Exalt Growth

BACKGROUND

Please describe your company and position.

I am the CEO of an asset tracking company

Describe what your company does in a single sentence.

Our company provides cloud based asset tracking and equipment management for mid-sized teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Exalt Growth to accomplish?

• Create a compounding SEO foundation that continues to generate pipeline as AI becomes the primary research tool for B2B software buyers
• Position us as the most cited and trusted asset tracking solution across both traditional search and AI-driven discovery platforms
• Shift lead generation away from high-volume, lower-intent traffic toward highly qualified, enterprise-level prospects further down the buying journey
• Rebuild the site's content architecture to concentrate topical authority and close the entity gaps that were allowing competitors to dominate ICP-relevant queries
• Identify and build out net new transactional pages during the redesign to capture high-intent purchase opportunities the site had no presence for, turning the redesign into an active pipeline growth exercise rather than a purely technical migration

SOLUTION

How did you find Exalt Growth?

Online Search

Why did you select Exalt Growth over others?

• Great culture fit
• Good value for cost
• Deep expertise and relevant prior experience

How many teammates from Exalt Growth were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete marketing assessment. Create action plan to address marketing challenges via technical SEO/GEO, Website redesign, New transactional page design, Other key page redesign, Content reorganization & realignment & Offsite content strategy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased our AI search visibility to 1,500+ LLM citations across 166 pages, now leading all direct competitors, including Asset Panda

Our company went from being largely absent in AI-driven discovery to leading its competitive set in LLM citation volume within approximately 6 months of engagement

Net new sales up significantly year over year in Q1, despite a challenging US economic environment and no changes to the product or sales process

Approximately 50% of new trial and demo sign-ups are self-reporting AI tools as their discovery source, a direct signal that the entity and citation strategy is working

Lead quality improved materially with the internal sales team describing current SQLs as the most qualified they had seen.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very fast and proactive delivery of work products. In most cases they were waiting for us to complete dependent tasks internally or with other service providers. Overall very smart, flexible and responsive.

What was your primary form of communication with Exalt Growth?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ability to learn our business in real-time and apply unique in-depth skills and experience to solve our digital marketing challenges. Tremendously fast delivery with great attention to detail. Easy to work with via Zoom, Slack and other online tools and a great fit for our team.

Are there any areas for improvement or something Exalt Growth could have done differently?

Can't think of anything.

BACKGROUND

Please describe your company and position.

 I am the Marketing of a software company 

Describe what your company does in a single sentence.

Travel tech company redefining how the world explores.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Exalt Growth to accomplish?

• Establish SEO
• Grow users organically
• Technical SEO fixes

SOLUTION

How did you find Exalt Growth?

• Online Search
• Referral

Why did you select Exalt Growth over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Exalt Growth were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Developed SEO strategy aligned with our growth goals, including keyword targeting, topic optimization, and schema implementation.
• Executed a content-led approach using product-focused blog posts and high-intent landing pages.
• Addressed site performance issues. Implemented fixes across sitemap structure, robots.txt, internal linking, and Core Web Vitals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Still early days but search impressions and organic traffic are trending upwards. Have 37 new keywords ranking on page 1, including several high-intent commercial terms. Bounce rate has decreased by 18% and average session duration improved by 24%. Technical health score improved from 68 to 94 on Ahrefs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time, with clear milestones and no surprises. Communication was smooth throughout they checked in regularly, kept us updated, and were easy to work with.

What was your primary form of communication with Exalt Growth?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their ability to combine deep SEO expertise with a clear understanding of our product and growth goals. They tailored everything to what would actually move the needle for us. Plus, they were genuinely collaborative and felt like an extension of our team.

Are there any areas for improvement or something Exalt Growth could have done differently?

I don't have anything to really add here

BACKGROUND

Please describe your company and position.

 I am the Growth Marketing Manager of a software company 

Describe what your company does in a single sentence.

Meeting recording and analysis software solution

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Exalt Growth to accomplish?

• Facilitate Product-Led SEO
• Scale growth through SEO
• Improve website conversion rate

SOLUTION

How did you find Exalt Growth?

Referral

Why did you select Exalt Growth over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Exalt Growth were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Exalt Growth to help us take our organic strategy to the next level. We had three main priorities: to implement a Product-Led SEO framework, scale our organic growth through SEO, and improve our website’s conversion rate.

From the start, Exalt Growth brought clarity and strategic depth. They began with a comprehensive onboarding and audit, aligning their strategy tightly with our GTM model, product features, and customer personas.

Scope of Work:

Product-Led SEO Strategy:
They mapped our product’s core value props, use cases, and integrations to long-tail, high-intent search queries. From there, they developed solutions, use cases, and integration landing pages with actual product functionality. They also introduced programmatic templates to scale these across industries and features.

CRO:
They ran a full audit of our landing pages and conversion flows. Then, they optimized CTAs, built tailored product-led onboarding flows into content, and guided our internal dev team in redesigning high-traffic pages based on user behavior data. They tracked impact down to trials, signups, and SQLs.

Key Deliverables:

Product-Led SEO strategy and execution roadmap
Programmatic SEO deployment covering 200+ landing pages
Technical SEO upgrades (Core Web Vitals, crawlability, schema)
Conversion-optimized templates for feature, solution, and industry pages
Semantic content updates to existing assets, improving rankings and UX

Results:

Within 6 months, we've seen a 5x increase in organic signups, a 3x lift in monthly organic traffic, and significant improvements in page performance and conversion rates. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased MRR
• 5x increase in organic signups
• 3x lift in monthly SEO-driven traffic
• Significant improvements in page performance and conversion rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

project management was proactive, structured, and responsive. They delivered milestones on time and communicated clearly through Notion, Slack, and fortnightly stand-ups. They adapted quickly to shifting priorities and consistently aligned with our internal team, making collaboration seamless.

What was your primary form of communication with Exalt Growth?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Exalt Growth was their deep understanding of how growth works inside SaaS companies. They understood product positioning, user acquisition, activation metrics, and how SEO ties into GTM. Their ability to blend technical SEO, product-led content, and CRO into one unified growth engine sets them apart from any agency we’ve worked with.

Are there any areas for improvement or something Exalt Growth could have done differently?

If there’s one area for improvement, it would be offering more packaged training resources or internal documentation for our team. While their communication was excellent and they guided us throughout, having enablement materials like onboarding playbooks or walkthroughs for scaling programmatic workflows would have helped us move even faster. That said, they were always available to answer questions and support us directly when needed.