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De-Position Your Competition™

De-Positioning is how brands win.

Most brands chase differentiation.
That’s why they stall, fade, or get replaced.

Customers don’t buy “different.”
They buy the brand that solves their biggest problem better than anyone else.

Fazer has pioneered De-Positioning, a brand strategy methodology built on consumer behavior science that reframes competition, exposes weakness, and makes alternatives feel incomplete.

  • Min project size
    $75,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    10 - 49
  • Locations
    New York, NY
  • Year founded
    Founded 2017

1 Locations

  • New York , NY

Select Focus Area
Industries
Financial services
20%
Medical
20%
Business services
15%
Energy & natural resources
10%
Hospitality & leisure
10%
Consumer products & services
5%
Real estate
5%
Retail
5%
Telecommunications
5%
eCommerce
5%
Clients
Enterprise (>$1B)
42%
Midmarket ($10M - $1B)
33%
Small Business (<$10M)
25%

Pricing Snapshot

Min. project size $75,000+
Avg. hourly rate $200 - $300 /hr
Rating for cost 4.9 /5

What Clients Have Said

Fazer offers competitive pricing, with project costs ranging from $65,000 to $750,000. Clients appreciate the value for cost and the quality of work, highlighting effective communication and project management throughout their engagements.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 17 reviews
< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

Select a service to see pricing information

Highly Rated Similar Providers

Fazer Review Insights

Overall Review Rating

5.0
  • Quality 5.0
  • Schedule 5.0
  • Cost 4.9
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • Clear Scope and Deliverables Communication

    Clients appreciate the clarity with which Fazer communicates project scope and deliverables. This transparency helps in setting realistic expectations and facilitates a smooth project execution.

  • Responsive and Client-Centric Approach

    Fazer is praised for being responsive and attentive to client feedback, ensuring that project outcomes align with client visions. Their willingness to incorporate client ideas and adapt to feedback is frequently noted.

  • High Client Satisfaction and Exceeding Expectations

    Multiple reviews reflect clients' satisfaction with Fazer's services, often stating that the outcomes exceeded their expectations. The firm's dedication to understanding client needs and delivering quality work is a consistent theme.

  • No Areas for Improvement Noted

    Clients generally do not identify any significant areas for improvement, indicating a high level of satisfaction with Fazer's services and outcomes. Any suggestions for improvement are minimal or non-existent.

  • Innovative and Creative Problem Solving

    Fazer is recognized for their innovative and creative approach to solving client challenges. Their ability to provide unique solutions and fresh perspectives is appreciated by clients across various industries.

Fazer Reviews

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Branding & Marketing Strategy for Software Company

  • $50,000 to $199,999
  • Oct. 2015 - Apr. 2016
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They are simply the best in the business."

Feb 17, 2023
VP Marketing, DoSpace
Mildred Rouse
  • Other industries
  • Lincoln, Nebraska
  • 11-50 Employees
  • Online Review

A software company hired Fazer to help with the branding strategy of their app. The team helped the client define their brand and created a marketing strategy around it. Three teammates worked on the project. 

Branding for Lead Generation Platform

  • Branding
  • $50,000 to $199,999
  • Apr. - Sep. 2018
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Overall, we are very satisfied with what this team delivered on."

Jan 25, 2023
Marketing Director, Lead Generation Platform
Anonymous
Verified
  • Telecommunications
  • Seattle, Washington
  • 11-50 Employees
  • Online Review
  • Verified

Fazer provided branding services for a lead generation platform. They were tasked with creating a strategy around the client's logo.

Rebranding for Employee Experience Platform Provider

  • Branding Other Design
  • $50,000 to $199,999
  • Sep. 2020 - Feb. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I was most impressed by the thought process and creativity that they brought forward."

Jan 24, 2023
VP of Marketing, Viveka
Tristian Caldwell
Verified
  • Other industries
  • Mountain View, California
  • 201-500 Employees
  • Online Review
  • Verified

Fazer spearheaded the rebranding efforts of an employee experience platform provider. They defined the different aspects of the client's brand and designed the firm's logo.

Branding for HR Company

  • Branding
  • $50,000 to $199,999
  • Sep. 2020 - Feb. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Anytime we needed something or we had a question they were present."

Jan 6, 2023
VP of Marketing, HR Company
Anonymous
Verified
  • Telecommunications
  • Mountain View, California
  • 201-500 Employees
  • Online Review
  • Verified

Fazer provided rebranding services for an HR company. They defined different aspects of the client's company, designed a new website, and created a fresh logo.

Branding for University Banking Club

  • Branding
  • $50,000 to $199,999
  • Jan. - Aug. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Fazer was open to collaboration, adaptable to changes in the scope, and communicative."

Nov 3, 2022
Marketing Director, University Banking Club
Karter Ballard
  • Financial services
  • Flagstaff, Arizona
  • 501-1,000 Employees
  • Online Review

Fazer provided branding services to a university banking club. They conducted a discovery session, identified the client's needs, and provided a business plan.

Branding & Identity Refresh for Catering Company

  • Branding
  • $10,000 to $49,999
  • Feb. - Aug. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The positivity and ease of working with Fazer were impressive."

Oct 25, 2022
Marketing Director, Catering Company
Anonymous
  • Other industries
  • San Francisco, California
  • 11-50 Employees
  • Online Review

Fazer helped a catering company rebrand their business to be seen as relevant and fresh. The team analyzed the firm's competitors and created a branding strategy based on their findings. 

Website Branding & Ads for Digital Marketing Agency

  • Branding
  • $50,000 to $199,999
  • Feb. - Mar. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I had an excellent experience and will use them in the future."

Sep 21, 2022
CTO, Renova Digital
Dustin Mumaugh
Verified
  • Advertising & marketing
  • Miami, Florida
  • 1-10 Employees
  • Online Review
  • Verified

Fazer worked on the ads and branding of a new website for a digital marketing agency. Three teammates worked directly with the client on this project. They created visual assets and worked on the site's layout.

Branding & Messaging Dev for Financial Services Company

  • Branding
  • $50,000 to $199,999
  • Jan. - Oct. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We were extremely pleased with the result Fazer was able to achieve with our new brand identity."

Aug 25, 2022
CEO, Financial Services Company
Anonymous
Verified
  • Financial services
  • Boston, Massachusetts
  • 11-50 Employees
  • Online Review
  • Verified

Fazer redeveloped the branding of a financial services firm. They created a new brand positioning, messaging, and identity. The team then worked on designing the client's website and marketing materials. 

Showing 11-18 of 18 Reviews

Locations (1)

511 Avenue of the Americas, Ste. 320 New YorkNY, United States 10011

10 - 15

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