ExpandX

BACKGROUND

Please describe your company and position.

I am the CEO of FidelisVi

Describe what your company does in a single sentence.

FidelisVi is a sustainability consultancy that helps business professionals align their organisation's purpose, strategy, and business models with key impact priorities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Website design
• Web development
• Marketing strategy
• Website design
• Web development
• Marketing strategy

SOLUTION

How did you find ExpandX?

Referral

Why did you select ExpandX over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New one-pager website development for a project with up to 10 web sections. Completed services of creation and development of website, web design, IT structure / content structure / UX/UI:

• Marketing Funnels
• Content Structure
• Branding Setup
• Colour coding
• Brand Alignment
• Visual Paths
• Lead Acquisition
• Responsive website design for all formats – mobile, tablet, desktop, laptop
• Website SEO set up
• Google and Facebook Analytical Tools and Instruments

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A four-stage project plan has been agreed and is being followed, with each stage including specific deliverables and a defined timeframe.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

An account manager has been assigned to the project,  and both he and the entire team have shown exceptional responsiveness and professionalism. I highly recommend working with them!

What was your primary form of communication with ExpandX?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The entire team is extremely friendly and open-minded, bringing a high level of creativity and expertise to the table. They provide practical marketing solutions that effectively generate leads.

Are there any areas for improvement or something ExpandX could have done differently?

Gathering requirements took a bit longer than anticipated, but this ensured that the project would fully meet expectations.

BACKGROUND

Please describe your company and position.

I am the COO of Active Sitting

Describe what your company does in a single sentence.

Our company provides a groundbreaking seated exercise system that harmonizes physical and emotional well-being, activating muscles for quick healing and transforming daily routines into a path to optimal health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Marketing Strategy
• Digital Strategy

SOLUTION

How did you find ExpandX?

Referral

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company provided a comprehensive marketing and social media strategy for us, focusing on enhancing our online presence and optimizing our digital channels.

Key deliverables:
Marketing Strategy: They developed a detailed plan to promote our services, outlining target audiences, key messaging, and effective promotional tactics to drive brand awareness and customer engagement.
Social Media Strategy: They crafted a strategy tailored to our social media platforms, recommending content types, posting schedules, and engagement techniques to increase follower growth and interaction.
Social Media Analysis: They conducted an in-depth review of our current social media performance, identifying strengths, areas for improvement, and potential opportunities for expansion.
Website Analysis: The company assessed our website from both a design and functional perspective, evaluating user experience, site speed, and the effectiveness of plugins. They provided insights into how the site aligns with our vision and how it performs operationally, suggesting improvements for a more streamlined and efficient online presence.
These deliverables have given us a clear direction for optimizing our marketing and digital strategies to better engage with our audience and improve the overall user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved Product and Service Offerings: Based on the specific guidelines provided for enhancing the products and services on our site, we were able to refine and update our offerings. This led to an increase in customer satisfaction, reflected in higher engagement rates, more inquiries, and positive feedback.
Stronger Brand Identity: The guidelines for improving our brand identity on social media resulted in a more cohesive and recognizable presence. We saw increased brand recognition and engagement, with more consistent messaging and visual alignment across our platforms.
Successful Brand Redesign: The creation of the new logo for Active Living / Active Sitting strengthened our brand's visual identity. Following its launch, we observed improved brand recall, higher levels of user interaction with branded content, and increased traffic driven by the new, refreshed look.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent, with all deliverables completed on time. They were responsive to our needs, kept us updated throughout, and quickly adapted to any feedback. Their professionalism made the process smooth and efficient.

What was your primary form of communication with ExpandX?

In-Person Meeting

What did you find most impressive or unique about this company?

 What impressed us most about this company was their deep understanding of the Active Sitting brand concept, which set them apart from other marketing specialists. Their diverse team of experts allowed them to cover all aspects of marketing comprehensively, ensuring a well-rounded approach to promoting our brand.

Are there any areas for improvement or something ExpandX could have done differently?

We were very happy with ExpandX’s work and saw no major areas for improvement. They exceeded our expectations, handling everything efficiently and delivering excellent results on time.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Aurora Residential Estates Ltd

Describe what your company does in a single sentence.

We provide fully-serviced, residential apartments lettings services aiming at exceptional experience of our guests.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Lead Generation
• Brand Awareness
• Reputation Management

SOLUTION

How did you find ExpandX?

• Online Search
• Referral

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a complete and comprihensive digital marketing strategy. We needed to gain more leads for our serviced apartments. We wanted to have involved various tasks and activities to promote the business online but we were unsure where to start with. Here are some key components and deliverables that ExpandX team processed for us in a master plan and strategy for the ongoing services needed.

1. Market Research: Conducting market research to understand the target audience, competitors, and industry trends.
2. Content Creation: Developing engaging and relevant content such as blog posts, property descriptions, and visual media.
3. Search Engine Optimization (SEO): Implementing SEO strategies to improve the website's visibility in search engine results pages.
4. Social Media Marketing: Managing social media accounts to engage with customers, share updates, and promote rental properties.
5. Email Marketing: Creating email campaigns to nurture leads, promote special offers, and keep customers informed.
6. Online Paid Advertising: Running targeted advertising campaigns on platforms like Google Ads or social media channels.
7. Analytics and Reporting: Monitoring key performance indicators (KPIs) to track the effectiveness of digital marketing efforts and make data-driven decisions.

Key deliverables of the services ExpandX provides are:

• Increased website traffic and lead generation.
• Improved search engine rankings.
• Higher engagement and followers on social media platforms.
• Increased bookings and revenue for the short-term rental apartments.
• Detailed reports and analytics on the performance of digital marketing campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As the services delivery progressed towards month 4-5 we started seeing some real traction and results of all the marketing mix activities that ExpandX assembled together for us in a master strategy. We had increase in the number of MQL (minimum qualified leads) as per our own internal system, we had increase in number of total leads received on monthly basis, the quality of the inquiries started to improve towards month 6 of the services delivery as we were getting positioned at the right audiences with the right unique selling points and competitive advantages. 
We also saw improvement in the retention levels of inquiries that did not turn to customers immediately. So we have generally increased our business performance towards month 6 of the services delivery which was also due to the fact that the ExpandX team processed a serious improvement on all our digital assets, social media profiles, and website so that they all are aligned with the marketing efforts, the offering and the brand identity. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management! A project manager controlled all the services we used, and we experience smooth service delivery at all times. Anytime we wanted clarification or additional information, the team members of ExpandX answered promptly and with deep, professional answers. That's absolutely great!

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Understanding of the micro-details needed to effectively navigate a marketing strategy and professional know-how of each separate service line we got involved with.

Are there any areas for improvement or something ExpandX could have done differently?

None I can recall at the moment 

BACKGROUND

Please describe your company and position.

I am the Managing Director of GSI Consult Group

Describe what your company does in a single sentence.

We deliver advisory and technology sustainability services across the investment lifecycle to positively impact business today for a sustainable tomorrow. For more than 15 years, we have been at the forefront of developing successful ESG and sustainability programs, combining expert advice with our award-winning platform. With our unmatched expertise and an extensive team of  specialists in ESG, climate, sustainability, and impact, we are the trusted ESG service provider for over 100 GPs and LPs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Develop modern and minimalist design
• Have a technologically-advanced website that can be easily managed and administered
• Build a new website alligned with our branding and business goals

SOLUTION

How did you find ExpandX?

• Online Search
• Referral

Why did you select ExpandX over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Deep understanding of our requirements and project specifics

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have approached EpxandX team after a sophisticated research and chose them for the project execution and delivery. The scope of work was segmented in few main development cycles. We received a detailed plan on the key goals, technologies, team engaged in the project work and the main deliverables/milestones. Separate team departments managed the different aspects of the project - design, web development, UX, IT admin, creative, etc. There was a project manager overseeing the overall process and progress, who also reported to us on a regular basis. 
Everything was delivered on time, communication was smooth and went all as expected and initially set as expectation. We were receiving on time each milestone delivery with detailed explanations on what was completed and what the next steps would be. Key deliverables included, our brand new website, a list of all key credentials we needed to administer and access the admin panels, a custom training on how to manage, operate and administer the new website (that was also video and audio recorded for easier know-how transfer). We were also provided with all the needed credentials for the analytical tools integrated to our website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Analytical Data form the first 2 months of the new website launch showed much higher engagemetn rates with the new web pages, while traffic volumes remained the same as what they were with the old website. That means the new website showed much better content structure and overall performance for the users visitign the web pages
• The key metrics of the website perofmrance were much, much better - loading speed, key GOogle Metrics, the SEO setup of the website, etc - it all shwoed much better performance which makes the website stand out professionally 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent! Project management was smooth, on time, and detailed in terms of information communicated back to us. Absolutely professional services. 

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everything was delivered on time as initially communicated, with professional customer service, vast know-how and expertise in the field, and excellent communication! 

Are there any areas for improvement or something ExpandX could have done differently?

none I can think of right now. 

BACKGROUND

Please describe your company and position.

I am the Owner & CEO of LS Home Gym Ltd

Describe what your company does in a single sentence.

LS Home Gym Ltd is an official and sole distributor of home gym appliances and home fitness sports equipment representing major international brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build a new website - online shop for eCommerce purposes
• Web Design of the new website
• Develop a Digital Marketing Strategy and Marketing services Mix
• Provide Digital Marketing Services (SMM, PPC, Campaigns Management, Video Marketing, SEO, Google Ads, Facebook Ads, etc.) on a regular monthly basis

SOLUTION

How did you find ExpandX?

Online Search

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned
• Understood well our requirements

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a brand new website with full ecommerce integration. That included the web design, the organization of the pages, the content, the technical software that would allow us to manage the eshop and the website in general as well as how the front of the website should be organized from a marketing perspective. That all had to be aligned with a marketing strategy execution plan and marketing mix of the services needed in order for the brand to effectively be launched and win market share. 

Those activities were split in to two major projects which were respectfully allocated to different teams of ExpandX - web development project and marketing project.

The marketing project was taken care of by the following teams at ExpandX: 

• creative
• video marketing
• digital paid ads
• SEO
• SMM

Flawless work of all the team members at those departments as we've been provided a fantastic and very thorough marketing strategy plan outlining all the aspects of a professionally prepared and delivered marketing strategy. All the services were well aligned and planned to a very precise delivery schedule - content, timing, responsible departments, goals, KPIs, etc.

The web development project was taken care of by the web development, web design and the IT teams of ExpandX. We have been introduced to a very well structured delivery plan of five main delivery cycles, we were told what exactly will happen during each one of those, and how the development of the website will advance forward. 
At the end, according to the initial plan the teams led by a project manager successfully completed our new website - http://lshomegym.com/ while the marketing team was ready to launch the marketing services as per the strategy developed.

Excellent, professional and very well managed and executed services so far. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have got our brand new website, which fully aligns with our branding concept and stands out among our competitors. The website is modern, fast, technologically advanced and passes all major Google ranking and quality tests. The first months of the marketing service delivery already show the needed and set goals for the KPIs milestones. 
ExpandX team works as per the strategy plan and we register progress with the marketing campaigns, and the services mix, and the users we attract to the website use it per the marketing funnels we have built. The team responds timely and effectively any time we have any questions, queries or when we need to adjust our work as per external circumstances.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team departments of ExpandX deliver everything on time as per the plans mutually coordinated in advance. They have a project manager assigned for every project you run with them. They respond perfectly to our needs. Communicaiton is very smooth and easy and that is valid for every team member. 

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Creative work, professionalism as they are true experts in the fields they operate in.  They go the extra mile and put a lot of effort and critical thinking into the projects we develop together. Communication is great! 

Are there any areas for improvement or something ExpandX could have done differently?

No specific areas for improvement we can think of. They were busy with ongoing projects when we first approached them and we needed to wait a little bit to start the services delivery after the offers were accepted, but that actually signaled us that they are really good at what what they do and that is why they have a lot of work processed in their pipeline. 

BACKGROUND

Please describe your company and position.

I am the Partner of Spain, Madrid and Barcelona

Describe what your company does in a single sentence.

Spanish-based LawTech firm, one of the best Startups in Spain in this area We are a start-up founded in 2020 dedicated to providing online legal services. Our goal is to transform and enhance current legal processes to make them easier, accessible, closer, and more transparent for everyone. 
We have developed a platform, utilizing blockchain technology and artificial intelligence, through which we can offer automated legal services, enabling: Enley is made up of a multidisciplinary team, led by a group of lawyers with extensive experience, accompanied by programmers, process specialists and marketing experts. Together we form a young, dynamic team with a great desire to continue growing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Lead Generation via Google Ads/PPC
• Brand Awareness via Google Ads/PPC
• Digital Marketing via Google Ads/PPC
• Digital Strategy Consulting for Product Development

SOLUTION

How did you find ExpandX?

• Online Search
• Clutch Site

Why did you select ExpandX over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hire the provider to analyze, prepare, launch, configure, manage and optimize (on a monthly basis) a series of Google ads and Google campaigns for specific lines of services that we want to reach and expand into new international markets. The results were impressive, we are very grateful for the support we are receiving and highly recommend ExpandX. Key metrics or indicators of success resulting from this project

• Ads Clicks
• Ads Reach and Impressions
• CTR, Leads Generation 
• CPC (cost per click) 
• Key Words Research Portfolio 
• Technical Setup of the Google Ads and Google Campaigns 
• Analysis and Monthly Reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All those KPIs were constantly improving to determine the success of the project. 

• Ad clicks, ad reach and impressions
• CTR, lead generation 
• CPC (cost per click) 
• Keyword research portfolio 
• Technical Configuration of Google Ads and Google Campaigns 
• Monthly analysis and reports

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Always deliver items on time
• They respond perfectly to our needs and expectations
• They are always at our disposal for any additional needs, support or advice we may need
• They have constantly informed us about the results of the campaigns and they provide us with valuable guidance on the possible improvements that we can implement

What was your primary form of communication with ExpandX?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Its transparency, professionalism, young and dynamic team, quick response, international expertise

Are there any areas for improvement or something ExpandX could have done differently?

Definitely not!

BACKGROUND

Please describe your company and position.
I am the Owner and CEO of Starjewelry Art Ltd

Describe what your company does in a single sentence.

We are producing custom and boutique jewelry sourced from designs inspired from the middle east. My company is importing products from Dubai, UAE; to London, UK and Orlando, Florida in the US.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Building a new website for Starjewelry Art Ltd
• Develop a website that is modern, easy to navigate and captivating the users
• Automation functionalities of the inquiries sections
• IT admin - SSL Certificate, Domain, Hosting solutions
• Brand identity via the web design development

SOLUTION

How did you find ExpandX?

• Online Search
• Referral

Why did you select ExpandX over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired ExpandX as they were referred to us from a previous client they worked on with for a website development services. So we decided to work with them for the development of a brand new website for Starjewelry Art Ltd. We needed an A-Z solution that included the IT infrastructure, the website setup, planning and structure, the webdesign, the automation functionalities, etc. We were provided with an offer and a development plan for the project that had five main stages.

As we started working with ExpandX each stage was delivered on time as per the schedule and consisted of the projected digital web pages we were working on. Everything is running smoothly, on time and what we value the most is the pro-activity and the attention to details of the team. They consult us and foresee important details we did not have an eye for before.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First of all we really like the new webdesign we managed to conclude with the team. It resonates so well with our brand identity and it also serves well considering all the web and IT conditions it needs to cover and fit in with. I am very happy with this particular part as for the industry our business operates in this is absolutely important. Being unique, standing out, and showing how authentic you are. ExpandX managed to translate that via the webdesign which is awesome!

As we started advertising the new website we also see a lot of new users to spend time on the web pages, browse through and send inquiries about our products. For now those results of user activities are self-explanatory for the overall website quality, as it is not only modern, responsive and brand-aligned but it also serves very well its primary purpose.

To drive quality users and engage them to inquire about our products. We plan to upgrade the website to a full e-commerce one very soon and we will again choose ExpandX for the services of this upgrade

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management! I have to say "Wow!" We were introduced to a project manager form the very beginning and since the start of the work on the project were were kept informed and updated on a regular basis of the progress, what is required by who, what will be done by who, etc. That gave us a great sense of accountability we cherish a lot. everything was always delivered on time!

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Absolute professionalism - communication, planing, execution, results. We moved so easy through all the development stages, we were consulted and advised when needed and we are very happy with the final result. I feel like opening a second business and dedicating all the web development and web design work to ExpandX again!

Are there any areas for improvement or something ExpandX could have done differently?

None I can think of

BACKGROUND

Please describe your company and position.

I am the Co-founder and Managing partner of Event Cafe Boutique Ltd.

Describe what your company does in a single sentence.

Organisation, planning, production, decoration and management services of Luxury and Exclusive Weddings and Events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Creating, web development, web design of a new eCommerce website.
• Creating, strategy development, web design and executing a monthly service of marketing mix related to: Social Media Marketing and Digital Paid Advertising for our 2 brands - Wedding Cafe Boutique and Event Cafe Boutique.

SOLUTION

How did you find ExpandX?

• Referral
• Other

Why did you select ExpandX over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ExpandX provided a multilingual e-commerce website with full inventory and stock management technical capacity, payment processing software solution that accepts all types of card payments along Google Pay and Apple Pay as well, ecommerce automation in terms of order processing, client communication, e-shop admin notifications, etc.

The team departments engaged: web development, web design, IT admin, creative, SEO – all managed by the assigned project manager, worked in fine synergy to align resources and service delivery so that we project creation process felt sooth easy and as per initial expectations set.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have more followers in our social media in one side, in other side we also had great online site! Unique Visitors Traffic to the website increased substantially with the launch of the website and we are seeing more time spent on the website by new website visitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been delivered all the planned development stages according to the project schedule. The project was delivered in several development stages, well-thought, well-planned and all executed on time! Smooth communication, transparent information was provided by the team of ExpandX at any given time which gave us a great sense of accountability.

What was your primary form of communication with ExpandX?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed by ExpandX's professionalism, punctuality, and customized approach. Really unique team - we were always answered with deep and professionally backed answers on our queries and questions. That we appreciate greatly!

Are there any areas for improvement or something ExpandX could have done differently?

No, the agency delivered on every single aspect of what was outlined in the overall marketing campaign strategy, processes and the goals we set.

BACKGROUND

Please describe your company and position.

I am the Director of Naval Cargo Global Inc

Describe what your company does in a single sentence.

We are a US based Global Shipping company. Our firm shows global shipping activities emphasizing our worldwide services, high quality and environmental standards as well as our historical roots.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build a new website for our global shipping business
• Improve visual branding

SOLUTION

How did you find ExpandX?

• Online Search
• Referral

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We approached ExpandX as we were looking for a reliable company to build our new website. Their profile had quite good reviews and when we contracted them for the project we had. We had two main goals a/to build a new website and b/to improve our overall branding image. The team of ExpandX was so professional to approach those two separate tasks with their relevant departments and to walk us through the details of how to achieve the best results. 

We had our project managers assigned and we had few initial calls with the team to define the project briefs. From then onward the team delivered excellent results, always on time and with great communication skills. They also advised us on some specific points regarding the website development which we were not really sure about. They provided solid arguments on their professional opinion and we were comfortable to trust them. 

We manage to complete the website and the improved visual branding on time. We were delivered with the schedule project cycles deliveries on time, on the staging server and once all approved by us ExpandX process the final migration on the main domain address/hosting solution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are seeing immediate positive effect out of the new website ExpandX have built for us. It has much better engagement functionalities, it is much faster to load, much more intuitive to navigate. Google Analytics metrics are also significantly improved. Clients and partners we work with also see all that and are happy to see our services improvement through the new website we now have.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent Project management. Everything was always delivered on time, we were provided regular project progress updates. This is quite a rare commodity in the today's world.

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They showed exceptional professionalism in terms of web services but also with their amazing customer service.

Are there any areas for improvement or something ExpandX could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Owner of Bakery Dreams Ltd. trading as Bakery Cakery Shop

Describe what your company does in a single sentence.

We run a bakery shop in Philadelphia, Pennsylvania, US offering authentic Italian pastry, bakery and cakes. The business was founded in 1986 by my mother.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build a new modern and functional website for our Philadelphia-based bakery business as we are looking to expand in the US by opening a second location.
• Improve branding and general brand image as we had an outdated one.
• Improve our digital presence and build more digital assets for our brand.

SOLUTION

How did you find ExpandX?

• Online Search
• Referral

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As we needed a new website that is modern from visual perspective and also technologically up to date we looked for agencies that can deliver on that. What was important for us was to work with a company that will understand what we are passionate about in our bakery business and how we have been successful for 37 years now. 

We were really happy to see the depth ExpandX team went when we initially approached them. They really managed to understand our needs and we ended up with a plan on how to build a new website but also how to improve our branding, communicate competitive advantages and add all that in a synchronized strategy for all our digital assets. 

The team of ExpandX worked on the development of our new website, created a new brand visual design concept and also worked on improving, updating and upgrading our social media digital assets. All that was delivered from the respective departments and in in full alignment as per the strategy agreed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have recently launched our new website and have also finished on internal decor improvements in the shop as per the new branding concepts which are also aligned with the digital ones as per the strategy ExpandX developed and the feedback we are getting from our regular customers (we are on the market for 37 years) about the easiness and the look & feel of the new website is absolutely great. 

The new website also has the functionality to process online orders which was crucial of us as we wanted to be able to serve wider pool of clients via digital channels. Our current clients love it and already use it as well and we are also registering increase in the orders that are coming form new customers that we have not served before and who have not visited our physical shop (that is a result of the digital efforts and assets created and developed by ExpnadX). 

Judging on those great results I can only imagine the business growth we will achieve in one or two years. We are also exploring opportunities to start PPC campaigns with ExpandX to also support all the other services they delivered so far.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a clear project delivery scheduled set in advance and agreed by us. This gave us a great sense of strong management and clear idea on what will be done by when. All deadlines where met on time! Communication was smooth and effective.

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of engagement with our business needs as they really went the extra mile and understood our core values, expectations, and gaps in terms of digital presence.

Are there any areas for improvement or something ExpandX could have done differently?

none I can think of