Equinox Dynamics LDA

BACKGROUND

Please describe your company and position.

I am the Owner of Private Entrepreneur

Describe what your company does in a single sentence.

Structural, architectural and mechanical design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox to accomplish?

• Set up and manage Google Ads campaigns to generate high-quality leads.
• Improve organic search visibility and keyword rankings through SEO.
• Optimize website conversion rate by aligning ad traffic with SEO landing pages.

SOLUTION

How did you find Equinox?

• Online Search
• Clutch Site

Why did you select Equinox over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Equinox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equinox was responsible for the full setup and management of our Google Ads account, including keyword research, campaign structuring, ad copywriting, A/B testing, and performance optimization. They also implemented advanced tracking using Google Tag Manager and connected the campaigns to GA4 for accurate conversion measurement.

In addition, their team conducted a comprehensive SEO audit of our website, fixed technical issues, performed on-page optimization, built a content strategy based on search intent, and executed a monthly link-building plan. Deliverables included weekly performance reports, keyword ranking updates, and suggestions for continuous site improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within 3 months, the number of qualified leads increased by 60%, and the cost per lead dropped by 35%. Our website traffic doubled, with a 120% increase in visitors coming from organic search. Several architectural design keywords reached the top 5 positions on Google. The bounce rate decreased by 28%, indicating improved user engagement and page relevance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent. All deliverables were provided on time or even ahead of schedule. The team maintained clear and proactive communication throughout the project, regularly updating us on progress and quickly addressing any questions or suggestions we had. They were flexible, responsive, and genuinely interested in helping us achieve our goals, which made the entire collaboration smooth and productive.

What was your primary form of communication with Equinox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was their ability to deeply understand our industry and propose tailored marketing solutions instead of offering generic strategies. Their attention to detail, creative thinking, and data-driven approach made a real difference. It felt like they were part of our internal team, not just an external agency  fully invested in our success.

Are there any areas for improvement or something Equinox could have done differently?

Overall, we were very satisfied with the collaboration. If anything, we would’ve appreciated slightly more frequent check-ins during the first phase, just to align expectations faster. That said, the team was always responsive when we reached out, and the final results exceeded our expectations

BACKGROUND

Please describe your company and position.

I am the CEO of an IT services company.

Describe what your company does in a single sentence.

We operate an eCommerce brand selling sustainable lifestyle products to customers in the U.S. and Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox to accomplish?

• Build a new Shopify website, set up Google Ads, and launch SEO to grow traffic and online sales.

SOLUTION

How did you find Equinox?

Found on Upwork, then continued collaboration directly

Why did you select Equinox over others?

Their ability to cover both Shopify development and full digital marketing

How many teammates from Equinox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equinox developed a fully functional Shopify store from scratch, including theme customization, product page templates, and conversion-focused design. After launch, they set up and continue to manage Google Ads campaigns and SEO activities: keyword research, blog content, technical fixes, link building, and analytics tracking.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launch, revenue increased by 40%, cost per conversion improved by 25%, and organic traffic doubled over 4 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very structured, transparent timelines, shared dashboards, fast responses, and flexible when we needed edits.

What was your primary form of communication with Equinox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They think strategically, work autonomously, and suggest smart improvements across development and marketing.

Are there any areas for improvement or something Equinox could have done differently?

We’d love their support in expanding to influencer marketing or affiliate channels in the future.

BACKGROUND

Please describe your company and position.

I am the CEO of Web Help Agency

Describe what your company does in a single sentence.

We specialise in Wordpress website development. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox to accomplish?

• Increase sales through paid advertising, lower CAC, and scale Google and Meta Ads performance.

SOLUTION

How did you find Equinox?

Clutch Site

Why did you select Equinox over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Equinox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equinox conducted an audit of our advertising accounts, rebuilt our Google and Meta campaigns, set up clear tracking with GA4, launched performance creatives, and managed campaigns with weekly reporting and monthly strategy calls.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within 3 months, our ROAS increased by 70%, CPA dropped by 38%, and monthly sales from paid ads doubled.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was always fast and clear. We appreciated their structured approach, testing process, and ability to adapt strategy when needed.

What was your primary form of communication with Equinox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They approach each campaign analytically and creatively, with attention to every stage of the funnel, not just clicks.

Are there any areas for improvement or something Equinox could have done differently?

No major issues — they were proactive and flexible throughout.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Integritas

Describe what your company does in a single sentence.

We develop and scale a B2B SaaS platform focused on data analytics for marketing teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox to accomplish?

• Improve our search engine visibility
• increase organic traffic
• generate qualified leads.

SOLUTION

How did you find Equinox?

Clutch Site

Why did you select Equinox over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Equinox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equinox worked on a full SEO strategy: starting with a technical audit, they built a semantic structure, optimized our site technically and structurally, and launched link building and content creation activities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a 60% growth in organic traffic within 5 months and a clear increase in lead quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive, transparent progress tracking, always met deadlines.

What was your primary form of communication with Equinox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Deep SEO expertise, structured process, and strong strategic thinking.

Are there any areas for improvement or something Equinox could have done differently?

No, everything went smoothly and as expected.