formats, and how our social media posts would look.

They suggested that wherever our customers looked at any digital touchpoint, there should be some design language, so they proposed the idea of a design language that we were not aware of, and we decided to go ahead with that.

What is the team composition?

There were two people, and a UI designer was involved in accelerating things at the end.

How did you come to work with FEELPIXEL?

We had a WhatsApp group where we posted this requirement, and someone gave us the reference. We chose FEELPIXEL because we spoke to them and liked them.

How much have you invested in them?

We spent around $14,000 with them.

What is the status of this engagement?

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before working with them, there was no consistency in the brand, and after working with them, people started recognizing us more, and we were able to post regularly. We also saw that the conversion was much better — we used to run Facebook ads, but we couldn’t convert. We’ve also had about 20%–25% more people visiting our site and the time spent on it has also increased.

How did FEELPIXEL perform from a project management standpoint?

They used Trello boards to show us which efforts were in progress, and there was an Excel sheet that we maintained as well. The whole project was split into tasks, and we were also comparing against that.

They are real designers, and they believe in the process. They explained that was how they wanted to work with us. We were initially only thinking about the website, but they think broadly about who your customers are and what your business goals are.

What did you find most impressive about them?

They didn’t claim to be experts, and they were very keen on listening and weren’t jumping to conclusions. Their team was interested in knowing our customers and what our vision was. In terms of design, they have good ideas, a good standard, and quality of design.

Are there any areas they could improve?

I was expecting we would be done in three months, but it was a little delayed. Other than that, they were excellent — they added another resource, and they didn’t charge us for that, which was great. They did a fine job for us.

Do you have any advice for potential customers?

Listen to them and trust their process because it is excellent, and it worked for us.

BACKGROUND

Please describe your company and your position there.

I work as Sales Executive at a food and beverages company it is a FGCG company in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FEELPIXEL?

We hired Feelpixel for our website design project, both for Web and Mobile versions.

SOLUTION

How did you select FEELPIXEL?

This agency was recommended by few industry people. I was seeking for some good agency to work on this project. After few recommendation and some personal research, I decided to select this vendor for my project.

Describe the project in detail and walk through the stages of the project.

The project was to develop creative and responsive website for our new product. The website was developed from scratch.

How many resources from the FEELPIXEL team worked with you, and what were their positions?

Feelpixel assigned 6 employees for this project, and we wanted to launch the product in around 2 months. In which, 2 were UX Designers, 3 UI Designer, and one project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was really appriciable. The website really turned out so well more than our expectation.

How effective was the workflow between your team and theirs?

The workflow was so smooth and efficient. We never faced any issue regarding this.

What did you find most impressive or unique about this company?

The most impressive thing about Feelpixel was they focused on Designing User-Centered Design. They helped us to showcase everything we wanted so well.

Are there any areas for improvement or something they could have done differently?

They can improve on the their internal management level to make the projects more smooth and efficient.

BACKGROUND

Please describe your company and your position there.

I am the Head of Business Development at Amity Global Business School, Pune. Amity Global Business School provides Graduate and Post-Graduate degree in BBA and MBA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FEELPIXEL?

Our college was arranging one of the biggest marathon in Pune City. We were facing challenges with our website, in which customers were facing challenges while booking tickets smoothly.

SOLUTION

How did you select this vendor?

I cam across the Feelpixel through one of my friend. He suggested me to out source this challenge to the Feelpixel. He gave me the surety about the team over here, who will definitely help our marathon website.

Describe the project in detail and walk through the stages of the project.

The project included re-design the website experience, both on Web as well as on mobile. The main stage in this project was to increase the clarity and make the platform smooth for any type of audience, which will help to increase the bookings.

How many resources from the vendor's team worked with you, and what were their positions?

Feelpixel provided us with 4 members to work on this project. 2 people were UX Designers, 1 was UI Designer and 1 project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was really helpful for our marathon. We also conducted survey from real user about the new designs. This time the designer were super exciting and the experience was smooth.

How effective was the workflow between your team and theirs?

The Feelpixel team was really fantastic. They were punctual with their work. I really appreciated their creativity in solving our problems.

What did you find most impressive or unique about this company?

The culture and the creative team they have. They really work with modern solution approach, and they keep users on priority while designing each and everything.

Are there any areas for improvement or something they could have done differently?

They can focus on the increasing team to complete the project more quickly.

BACKGROUND

Please describe your company and your position there.

I am the UI Designer of an E-learning platform for Senior Citizens named Evergreen Club headquartered in Pune, India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FEELPIXEL?

We found a sudden decrease in the number of downloads of the App and there were also various feedbacks received from users on difficulty in finding and completing certain tasks. Hence, we approached FEELPIXEL with an objective of improving the user experience and making our application easy to use.

SOLUTION

How did you select this vendor?

Through a reference from our company’s who has got service from FEELPIXEL before

Describe the project in detail and walk through the stages of the project.

The Evergreen Club app introduces new ways of social interaction while being home for senior citizens. It also promotes a great virtual experience with exciting events & activities for seniors to enjoy. The project included research in similar fields of event bookings and online learning platforms, followed by brainstorming with HODs on the research and insights collected.Taskflows and user flows were created to ensure the best experience for user interaction. Once the flows were approved, the wireframes were created to visualize the end product. Finally, the visual designs were created after the wireframes were approved by all the HODs.

How many resources from the vendor's team worked with you, and what were their positions?

A total of 3 resources , including an UX Strategist, and two UI UX Designers were provided by FEELPIXEL.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still in the development phase and it will be a while until it goes live. However, we are confident with the overall design flow of the project and believe it will improve the overall user journey and experience throughout the application.

How effective was the workflow between your team and theirs?

It was very smoothly handled, we connected on a weekly basis for all the project updates. Incase of any doubts or concerns we followed up immediately .

What did you find most impressive or unique about this company?

FEELPIXEL came up with a very interesting strategy for solving the problem with the project. All the steps and action were very well thought through, which resulted in timely delivery from their end.

Are there any areas for improvement or something they could have done differently?

Working with them has been a pleasant experience. We look forward to many more collaborations in future.

BACKGROUND

Please describe your company and your position there.

I was the co-founder of 'Social Mirror'. Social Mirror is a news and media company based in Pune, India. Social Mirror captures the local as well as international events.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FEELPIXEL, and what were your goals?

Our company hired FEELPIXEL for the website re-design project. Our goal was to make the website visually appealing and easy to use for all types of audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

I loved the other works of FEELPIXEL, they were so clean with their previous work and I have also asked other few clients about them. The review regarding FEELPIXEL was really so appreciating. The way they convinced us for the project and the way they showcased the solutions they can give was really impressive. These factors helped us to decide our vendor.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The major scope of work in this project was re-designing the entire website which was really complicated before this project. The steps included in this project were:- Understanding the Target Audience behavior and then decide the best layouts for the website. Making the website mobile friendly as well. The technology used in this was WordPress, PHP, WhatsApp integration.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 4 people from Team FEELPIXEL. Two people were UX Researchers, and one was UI Designer, and one was a Product Manager. Their co-ordination was really fantastic.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Team FEELPIXEL really gave a fantastic outcomes. We were totally satisfied with their work. They delivered the project in time. They really made the UX and UI so better and it really made it so simple.

Describe their project management style, including communication tools and timeliness.

They provided a dedicated project manager to handle all the communication and work according to timeline decided. They used to communicate through e-mails, hangouts, and google meets. If required, we used to directly set up a Telecommunication call.

What did you find most impressive or unique about this company?

The most impressive thing about the company was their culture and the sense of art into design. Their team was so impressive with the first pitch presentation and the ways they provided to completed the project was really so efficient.

Are there any areas for improvement or something they could have done differently?

I would like to suggest to improvise the pace of the work. As they can assign more employees on a project to complete it more sooner.

BACKGROUND

Please describe your company and your position there.

Senior manager digital for a life insurance company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FEELPIXEL?

To design the digital experience for the insurance agent, which makes their life easy by completing the tasks efficiently.

SOLUTION

How did you select this vendor?

I got to know about Feelpixel through LinkedIn, I connected with few other vendors but after my call with Feelpixel they immediately understood our requirement and I found them to be the best fit for UX/UI upgrade.

Describe the project in detail and walk through the stages of the project.

The project included the following- kick-off Stakeholder meeting Business and user goals Design brief presentation User persona and journey map Wireframe flow for entire app Visual design options Final visual design delivery

How many resources from the vendor's team worked with you, and what were their positions?

There were 2 resources involved

 1. Lead UX

2. UI/UX designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final designs came out to be great, Feelpixel helped us achieved key business goals like - Improved work efficiency- (300%) Easy tracking of leads in one place Sales team were able to reach and connect with customers, 10% increase in lead conversion

How effective was the workflow between your team and theirs?

Feelpixel gave us an organised plan in first week, and we agreed to stick to that. Their design team also helped us setting up the seamless process by introducing zeplin, where our developers could easily access and use design assets and specs.

What did you find most impressive or unique about this company?

Feelpixel listens to users, they really advocate for the end user's needs and expectations. Their approach and process are effective to produce quality results in a small amount of time.

Are there any areas for improvement or something they could have done differently?

I think they did the best job for us, not that I can think of.

BACKGROUND

Please describe your company and position.

I am the AVP Design of Kotak Cherry

Describe what your company does in a single sentence.

Financial services 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FEELPIXEL to accomplish?

• Delightful CX

SOLUTION

How did you find FEELPIXEL?

Referral

Why did you select FEELPIXEL over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from FEELPIXEL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To create risk analysis journey and capturing customer personal to suggest them with best financial advice and products

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Prototypes, CX journeys and graphic design 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They worked in very timely fashioned and delivered great quality deliverables on time

What was your primary form of communication with FEELPIXEL?

In-Person Meeting

What did you find most impressive or unique about this company?

They were able to understand the user’s mental model and worked on a very tight deadline with great quality.

Are there any areas for improvement or something FEELPIXEL could have done differently?

Not that I can think of.