ELEVATE TALENT & MARKETING

BACKGROUND

I am the Senior Production Managaer of Apex Workwear

Apex Workwear specializes in custom apparel, workwear, and professional printing services for businesses of all sizes. Our offerings include custom T-shirts, uniforms, promotional products, business cards, brochures, flyers, banners, and other marketing materials. We focus on delivering high-quality products, competitive pricing, and reliable service to help businesses strengthen their brand and make a lasting impression.

OPPORTUNITY / CHALLENGE

• Replace the client's self-managed Google Ads setup with a structured, professionally optimized account focused on generating genuine workwear inquiries.
• Cut the spam and low-quality leads that were wasting ad budget and the client's time.
• Lower the cost per qualified lead while keeping lead volume steady.
• Build a consistent, credible brand presence for Apex Workwear across ads, the website, and online channels.
• Create a reliable pipeline of quality inquiries the business can turn into orders.

SOLUTION

Referral

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

2-5 Employees

Elevate Marketing has been helping Apex Workwear strengthen its online presence and improve its digital marketing efforts. The scope of work includes digital marketing strategy, campaign management, and support aimed at increasing brand visibility, reaching relevant audiences, and generating quality leads. Key deliverables include strategic guidance, campaign optimization, performance monitoring, and ongoing recommendations to improve results. Their team has been professional, responsive, and focused on understanding our business goals and helping us grow.

RESULTS & FEEDBACK

Irrelevant search traffic was cut at the source. We paused 48 zero-impression keywords and one low-scoring keyword (Quality Score 2/10), and added 150+ negative keywords covering DIY searches, job seekers, single-item buyers, and out-of-area queries.

Qualified leads were running at about 30 per month (17 conversions in the first 17 days of April 2026). With the $1,200 monthly budget at a $15 to $18 cost per lead, the target is 67 to 80 leads per month within 30 days.

Cost per lead was $20.24 before the restructure. The target is $15 to $18, an 11 to 26 percent reduction, while lead quality improves through tighter keyword and audience targeting.

Conversion rate is targeted to improve to 7 to 12 percent following the restructure.

Demand outgrew capacity. The client now has a project backlog and asked us to pause the ads until he clears it. He also calls us unprompted to say he is very happy with the results.

Elevate Marketing has demonstrated strong project management and communication throughout our engagement. Their team has been responsive to our needs, open to feedback, and willing to adjust their approach based on our business priorities. Communication has been professional and straightforward, and they have made an effort to address our questions and concerns promptly. Overall, we appreciate their collaborative approach and commitment to helping Apex Workwear achieve its marketing goals.

• Virtual Meeting
• Email or Messaging App

What impressed us most about Elevate Marketing is their personalized approach and genuine interest in understanding our business. Rather than taking a one-size-fits-all approach, they focus on our specific goals and the challenges of growing Apex Workwear in a competitive market. Their professionalism, clear communication, and willingness to work collaboratively make them a valuable partner. We appreciate having a team that cares about helping our business grow and improving our overall marketing performance.

None, everything is perfect. Love their work, professionalism and efforts for our business.

BACKGROUND

Please describe your company and position.

I am the CEO of Just LED Lighting Solutions

Describe what your company does in a single sentence.

Just LED Lightings is a leading provider of high-quality, energy-efficient LED lighting solutions for residential, commercial, and industrial applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ELEVATE TALENT & MARKETING to accomplish?

• Establish a strong online presence through a professional website
• Generate quality B2B leads through digital marketing channels
• Increase brand visibility and credibility in the lighting industry

SOLUTION

How did you find ELEVATE TALENT & MARKETING?

Referral

Why did you select ELEVATE TALENT & MARKETING over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ELEVATE TALENT & MARKETING were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Elevate Talent & Marketing to enhance our digital presence through a comprehensive marketing strategy. Their scope of work included complete social media management, paid advertising (Meta ads), and search engine optimization (SEO). Key deliverables involved setting up and optimizing our social media profiles, designing high-converting ad creatives and captions, running targeted Meta ad campaigns to boost brand awareness and lead generation, and improving our website’s search rankings through on-page and off-page SEO strategies. They also provided regular performance reports and strategy sessions to ensure continuous improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Elevate Talent & Marketing made a big difference for our business. Our social media pages became much more active, and we started getting a lot more likes, comments, and followers. The ads they ran for us brought in steady inquiries from customers interested in our LED products. We also noticed more people visiting our website and reaching out to us directly. Overall, their work helped us get in front of the right audience and grow our online presence in a noticeable way.

Achieved steady growth in B2B leads through social media campaigns

Successfully ran email campaigns with high open and click-through rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They were always organized, kept us in the loop, and delivered everything on time. Whenever we had questions or needed changes, they responded quickly and were very accommodating. It felt like they really understood our business and made sure their work aligned with our goals. Working with them was smooth and stress-free.

What was your primary form of communication with ELEVATE TALENT & MARKETING?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Elevate Talent & Marketing was their genuine dedication to our success. They didn’t just offer cookie-cutter solutions — they took the time to understand our business and created strategies that really fit our brand and goals. Their creativity, responsiveness, and willingness to go the extra mile truly set them apart. It felt like we had a real partner, not just a service provider.

Are there any areas for improvement or something ELEVATE TALENT & MARKETING could have done differently?

Overall, we had a very positive experience working with Elevate Talent & Marketing. If there’s one area for improvement, it would be to have even more detailed reporting or insights on campaign performance. While we did receive regular updates, having a bit more data or visual breakdowns could help us better understand what’s working best. That said, they were always open to feedback and quick to adjust when we shared suggestions.

BACKGROUND

Please describe your company and position.

I am the Owner of KarachiXpress

Describe what your company does in a single sentence.

KarachiXpress is a fast-growing Pakistani restaurant brand in Canada, known for serving authentic street-style and traditional Karachi cuisine. Starting with a single outlet, the brand has rapidly expanded to multiple locations, including two company-owned branches and two franchises. Their commitment to quality, taste, and cultural authenticity has earned them a loyal customer base and a strong presence in the South Asian food scene.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ELEVATE TALENT & MARKETING to accomplish?

• Help KarachiXpress grow its online presence and reach more customers
• Build strong brand awareness across all franchise locations
• Increase foot traffic to the restaurants and boost online orders
• Create engaging content for social media to build a loyal following
• Run targeted ad campaigns to attract the right audience

SOLUTION

How did you find ELEVATE TALENT & MARKETING?

Referral

Why did you select ELEVATE TALENT & MARKETING over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ELEVATE TALENT & MARKETING were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Elevate Talent & Marketing to manage our entire digital presence. They designed and developed our website, handled our social media channels with a mix of organic content, paid ads, and influencer collaborations, and took charge of our SEO and Google Ads strategy. Their team also optimized our Google Business Profiles and supported the digital launch of our new franchise locations, ensuring consistency across all platforms. From branding to growth-focused marketing, they helped us build a strong online presence that supported our expansion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working together, we’ve seen strong and measurable growth. We expanded from one small restaurant to operating two company-owned outlets and two franchise locations. Our social media following and engagement increased significantly, helping us build a recognizable brand in the community. Online orders and in-store visits consistently grew month over month. We also achieved higher rankings on Google search and maps, making it easier for new customers to find us. Overall, the marketing efforts directly supported our business expansion and increased revenue.

Social media following and engagement increased significantly, helping build a strong local presence

Online orders and in-store traffic saw a consistent monthly growth as a result of targeted ad campaigns

Improved Google search rankings and map visibility, making it easier for customers to discover and visit their locations

Positive customer feedback and increased brand recognition across the GTA and surrounding areas

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been excellent. The team at Elevate was always organized, responsive, and proactive. They consistently delivered content, campaigns, and reports on time, and were quick to adapt based on our feedback or changing business needs. Communication was smooth throughout — whether we needed urgent changes, last-minute promotions, or franchise support, they were always available and ready to help. It truly felt like we had an in-house team supporting us.

What was your primary form of communication with ELEVATE TALENT & MARKETING?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Elevate Talent & Marketing was their deep understanding of both branding and growth. They didn’t just create content they understood our business goals and built a strategy around them. Their ability to combine creative ideas with data-driven execution really sets them apart. We also appreciated how invested they were in our success; they treated our business like their own and were always thinking ahead to help us grow.

Are there any areas for improvement or something ELEVATE TALENT & MARKETING could have done differently?

Overall, we’ve been very satisfied with the partnership. If anything, as we continued to grow, there were times we needed faster turnaround during high-demand periods. However, whenever we brought it up, the Elevate team responded quickly and adjusted their workflow to meet our needs. Their willingness to listen and adapt is one of the reasons we’ve continued working with them.