Essence Axis

BACKGROUND

Please describe your company and position.

I am the Managing Director of Home Stories Limited

Describe what your company does in a single sentence.

Home Stories Limited is Bangladeshi Real Estate Agent

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrainyZat to accomplish?

• Enhanced Online Presence: Establish a strong digital footprint by developing a professional and visually appealing website that reflects the brand identity of Home Stories Limited.
• SEO Optimization: Implement SEO best practices to improve the website's visibility on search engines, driving more organic traffic to the site.
• Lead Generation: Incorporate features and functionalities that facilitate lead generation, such as contact forms, inquiry buttons, and integration with CRM systems.
• Performance Optimization: Focus on fast load times, reliable performance, and security to ensure the website runs smoothly and efficiently.
• Mobile Responsiveness: Ensure the website is fully responsive, providing an optimal browsing experience across all devices, including desktops, tablets, and smartphones.

SOLUTION

How did you find BrainyZat?

Online Search

Why did you select BrainyZat over others?

• High ratings
• Pricing fit our budget

How many teammates from BrainyZat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for the Home Stories Limited website development project was extensive, covering all aspects needed to create a high-performing and visually appealing online platform. The key deliverables and tasks included:

• A fully responsive, SEO-optimized website with a user-friendly CMS.
• Customized design aligned with Home Stories Limited’s brand.
• Lead generation tools and CRM integration.
• Enhanced performance optimization and security features.
• Social media and third-party tool integration.
• Comprehensive testing and quality assurance.
• Post-launch support and maintenance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Home Stories Limited website development project yielded several measurable outcomes that demonstrated its success. The website experienced a significant increase in traffic, with a notable rise in organic visitors due to enhanced SEO efforts. This led to higher conversion rates, as more inquiries and leads were generated through the site’s contact forms and inquiry buttons.

Additionally, the website achieved improved search engine rankings for targeted keywords, boosting its visibility in a competitive market. User engagement metrics also saw a positive shift, with increased time spent on the site and lower bounce rates, reflecting a more engaging and user-friendly experience. Furthermore, the website's performance was optimized with faster load times, contributing to better user retention.

The project also successfully integrated lead generation tools with the CRM system, streamlining the sales process.

The website received positive feedback from users and stakeholders, praising its modern design, ease of navigation, and responsive performance, all of which underscored the project's success in enhancing Home Stories Limited's online presence.

Enhanced website speed, leading to a better user experience and higher retention rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management by BrainyZat Digital Limited was exemplary throughout the entire process. They demonstrated a strong commitment to delivering each milestone on time, adhering strictly to the agreed-upon timelines without compromising on quality. Their communication was clear, proactive, and responsive, ensuring that we were always kept in the loop with regular updates and progress reports. 

Whenever we had specific needs or adjustments, BrainyZat was incredibly accommodating and quick to respond, often going above and beyond to ensure our satisfaction. Their ability to understand our requirements and translate them into actionable steps was impressive, making the entire experience seamless and stress-free. Overall, their project management was highly professional, and they delivered everything as promised, ensuring that our website development project was completed successfully and on schedule.

What was your primary form of communication with BrainyZat?

In-Person Meeting

What did you find most impressive or unique about this company?

What impressed us most about BrainyZat Digital Limited was their extensive experience and deep understanding of the real estate industry in Bangladesh. Having worked with numerous real estate companies before, they were already well-versed in the specific requirements and challenges of this sector.

Their expertise allowed them to anticipate our needs and provide tailored solutions that perfectly aligned with our goals. Their ability to leverage this industry knowledge to deliver a website that not only met but exceeded our expectations was truly remarkable. This level of experience and insight set them apart and made the entire process smooth and efficient.

Are there any areas for improvement or something BrainyZat could have done differently?

While our experience with BrainyZat Digital Limited was overwhelmingly positive, one area for improvement could be offering more frequent updates during certain phases of the project. This would provide even greater transparency and keep us more closely aligned throughout the process. However, overall, their performance was excellent, and this is a minor suggestion in the context of their strong delivery.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Wood-Rose Interior Limited

Describe what your company does in a single sentence.

Wood-rose is an interior design company in Bangladesh. We have completed more than 60+ project in Dhaka. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrainyZat to accomplish?

• Increase Lead Generation: To attract and generate high-quality leads for our residential interior design services through targeted social media campaigns.
• Enhance Brand Visibility: To improve our brand's visibility and recognition on social media platforms.
• Boost Engagement: To increase engagement with potential clients on social media, fostering relationships and trust.
• Improve Conversion Rates: To optimize our social media strategies for better conversion rates, turning leads into actual projects.
• Achieve Measurable Growth: To achieve measurable growth in our client base and project numbers through effective digital marketing strategies.

SOLUTION

How did you find BrainyZat?

Online Search

Why did you select BrainyZat over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from BrainyZat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for BrainyZat involved a detailed and multifaceted approach to enhancing Wood-rose’s social media presence and lead generation capabilities. Initially, BrainyZat conducted thorough market research to understand the target audience and industry trends, followed by the development of a tailored social media marketing strategy. 

This strategy included designing high-quality visual and written content, such as images and videos of completed projects, engaging copy, and attractive graphics. BrainyZat managed Wood-rose’s social media accounts by optimizing profiles, maintaining a consistent posting schedule, and fostering community engagement. 

Additionally, they created and managed targeted advertising campaigns on platforms like Facebook and Instagram, carefully allocating the budget to maximize reach and return on investment. To ensure effective lead generation and conversion, BrainyZat implemented strategies for capturing potential client information and optimizing the conversion process. They also monitored key performance metrics and provided regular reports with insights and recommendations for continuous improvement. 

This comprehensive approach was aimed at achieving significant growth in lead generation and project acquisition for Wood-rose in the residential interior design market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress and success include:

1. Increased Lead Generation: Wood-rose saw a significant boost in the number of high-quality leads for residential interior projects, exceeding the initial target of generating 50+ new leads in Dhaka.
2. Enhanced Brand Visibility: There was a marked increase in brand awareness, evidenced by higher engagement rates and greater reach on social media platforms, leading to more people recognizing and considering Wood-rose for their interior design needs.
3. Growth in Social Media Following: Wood-rose experienced an increase in their social media followers and connections, contributing to a larger and more engaged audience base.
4. Positive ROI: The advertising campaigns generated a positive return on investment (ROI), with the budget effectively utilized to achieve substantial results in lead generation and brand growth.

These outcomes collectively highlight the success of BrainyZat's efforts in driving significant growth and achieving Wood-rose’s objectives in the competitive residential interior design market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BrainyZat’s project management was characterized by a high level of organization and responsiveness. They consistently delivered items on time, adhering to the agreed-upon schedules and deadlines for each phase of the project. Their ability to manage timelines effectively ensured that all deliverables, from content creation to campaign launches, were completed as planned.

Throughout the project, BrainyZat demonstrated a proactive approach to addressing Wood-rose’s needs. They maintained open and clear communication, promptly responding to any inquiries or adjustments required. Their team is attentive to feedback and quick to implement changes based on evolving requirements or new insights. This responsiveness and flexibility were key to adapting strategies in real-time and ensuring the campaign’s continued success.

As heard, BrainyZat is regarded as one of the best digital marketing agencies in Bangladesh, and their performance certainly lives up to this reputation. Their exceptional project management and dedication to client satisfaction have been instrumental in driving significant growth and achieving our objectives.

What was your primary form of communication with BrainyZat?

In-Person Meeting

What did you find most impressive or unique about this company?

What we found most impressive and unique about BrainyZat is their status as a certified business partner of Facebook. This certification reflects their deep expertise and credibility in digital marketing. Additionally, all of their digital marketers are certified from various reputable platforms, showcasing their extensive knowledge and proficiency in the field. This high level of certification and expertise sets them apart and ensures that they are well-equipped to deliver top-notch digital marketing solutions.

Are there any areas for improvement or something BrainyZat could have done differently?

While BrainyZat delivered impressive results overall, there are always areas where any service provider can refine their approach. One potential area for improvement could be:

• Enhanced Reporting Detail: Providing more detailed and granular reports on campaign performance could offer deeper insights into specific aspects of the marketing strategy. This would help in understanding which elements are driving the most success and which may need further optimization. 

Overall, while these are minor areas for potential improvement, BrainyZat’s performance was highly commendable and contributed significantly to achieving our objectives.

BACKGROUND

Please describe your company and position.

I am the Manager of Marketing of Silverkey Real Estate Ltd.

Describe what your company does in a single sentence.

Silverkey Real Estate Ltd. is a dynamic and visionary real estate company based in the heart of Dhaka, Bangladesh. With a commitment to excellence and a passion for creating exceptional living spaces, Silverkey has established itself as a leading force in the country's real estate industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrainyZat to accomplish?

• Increase brand awareness and visibility: Expand Silverkey's reach within the target audience in Dhaka.
• Generate high-quality leads: Attract potential customers interested in purchasing properties.
• Boost sales and revenue: Ultimately, increase property sales and generate higher revenue.

SOLUTION

How did you find BrainyZat?

Clutch Site

Why did you select BrainyZat over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from BrainyZat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To significantly increase brand awareness, generate high-quality leads, and boost sales for Silverkey Real Estate Ltd. through comprehensive digital marketing strategies.

• Increased website traffic and improved conversion rates
• Higher search engine rankings for relevant keywords
• Growth in social media followers and engagement
• Increased lead generation and qualified leads
• Measurable increase in sales and revenue
• Comprehensive performance reports and analytics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress or success include a 500% growth in our sales team, a significant increase in brand presence, higher engagement rates on social media platforms, and improved conversion rates from Google Ads campaigns. These outcomes highlight the effectiveness of BrainyZat's digital marketing strategies and their impact on our business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BrainyZat's project management has been exemplary throughout our collaboration. They consistently delivered items on time, ensuring our campaigns were launched as scheduled without any delays. Their proactive approach and attention to detail were evident in every phase of the project.

Moreover, their responsiveness to our needs was outstanding. Whether we had urgent requests, needed adjustments to ongoing campaigns, or sought strategic advice, the BrainyZat team was always available and quick to address our concerns. Their ability to adapt to our evolving requirements and provide tailored solutions played a crucial role in the success of our digital marketing efforts.

What was your primary form of communication with BrainyZat?

Virtual Meeting

What did you find most impressive or unique about this company?

What we found most impressive and unique about BrainyZat is their innovative approach to digital marketing combined with their deep understanding of our business and market. They don't just implement generic strategies; they customize their campaigns to align perfectly with our goals and target audience. Their creativity in developing engaging content and their strategic use of data analytics to optimize our campaigns truly set them apart.

Additionally, their commitment to client satisfaction is unparalleled. BrainyZat's team goes above and beyond to ensure we achieve our desired results, providing continuous support and insights. Their ability to drive substantial growth and deliver measurable outcomes showcases their expertise and dedication to excellence in the field of digital marketing.

Are there any areas for improvement or something BrainyZat could have done differently?

While our experience with BrainyZat has been overwhelmingly positive, there are always areas for improvement. One area where they could enhance their service is in providing more frequent and detailed progress reports. While their results speak for themselves, having more regular updates and insights into ongoing campaigns would help us stay even more informed and engaged with the process.

Additionally, expanding their service offerings to include more comprehensive market research and competitor analysis could further enrich their strategic approach. This would provide us with deeper insights into industry trends and competitive dynamics, allowing for even more targeted and effective marketing campaigns.

Overall, these are minor suggestions for an otherwise exceptional partnership. BrainyZat's commitment to excellence and client satisfaction remains unparalleled.

BACKGROUND

Please describe your company and your position there.

I’m Asst. Manager – Digital Media at Boston Consulting Group, headquartered in Boston, Massachusetts, United States. The firm has more than 90 offices in 50 countries, and its current CEO is Rich Lesser.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Essence Axis?

For today’s consumers, shopping doesn’t begin and end in the store. With so many options both in stores and online, digital and video play a huge role in getting people through the door.

What were your goals for this project?

That challenge was all too familiar to H&R Block. While 60% of its customers come to H&R Block retail stores to get in-person tax help, consumer behavior in the finance industry is changing.

SOLUTION

How did you select this vendor?

We've posted a Job in Upwork. Essence Axis won the bid.

Describe the scope of their work in detail.

After we selected the Essence Axis, we had a couple of online meeting and interview to discuss our campaign goal. The team from Essence Axis focused on understanding what we want to achieve. And they developed a strong pitch according to our brief.

What was the team composition?

We worked closely with the Digital Team of Essence Exis. 5 team member including Mr. Ryhan is involved with the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through a YouTube campaign that led to a 31% increase in incremental reach, almost 1.4 million store visits, and 79,000 confirmed retail appointments.

How effective was the workflow between your team and theirs?

Mr. Rayhan is very honest and experience manager who worked with us.

What did you find most impressive about this company?

Essence Axis started by analyzing Google Search data to see how people were asking for tax help and to uncover some of their most pressing questions. Based on that research, the team identified two types of customer behaviors. We really liked the research their team conducted.

Are there any areas for improvement?

They built video ads tailored to each need. We were very satisfied with their work every step of the campaign.

BACKGROUND

Please describe your company and your position there.

Concord Architects & Interior Decor Ltd is one of the experienced and leading interior companies in Bangladesh, with more than 1200 notable projects to their name. With an aim to enhance the quality of life, this company is establishing standards in the market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ngital, and what were your goals?

We appointed Ngital Limited to design and develop an elegant website to increase our company’s credibility. Our goal was to provide a smooth digital journey to our clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Ngital Limited because they have a reputation as well as an extensive portfolio in the market. Also, after meeting them, we found them highly knowledgeable and cooperative.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

At first, Ngital Limited conducted extensive research and analyzed relevant information about our company. To have transparency, they provided us with project documentation containing the sitemap, Gantt chart, content list, etc. In the second phase, we had a meeting with their experts to confirm the wireframe of system architecture and database design. Here, we got mockup designs from them, which helped us move forward without any tension. Next, they continued the development process. During every phase, they provided us with progress reports as well.

How many people from the vendor's team worked with you, and what were their positions?

Mainly the project manager and senior developer carried out the overall communication. However, the whole team for the project consisted of two developers, two designers, content writers, data entry specialists, and a maintenance lead.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We got many positive reviews from our loyal customers about the website as it is straightforward to use and has an appealing view. Also, our online presence has brought significant benefits for us.

Describe their project management style, including communication tools and timeliness.

We constantly got updates from the project manager and the lead developer almost every week. Mainly they provided everything through emails to keep official records. However, they also contacted each other via phone calls during emergencies. About timeliness, I must say they were more than punctual regarding the deadlines.

What did you find most impressive or unique about this company?

The most impressive thing about Ngital is their suggestions to make the website simple yet elegant, no matter how much effort they needed to bring that best. At the same time, they respected our terms and conditions and valued our choice over everything.

Are there any areas for improvement or something they could have done differently?

Initially, there were a few issues regarding communication, but after addressing the issue, they were prompt in resolving it and provided us with timely reports and updates.