eStore Factory

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Director at Garden Equipment Supplies, selling gardening supplies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

Our Amazon business was struggling so we hired eStore Factory to address and firefight the ongoing issues in our Amazon account.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them while searching for reputable Amazon agencies on Clutch.com. I also saw an article on Clutch and DesignRush where they were named one of the "Top Digital Marketing Agencies".

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They refreshed our existing listings using their Amazon SEO best practices, made enhanced descriptions for all our products, created lifestyle and infographic images from scratch, and helped us set up and design storefronts on Amazon. Now they’re helping us build new PPC campaigns focused on increasing the presence of our products in their category.

How many people from the vendor's team worked with you, and what were their positions?

Ethan (project manager) was my main point of contact and a delivery team consisting of an Amazon listing optimization expert, PPC specialist, and an account manager reported to him.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their SEO efforts are really bringing me results. Our products are showing up for relevant searches and we are seeing an uptick in traffic, conversion, and sales.

Describe their project management style, including communication tools and timeliness.

They have a very professional communication system where you have one point of contact for everything so you don’t have to deal with several experts at once and explain everything to each of them all over again. We have biweekly calls and they regularly report the updates made to our account and PPC campaigns.

What did you find most impressive or unique about this company?

They’re attentive and proactive, so we get answered really quickly. The team is very detail-oriented and they know the answer to everything on the spot, which is very impressive. You don’t have to constantly bring them up to speed or continuously remind them of the same things.

Are there any areas for improvement or something they could have done differently?

Right now we’re happy with the work they’ve done for us so far. If I had to pick, I would say it would be really happy if they prioritized the task with me before working on them. We’ve quite a few products listed in our account and we would for them to work on our low-selling ASINs first. Apart from that, all good.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a jewelry brand that handcrafts artisanal, artistic, and unusual jewelry pieces.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

Our brand has been growing and so has our team but we lacked the knowledge and expertise to manage the Amazon business. So, we decided to outsource Amazon-related work to a dedicated agency.

SOLUTION

How did you select this vendor and what were the deciding factors?

I saw an article written by their owner, Jimi on eComEngine which showed different types of infographics sellers could add to their listing. The images presented were really great so we tried searching for their website.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

eStore Factory started by analyzing our Amazon account before creating an in-depth audit report of their findings and suggestions. After that, they put together an actionable list of how they would fight the ongoing issues. Some of our listings were suspended by Amazon so first of all, they helped us get those reinstated. We had about 20-25 jewelry listings, they worked to optimize all of the listings with informative content, infographics, and A+ Page.

The quality of their creative work was really impressive so we also hired them for building our Storefront. We paid separately for that. As a part of their action plan, they also refurbished our existing PPC campaigns and created new campaigns focused on increasing total sales.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the project manager, senior Amazon SEO expert, and PPC analyst.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started working with them, our gross sales on Amazon have doubled. It’s incredible. Although our products aren't one-of-a-kind the eStore Factory team presented them in front of the right audience at the right time. We've been talking about hiring them for our social media management because we see such strong returns with them.

Describe their project management style, including communication tools and timeliness.

We communicate through emails and weekly video calls. The communication is pretty smooth. They have a sophisticated reporting process and a dedicated team working on our Amazon accounts. Overall, they’re doing great.

What did you find most impressive or unique about this company?

Their attention to detail is commendable. They understand our products and know how to promote them while also maintaining profitability.

Are there any areas for improvement or something they could have done differently?

I usually get replies after 4-5 hours because of the time difference, but I guess there’s nothing one can do about that.

BACKGROUND

Please describe your company and your position there.

I’m an executive at a company manufacturing and selling dietary supplements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We had just launched our products on Amazon and were looking for an agency specializing in on-page search optimization, image creation…in short someone who can help set up our listings on Amazon. Getting your products noticed in a crowded category like dietary supplements is always a challenge and so we were looking for an agency that can help us start things right.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found eStore Factory online. We had two other firms short-listed but it was clear through our research that eStore Factory has the wide range of capabilities we need for our Amazon business. During our interview with their team, we learned that we would have a dedicated specialized team for each task – listing optimization, PPC management, account management, etc. We preferred that over scenarios offered by other agencies, which seemed to have jacks of all trades running your Amazon accounts.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Initial engagement focused on Amazon SEO but we also engaged them to get our PPC campaigns up and running. We’ve also done conversion rate optimization for our website.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with several members of the team. Jimi (Founder and CEO), Varsha (Head of Amazon SEO department), Riddhesh (Project manager for Amazon advertising and account management), and Ethan (Project manager for social media).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’ve really seen great results since we started working with them. Their efforts definitely are bringing good numbers for us. Even though not everything they suggest works, we’ve had many successes, and the results speak for themselves.

Describe their project management style, including communication tools and timeliness.

One word: smooth. We communicate through Basecamp which makes it really flawless. Despite the time difference we get answers to all our questions in about 5-6 hours, which trust me, is great. We have weekly performance reviews, during which we take about 1-2 hours to discuss the progress on our account, what’s working and what’s not.

What did you find most impressive or unique about this company?

One thing that I love about working with them is that I don’t have to follow up. There are proactive and let me know about everything before I have to ask.

Are there any areas for improvement or something they could have done differently?

Nope. Nothing in particular.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for a pet products manufacturer - Pet Care Supplies. We manufacture more than 100 products listed on Amazon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We hired eStore Factory to manage our Amazon Sponsored Ad campaigns. Especially we needed more leads and relevant traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We’ve worked with a bunch of firms before, but wanted to look for a new partner. After a quick search on Google, we found eStore Factory. After they provided a proposal, we decided to give them a try.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

eStore Factory helped us streamline our PPC campaigns. First, the team did a deep dive into our business our campaign manager dashboard, and reports to understand the structure and profitability of our campaigns. They presented us with an audit report of what was and wasn’t working in our campaigns and what can be done to improve their profitability. We discussed with them our objectives and they developed a six-month strategy to optimize our ACOS and increase overall sales. Their scope of work includes creating new Sponsored Product, Brand & Display campaigns, optimizing existing PPC campaigns, adjusting bids, and adding new keywords, and off-Amazon promotions.

How many people from the vendor's team worked with you, and what were their positions?

I have two main points of contact, including Daniel (project manager) and Jimi, the owner. In total there are four people working on our account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We're seeing excellent results and great ROI. eStore Factory has breathed new life into our PPC campaigns. Though it did take a couple of months to get the results we wanted, but that’s how paid advertising works. Our ACOS has decreased from 40% in 2020 to 18% in 2021 currently which was our ultimate goal.

Describe their project management style, including communication tools and timeliness.

They performed very well and are on top of everything. The team’s really proactive and very helpful. Whenever we had a question, they are happy to help. We had a call every week to go over different strategies and analyze the performance. Overall working with them has been really smooth.

What did you find most impressive or unique about this company?

They don’t make fake promises just to get money out of you. These guys are really professional and deliver what they promise.

Are there any areas for improvement or something they could have done differently?

I don't have any constructive criticism as of now.

BACKGROUND

Please describe your company and your position there.

I'm an Account Manager at Work Boot Planet. We sell safety boots for men at work. I oversee the everyday digital marketing activities, including strategy, social and overall eCommerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We wanted to gain new customers on Amazon. Our products are really great and premium quality but we always felt because they weren’t properly presented on Amazon, the churn ratio was very high.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them listed on Amazon SPN. We spoke with them and they gave some case studies for us and we decide to start the project

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

eStore Factory helped us setup the listings and guided our advertising strategies which include ideation, strategy creation, execution, and reporting.

Since last year, we’ve been testing a variety of things where they or we’ve come up with an idea and we try to see if it is going to work on Amazon or not. In any given month, they optimize PPC campaigns, create FBA shipments, keep a tab on critical seller metrics, keep a check on account health and assist us with overall account management.

How many resources from the vendor's team worked with you, and what were their positions?

We have a project manager with whom we communicate on a regular basis, an account manager who manages our everyday Seller Central tasks, a PPC expert, and a listing optimization expert.

On several occasions, they’ve pulled in additional resources. For example, while working on DE and IT accounts, they worked with native translators to localize our listing copy and keywords.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

eStore Factory has really been a really effective partner in scaling up our Amazon channel. They even gave helpful tips for the holiday season which helped us almost double our sales. At present we are planning for a successful Prime Day with the team.

How effective was the workflow between your team and theirs?

They have a robust project management structure. I like that they have dedicated teams that are focused on our account continuously. We communicate via Basecamp where they have separate to-dos made for each task.

This makes keeping track of tasks and discussing a particular topic easy. We have weekly calls to make sure everyone’s on the same page. They’re deeply invested in us and the communication is pretty good. So, very satisfied.

What did you find most impressive or unique about this company?

They are based in India but have a presence across all the major Amazon marketplaces. They work majorly with USA sellers but also with UK, AU, and sellers in other marketplaces. Their diverse knowledge in Amazon has really helped us scale effectively. At present we are selling on Amazon USA and are planning to expand to other marketplaces with eStore Factory’s help.

Are there any areas for improvement or something they could have done differently?

These guys have really delivered so I cannot exactly think of any shortcomings as of now.

BACKGROUND

Please describe your company and your position there.

I'm the Head of Sales at Hardware Complete. We sell pop-up power sockets on Amazon and Power Tools, Electrical Tools, Sporting Goods, Hardware, Accessories, Builder Supplies, and more in our internet hardware superstore.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

We hired eStore Factory for SEO & PPC. We had just started at Amazon and were looking for an agency that could help us set up and optimize product listings. We needed to boost commercial traffic and increase conversions

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them while searching on Google for an Amazon listing optimization agency. We did online research and shortlisted 10 companies. After meeting and interviewing each of them, we selected eStore Factory to be our partner. The deciding factor was that they already had experience relevant to our needs and requirements.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

During the discovery phase, we had several calls to discuss our vision and goals and to make sure they understood our requirements. We started with strategy and planning. After this created a road map and started work. Initially, I hired them for the optimization of one of my ASINs.

The work they did was really thorough so I hired them again for optimizing my 12 other ASINs. Our partnership still lasts — the eStore Factory team constantly works on our feedback and provides ongoing support and maintenance to keep our campaigns up and running.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Varsha (Project Manager), PPC Specialist and Amazon SEO optimization team - SEO Team Lead, SEO Specialist, and content writer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with all the improvements over the past few months. My products are optimized and get a lot of visibility, clicks, and sales. The organic sales we are getting look really promising.

Describe their project management style, including communication tools and timeliness.

My first listing was optimized in just 2 days. The communication has always been crystal clear. Being a newbie on Amazon I did have a bunch of doubts which they were happy to clear. We had regular online meetings after each sprint, plus they were always readily available to answer our questions. The team at eStore Factory met deadlines and stayed with the budget. We used Jira as the project management tool and Slack, Google Meet, and email for daily communication.

What did you find most impressive or unique about this company?

The optimization files I got were really thorough. Along with optimized content, they provided me with a long list of keywords which they told me I could even use for PPC. They even provided such good details for the back end.

Are there any areas for improvement or something they could have done differently?

A bit unrealistic but I would have loved to get my optimization file the same day))) When I was outsourcing my work I had few expectations but eStore Factory actually exceeded my expectations in every matter.

BACKGROUND

Please describe your company and your position there.

I'm the owner/president of Camden Company, Inc

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory, and what were your goals?

I needed professional images for product launch and advertising on amazon platform primarily but was willing to pay more for the other platformsIi work with.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were listed on amazon services in seller central

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

we started with a few images and the designer was showing signs of amateur work, wouldn't edit any of the info she made up. We finally had a "discussion", i shared my screen and emailed her more images that she selected, zipped file and checked to make sure she received.

How many people from the vendor's team worked with you, and what were their positions?

1.....the manager went awol. he was celebrating Dawali in a few days and I respected that.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It became unworkable when she got worse and worse. The last photos i received were of pumpkins (week after thanksgiving, 2 weeks before christmas). She wouldn't edit anything, made up facts for info graphics, cost me so much time.

i missed black friday, cyber monday and didn't get anything usable. Nothing salvageable. Horrific experience!! I used another company and he finished in 3 days.......

Describe their project management style, including communication tools and timeliness.

Totally devoid of management and design skills......run don't walk......

What did you find most impressive or unique about this company?

Impressive was using the front of one lantern and the back of another- upscale product line and she uses the door of one lantern because she never fessed up to not being able to unzip files!!!!!

Are there any areas for improvement or something they could have done differently?

They need to go back to school- design 101, customer service 101, communicating with customer, the manager went awol.......

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of It’s in the Bag Boutique and Lady Conceal.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eStore Factory?

We were looking for advertisement services on Google and social media.

SOLUTION

What was the scope of their involvement?

eStore Factory helps me advertise the products of both my stores on Google and Facebook, and they help me with brand enhancement on Amazon. They’re also in charge of the SEO of Lady Conceal’s website. Additionally, they set up Facebook stores for both of my brands, which are connected to my websites.

Initially, we talked about the project. Then, eStore Factory gave me a list of what they could do for me, and we went from there. We communicate regularly, and they inform me about what they’re doing. They also provide me with a monthly report on the ads and their performance.

What is the team composition?

I work with three people from eStore Factory: Riddhesh (Project Manager), Umang (Consultant), and Tejas (Social Media Marketing Specialist).

How did you come to work with eStore Factory?

I also sell on Amazon, and I found that Amazon had eStore Factory listed as a good vendor. I trusted what Amazin said, so I contacted them.

How much have you invested with them?

We spend $600 per month per website on the advertisement services.

What is the status of this engagement?

We started working around June 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’m seeing how many clicks, conversions, and impressions I’m getting with these efforts, and I always see something that tells me the success of this engagement. My cost per click is decreasing, and I’m seeing my sales multiplying considerably.

How did eStore Factory perform from a project management standpoint?

eStore Factory always updates me on the leads, and every day they send me email addresses to put on my email list to send email blasts. They also provide me with monthly reports on the results that we’re getting.

eStore Factory is based in India, which makes our collaboration harder due to the time difference. However, they compensate for that with their work. I’ve worked with companies in the US, and I ended up spending 3–4 times more time on projects with them than with eStore Factory.

We use Basecamp to communicate. They use it to send me the reports and to communicate with me every day. This tool is very efficient for sharing everything we need for the project.

What did you find most impressive about them?

eStore Factory is cost-efficient and very knowledgeable. They’re also very flexible and willing to make changes, making us feel that they want the best for us.

Are there any areas they could improve?

One of the constraints is the time difference between us. As eStore Factory is in India, and I’m in the US, they’re sleeping when I’m in the middle of the day. Additionally, it would be helpful if they explained the abbreviations and terminology they use on the reports.

Do you have any advice for potential customers?

Monitor their work to ensure that they’re doing a great job. Additionally, provide them with a lot of images of your products to use, the key points you want them to cover with your ads, and a coupon code to use for promotions.

BACKGROUND

Please describe your company and your position there.

We manufacturer OTC consumer health care products as well as men’s and women’s natural and organic skin care.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eStore Factory?

We are growing our product lines and required additional assistance for the maintenance and development of our Amazon platform as well as problem-solving and growth.

What were your goals for this project?

We wanted better communication with Amazon, including problem-solving, keywords optimization, product detail page development and optimization, and photography.

SOLUTION

How did you select this vendor?

This vendor was referred directly by Amazon and met the criteria of services that I was interested in.

Describe the project and the services they provided in detail.

They’ve done a lot of work to optimize our campaigns and keywords. We are looking at competitors as well.

What was the team composition?

I worked with Jimi (Co-Founder and E-Commerce Consultant, eStore Factory) as well as several other team members.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Simply put, we have seen tremendous growth in revenue in a very short period of time. The team has done a fantastic job working with Amazon to remove hijacked listings and some inappropriate reviews.

How was project management arranged and how effective was it?

Jimi and I spoke on the phone within a few minutes of my initial inquiry. The team followed up with emails and eventually we had daily and constant Skype communication with all team members. Jimi and his team are doing a great job.

What did you find most impressive about this company?

Their accessibility and communication stand out.

Are there any areas for improvement?

No, not that I can determine.

BACKGROUND

Introduce your business and what you do there.

I'm the president of E-Commerce Sales Inc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eStore Factory?

We needed a vendor to help us boost our rankings and assist with backend management of our Amazon platform.

SOLUTION

What was the scope of their involvement?

They help us with PPC, keyword management, and overall Amazon platform management. They also do some design work for us.

What is the team composition?

We've worked with a design team and a marketing team.

How did you come to work with eStore Factory?

We found them on Upwork.

How much have you invested with them?

We've spent about $30,000.

What is the status of this engagement?

We started working with them in May 2016 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've contributed significantly to the growth of our business.

How did eStore Factory perform from a project management standpoint?

They deliver everything on time and give us reports on a regular basis. We mostly use Skype to communicate, but we also have weekly calls and use email throughout the week.

What did you find most impressive about them?

They're loyal and consistently deliver what we ask of them.

Are there any areas they could improve?

Communication is often a challenge when you’re working with a group, but they've already improved considerably in that regard.

Do you have any advice for potential customers?

Be patient and don't expect immediate results.