The Evening

BACKGROUND

Please describe your company and position.

I am the COO of Knowsmoke

Describe what your company does in a single sentence.

Knowsmoke is a clean air company developing the world’s first catalog of rapid smoke detection solutions for shared, indoor spaces, like vehicles or homes. Knowsmoke picks up where Carfax leaves off, signaling the next evolution in vehicle history reporting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Evening to accomplish?

• Social Media Content Creation
• Graphic Design Support

SOLUTION

How did you find The Evening?

Referral

Why did you select The Evening over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from The Evening were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are aiming to increase our brand presence in the D2C market to drive online sales and are looking for a talented graphic designer to support our social-first content needs. This partner will work as an extension of our social team to help take our social media presence to the next level, supporting us on an ongoing basis with a mix of graphic, photo + video content. 

You will be required to deliver a consistent flow of paid social ad assets and content for our organic channels. It is key that all content resonates with our target audience and the platform(s) they are viewing it through. 

We are seeking a highly talented designer with expertise in creating compelling brand content for social media that drives results. Ideally you will also have experience working with similar brands and an understanding of our industry. Please include links to your portfolio / relevant projects you have worked on.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Social media engagement. 
• Social media is a difficult arena to measure ROI. 
• We're happy with the organic traffic our social media brings in and we love the designs that are provided monthly by the Evening.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Deliverables are always on time. 
• Quality of work continues to improve. 
• Relationship between our company and the agency is strong and healthy. 
• They are always available and easy to reach.

What was your primary form of communication with The Evening?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to consistently create content around a niche idea and niche category like ours.

Are there any areas for improvement or something The Evening could have done differently?

Not at the moment!

BACKGROUND

Please describe your company and position.

I am the Director of Product Marketing of Persimmon

Describe what your company does in a single sentence.

Medical aesthetics treatment sat home

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Evening to accomplish?

• Rebranding
• New Brand Guidlines
• New Brand Voice

SOLUTION

How did you find The Evening?

Network

Why did you select The Evening over others?

• Great culture fit
• Company values aligned
• Timeline

How many teammates from The Evening were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We collaborated with the evening to rebrand and discover our brand identity. Through market research, creative exploration, stakeholder engagement, and strategic planning, we successfully improved and expanded our brand. The process involved refining our messaging, visual identity, and direction to resonate with our target audience and differentiate ourselves from competitors. 

The outcome was a revitalized brand that positioned us as a leader in our industry. This included the following: 

• Brand Voice
• Color Palette
• Typography
• Guides+Grids
• Example Mockups
• 3 Templates
• Guideline Document

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Providing the following assets:
• Color Palette Typography 
• Guides+Grids
•  Example Mockups 
• 2 Templates 
• Guideline Document

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Evening consistently demonstrated exceptional timeliness, consistently delivering projects on time. Their commitment to meeting deadlines was commendable and greatly contributed to the success of our initiatives.

What was your primary form of communication with The Evening?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The evening embraced a personal and hands-on approach throughout the project, actively engaging with us and demonstrating a high level of involvement. Their attentiveness, dedication, and commitment to excellence brought a unique level of engagement to our collaboration, leading to a successful partnership.

Are there any areas for improvement or something The Evening could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Founder of Stars and Honey

Describe what your company does in a single sentence.

We sell protein bars and snacks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Evening to accomplish?

• Branding.
• Website.
• Ongoing advertising creative.

SOLUTION

How did you find The Evening?

Online Search, Other

Why did you select The Evening over others?

High ratings, Good value for cost, Company values aligned

What was the size of The Evening’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to build a brand, packaging, creative assets, and a website that was elegant, elevated, unique, and with a high level of attention to detail.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Finished assets that exceeded expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were incredibly responsive and on time. The attention to detail and care was top notch.

What was your primary form of communication with The Evening?

In-Person Meeting, Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

The Evening seems to create sophistication, elegance, and uniqueness quite effortlessly as its almost second nature to their talented team -- they have fun with it and as a result always go above and beyond. If you want to build assets or a brand that looks like $1 million was spent only do so for a middle market price they are one of the only ones I have found that can do it well and consistently.

Are there any areas for improvement or something The Evening could have done differently?

I have no negative things to say or areas of improvement.