Equilibrium Consulting

BACKGROUND

Please describe your company and position.

I am the President of A GEEK TO GO!

Describe what your company does in a single sentence.

Managed Services Provider 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equilibrium Consulting to accomplish?

• Generate organic leads through SEO and digital marketing
• Build and manage a professional web presence
• Develop and execute a social media and content marketing strategy

SOLUTION

How did you find Equilibrium Consulting?

Referral

Why did you select Equilibrium Consulting over others?

Referred to me

How many teammates from Equilibrium Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The contracted scope included website build and hosting, organic SEO, social media management, blog creation, graphic design, email marketing campaigns, collateral development, and weekly stakeholder calls. The engagement ran approximately 8 months at $2,000/month. In terms of actual deliverables: the website was built and hosted, though content was later discovered to have been AI-generated without disclosure. Weekly virtual calls occurred but were largely consumed by unproductive discussions, including extended debates over logo aesthetics where I directed the designer on corrections, and calls dedicated to reviewing branded apparel options from third-party merchandise vendors. Social media content was posted to our platforms on a recurring basis. Basic graphic assets were produced. Google Analytics was never configured for the website at any point during the engagement, making it impossible to measure any performance metrics. No organic SEO results were measurable as a consequence. No organic leads were produced during the entire engagement. When this was raised after month five, the response was a recommendation to purchase leads from a third-party data broker rather than a revised strategy or corrective action. The remaining contracted services — including email marketing campaigns, press releases, blog content, and collateral development — were either minimally executed or produced no documented outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were no measurable outcomes. Google Analytics was never configured for the website, making it impossible to track traffic, conversions, or any performance metrics for the duration of the engagement. No organic leads were generated. No new clients were acquired as a result of any marketing activity during the 8-month engagement. No campaign performance data was ever presented during stakeholder calls. There is no metric from this engagement that demonstrates progress or success in any measurable form.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was largely performative. The primary management mechanism was a recurring weekly virtual call, which shifted to biweekly over time. These calls were not used to review campaign performance, present analytics, or adjust strategy — they were consumed by subjective creative disputes and off-topic discussions that added no strategic value. Deliverables were not tracked against any measurable timeline or milestone structure. There was no project management tool, shared dashboard, or reporting framework introduced at any point during the engagement. No performance reports were ever delivered. When concerns were raised — specifically the complete absence of organic leads after five months — the response was not a revised strategy, a performance improvement plan, or any form of accountability. The recommendation was to purchase leads from a third-party data broker. That was the entirety of their response to a client expressing serious dissatisfaction with core deliverables. Requests for measurable progress were met with activity reports rather than outcome reports — posts were made, calls were held, assets were produced — but none of it was ever tied to a metric, a goal, or a result. The fundamental question of whether the engagement was working was never addressed because the tools to answer that question were never put in place.

What was your primary form of communication with Equilibrium Consulting?

Email or Messaging App

What did you find most impressive or unique about this company?

Nothing about this engagement was impressive or unique. The services delivered were generic, the strategy was nonexistent, and the response to failure was to redirect the client to a third-party lead purchasing service. There was no proprietary methodology, no unique insight into the MSP market, and no demonstrated expertise that justified the engagement cost. Any marketing agency operating at a basic professional standard would have at minimum configured Google Analytics on day one.

Are there any areas for improvement or something Equilibrium Consulting could have done differently?

The entire engagement. Specifically: Configure Google Analytics before publishing a client website — this is not an advanced skill, it is a baseline requirement of any digital marketing engagement and should be completed on day one. Establish measurable KPIs at the start of the engagement and report against them on every call. Not a single performance metric was ever presented during the 8-month relationship. When a client raises concerns about zero lead generation after five months, respond with a revised strategy — not a recommendation to purchase leads from a data broker. That response is an admission that the core service cannot be delivered. Disclose when website content is AI-generated. Clients paying $2,000/month for content development have a reasonable expectation of knowing what tools are being used to produce deliverables they are paying for. Use stakeholder calls to review performance, adjust strategy, and demonstrate progress. Not to debate logo aesthetics or discuss branded apparel purchasing options. Do not position your agency as superior to established, globally recognized MSP marketing platforms during the sales process if the engagement cannot produce a single organic lead. Stop advising small MSP clients that they are "too small" for verified review platforms like Clutch.co. That advice protects the agency, not the client.

BACKGROUND

Please describe your company and position.

I am the General Manager of Dart Tech

Describe what your company does in a single sentence.

We provide IT managed and co-managed services, network design/construction and hardware and software sales to medium and small size businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equilibrium Consulting to accomplish?

• Brand identification
• Education to medium and small size businesses on our services
• Promotion of Cyber security offerings

SOLUTION

How did you find Equilibrium Consulting?

Other

Why did you select Equilibrium Consulting over others?

Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of Equilibrium Consulting’s team?

6-10 Employees

What was your primary form of communication with Equilibrium Consulting?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

They are our sole source of marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website traffic
• Requests for information
• Applicants for employment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive and professional

What did you find most impressive or unique about this company?

They're keenly in tune with our specific industry and the changing environment.

Are there any areas for improvement or something Equilibrium Consulting could have done differently?

Not at this time.