Favoured

BACKGROUND

Please describe your company and position.

I am the Senior Creative Artworker at Currys of Currys plc

Describe what your company does in a single sentence.

We are Currys. One team with one shared passion: helping everyone enjoy amazing technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• We hired Favoured to boost our app downloads and increase online sales, which they successfully achieved

SOLUTION

How did you find Favoured?

• Referral
• Clutch Site

Why did you select Favoured over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Favoured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Favoured delivered a comprehensive strategy that include user engagement campaigns, app optimization, and boosted sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thier efforts increased our online sales by 50%, improved user engagement, and boosted app download

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impeccable project management, on-time delivery, and responsive to our needs. Impressed!

What was your primary form of communication with Favoured?

Virtual Meeting

What did you find most impressive or unique about this company?

Their innovative strategies and data-driven approach were truly impressive, boosting our online presence and sales.

Are there any areas for improvement or something Favoured could have done differently?

Favoured's mobile and app marketing service significantly boosted our retail business. Their expertise delivered excellent results. To improve, more detailed performance metrics would be helpful

BACKGROUND

Please describe your company and your position there.

I am the product manager for a product design company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured, and what were your goals?

We hired Favoured to launch our marketing efforts for our first app, Stitch. The goal was to reach maximum brand awareness and start building a community on the app

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed with 10 different marketing companies and Favoured stood out to us as they showed a creative understanding of how the industry works and approaching it with fresh innovative ideas.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The goal was to use softwares such as: Segment, Customer.io, MixPanel, FireBase, AppsRadar to track the analytics of the marketing efforts done by Favoured. We were in an experimental phase of figuring out the best way to market our app as this was the first marketing efforts done for Stitch.

How many resources from the vendor's team worked with you, and what were their positions?

10+, the provided us with the full shabang, content creators for social media platforms, copywriters, designers, video editors and a manager. All of whom were fantastic and very well experienced in their field.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Favoured had instrumented us with all the right tools to market our app properly and had provided fantastic insight on where we need to focus our efforts to improve retention on our app to allow the marketing efforts to be even more effective.

How effective was the workflow between your team and theirs?

We had a meeting once a week to catch up on all the work done between each week. Their communication and workflow was seamless and a pleasure to work with.

What did you find most impressive or unique about this company?

They’re a one-stop shop for any marketing efforts.

Are there any areas for improvement or something they could have done differently?

Genuinely, no - they were all round fantastic.

BACKGROUND

Please describe your company and your position there.

As CMO of a new app offering, we were keen to embrace a structured and disciplined marketing approach, with experts

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured, and what were your goals?

A digital marketing strategy focused on app downloads. We needed to hit a specifci number of downloads for a target CPI.

SOLUTION

How did you select this vendor and what were the deciding factors?

Favoured are experts in app marketing and are prepared to work with start-ups at affordable rates.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The delivered the marketing strategy - the recruitment programme, the activation and reactivation strategy and all collateral.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a range of their experts acros the spectrum to deliver best advice in each area.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We hit better than expected CPI figures within our strategy (<£2). We had click through rates of over 60% on our user emails. We made really good progres with our stated aims.

How effective was the workflow between your team and theirs?

Really effective. They were super responsive and worked fluently as a team.

What did you find most impressive or unique about this company?

They were able to help us across every aspect. They made smart recommentations and responded well to feedback. They really understood the task and the right way to deliver results.

Are there any areas for improvement or something they could have done differently?

Not really.

BACKGROUND

Please describe your company and your position there.

Small health & fitness app; CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured?

Favoured managed UA and helped us with a re-brand

What were your goals for this project?

We aimed to improve the product and its ROI on paid channels.

SOLUTION

How did you select Favoured?

I interviewed the leading app marketing companies and landed on Favoured.

Describe the scope of their work in detail.

Favoured helped me manage FB, Google, and Apple Search accounts, improve MOFU analytics, and re-design the app.

What was the team composition?

There are several experts in a range of marketing areas, 12 total.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a good looking new app icon and in-app design. Our Apple Search ads improved dramatically and creative strategy was refined. Overall clearer direction on marketing direction.

How effective was the workflow between your team and theirs?

We collaborated weekly on a regular basis.

What did you find most impressive about this company?

The team has especially talented and collaborative designers. They know the ins and outs of app analytics.

Are there any areas for improvement?

As they continue to scale, communication will be key between departments like UA and creative.