EDL Review Insights

Overall Review Rating

4.8

Quality 4.6
Schedule 4.8
Cost 4.8
Willing to Refer 5.0

Top Mentions

Review Highlights

Proficient in Web Design and Branding

EDL excels in web design and branding, successfully aligning clients' strategic directions with their online presence. Clients appreciated the team's ability to create consumer-centric websites and integrate new brand identities seamlessly.
Effective Project Management

Clients consistently praised EDL for their proactive project management, timely deliveries, and responsiveness. The team communicates effectively through various channels, ensuring smooth collaboration and client satisfaction.
Room for Improved Communication

While generally praised, some clients noted EDL could enhance communication during periods of task completion. Providing more frequent updates could further improve client experience and transparency.
Positive Client Relationships

EDL is recognized for fostering strong cultural fits and building trust with clients. Their dedication to understanding client needs and values has led to ongoing partnerships and high client satisfaction.
High-Quality Deliverables

EDL consistently delivers high-quality work, as evidenced by improved client outcomes such as increased conversions, better product discovery, and enhanced brand visibility. Clients value the team's attention to detail and quality.
Comprehensive Branding Solutions

EDL provides comprehensive branding solutions, from creating company names and logos to designing complete websites. Their ability to capture and reflect the essence of a brand is highly regarded by clients.

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Digital Strategy UX/UI Design
Confidential
Jan. 2025 - Oct. 2026

4.5

Quality: 4.5

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their approche to the task, and that they can reflect."

Oct 19, 2026

Online chef/online Manager, L'easy

Mike Sørensen

Financial services
Odense, Denmark
201-500 Employees
Online Review
Verified

EDL provided web design services for a financial services company. The goal was to create a consumer-centric website that aligned with the client's rebrand and strategic direction.

Thanks to EDL's efforts, the client saw improved conversions and easier product discovery. The team was proactive, timely, and able to reflect the client's brand identity in the website. They communicated via in-person and virtual meetings, as well as email.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Online chef/online Manager of L'easy

Describe what your company does in a single sentence.

Finance

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EDL to accomplish?

Design a high-converting, consumer-centric website that brings L’easy’s new strategic direction and Kontrapunkt rebrand to life online. It had to keep the warmth customers already loved, support a broad product universe and make it easier to browse, compare and apply.

SOLUTION

How did you find EDL?

Earlier collab

Why did you select EDL over others?

Referred to me

How many teammates from EDL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New web design for L'easy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved conversion: Customer interviews and competitor analysis shaped clear user journeys around key decision moments. Wireframes and prototypes of the main conversion flows were refined with stakeholders, so customers who are ready to apply can do it with less friction.

Easier product discovery: A reworked information architecture helps customers find what they need across L’easy’s broad product universe, whether they are browsing, comparing or ready to act. The result is a more seamless journey from first visit to application.

A scalable brand foundation: Kontrapunkt’s new identity was translated into a practical digital language of typography, colour and tone. Built to be accessible, responsive and fast on every device, the site can evolve with the brand as customer needs change.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are proactive and deliver on time.

What was your primary form of communication with EDL?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their approche to the task, and that they can reflect

Are there any areas for improvement or something EDL could have done differently?

None

RATINGS

4.5

Product Design UX/UI Design
$50,000 to $199,999
Nov. 2025 - Oct. 2026

4.5

Quality: 4.0

Schedule: 4.5

Cost: 4.0

Willing to Refer: 5.0

"Their eagerness to deliver quality."

Oct 14, 2026

Founder, NemTilmeld

Thomas Kjaergaard

Information technology
Denmark
11-50 Employees
Online Review
Verified

EDL provided UI/UX design and front-end development services for a SaaS company. The team redesigned the client's admin platform and built a design system with 89 components in Storybook.

EDL successfully delivered 59 coded pages of the design system in two themes and two languages. The client was satisfied with the quality of the deliverables and the team's project management. They communicated via email and a messaging app.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder of NemTilmeld

Describe what your company does in a single sentence.

Confidential.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EDL to accomplish?

Give NemTilmeld an admin experience that lives up to its reputation for personal support. The redesign focused on navigation, structure and the primary pages where event organisers spend their day, leaving a design foundation in Figma the in-house team could keep building on.
Build a design system in code that NemTilmeld's developers can own. 89 components documented in Storybook, with foundations for colour, typography, spacing, radius and icons, built for the stack the team already works in and kept in a separate repository so what is designed is what ships.
Design engineer the entire platform in code. 59 pages across events, billing, company settings, help centre and onboarding, each assembled from the design system, working in light and dark theme and in Danish and English, delivered continuously into NemTilmeld's GitHub as finished screens.
Make review and sign-off transparent. A review index lists every page and component with its status, and NemTilmeld's team comments and approves directly on each page or in Storybook. Everyone sees what is done, in review or still coming, and a page only counts as finished once approved.

SOLUTION

How did you find EDL?

At a network meeting.

Why did you select EDL over others?

Great culture fit

How many teammates from EDL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A new design of the administration of a SaaS product.

The deliveries was first the design, then the html version of all the pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

89 components in the design system, all documented in Storybook and built on shared foundations for colour, typography, spacing, radius and icons. Every component is written for the stack NemTilmeld's developers already use, so the system is ready to adopt instead of needing to be translated.

59 pages design engineered in code across events, billing, company settings, help centre and onboarding. Each one is assembled from the design system, which means the full admin platform now runs on a single, consistent set of components instead of one-off screens built in isolation.

2 themes and 2 languages on every page. All 59 pages work in both light and dark theme and in both Danish and English, giving NemTilmeld full coverage for its users from the first release instead of retrofitting themes and translations later at a higher cost to the team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management seems fine. They delivered as promised.

What was your primary form of communication with EDL?

Email or Messaging App

What did you find most impressive or unique about this company?

Their eagerness to deliver quality.

Are there any areas for improvement or something EDL could have done differently?

A little more communicative in periods where they were working on tasks.

Like updates about progress before something is completed.

RATINGS

4.5

"Their eagerness for quality is worth paying for"

Product Design UX/UI Design
Confidential
Aug. 2024 - June 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"EDL has always been good at delivering on time."

Oct 6, 2026

CTO, Propbinder

Morten Riber Paarup

Real estate
Copenhagen, Denmark
11-50 Employees
Online Review
Verified

EDL has designed a real estate company's identity, website, and app design system. They are responsible for all website and app-related tasks.

EDL's design has increased the company's attention and feedback. They have a great team and dedicated focus. Moreover, they are good at delivering on time. The client communicates with them through in-person and virtual meetings, email, and messaging apps.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of Propbinder, a real estate company. We provide solutions that help property managers reduce administrative tasks so they can focus more on tenant relationships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EDL?

We needed help elevating our company's presence.

SOLUTION

What was the scope of their involvement?

EDL has designed our identity, website, and design system for apps. The team has been responsible for everything regarding the website and app.

What is the team composition?

We’ve worked with 2–5 teammates from EDL.

How did you come to work with EL?

Someone referred EDL to us. We chose them over other options because they were a great culture fit and could deliver amazing results.

How much have you invested with them?

N/S

What is the status of this engagement?

We started working with EDL in August 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

EDL's results are visible in the design. In general, the attention and feedback for our company have increased. For our app, we use PostHog for measuring more engagement.

How did EDL perform from a project management standpoint?

EDL has always been good at delivering on time. We communicate with them through in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

EDL has a great team and dedicated focus.

Are there any areas they could improve?

I don't think there's anything they can improve on.

RATINGS

5.0

Branding Product Design UX/UI Design
Confidential
Sep. 2024 - Ongoing

5.0

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"EDL's project management has been awesome."

Sep 25, 2026

CEO, Propbinder

Carsten Rasmussen

Real estate
Copenhagen, Denmark
11-50 Employees
Online Review
Verified

EDL has been helping a real estate company with their branding needs. The team has created the company's name, logo, and website.

EDL has been meeting the client's expectations. The team has been managing the project well, and the client has been impressed with their thought process and work.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Propbinder, a real estate company. We provide solutions that help property managers reduce administrative tasks, allowing them to focus more on tenant relationships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EDL?

We needed help with our company's branding.

SOLUTION

What was the scope of their involvement?

EDL has been helping us with our company's branding since the beginning of our partnership. The team has created our company's name, logo, and website.

What is the team composition?

We've been working with 2–5 teammates from EDL.

How did you come to work with EDL?

EDL reached out to us, and I decided to work with them because they were a great culture fit, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We started working together in September 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't tracked any metrics, but our engagement with EDL is all about trust.

How did EDL perform from a project management standpoint?

EDL's project management has been awesome. We communicate via in-person and virtual meetings.

What did you find most impressive about them?

EDL's thought process and work have been impressive. And their ability to really understand us

Are there any areas they could improve?

I don't think there's anything they can improve on.

RATINGS

5.0

Showing 1-4 of 4 Reviews

Our Story

We’re EDL, a Copenhagen design systems studio founded in 2021. Our nine-strong team embeds with B2B product teams to treat design as infrastructure—design engineering, UX research and product design backed by user testing. We partner long-term, ship coded prototypes, and drive measurable impact: clients shipped 48% faster and cut support tickets 23%. We focus on complex SaaS, accessibility, and making design part of the product.

Meet the Team

Frederick bridges business goals with design. He sets the direction, keeps the team sharp, and makes sure the project delivers real value.

What Sets Us Apart

Design Systems

EDL is a design system agency and consultancy for B2B SaaS teams. Our design system services run from assessment to build to governance: AI-ready, accessibility-first systems that give teams their time back. Less rework. Fewer decisions. More room to do meaningful work.

UX Research

We make UX measurable and AI-ready, turning user insight into operational improvement, accessibility compliance, and product performance.

Product design

We design B2B SaaS products that perform technically and operationally. Our work turns complexity into clarity and transforms usability into measurable growth.

Quick Facts

5 years in business

Tools and Technology

Slack

Microsoft Teams

ClickUp

Figma

GitHub

Cloudflare

Vercel

Google Meet

Zoom

FigJam

Locations (1)

Gothersgade 10C København, Denmark 1123

6 - 9

Contact EDL

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EDL

(1)

Frederick Andersen

NemTilmeld

(1)

Thomas Kjaergaard

Additional Connections

(3)

EDL

Copenhagen's top B2B design system specialists

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EDL Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Proficient in Web Design and Branding

Effective Project Management

Room for Improved Communication

Positive Client Relationships

High-Quality Deliverables

Comprehensive Branding Solutions

Reviews mentioning:

EDL Reviews

UX/UI Design for Financial services

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UX/UI Design for Information technology

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UX/UI Design for Real estate

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Services for Real Estate Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Frederick AndersenFounder

What Sets Us Apart

Quick Facts

Tools and Technology

Location

Locations (1)

Contact

Connections

EDL

NemTilmeld

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