Emerald Design

BACKGROUND

Please describe your company and position.

I am the Head of Operations of an education company 

Describe what your company does in a single sentence.

Our goal is to bridge the gap in social capital for FGLI students, equipping them with the skills, networks, and confidence to succeed in the workforce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Emerald to accomplish?

• Create a compelling brand that aligns with our audiences to launch with success.
• Write, design & develop a website to drive partner interest.

SOLUTION

How did you find Emerald?

Referral

Why did you select Emerald over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Emerald were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Comprehensive logo system
• Color palette
• Typography suite
• Image style direction
• Comprehensive brand guidelines
• Social media profile and header images
• Custom email signature
• 2 swag item designs
• Custom design and build of up to 2 pages in Webflow
• Proposed pages: Landing page, Contact page
• 3 rounds of design
• 2 week Webflow training and support
• Messaging strategy & support via email

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand guidelines
• Website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered their items on time and provided flexibility to fit within our ever changing timeline. They also worked with us to incorporate our needs as they changed. 

What was your primary form of communication with Emerald?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have an incredible design eye and move quickly for such a small team.

Are there any areas for improvement or something Emerald could have done differently?

We would prefer to see 2-3 draft design options rather than just the one. 

BACKGROUND

Please describe your company and position.

 I am the VP of Product of an information technology company 

Describe what your company does in a single sentence.

B2B SaaS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Emerald to accomplish?

• Lead product design as our partner from company start to Series A
• Help us with visuals for fundraising and board presentations
• Create a brand that resonates with our customer

SOLUTION

How did you find Emerald?

Referral

Why did you select Emerald over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Emerald were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Emerald has been an extension of our team since day 1. When we were a team of just a few people, they helped us design our MVP, get the first version of our brand and website live, and assisted with any product designs or brand visuals needed. 4 years later as a Series A company, they have helped us design a differentiated product, maintain a consistent brand style in the market, which has allowed us to grow from a company of a few people to a company of about 30.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Emerald helped us drive ARR, New Business, NRR, and general awareness around our company through product and brand design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Emerald is great with their project management and time management. We worked with their team to define the scope of work, align on a timeline, and they would consistently deliver high quality designs on time.

What was your primary form of communication with Emerald?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Charlee and Leah felt like an extension of our team and are great to work with. They got to know our company and producft, inside and out. They've helped us create a culture of design, raising the bar around the quality of our design throughout our whole company.

Are there any areas for improvement or something Emerald could have done differently?

N/A - they are great.

BACKGROUND

Please describe your company and position.

 I am the Owner of a healthcare company 

Describe what your company does in a single sentence.

Speech and feeding evaluation and therapy services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Emerald to accomplish?

• Website Design
• Branding

SOLUTION

How did you find Emerald?

Referral

Why did you select Emerald over others?

• Pricing fit our budget
• Referred to me

How many teammates from Emerald were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website re-design, branding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Emerald created a gorgeous and professional website as well as branding and logo.This has lead to increase in clients and visitors to the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Emerald was quick to reply to my emails, and they were quick to make edits and incorporate all of my requests. Everything was delivered within the promised timeline.

What was your primary form of communication with Emerald?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Leah and Charlee are a great team, they complement each other so well. Leah created beautiful branding, incorporating all the aspects I hoped for and brought my vision to life. Charlee crafted a gorgeous and professional website. Together, they've increased the amount of calls we get and our client list. I was impressed with their quick communication and turnaround on edits.

Are there any areas for improvement or something Emerald could have done differently?

I understand these projects take time, but I had initially wished that there could have been a quicker initial turn around. The project took about 3 months, but it was worth the wait.

BACKGROUND

Please describe your company and position.

I am the Owner of Perfection Gymnastics

Describe what your company does in a single sentence.

Gymnastics instructions at all levels

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Emerald to accomplish?

• Have a website that reflects the high quality, world class gymnastics instruction and classes Perfection provides
• Launch a modern, easy to use and delightful website
• Answer common questions and make it easier for parents to sign their children up for classes

SOLUTION

How did you find Emerald?

Referral

Why did you select Emerald over others?

• Close to my geographic location
• Good value for cost
• Referred to me

How many teammates from Emerald were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

designing of a website and brandig that fit our company

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It felt tht in every meeting we too clear steps forward and each of the steps were spelled out clearly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything on time.  It felt like they really took all our ideas and vision and made it a reality

What was your primary form of communication with Emerald?

Virtual Meeting

What did you find most impressive or unique about this company?

Friendliness and easy to talk to.  The way they explained things was very easy to understand.

Are there any areas for improvement or something Emerald could have done differently?

Nothing that i can think of

BACKGROUND

Please describe your company and position.

I am the Founder of Point of View Story

Describe what your company does in a single sentence.

At Point of View Story, we create, direct, and produce therapeutic films to spark insight, introspection, and healing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Emerald to accomplish?

• Clarity in offering
• Clarity in aquiring our offering
• Clairty of what we do.

SOLUTION

How did you find Emerald?

• Online Search
• Referral

Why did you select Emerald over others?

Pricing fit our budget

How many teammates from Emerald were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Reboot of our brand - from logo, to messaging (mission/vision) and just summary of what we do - to deliverables of a ground-up website, logo, and 3 artifacts to use expressing our new look and feel. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Schedule meetings and clear outline of deliverables and approval of deliverables. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes everything was on time if not early. 

What was your primary form of communication with Emerald?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to truly understand our work was impressive - the nuances of our work and sub-culture so the language and vocabulary resonate with this community.

Are there any areas for improvement or something Emerald could have done differently?

Nothing they did needs a change - it was a great process and flowed naturally.

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Elate

Describe what your company does in a single sentence.

We are a Strategic Planning and Execution software company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Emerald to accomplish?

• Branding
• Web Design
• Product Design

SOLUTION

How did you find Emerald?

Referral

Why did you select Emerald over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Emerald were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Emerald team has been a vital component for our team at Elate over the past few years. From branding, designing slide decks and marketing collateral, web design, Webflow development, product design, and more, Leah and Charlee have been instrumental in helping bring new ideas and campaigns to life for Elate over the past few years!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

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Emerald's work has touched each part of our business and has helped us grow significantly over the past 2-3 years.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have always done a great job meeting deadlines and communicating updates on the projects. They respond timely to requests and are aways prepared when we meet. They're very open to feedback as well.

What was your primary form of communication with Emerald?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're very open to feedback and are genuinely enjoyable and fun to work with.

Are there any areas for improvement or something Emerald could have done differently?

None at the moment!

BACKGROUND

Please describe your company and position.

I am the President of Quornix, LLC

Describe what your company does in a single sentence.

Quornix, LLC has developed chemical therapeutics to treat bacterial infections caused by Vibrio bacteria that infect fish and shellfish and cause devastating disease in humans. Our company was founded by two academic scientists from Indiana University.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Emerald to accomplish?

• Create a logo & brand for Quornix that can grow with their unique, cutting edge technology
• Drive interest and appeal to scientists and investors.
• Feels innovative, clear and stands out.

SOLUTION

How did you find Emerald?

Referral

Why did you select Emerald over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Emerald were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Emerald for a 'design day' in which the entire day was focused on developing a brand and logo for our company. Emerald first interviewed us to gather information about our company, our interests, our goals. The design day was spent creating a mood board, logo, and brand for use with presentations and any digital files we would need. In addition, they guided us on design of fonts, colors, and swag items.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Emerald delivered a logo with multiple color and background options, a brand with fonts and an avatar, and all forms of digital files for each of these.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Emerald was efficient, timely, and worked exactly within the timeframe they promised. They were communicative and helpful along the way, and we all worked together.

What was your primary form of communication with Emerald?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really liked the cost-effective 'design day' option that allowed our small company to afford their services but yet still produce a high-quality, personalized brand and logo that fit our goals.

Are there any areas for improvement or something Emerald could have done differently?

No; we were very happy with their work!