ExpandX

BACKGROUND

Please describe your company and your position there.

I am in the real estate business for more than 20 years. We own a vast investment portfolio of residential properties we manage in London, UK. I am the Director for the company. We have been on the market for more than 10 years now.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We approached ExpandX Marketing with projects related to our investment portfolio of residential properties we manage in London, UK. We have acquired new properties and we needed improvements related to our branding, digital presence, online communication, marketing and sales management as our focus was mainly in solid business development during the last 5 years.

What were your goals for this project?

We needed to launch a new corporate website (with a B2B focus) and another website (with a B2C focus). This was the first stage of our project with ExpadnX. The competition in London is extremely intense and difficult and we needed to stand out as a brand and organization.

Once this initial phase of the project was completed the schedule was to continue with building on the digital presence of the brand. This covered intense and powerful boosts in terms of lead generation, retention campaigns, customer engagement and brand awareness campaigns.

All that was targeted with the end goal of physical customers to enter our sales suites in central London where our sales specialists and negotiations were managing the deals. This mix was later on supplemented with Employer branding and corporate branding campaigns which were mainly targeted at our staff and partners.

SOLUTION

How did you select this vendor?

The procedure was long but we started with a referral from the industry. A colleague of ours knew the CEO who was actively involved in the real estate market.

The knowledge, both in marketing and real estate, which the team of ExpandX showed us during the several strategic calls we had was impressive. Once we were presented the year round strategy we and previous work results were made our decision to work with them.

Describe the scope of their work in detail.

I would divide it in two parts. Website development and Marketing & Sales campaigns. For the firs part the team did an extensive research and series of discovery calls with us and our team to understand better what we need. The schedule was tight but we managed to do the preparation well enough.

Then in period of few months we extensively worked on the website development. The team advised us on a lot of topics as there were many questions arising all the time. Once we had our B2B and B2C websites ready and functioning we continued with the marketing mix the planing of the campaigns. This was done in very digestible and easy for us way.

The team planned and worked on everything - visuals, video ads, creative, brand alignment, funnels, prospects, customer profile, targeting in therms of geographies, etc. We had a very strong digital ads campaigns for the first months but later on gradually moved on to more targeted and "vast" digital coverage of the campaigns. All very well planned, managed and optimized.

What was the team composition?

Very well structured. The CEO is on top of everything but we were assigned a project manager to run all the campaigns and project. Reporting, deadlines, project deliveries, communication and timing is great. We worked with the marketing and the web dev team mainly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have managed to build a solid pipeline of qualified leads for our new property developments. This was the end goal and we managed to deliver on that effectively. Our residential units were sold/rented out accordingly and in time as per the schedule. All this thanks to the right marketing mix, preparation and expertise of the ExpandX team.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

Their knowledge of the industry we operate in was impressive. Obviously they did a serious market research prior every major step of the campaigns. This proved to be working excellent months later.

Are there any areas for improvement?

Wouldn't say so.

BACKGROUND

Please describe your company and your position there.

I am the owner of a Hotel. We run the hotel since 2001 and have developed a strong presence on the market in the region for relaxing tourism activities during the four seasons. We maintain high ranking in Booking.com for five consecutive years with ratings from our guests above 9.1. We welcome guests from all over the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We needed a brand new website. That was the main task we approached ExpandX Marketing & Web. We had an old one and we needed a new one whit modern vision, design, effects, information architecture and SEO functionality all along with the mechanics of a well functioning website of a hotel.

Once this project was completed we continued working with the team of ExpandX on social media marketing, facebook ads, goodle ads and marketing strategy projects related to visual design and SEO as well.

What were your goals for this project?

New website, increase and boost in digital presence, sales and revenue increase, market share growth.

SOLUTION

How did you select this vendor?

We have seen that they have worked on other projects in the Hospitality industry. We have seen their portfolio and other websites the team have created and really liked their work. Also the communication and the approach to us as a new customer was very good. That made us choose them as a service provider.

Describe the scope of their work in detail.

For all the projects we had with ExpandX the team always started with the very detailed brief. Once we gave back the information needed, that was analysed by the team, we then discussed the strategy proposed and the steps with the project manager. Planing and processes were very good. Regarding the website development they started with a very well structured plan of the procedure, gave us information we need to decide on, gave us some design samples and navigated the project smoothly.

We received the first draft version of the website. It was beautiful. Than we did some coordinated revisions on the final touches, texts, images, etc - and the website was completed. They advised us on so many aspects we even did not think of! Perfect job! When we continued with the maintenance and management of the social media of our Facebook business profile the processes were kind of a similar ones.

They developed beautiful creatives and visuals, text and aligned everything in a posting plan. Everything was communicated very well with concrete targets, arguments, goals and explanations why it is done in such a way. Same was the approach with the paid ads in Facebook and Google. Which were developed top to bottom by ExpandX and gave us great results. The team also helped us with the design and printing of business cards, internal hotel branding, brand stationary and other marketing materials.

What was the team composition?

I think that we have worked and communicated with the whole team during the development of all those macro and micro projects. We have communicated and worked with the CEO, designers, website developers, marketing experts, Facebook & Google experts, copywriters, etc. Everything though was managed and moderated by a project manager! Thank you for everything!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen tremendous results in the first three months since the launch of the new website and the upgrades of our business profiles in the social media platforms. Engagement with the customers we had in the hotel transferred to the digital platforms and other saw the positive response as well.

That was spreading rapidly and we started getting more activities on our digital profiles and more inquiries from new guests, which thanks to the digital campaigns, new website, ads and activities saw the potential of our hotel an the quality of the services we deliver. We have seen occupancy rates increasing in April and May, compared to lower ones the previous year. Thank you!

How effective was the workflow between your team and theirs?

Very smooth and very effective.

What did you find most impressive about this company?

They really know what they are doing! Anything related to marketing, sales, market research and business development in traditional and digital context. They are really, really good!

Are there any areas for improvement?

I don't think so.

BACKGROUND

Please describe your company and your position there.

I am responsible for the marketing at Karoll Capital Management, a Bulgarian asset management company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We were looking to improve our social media presence for a specific product - a savings plan targeted towards more general audience, as well as to optimize our campaigns and landing page for lead generation.

What were your goals for this project?

We wanted to reach out and appeal to a broader audience that is very active on social media, but in the same time keep campaigns effective in terms of lead generation.

SOLUTION

How did you select this vendor?

We started working together after we attended a marketing conference, organized by ExpandX.

Describe the scope of their work in detail.

The whole process started with them sending us a precise marketing brief questionnaire in order to clarify our business, the current situation of our marketing activities and our goals for the future. After reviewing it, they prepared a full marketing strategy with concrete steps to achieve our business goals.

We decided together to focus on the following actions:

• optimizing the landing page of our savings plan for lead generation. We received a very detailed step-by-step report outlining why certain actions were needed and how to implement them
• creating a Facebook campaign from creatives and copywriting, to setting everything up and managing the campaign itself
• creating a content marketing plan for a newly launched Instagram page

Again they developed the concept, prepared the visuals and the copywriting to go with it.

What was the team composition?

Our account manager was our main point of contact. I know a designer and a creative participated in the process, I am not sure how many other team members were involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the period of the campaign managed by ExpandX team we managed to almost double the reach while decreasing the cost per conversion more than 3 times. The traffic to our landing page also tripled, and we are consistently getting more leads compared to previous periods. Our Instagram page is up and running and we are already getting followers without any promotion on our side.

How effective was the workflow between your team and theirs?

The workflow itself was as impressive as the results achieved by the team. From the beginning, the process was smooth and the cooperation - efficient. The communication with our account manager was very easy and efficient.

We shared files in the cloud, talked mainly through email and phone and she managed to minimize the effort needed from our part, very clearly indicating what is expected from us so that we are on schedule. Feedback was always taken into account without compromising the effectiveness of the projects.

What did you find most impressive about this company?

Even though all campaigns are measured by the results achieved, and in our case the results were great, for me personally what was even more impressive was the efficiency of their work in the day-to-day tasks leading to a successful outcome.

They developed a very professional workflow that removes miscommunication,  stressfull deadlines, and execution compromises.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager for the newly opened Algara Beach Hotel, which is located on the southern part of a quiet resort village in Bulgaria.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We needed a reliable partner with experience in the industry to develop and execute our digital marketing strategy. This included Facebook and Google ads, lead generation, customer retention, incentives, email marketing, online reputation management, SEO, branding, and design.

What were your goals for this project?

We wanted to establish ourselves as one of the top five newly opened resorts/hotels in the North Black Sea coastal region. We also wanted to fulfill our room sales targets and develop a recognizable and memorable brand among specific customer segments. In doing so, we were hoping to establish a loyal customer base.

SOLUTION

How did you select this vendor?

ExpandX Marketing & Web was strongly recommended to us. We chose them because of their marketing, sales, and tech know-how and their successful track record with identical projects in Bulgaria, Greece, and Spain.

Describe the scope of their work in detail.

We work in close cooperation with the ExpandX team. They gave us a very detailed and professional marketing strategy at the beginning of the project. We did a meeting with our management team to make sure that this strategy was aligned with our business goals. After the meeting, we set realistic targets, and, since then, ExpandX has analyzed, developed, executed, and further improved an array of marketing activities.

The team is executing our digital ad campaigns, which include text, images, and videos, while also designing our marketing materials and building out our communication strategy. They’ve also implemented promotional offers and sales incentives as part of a marketing and sales strategy.

What was the team composition?

We were assigned an account manager that coordinates the whole project, including all of the marketing activities. The greater team that has worked on the project thus far is composed of a designer, several marketing specialists, a copywriter, some Facebook and Google Ads specialists, and a web developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve executed a very successful marketing campaign for the opening of the facility. Sales have increased, and all of the results have matched the initial business goals set by our management team.

In terms of lead generation, we have a strong, stable, and consistently full list of inquiries from members of our target audience. Brand awareness has also increased, and we’re now easily recognizable in the local hospitality market.

How effective was the workflow between your team and theirs?

The workflow has been absolutely great! Project management is smooth, and their team is very straightforward with us. We’re in constant communication with our account manager.

We receive weekly and monthly reports—both quantitative and qualitative—that show our progress towards sales targets and other business goals. We communicate primarily via email and speak over the phone or in-person when necessary.

What did you find most impressive about this company?

They performed a professional and thorough analysis of our business goals during our very first meetings. Also, they are very open to feedback and communication. The marketing know-how that they possess is top-notch!

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I'm a managing partner at Prosperamo Consulting Group, an international management consulting firm. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We hired ExpandX Marketing & Web for full-service digital marketing, including logo design, website development, SEO, and social media and email marketing. 

What were your goals for this project?

We wanted a strong, distinctive brand identity. 

SOLUTION

How did you select this vendor?

We had strong recommendations from our trusted partners who had directly observed the quality of their services.

Describe the scope of their work in detail.

They built a new website with blog features, SEO-friendly architecture, and pages that describe our business and legal strategies. They currently implement a multi-channel marketing campaign on Facebook, YouTube, and Google advertising. 

What was the team composition?

Our personal account manager handles communication. She acts as a single point of contact between us and the designers, web developers, and marketing specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The brand they created sends a clear message about our high-end services, and the website is intuitive and easy to use. Plus, all the outcomes have been exceptional. The services they still provide already show good conversion rates.

How effective was the workflow between your team and theirs?

They make our cooperation as easy and efficient as possible. I'm sincerely impressed by the professionalism of their project management, the efficiency of their workflow, and the high-quality results they deliver.

What did you find most impressive about this company?

ExpandX Marketing & Web completes projects with brilliant attention to detail and a deep understanding of our preferences. They love what they do, and their work proves it. They handle our projects with professionalism, creativity, and wonderful organization. 

Are there any areas for improvement?

No, I can't thank them enough for the wonderful job they do!

BACKGROUND

Please describe your company and your position there.

I’m a marketing manager for Telelink. We create IT solutions and network systems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We needed help to create and administer a new website for a brand ambassador program. We engaged ExpandX Marketing & Web to provide branding and digital marketing services as well.

What were your goals for this project?

We wanted the website to have a professional yet approachable look and feel. The site needed to be modern, interactive, responsive, and easy to navigate. We also wanted a well-organized admin panel that is easy for non-technical people to use.

SOLUTION

How did you select this vendor?

We found ExpandX Marketing & Web through a reference. We chose their team out of three companies.

Describe the project and the services they provided in detail.

ExpandX Marketing & Web designed and built a new website with an admin panel and SEO. The team also created branding and marketing positioning. They developed the marketing strategy, web strategy, and project proposal.

What was the team composition?

We worked with ExpandX Marketing & Web’s entire team. Different team members worked on various tasks.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

ExpandX Marketing & Web’s work brought greater awareness to our brand ambassador program and improved our SEO. They have managed to precisely communicate our marketing message and create a working digital image for the campaign related to our program. 

How was project management arranged and how effective was it?

The team fulfilled the assignment within the given deadlines. They advised us and offered the most up-to-date solutions in web design, content marketing, web development, and digital marketing. This further increased our satisfaction with their work.

What did you find most impressive about this company?

ExpandX Marketing & Web was flexible, punctual, and responsive. They replied promptly to every inquiry on our behalf, and they found solutions to any issue we brought to them.

Are there any areas for improvement?

We haven't identified any.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager

Describe what your company does in a single sentence.

Buying, investing, renovations and lettings of residential real estate. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build a new website
• Improve Branding and Digital Image
• Increase Lead Generation

SOLUTION

How did you find ExpandX?

• Online Search
• Referral
• Personal Recomendation

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with ExpandX Marketing & Web has been a comprehensive, high-impact experience that covered our full digital presence — from website development, through multi-channel digital marketing, to professional video production. Their team of 8+ specialists (web developers, designers, UX/UI experts, SEO strategists, marketing managers, and project managers) worked in close coordination to deliver a unified, brand-aligned digital ecosystem.

On the website development side, ExpandX designed and built a modern, responsive, and multilingual website with up to 40 pages, fully aligned with our brand identity and business objectives. This included interactive and dynamic elements, a clear value proposition presentation, optimized user experience, GDPR compliance, fast loading speed, and on-page SEO setup. They integrated advanced analytics tools for performance tracking, call-to-action elements to drive conversions, and ensured the site was compatible with all major browsers and devices.

For digital marketing, ExpandX implemented a strategic multi-channel program covering Google Ads, META Ads, social media content creation, SEO activities, email marketing setup, and ongoing performance optimization. Campaigns were precisely targeted to our buyer personas, focusing on lead generation, brand awareness, and measurable ROI.

In video marketing, they organized professional shoots — including concept development, filming, and editing — to produce high-quality promotional videos and reels. These assets were integrated into our campaigns to boost engagement and strengthen brand storytelling.

The project was managed with transparency, punctuality, and attention to detail. Deliverables were consistently on time, with proactive communication and the flexibility to adapt to our needs. Within the first 3 months, our lead generation increased by more than 50%, and our cost-per-lead significantly decreased — a direct result of ExpandX’s strategic and creative work.

 
Key Deliverables Summary:

Website Development

Brand-new, fully responsive, multilingual website (up to 40 pages)
UX/UI design aligned with branding and value propositions
Interactive elements, fast loading speed, GDPR compliance
On-page SEO setup, analytics integration, CTA implementation
Hosting, domain, and SSL configuration (client-owned assets)

Digital Marketing

Google Ads & META Ads campaign setup and management
Audience targeting & buyer persona alignment
Social media content planning and posting
Email marketing setup & automation readiness
Ongoing performance optimization and KPI reporting

Video Marketing

Creative concept development for promo videos/reels
Professional filming and post-production
Delivery of high-quality, platform-optimized assets

Project Management

Dedicated project manager & multi-disciplinary team
Transparent communication, timely delivery, and revisions
Strategic oversight ensuring brand alignment and measurable ROI

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered outstanding, measurable results across every key marketing KPI. Within the first three months, lead generation increased significantly, supported by the creation and successful implementation of three new lead generation models. These models were seamlessly integrated into our newly developed website and fully aligned with our ongoing digital marketing activities, ensuring a consistent and conversion-focused user experience.

Performance data showed a substantial improvement in campaign efficiency — click-through rates increased, cost-per-lead decreased, and website conversion rates rose thanks to optimized targeting and landing page design. Social media engagement also grew steadily, while the new video marketing content boosted both reach and audience interaction. The combination of a high-performing website, targeted ad campaigns, and strategically designed lead generation funnels provided a strong, sustainable lift in qualified leads and overall marketing ROI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ExpandX Marketing & Web demonstrated exceptional project management throughout the engagement. All deliverables — from the website build and creative assets to ad campaigns and video production — were delivered on or ahead of schedule, following a clearly structured timeline. Communication was proactive and transparent, with regular progress updates, milestone reviews, and clear next steps.

They were highly responsive to our needs, quickly implementing adjustments and refinements without disrupting delivery schedules or quality. The dedicated project manager ensured smooth coordination between the web development, marketing, and creative teams, so that every element — from new lead generation models to campaign creatives — was perfectly aligned. Their ability to anticipate requirements, address potential challenges before they arose, and adapt to evolving priorities made the collaboration both efficient and stress-free.

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about ExpandX Marketing & Web was their ability to combine strategic vision, creative excellence, and technical expertise into one seamless process. They didn’t just build a website or run campaigns — they created a fully integrated marketing ecosystem where the site, digital advertising, and newly developed lead generation models worked together flawlessly. Their proactive approach, attention to detail, and ability to anticipate our needs set them apart, delivering results that were both measurable and sustainable.
 

 

Are there any areas for improvement or something ExpandX could have done differently?

None I can say

BACKGROUND

Please describe your company and position.

I am the Employer Branding Expert of an IT banking solutions development company

Describe what your company does in a single sentence.

IT banking solutions development 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Get more followers and engagement on social media
• Become employer of choice on the labour market
• Take care of the good image of the company

SOLUTION

How did you find ExpandX?

Referral

Why did you select ExpandX over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide engaging and authentic content for social media:

• Posts 
• Videos 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in:

• Followers
• Reach
• Engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Always delivered on-time.
• They exceeded my expectations with all the deliverables.  

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The mindset of ExpandX's CEO and their team's seamless workflow were impressive.

Are there any areas for improvement or something ExpandX could have done differently?

Provide more flexibility when it comes to the number of posts over a given period.

BACKGROUND

Please describe your company and position.

I am the CEO & Owner of Turkiye Fun&Save

Describe what your company does in a single sentence.

provides coupons and discounts to tourists visiting Istanbul.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• build brand awareness
• increase sales

SOLUTION

How did you find ExpandX?

Clutch Site

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Everything was done in time and according to our agreements, we had some problems with mobile app and Expandx was more than understandable and helpful to us in terms of that, we are very pleased with their services

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased brand awareness

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time and as we agreed

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

.

Are there any areas for improvement or something ExpandX could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of High Touch High Tech

Describe what your company does in a single sentence.

Providing science experiences for children in schools, after schools, camps, and birthday parties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Create a world class franchise sales web site
• Create messaging that would resonate and appeal to Europeans
• Create a web site that would be search engine friendly

SOLUTION

How did you find ExpandX?

Online Search

Why did you select ExpandX over others?

• High ratings
• Company values aligned

What was the size of ExpandX’s team?

2-5 employees were involved in this project.

Describe the scope of work in detail. Please include a summary of key deliverables.

Build a modern, sleek, and very credible website. Develop all the content based on our USA website. However, the ExpandX team really took time to understand our business and create very good messaging that would resonate with European consumers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivered on what was promised, in a timely manner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project was managed very well. They provided excellent communication, and deliverables were provided very timely.

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team really listened to our concerns and really understood our service model.

Are there any areas for improvement or something ExpandX could have done differently?

No, everything they did met our expectation.