Emblus

BACKGROUND

Please describe your company and position.

I am the Owner of Nihal Fintech

Describe what your company does in a single sentence.

Nihal Fintech is a financial services and funding advisory firm headquartered in Mumbai, with a branch office in Ahmedabad. We help real estate developers, builders and business owners secure project funding, business loans and other financing solutions. We also work with CAs, builders and real estate brokers as partners to grow our network across Maharashtra and Gujarat.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Emblus to accomplish?

• Improve organic search visibility and rankings for real estate project funding and business loan services in Mumbai and Ahmedabad
• Generate qualified leads and partner enquiries (builders, CAs and real estate brokers) through Meta Ads and a better website
• Set up proper lead tracking and clear monthly reporting so we can see which channels bring in enquiries
• Strengthen our local presence through Google Business Profile optimization and AI search visibility

SOLUTION

How did you find Emblus?

• Online Search
• Referral

Why did you select Emblus over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Emblus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Emblus handles ongoing SEO and digital marketing for Nihal Fintech, including website content, paid campaigns, lead tracking and monthly reporting.
Key deliverables:
New service pages (Mumbai and Ahmedabad) and blog articles on real estate and business funding
Google Business Profile optimization and local SEO 
Meta Ads campaigns for event leads and partner recruitment
GA4 and Google Tag Manager lead tracking with a Looker Studio dashboard 
Monthly SEO reports and activity plans

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved organic visibility with new service pages for Mumbai and Ahmedabad and regular blog content. Generated leads and partner enquiries through Meta Ads, including for our CEO meetup event in Ahmedabad. Strengthened our Google Business Profile and local search presence. Set up lead tracking so we can see exactly where each enquiry comes from. Receive clear monthly reports with rankings, traffic, leads and next steps

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Emblus managed the project very well. They share a clear monthly activity plan at the start of each month and a detailed performance report at the end, so we always know what is being done and what comes next. Tasks such as new pages, blog articles and campaign setups were delivered on schedule. The team communicates clearly, responds quickly to our questions and feedback, and is easy to reach whenever we need changes or updates.

What was your primary form of communication with Emblus?

In-Person Meeting

What did you find most impressive or unique about this company?

What impressed us most about Emblus is how they combine SEO, paid ads, tracking and reporting under one team. They understand our fintech niche and tailor their work to our Mumbai and Ahmedabad audiences instead of using a generic template. They also keep up with AI search, setting up our site so it is ready for AI-driven discovery. Their clear monthly reports and proactive suggestions mean we never have to chase them for updates.

Are there any areas for improvement or something Emblus could have done differently?

We have been very happy with the work so far. As our business grows, we would like to see even more regular strategy calls and faster rollout of new campaign ideas. Overall, we have no major concerns.