EX Squared

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Utility Connect, a company that streamlines the setup of utilities and home services for movers. We offer a free concierge service that helps homeowners and renters quickly establish essential services while supporting real estate professionals with branded tools and client tracking.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EX Squared to accomplish for your business?

We hired EX Squared to complete a dashboard project that spanned over the course of two years. In the middle of that project, they took on several other projects that were also completed in the time that we worked with them.

SOLUTION

What was the scope of their involvement?

EX Squared has built dashboards and online-based platforms for stats and metrics for our company.

What is the team composition?

We've worked with 2–5 teammates from EX Squared.

How did you come to work with EX Squared?

They were referred to me. I chose them over other options because they had high ratings, offered good value for the cost, and had company values that aligned with ours.

How much have you invested with them?

We've spent around $100,000.

What is the status of this engagement?

We started working with them in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

EX Squared has spent a lot of time with us weekly, designing projects and getting them to exact perfection. That has been a great success metric to look at. Even though it has taken a little bit longer, they've been very patient and worked with us to ensure we get exactly what we want.Moreover, the whole team loves EX Squared, and we're using them continuously.

How did EX Squared perform from a project management standpoint?

All tech projects take longer than their anticipated deadlines, and EX Squared has done the best that they can to deliver in a timely manner, especially since they're up against me, and I change a lot of things and want everything to be perfect.We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

From their developers to their project managers to their designers, everybody is top-notch.

Are there any areas they could improve?

There's nothing they could do better.

BACKGROUND

Introduce your business and what you do there.

I’m the head of technology, applications, and data at Pedernales Electric Cooperative (PEC). We’re the largest electric distribution cooperative in the US, providing safe, reliable, and affordable power to about half a million members across Central Texas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EX Squared to accomplish for PEC?

We hired them to review a critical system — AMI — and make recommendations to make it more scalable and remove any single points of failure.

SOLUTION

What was the scope of their involvement?

EX Squared reviewed the existing system and documented the system architecture. They also made recommendations on how to monitor the system and identify the system and application’s single points of failure and how to eliminate them. Their role was limited to assessment only.

What is the team composition?

We worked with 2–5 teammates from EX Squared.

How did you come to work with EX Squared?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We worked together from December 2024–May 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

EX Squared created clear documentation and architecture diagrams. They ensured that our teams understood the recommendations and created a workshop to provide steps for implementing the recommendations. Since then, we’ve seen improved system performance and uptime.

How did EX Squared perform from a project management standpoint?

They delivered on time and below budget. We communicated through in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive or unique about them?

We were impressed with their engagement, technical skills, and ability to go deep into the problem and take ownership.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Givebacks, a technology platform that helps K-12 schools and nonprofits engage families and improve school and fundraising operations across the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EX Squared?

We needed help with UX/UI design and development.

SOLUTION

What was the scope of their involvement?

Our project had three phases. In the first phase, EX Squared conducted a UX/UI sprint designed to flesh out the concept and get an initial 12–15 screen prototypes in development in a clickable manner to do user testing and feedback.

Then, the second phase was the UX/UI iteration sprint. EX Squared took the feedback from the users who participated in phase one and incorporated that feedback to make changes before going back to more user testing.

The third and final phase was development. EX Squared took the components that were created from the sprint and put them into a library in which our development team could begin to build.

What is the team composition?

We worked with 6–10 teammates from EX Squared.

How did you come to work with EX Squared?

We found them through a referral. We chose them over other options because they had high ratings, good value for cost, and their company values aligned with ours.

How much have you invested with them?

We spent over $200,000.

What is the status of this engagement?

We worked together from October to August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had 5–10 individuals who went through some user testing and provided us with feedback. We got great results from that. In general, we were very impressed with EX Squared's professionalism, quality insights and work, and ability to stay on time, task, and budget. They produced high-fidelity prototypes with very talented designers who understood UX/UI and how that should come together. I was extremely pleased with the entire project.

How did EX Squared perform from a project management standpoint?

EX Squared's project management was exceptional. We had a number of different environmental challenges due to power outages and the weather. Our team and their team collaborated remotely to stay on deadlines and deliverables even through some challenging timing.

Throughout it all, their communication and project management were stellar. We used Miro, which is an integrated design tool that helped us with communication, prototyping, and those types of things. We also used Google Meet for communication and collaboration. Communication was also mainly through email.

What did you find most impressive about them?

I was most impressed with EX Squared's professionalism. They were very deadline-driven and delivered high-quality work. Their insights, analytics, and tools were excellent. The quality and output of their work were exceptional.

Are there any areas they could improve?

No, there weren't any.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Knowillence Private Limited

Describe what your company does in a single sentence.

We are an IT consulting company that help companies adopt emerging technologies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EX Squared  to accomplish?

• Develop search engine for product search
• Develop ecommerce website using full stack
• Develop data warehouse and analytics

SOLUTION

How did you find EX Squared ?

Referral

Why did you select EX Squared over others?

Good value for cost

How many teammates from EX Squared were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We deployed EX Squared team to develop a full-fledged ecommerce website, a powerful search engine, data warehouse and analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project had zero defects when went live. The pages were very responsive both in performance and the UI. The backend admin portal helped manage the data easily with user-friendly screens. There were very minimal change requests since the EX Squared had all the screens done in Figma before coding.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered on-time and within the budget. They were very well-versed in the technical architecture and the technical standards for this project before hand. They presented mockups for each screen and explained the flow in the screens and got our approvals before coding. This minimized the change requests in the project.

What was your primary form of communication with EX Squared?

Virtual Meeting

What did you find most impressive or unique about this company?

The talent pool of EX Squared was the best among all other vendors we evaluated. Their portfolio was also very impressive. We interviewed their resources individually and we were convinced that they are the best resources for this project.

Are there any areas for improvement or something EX Squared could have done differently?

Nothing I can think of for this project.

BACKGROUND

Introduce your business and what you do there.

I'm the general manager of an advertising and marketing company. We focus on lead generation and sales for home builders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EX Squared to accomplish for your lead generation and sales efforts in the home building industry?

We hired EX Squared for an AI image categorization project to help us tag images in our marketplace with data to help with search visibility and customer experience on our marketplace website.

SOLUTION

What was the scope of their involvement?

EX Squared categorized hundreds of thousands of images and updated new ones as we got new listings every day. They also built a tool that would work in the background on a continuous basis. In addition, they helped integrate the tool with our marketplace.

What is the team composition?

We worked with 2–5 teammates from EX Squared.

How did you come to work with EX Squared?

We had worked with them before. We chose them because their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from January–October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our SEO improved for our marketplace and listings. We built showcases for our builder clients, which helped with client retention because our product generated more leads. This also helped us differentiate from Zillow and Realtor.com, who were our primary competitors.We got feedback from builders that they liked the showcase feature, which helped them differentiate from other competitors on our website.

How did EX Squared perform from a project management standpoint?

They delivered on time. We had great visibility into the project's progress. We communicated via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

I felt like they took the time to understand our business and what success looked like. They weren't just implementing a technology project; they were more interested in achieving business results than simply delivering features.

Are there any areas they could improve?

There was nothing they needed to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of iDlvr, an on-demand procurement platform for sourcing construction materials and services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EX Squared to accomplish for iDlvr’s on-demand procurement platform?

We hired EX Squared to build a web app.

SOLUTION

Can you describe the scope of work EX Squared handled for this project?

EX Squared built a comprehensive online portal for partners and customers.

What is the team composition?

We worked with 2–5 teammates from EX Squared.

How did you come to work with EX Squared?

Someone referred EX Squared to me. I chose them over other options because they had high ratings, a great culture fit, good value for cost, and aligned company values.

What is the status of this engagement?

We worked with EX Squared from August 2023–August 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

EX Squared’s work improved the web app’s performance and usability. For example, they amalgamated five channels for booking deliveries into one.

How did EX Squared perform from a project management standpoint?

EX Squared delivered on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive or unique about them?

EX Squared was thorough.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m a program manager at Drees Homes, a family-owned homebuilder delivering custom homes with quality craftsmanship across multiple US regions. We’re recognized for industry excellence and have over 95 years of experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EX Squared?

We needed help with website development, a customer portal, and an interactive tool to improve our customer experience.

SOLUTION

What was the scope of their involvement?

EX Squared has handled everything from project management, discovery, requirements, and development to support. They’ve developed an Optimizely-powered website, an interactive sales platform, a feed and lead delivery system, and a customer portal.

What is the team composition?

We’ve worked with up to 20 teammates from EX Squared.

How did you come to work with EX Squared?

Our team was already using them, so I inherited the relationship. We chose them because they were a great culture fit and their company values aligned with ours.

What is the status of this engagement?

We started working together in December 2018, and the engagement ended in February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

EX Squared’s work has increased our website visitors and decreased our website downtime and issues.

How did EX Squared perform from a project management standpoint?

They don’t always deliver on time, but they always communicate well to allow us to make the decisions that are needed. We communicate via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

EX Squared’s relationship building is huge. They take the time to learn our business.

Are there any areas they could improve?

They could ensure projects are done on time.

UPDATED REVIEW

This review was published on February 4, 2026.

Abby Edwards
Marketing Technology Solutions Director, Drees HomesOther industries

Fort Mitchell, Kentucky

501-1,000

Aug 2024 - Apr 2025

$200,000 to $999,999

Verified

Project summary
EX Squared integrated a digital asset management (DAM) solution with a website built on the Optimizely CMS for a homebuilder company. The team converted all image links on the site to use the new DAM.

Feedback summary
EX Squared converted more than 100,000 assets on the client's website and provided support for the DAM and CMS integrations. The team was dedicated, knowledgeable, and responsive. Furthermore, EX Squared made themselves readily available to support the client during the engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing technology solutions director for Drees Homes, a family-owned homebuilder delivering customizable, high-quality homes across multiple US regions. We’re known for craftsmanship, durability, and award-winning service for 98 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EX Squared?

We needed help implementing our new digital asset management (DAM) solution, including integrating the DAM with our website.

SOLUTION

What was the scope of their involvement?

EX Squared has integrated our Bynder DAM with our website, which is built on the Optimizely CMS. The team has built the integrations and converted all the existing image links on the website to links from our new Bynder DAM. EX Squared implemented our CMS for our new website the previous year. EX Squared continues to provide ongoing support for our Bynder and Optimizely integrations. The team has fully documented the requirements for the project.

What is the team composition?

We’ve worked with a project manager, account manager and a team of developers from EX Squared.

How did you come to work with EX Squared?

We found them through a referral. We have a long-standing history with EX Squared; they know our business and our processes very well.

What is the status of this engagement?

We worked together from August 2024 to April 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The conversion of our assets throughout the website is our key success indicator. We’ve tracked our total volume of assets; we have approximately 250,000 assets to convert to the new DAM, and at least 100,000 are utilized throughout our website.

We had some struggles during the go-live website conversion, but the EX Squared team has worked non-stop to ensure we didn't experience any front-end user experience issues. The team has spent about 72 hours on our full launch schedule, converting our site across each operating division individually and checking our progress.

This project is a huge undertaking with a very high volume of assets. Converting all the assets and maintaining the metadata, including website alt text, is a key component. We needed to avoid rework as much as possible, and EX Squared has made that possible.

How did EX Squared perform from a project management standpoint?

EX Squared’s project team delivers on time and is upfront about any timing concerns. Although they’re a global team, the team makes themselves readily available to support our efforts despite conflicting time zones. We primarily communicate through virtual meetings and Slack.

What did you find most impressive about them?

The team’s dedication and commitment to their work with us are unparalleled. Their knowledge of our business and industry lets them hit the ground running on our projects. They do a great job maintaining their team resources; we aren’t constantly bringing a new team up to speed on our needs, which saves a tremendous amount of time. Overall, their knowledge base is extraordinary.

Are there any areas they could improve?

Occasionally, timelines have to be adjusted after further review of requirements.

STAR RATINGS:
Overall rating: 4.5   

Quality: 5   

Cost: 4.5   

Schedule: 4.5   

Willing to refer: 5  

BACKGROUND

Introduce your business and what you do there.

I'm a partner at Neuron

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EX Squared?

We needed help building an enterprise-class AI solution to enhance the search and discovery experience within a B2B intelligence platform.

SOLUTION

What was the scope of their involvement?

EX Squared built from scratch a vector-based search engine and an AI chat experience that allows customers to access the proprietary platform data via a chat interface. The team has also handled integrations with existing systems and ongoing support.

What is the team composition?

We've worked with 2–5 teammates from EX Squared.

How did you come to work with EX Squared?

Someone referred EX Squared to me. I chose them over other options because they had high ratings, a great culture fit, and good value for the cost.

What is the status of this engagement?

We started working with them in September 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

EX Squared has improved our search speed by 10 times

How did EX Squared perform from a project management standpoint?

EX Squared is always very communicative and accountable. The team has delivered everything on time and on budget. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

EX Squared's team is outstanding to work with. They're very capable and professional.

Are there any areas they could improve?

I can't think of anything for EX Squared to improve.

BACKGROUND

Please describe your company and your position there.

I am Director of Software Engineering

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EX Squared?

DevOps and UI Development

What were your goals for this project?

Staff augmentation

SOLUTION

How did you select EX Squared?

Location and reputation

Describe the project in detail.

manage day to day dev operations for multiple products

What was the team composition?

Front end, back end engineers along with data scientist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

successful implementation of CI

How effective was the workflow between your team and theirs?

Very successful interaction

What did you find most impressive about this company?

The quality of the team members provided impressed us the most.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I am a QA and training director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EX Squared?

We had a need for labor augmentation on a flexible basis and are having a good experience with EX2

What were your goals for this project?

Our goals were to reduce overall labor costs while continuing to increase overall productivity.

SOLUTION

How did you select this vendor?

We needed to find additional resources, and our company leadership team located EX2

Describe the project in detail.

Staff augmentation

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have found that the team at EX2 is committed to their projects and is considered a working partner when it comes to meeting our staffing and labor needs

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

The leadership team has been remarkably responsive and receptive.

Are there any areas for improvement?

We are satisfied with our working relationship!