Estes Media

BACKGROUND

Please describe your company and position.

I am the CFO of All Pro Plumbing Services LLC

Describe what your company does in a single sentence.

All Pro Plumbing Services LLC provides professional residential and commercial plumbing solutions, including repairs, installations, and emergency services, with a focus on quality workmanship and customer satisfaction.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estes Media to accomplish?

• Build a repeatable inbound lead system across our service counties.
• Improve local search visibility and convert that traffic into booked jobs.
• Track calls, forms, and revenue so marketing spend could be tied to outcomes.

SOLUTION

How did you find Estes Media?

google search

Why did you select Estes Media over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Estes Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Estes Media to help us move beyond referral-only growth and build a dependable inbound pipeline across three counties. They launched an integrated program that combined Google Ads, local/map pack SEO, and a full website rebuild with properly structured service pages for each location and offering. They also implemented form tracking, call routing, and conversion reporting that tied directly to booked jobs in our system, which gave us clarity we’d never had before.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within 60 days, our inbound lead volume doubled, and paid media began returning a strong multiple on spend measured in booked jobs, not just clicks. Calls and form fills from homeowners needing urgent repairs started coming in daily, and we saw steady demand building across water heater installs, drain clearing, and emergency service requests.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

he Estes team was consistently proactive. We received weekly performance updates with clear next steps, and when we needed adjustments  like shifting spend toward emergency services during a cold snap  they made changes quickly. Timelines were met, and communication was direct and helpful.

What was your primary form of communication with Estes Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood the urgency of plumbing work and built campaigns that captured demand when customers needed service now. Their local market insight showed up in everything from ad copy to map pack optimization. Instead of vanity metrics, they focused on booked revenue exactly what matters to us.

Are there any areas for improvement or something Estes Media could have done differently?

None that come to mind.They delivered what they promised and made it easy for our internal team to see what was working.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of Apex Lab

Describe what your company does in a single sentence.

We’re a remote, global team of founders, builders, and technologists solving complex tech challenges for our clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estes Media to accomplish?

• Launch a predictable, scalable inbound engine for our SaaS platform
• Improve campaign performance visibility and revenue attribution
• Increase demo bookings among our core commercial construction audience

SOLUTION

How did you find Estes Media?

• Online Search
• Clutch Site

Why did you select Estes Media over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Estes Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

we worked with Estes media to construct a full-funnel demand generating engine that would help us get our product to market  We needed to scale our demo pipeline effectively because our field operations platform is designed especially for subcontractors and service-based general contractors.

 Estes seized control of our organic and sponsored channels.  They revamped our landing pages to align with intent at every stage and started targeted LinkedIn and Google Search marketing, divided by persona and industry.  Additionally, they reorganized our HubSpot tracking and attribution flows, providing us with clear insight into the factors influencing engagement, reservations, and income.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact was immediate.  Within 60 days, our demo reservations had doubled.  We transitioned from chasing inconsistent incoming leads to having a predictable pipeline of qualified prospects.  Even better, we can now attribute revenue by channel, persona, and campaign, something we didn't have previously.  Estes assisted us in transitioning from guesswork to clear, actionable data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Estes team was sharp, organized, and always responsive. From day one, their project cadence was easy to follow weekly check-ins, clear deliverables, and quick implementation on any changes or new ideas. We never felt like we had to chase them down. When we requested optimizations mid-cycle, they executed updates within a matter of days, not weeks.

What was your primary form of communication with Estes Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Two things stood out: their strategic thinking and their execution speed. Joshua Estes brought a clear growth framework to the table, helping us zoom out and focus on the long game. But equally important, his team had the technical chops to implement that strategy fast. It’s rare to find an agency that’s strong at both Estes Media delivered on both fronts.

Are there any areas for improvement or something Estes Media could have done differently?

None. Everything was executed with precision, and the results exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the VP & General Manager of Atlas Roofing Corporation

Describe what your company does in a single sentence.

Atlas Roofing Corporation is an innovative, customer-oriented manufacturer of residential and commercial building materials.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estes Media to accomplish?

• Increase inbound lead generation, especially for high-value commercial jobs
• Modernize our online brand presence with a professional website
• Improve SEO visibility in local and regional markets

SOLUTION

How did you find Estes Media?

• Referral
• Clutch Site

Why did you select Estes Media over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Estes Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Estes Media to completely overhaul our outdated website. As a regional roofing provider handling both residential and commercial projects, we needed a modern digital presence that would reflect the professionalism of our field work and generate real leads.

Estes took on everything from top to bottom a full website rebuild with modern UX/UI design, mobile responsiveness, SEO-optimized content for every service line, and significant backend improvements to boost speed and performance. They also created clear conversion paths with integrated phone tracking, form submissions, and CTA click tracking so we could actually see how users were engaging.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were fast and noticeable. Within just 30 days of launching the new site, our organic traffic jumped by 61%, and form submissions nearly tripled. We also began receiving more qualified leads for commercial contracts, something we had been struggling to get from the old site.

Our new site isn’t just visually appealing; it’s also serving as a business development tool, which is exactly what we had hoped for.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth throughout. Estes set clear expectations from day one, met every milestone, and stuck to timelines. We had multiple check-in points, and when we needed to make adjustments to copy or visuals late in the process, they were able to do so quickly without compromising the flow.

Communication was professional, and we always felt like we were in the loop.

What was your primary form of communication with Estes Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out is how they balanced great design with a lead-focused strategy. A lot of agencies can deliver a nice-looking site, but Estes made sure it converted. They thought through every page from the perspective of the user and our sales team. The result was a clean, fast website that started driving business almost immediately.

Their experience in the roofing space also helped a lot. they knew how to write and design in a way that connected with both homeowners and commercial property managers.

Are there any areas for improvement or something Estes Media could have done differently?

Honestly, no complaints at all.

BACKGROUND

Please describe your company and position.

I am the President & CEO of Summit Roofing

Describe what your company does in a single sentence.

Summit Roofing is a multifaceted general contracting .

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estes Media to accomplish?

• Increase brand visibility in metro areas beyond our traditional referral network
• Build a predictable pipeline of commercial roofing leads in new geographic markets
• Improve quote volume and lead quality using SEO and paid advertising Create a system to track results clearly and adjust quickly when needed

SOLUTION

How did you find Estes Media?

• Referral
• Clutch Site

Why did you select Estes Media over others?

• Great culture fit
• Company values aligned

How many teammates from Estes Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Estes Media to help us break into new metro markets and attract higher-value commercial roofing projects. Our business had grown steadily through referrals, but we didn’t have a digital system in place to consistently generate leads outside of that network.
Estes took on the challenge with a full-service approach. They led a complete SEO overhaul that included restructuring our website, improving page speed, and optimizing service pages to rank in the territories we were targeting. Alongside that, they launched a tailored paid media strategy using Google Ads, with ad groups focused specifically on our high-priority regions. They also set up a real-time reporting dashboard that tied every effort back to quotes, giving us full visibility into what was working.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results came quickly. Within 120 days of launching the new campaigns, we saw a 212% increase in inbound quote requests. Even more impactful, we closed two major contracts — totaling over $1.1 million — directly from leads that came through the new digital system Estes helped us build.Our brand now ranks on the first page for competitive commercial roofing keywords in cities where we previously had zero organic presence. The quality of leads has noticeably improved as well — we’re getting inquiries from facility managers and project owners who actually match our ideal customer profile.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was top-tier. We had clear weekly updates, visibility into performance, and fast turnaround when we needed to shift campaign focus or test new ideas. The communication was consistent and thoughtful. They never left us guessing what was happening or where things stood.

What was your primary form of communication with Estes Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out is how well Estes understands the commercial roofing space. They’re not generalists trying to apply a one-size-fits-all model. Their team knew how to position our brand in a way that spoke directly to facility managers, property developers, and procurement teams. That industry-specific insight made a significant difference in how we presented ourselves online.
We also appreciated how everything they built was designed to scale, from the way they structured our landing pages to the backend reporting that made it easy to connect marketing to real business outcomes.

Are there any areas for improvement or something Estes Media could have done differently?

None that come to mind. They are responsive, professional, and have delivered results beyond our expectations.

BACKGROUND

Please describe your company and position.

I am the Director of Footwear of johnnie-O

Describe what your company does in a single sentence.

johnnie-O, started by John O’Donnell in 2005, is a branded lifestyle apparel company, founded in Santa Monica, CA, that embodies living your best life. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estes Media to accomplish?

• To generate qualified quote requests through SEO and paid campaigns
• Build a data-driven reporting system tied to revenue impact
• Shift away from lower-performing channels like trade shows and print

SOLUTION

How did you find Estes Media?

• Referral
• Clutch Site

Why did you select Estes Media over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Estes Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought Estes Media in to support our in-house marketing team. As a growing construction company, we had solid internal talent but needed extra firepower across SEO, paid campaigns, and reporting. Estes stepped in not just as an external agency, but as true collaborators.

Their scope included:

SEO strategy and implementation for service pages and new verticals

Paid campaign management across Google Ads and LinkedIn

Monthly performance reporting tied directly to quote requests and pipeline

Marketing audits and funnel mapping to align efforts with business goals

Collaboration with our content and sales teams to close the loop on lead quality

What stood out was that they didn’t just “run campaigns” — they helped us understand what was working, why, and where to go next.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our SEO presence shifted significantly. Instead of ranking for generic terms, we started showing up for searches with real buyer intent, such as “commercial HVAC contractor in [region]” or “design-build services for retail spaces.” As a result, quote requests began to land in our inbox weekly, many from clients we hadn’t reached through other channels.

On the paid side, the difference was night and day. We had previously invested heavily in trade shows and print, often with uncertain ROI. Estes helped us build out campaigns that targeted our exact audience online. The lead volume and quality from paid channels quickly outpaced what we were seeing from offline efforts.

Their tracking and attribution setup also gave us confidence. For the first time, we could tie marketing spend directly to deals in our pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Estes operated like a well-oiled machine. We had regular check-ins and clear deliverable timelines. If we had a sudden request or needed to pivot a campaign due to seasonality or service changes, they were quick to respond and always came with a game plan.

There was no hand-holding needed. They understood the construction space well and were proactive about staying ahead of deadlines, flagging performance issues, and recommending strategic shifts.

We appreciated that they weren’t just execution-focused; they were thinking alongside us.

What was your primary form of communication with Estes Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The biggest win for us was how seamlessly they integrated into our internal team. It didn’t feel like outsourcing; it felt like adding experienced teammates who cared just as much about our success.

They also struck the right balance between strategy and execution. Joshua brought sharp insights about how to move the needle long-term, while the rest of the team (especially their ad and SEO specialists) made sure things were happening day to day.

Their reporting was clean, relevant, and never bloated. We could sit down with leadership and clearly show where marketing was driving results, no fluff, just impact.

Are there any areas for improvement or something Estes Media could have done differently?

Nothing major comes to mind. If anything, we sometimes found ourselves wanting even more of their time because of how valuable their input was. But they managed their bandwidth well and never overpromised.

BACKGROUND

Please describe your company and position.

I am the Executive Vice President of USAble Life

Describe what your company does in a single sentence.

At USAble Life, we provide financial security and peace of mind for our customers by offering a wide range of benefits, including dental, life, accident, disability and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estes Media to accomplish?

• Improve SEO structure to bring in more organic leads
• Increase form fills and calls from people looking for roofing work
• Stand out from local competitors who all had cookie-cutter websites

SOLUTION

How did you find Estes Media?

Referral

Why did you select Estes Media over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Estes Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Estes Media to give our roofing company’s website a complete refresh. Our old site looked outdated, loaded slowly, and wasn’t generating the kind of leads we knew it could. We wanted something that looked modern, was optimized for SEO, and could help us stand out in a competitive local market.

Estes Media’s scope included:

A full website redesign, including mobile responsiveness

Brand refresh with updated colors, fonts, and layout

New service pages with SEO best practices baked in

Faster page speed and clean backend structure

Conversion-focused content placement (CTAs, forms, click-to-call)

Maria led the design side and was honestly phenomenal. She took time to understand our brand personality and the customers we serve and then delivered a look and feel that was professional, trustworthy, and clean. We got mockups that felt customized from the ground up, not some template with a logo slapped on.

Daniel handled the development and was lightning-fast. He built a site that not only looked amazing but worked smoothly on every device. His attention to SEO structure (headers, speed, mobile optimization, schema) made a big difference out of the gate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within a month of launching the new site, we started seeing real movement.

Our organic traffic started to pick up people were finding us through searches that hadn’t brought traffic before.

Our contact form submissions nearly tripled, and the calls coming in were actually about high-value jobs.

Several new clients mentioned they chose us because “our site looked more trustworthy” than others in the area a huge validation that the design hit home.

It wasn’t just about traffic or rankings. The site started acting like a real sales tool, not just a digital brochure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were organized and transparent from the start. Maria gave us a clear design timeline and stuck to it. We had milestone check-ins, and feedback rounds felt efficient not rushed or ignored.

Daniel was incredibly responsive during development. We had a few last-minute changes, like needing a photo gallery for before-and-after projects, and he added it quickly without holding anything up.

We were never left guessing about where things stood. They used a simple project tracker and were easy to reach when we had questions.

What was your primary form of communication with Estes Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their combination of design quality and technical execution really impressed us. A lot of agencies either focus on the visuals or the backend Estes nailed both. Maria has an incredible eye for what builds trust on the web, especially in service industries like ours.

And Daniel’s ability to translate that into a fast, SEO-friendly site was the cherry on top. We also appreciated how they didn’t throw around marketing jargon. Everything was explained in plain English, and it was clear they cared about results, not just delivery.

They made us feel like a priority, not just another project.

Are there any areas for improvement or something Estes Media could have done differently?

Nothing major stands out. If we had to nitpick, maybe an extra quick-start guide or short video tutorial after launch would’ve been nice — just to show our team how to update content on our own. That said, Daniel answered any questions we had and even made a couple of how-to Loom videos afterward when we asked.

BACKGROUND

Please describe your company and position.

I am the Director of Customer Ops of EverPass Media

Describe what your company does in a single sentence.

EverPass Media stands at the forefront of a new era for commercial establishments, bridging the gap between traditional viewing and modern streaming within the sports broadcasting landscape.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estes Media to accomplish?

• Generate qualified leads from enterprise decision-makers, not just form fillers
• Fix attribution blind spots and bring clarity to our marketing-to-sales journey
• Create high-converting email copy and nurture flows that didn’t feel like spam

SOLUTION

How did you find Estes Media?

• Referral
• Clutch Site

Why did you select Estes Media over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Estes Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Estes Media to help scale growth for our B2B SaaS product after struggling to consistently generate qualified leads. Our product serves a niche enterprise audience, and traditional demand gen tactics weren’t moving the needle. We needed more than a few tweaks — we needed someone to take full ownership of the funnel from top to bottom.

Estes stepped in with a full-funnel growth strategy that included:

LinkedIn ad campaigns with precise targeting and creative testing

Landing page optimization for our main product demo offers

Full CRM and attribution setup to trace every lead journey

Email copy and nurture flows tailored to cold and warm audiences

Weekly reporting, funnel diagnostics, and continuous testing

Joshua led the entire engagement and acted almost like an embedded growth strategist on our team. He made sure the roadmap stayed focused on qualified pipeline, not vanity metrics. Luiz handled the ad operations and segmentation — his ability to build and test audiences on LinkedIn was a huge value-add. And Christina’s email copy stood out immediately — she nailed our tone and consistently wrote sequences that didn’t feel generic or salesy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before working with Estes, we were barely breaking through the noise maybe two or three demos a month, and most were unqualified or not enterprise-ready. That changed quickly.

Once the campaigns were live, we saw consistent demo bookings from the exact roles we had struggled to reach: IT decision-makers, content ops leads, and media infrastructure managers. These weren’t just random signups they were showing up prepared, having already read our materials and clearly aligned with our offer.

What made the biggest difference was attribution clarity. We used to guess where leads came from or rely on vague CRM tags. After Estes restructured our tracking and attribution, we could confidently see the source of every deal, what touchpoint converted them, and how long their journey was. That alone changed how we forecast and prioritize.

One internal stakeholder even joked that the difference was like “turning the lights on in a dark room.”

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. We had weekly stand-ups with Joshua and Luiz, a shared project board, and regular updates on performance. They never waited for us to ask about results they were already in our inbox with insights, next steps, and suggested pivots when something underperformed.

There was a point where we needed to pause one of our campaigns due to some brand restructuring. The Estes team didn’t miss a beat. Luiz adjusted the ad spend, Christina refreshed email sequences to match the new positioning, and Joshua worked directly with our design team to quickly launch updated creatives.

They move fast, but never recklessly. Every decision was grounded in data, and every campaign had a clear “why” behind it.

What was your primary form of communication with Estes Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Estes Media didn’t just plug us into a funnel template they built a system around how our business worked. They understood our long sales cycle, our technical audience, and the skepticism that often comes with SaaS solutions in our space.

Christina’s copywriting was a standout. She had an uncanny ability to write for decision-makers without sounding robotic. Our open rates jumped, but more importantly, replies started coming in thoughtful, high-intent replies, which had never happened before.

Joshua’s strategic brain and Luiz’s ad execution made a perfect combo. We trusted them enough to give them full control of the budget and direction, and they treated that trust with care. They tested ideas, dropped what didn’t work, and doubled down on what did — all while keeping us looped in and aligned.

What’s also unique is that they don’t drown you in fluff metrics. No bloated decks, no buzzword soup just honest reporting and clear next steps. It made everything easier internally.

Are there any areas for improvement or something Estes Media could have done differently?

Honestly, the only hiccup was early on when there was some confusion about how our HubSpot workflows were set up. Our internal CRM was a bit messy, and it caused some initial delays. But once we gave them access, they cleaned things up quickly and even built out a few dashboards we now use across other teams.

It wasn’t a major issue, and they handled it with professionalism and speed.

BACKGROUND

Please describe your company and position.

I am the Partner of Andreessen Horowitz

Describe what your company does in a single sentence.

Andreessen Horowitz (a16z), a leading venture capital firm in the investment management industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estes Media to accomplish?

• Launch and optimize Google ad campaigns that targeted high-intent users
• Align technical SEO with brand storytelling to support thought leadership initiatives
• Provide scalable SEO infrastructure that we could maintain after handoff

SOLUTION

How did you find Estes Media?

• Referral
• Clutch Site

Why did you select Estes Media over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Estes Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their scope of work included:

• A full SEO overhaul: technical fixes, content mapping, keyword strategy
• Paid campaign strategy and execution through Google Ads and remarketing
• Landing page optimization to improve time on page and conversion paths
• Monthly reporting and dashboards for both SEO and paid campaigns
• Ongoing content and performance audits with our internal stakeholders

From day one, Joshua and Andrew took the lead in understanding not just our industry, but also how our audiences — especially developers — engage with technical content. They asked the right questions, audited our assets with precision, and built a roadmap that aligned with both short-term goals and long-term growth.

Dana was instrumental on the content side. She didn’t just create a keyword plan and hand it off — she helped us develop a voice-driven content structure that reflected how we wanted to be seen by the developer community. She embedded herself in our tone, dissected what was working (and what wasn’t), and suggested changes that elevated our content without sacrificing clarity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the engagement, we saw clear signs of traction. Pages that were previously invisible in search results started surfacing for queries that matched exactly the kinds of problems developers were trying to solve. That relevance brought better traffic, not just more of it.

One moment that stood out: we released an educational tool and received unexpected traffic and mentions from a segment of the developer community we hadn’t directly targeted. When we dug in, it turned out the SEO optimization done by Estes was surfacing that content in places we hadn’t reached before — and it was all organic. That kind of visibility felt like a turning point.

The paid campaigns also saw strong, consistent performance. Ad click-throughs weren’t just high — the bounce rate was low, and users were taking actions we wanted (signups, tool usage, etc.). Andrew managed the ad side with care, tweaking messaging and targeting with a precision we appreciated.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was professional, flexible, and refreshingly human. We had regular calls with Joshua, who made sure deliverables were clear, timelines were realistic, and our feedback loops were fast. They weren’t rigid with their process — if something came up internally and we needed to pivot or delay a launch, they rolled with it, no stress.

They also made us feel like they were an extension of our team — not just an outside vendor. When we had a last-minute campaign shift, Andrew quickly revised our targeting strategy without needing a long turnaround or scope renegotiation. That agility made the collaboration easy.

What was your primary form of communication with Estes Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team’s ability to marry deep technical SEO with strategic content thinking is what really set them apart. A lot of SEO vendors either lean too heavily on data and forget the human side, or they create content without considering real search behavior. Estes Media balanced both perfectly.

Dana deserves a special mention here — her ability to interpret our internal tone, structure meaningful content briefs, and map them to search intent helped us improve not only our rankings but also how people engaged with our work once they landed on the site.

Another unique aspect was how proactive Joshua and Andrew were. They didn’t just follow a checklist — they constantly looked ahead, flagged new opportunities, and regularly challenged us to refine our strategy. It's clear they genuinely care about results.

Are there any areas for improvement or something Estes Media could have done differently?

There were minor moments early on where we needed more documentation tailored to how our teams operate — especially around campaign strategy summaries and internal handoff materials. But as soon as we mentioned it, Joshua and his team adjusted, and the rest of the engagement was smooth.

BACKGROUND

Introduce your business and what you do there.

We’re a dental cosmetology business that sells lipstick and lip scrubs. I manage our marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Estes Media?

We hired Estes Media to build our website.

SOLUTION

What was the scope of their involvement?

Estes Media, using WordPress, built an e-commerce platform that allows our customers to purchase our products directly. Their team created all the content on the site for SEO purposes to help drive more leads.

What is the team composition?

We worked with a small team of two.

How did you come to work with Estes Media?

We found about Estes Media through a referral.

What is the status of this engagement?

We worked with Estes Media from December 2018–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Estes Media created a fantastic web platform for our business. With our previous site, we received no traffic, no visibility on Google, and virtually zero conversions. So far, there’s been a significant difference.

How did Estes Media perform from a project management standpoint?

Everything was delivered on time. The team at Estes Media was communicative throughout the process.

What did you find most impressive about them?

Working with Estes Media was fantastic.

Are there any areas they could improve?

No, there’s nothing that I can think of.